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Lesson 2 - Models of Communication

The document discusses three models of communication: 1) Linear communication model - One-way transmission of messages from sender to receiver with no feedback. Used in mass media like television and radio. 2) Transactional model - Two-way exchange of messages between sender and receiver as they take turns communicating. Used for interpersonal communication. 3) Interactive model - Two-way communication where both parties send and receive messages and provide feedback in an ongoing cycle. This facilitates the exchange of ideas in both directions.

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Enrique Obinguar
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27 views

Lesson 2 - Models of Communication

The document discusses three models of communication: 1) Linear communication model - One-way transmission of messages from sender to receiver with no feedback. Used in mass media like television and radio. 2) Transactional model - Two-way exchange of messages between sender and receiver as they take turns communicating. Used for interpersonal communication. 3) Interactive model - Two-way communication where both parties send and receive messages and provide feedback in an ongoing cycle. This facilitates the exchange of ideas in both directions.

Uploaded by

Enrique Obinguar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Models of Communication

Lesson 2

In this lesson, you are expected to:


 identify the three models of communication in context;
 differentiate the models of communication by its use through various activities;
 appreciate the importance of communication
I. LINEAR COMMUNICATION MODEL
 Communication is considered as one-way process.
 The message signal is encoded and transmitted through channel in presence of noise
 The sender is more prominent in linear model of communication
 It is applied in mass communication like television, radio, etc

It is one-way, focusing on the transmission of a message to a receiver who never responds or has no way of responding to
the information conveyed.

 a competition organizer is presenting the contest mechanics. The message is final and cannot be contended at all.
 Moving one direction, no feedback
 the president giving his State of the Nation Address on the national television
 a student who reads a poem or tells a story in front of an audience in a school program.
 sending a notification or automated message that does not require a reply, reading a blog, or even the traditional way of
sending a message such as a telegram.

 Aristotle’s Model of Communication


 Considered as the first model of communication and was proposed before 300 B.C.
 Most widely accepted among all communication models.
 It is mainly focused on speaker and speech. It can be broadly divided into 5 primary elements: Speaker, Speech, Occasion, Audience and Effect.
 Speaker-centered model

 Lasswell’s Model of Communication


 Also known as “action model






Berlo’s SMCR Model
 SMCR refers to Sender-Message-Channel-Receiver
 Focuses on encoding and decoding which happens before sender sends the message and before receiver receives the message respectively.

II. TRANSACTIONAL MODEL OF COMMUNICATION


 Is the exchange of messages between sender and receiver where each take turns to send or receive messages?
 Both sender and receiver are known as communicators.
 It is mostly used for interpersonal communication and is also called circular model of communication.

The transactional model shows a circular process of interaction between the persons involved in the
communication, with each one actively participating and sharing ideas with one another.
There is a simultaneous exchange between the sender and the receiver
As one transfer messages, one listens, he/she gives feedback
One of the most common types of communication models based on Transactional Model of Communication is the Shannon-Weaver’s Model of
Communication.

 Shannon-Weaver’s Model of Communication (Information Theory)


 Mother of all models
Concepts of Shannon-Weaver Model:
 Sender – (source) the person who makes the message.
 Encoder – (transmitter) is the sender who uses the machine which converts message into signals.
 Channel – medium used to send message.
 Decoder – (receiver) machine used to convert signals into message.
 Receiver – (destination) the person who gets the message or the place where the message must reach.
 Noise (barrier) is the physical disturbances like environment, people, etc. which does not let the message get to the receiver as
what is sent.

III. INTERACTIVE MODEL OF COMMUNICATION


 Also known as “convergence model”
 Deals with exchange of ideas and messages taking place both ways from sender to receiver and vice-versa.

Interactive approach is a two-way communication process where a response is given after a message is sent. The recipient of
the action intentionally or unintentionally gives a feedback associated with the information received.

The interactional model holds that communication travels in a circle as a sender transmits a message and then the receiver responds with feedback; thus both
parties become sender/receivers.

 Schramm’s Model of Communication


 It is built on the theory that communication is a two-way street, with a sender and a receiver as shown in the illustration below:

It is a Circular model, so that communication is something circular in nature.


 Encoder – who send the message and where the message originates
 Decoder – who receives the message
 Interpreter – person trying to understand (analyzes, perceives)

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