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Midterm Exam

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Lia Ann Vargas
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40 views2 pages

Midterm Exam

Uploaded by

Lia Ann Vargas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Midterm Exam

Name your file as LastName_FirstName.doc. For Case Study # 3, you may use Excel
spreadsheet. Name your file as LastName_FirstName.xlsx. Due date: 22 October 11:59 pm.
Case Study # 1: Roman’s Pizza
The case study depicts Roman’s Pizza’s Business Analytics (BA) initiative with IBM Business
Partner Ocular Technologies to launch Levi, a customer support chatbot. Full excerpt can be
found in: https://www.ibm.com/case-studies/romans-pizza-api-watson-cloud

Part I. Overview of Data Analytics (10 Marks)


1. Describe the data analytics initiative presented in the case study. (2 Marks)
2. Describe the underlying Data Lifecycle that empowers the data analytics initiative. (3
Marks)
3. Discuss the underlying information system in the data analytics initiative and explain
how it makes the Data Lifecycle more robust. (3 Marks)
4. Explain how Roman’s Pizza took business analytics beyond mere reporting. (2 Marks)
Part II. Data Analytics at the Strategic Level (15 Marks)
1. What is the business strategy behind the decision to pursue the data analytics initiative?
(2 Marks)
2. How will you design an information strategy that will ensure the success of the data
analytics initiative? (7 Marks)
3. Describe the level of integration between the company’s Business Analytics and Business
Strategy. (3 Marks)
4. In the context of our class discussion, which type/s of information should Roman’s Pizza
prioritize? Explain and provide illustrations. (3 Marks)
Part III. Data Analytics at the Data Warehousing Level (10 Marks)
1. Identify the data source system/s used to respond to customer queries and complaints. (3
Marks)
2. Use the framework discussed in class to develop a schematic representation on the
customer queries and complaints frequently received by Roman’s Pizza. Make sure to
explain the dimensions and attributes. Discuss the business insights that can be generated
from the schematic representation. (7 Marks)

Case Study # 2
The Power of Big Data: A Case of Cambridge Analytica and the 2016 US and Philippine
Elections
See attached file Cambridge Analytica and answer the 5 guide questions. (20 Marks)
Case Study # 3
Bubble Tea Shop in San Francisco Area
Bubble Tea Shop is a specialty store that sells variants of milk tea across San Francisco and
neighboring cities. In the height of the pandemic, home deliveries of milk tea skyrocketed. Real-
time orders of milk tea are presented in the file Bubble Tea Shop in SF Area. It details the
product id number, name of product, customer rating, address and city of delivery, and its
corresponding latitude and longitude in the map.
Use the analytical and visualization tools in Descriptive Statistics (Part I) to generate business
insights about home order deliveries of milk tea. Finally, based on the results, what would you
recommend to the business owner? (20 Marks)

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