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Amazon HRM Case Study

The document discusses a case study about Amazon as an employer. It describes how Amazon initially had a good reputation as seen in Fortune magazine in 2014-2015, but this changed after a 2015 New York Times article. The article highlighted both the exciting, ambitious work culture at Amazon that pushed employees to achieve big goals, but also the intense, sometimes stressful environment where employees had to be critical of each other's ideas. This took a toll on Amazon's reputation and employee retention and satisfaction. The document lists various problems with Amazon's workplace practices and potential solutions around improving work-life balance, evaluation methods, and creating a healthier work environment.

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Yash Kumar
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593 views3 pages

Amazon HRM Case Study

The document discusses a case study about Amazon as an employer. It describes how Amazon initially had a good reputation as seen in Fortune magazine in 2014-2015, but this changed after a 2015 New York Times article. The article highlighted both the exciting, ambitious work culture at Amazon that pushed employees to achieve big goals, but also the intense, sometimes stressful environment where employees had to be critical of each other's ideas. This took a toll on Amazon's reputation and employee retention and satisfaction. The document lists various problems with Amazon's workplace practices and potential solutions around improving work-life balance, evaluation methods, and creating a healthier work environment.

Uploaded by

Yash Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE STUDY- 1

SUBMITTED TO : DR. RAJLAKSHMI


SUBMITTED: YASH KUMAR
SECTION: PGDM- 1
UID:2023-3005-0001-0008

CASE STUDY- AMAZON AS AN EMPLOYER

HISTORY
COMPANY- AMAZON

SECTOR- E-COMMERCE

COUNTRY: USA

PRODUCT- LOGISTICS

NUMBER OF PARTICIPANTS:

There are three participants in this case study. They are as follows:

1. New York Times Articles


2. Jeff Bezos
3. Employees

HOT POINTS-

1. Unconventional Office Culture


2. Physical Stress at amazon workplace
3. Long working hours
4. Employee work overtime
5. Mental stress- work harder and faster until they quit, collapse, and terminated
6. High employee turnover
7. Talented employee attraction and retention
8. Top management- leadership skill
9. Employee perks and benefits
10. Employee aggressive behavior
11. Workaholic
12. No feedback

SUMMARY-
The story is about Amazon, a big online store. It was seen as a great company in 2014
and 2015 by a magazine called Fortune. But in 2015, a newspaper, The New York
Times, wrote something that changed how people thought about Amazon.
On one hand, the newspaper said Amazon was trying something new and bold. They
wanted their office workers to do really well and achieve big goals. This made Amazon
seem like an exciting place to work, where people were pushed to do their best.
But on the other hand, the newspaper also said working at Amazon was tough. They
said employees had to criticize each other's ideas and work using negative comments.
This made the work environment intense and sometimes stressful.
After the newspaper article, Amazon's good reputation dropped. Even the CEO, Jeff
Bezos, became less popular. People wondered if Amazon could still get and keep good
employees with this way of working.
This story shows how a company’s way of working can affect its success and what
workers think of it.
PROBLEMS SOLUTIONS
Amazon was rigorous in the recruitment Recruiters should be given proper guidelines
process while performing the process
The star performer of the company will do the Instructions should be given to the person
screening process about what to expect
Employees were trained to be critical of each Ethical values should prevail within the
other’s ideas company
Retention of talented employees Reward them with better perks and benefits
Amazon is using the dell curve method for Proper working environment should be present
evaluating their employees there in the company
Replacement- Old to new (JOB SECURITY) Job security should be present for their
employees
Distorted Work-life balance Hybrid work culture needs to be implemented

Gender Inequality- women No discrimination should be there between


male and female employes
Employees were under very high scrutiny Healthy environment should prevail within the
organization
Employees were working 80 hours a week Working hours should be fixed as per
governments rules and regulations
Child rearing issues for mothers Employees work timing should be flexible when
they are on campus
Amazon is using the dell curve method for Company should adopt an alternative model for
evaluating their employees evaluation
Toll on employes mental health Company should focus on employes
enrichment activities

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