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    CBI Assessment Business Idea 1

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    Muhammad Usman
    This proposal outlines a sustainable e-commerce marketplace that connects artisanal producers of eco-friendly goods with environmentally conscious consumers. There is a growing demand for locally-made, sustainable products as consumers emphasize ethical consumerism. The marketplace will focus on one-of-a-kind, handcrafted items. It will form connections between artisans and buyers while maintaining an easy-to-use online platform. Financial projections, management experience, marketing strategies, and challenges like competition and logistics will need to be addressed for the business to succeed.

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    CBI Assessment Business Idea 1

    Uploaded by

    Muhammad Usman
    7 views3 pages
    This proposal outlines a sustainable e-commerce marketplace that connects artisanal producers of eco-friendly goods with environmentally conscious consumers. There is a growing demand for locally-made, sustainable products as consumers emphasize ethical consumerism. The marketplace will focus on one-of-a-kind, handcrafted items. It will form connections between artisans and buyers while maintaining an easy-to-use online platform. Financial projections, management experience, marketing strategies, and challenges like competition and logistics will need to be addressed for the business to succeed.

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    This proposal outlines a sustainable e-commerce marketplace that connects artisanal producers of eco-friendly goods with environmentally conscious consumers. There is a growing demand for locally-made, sustainable products as consumers emphasize ethical consumerism. The marketplace will focus on one-of-a-kind, handcrafted items. It will form connections between artisans and buyers while maintaining an easy-to-use online platform. Financial projections, management experience, marketing strategies, and challenges like competition and logistics will need to be addressed for the business to succeed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7 views3 pages

    CBI Assessment Business Idea 1

    Uploaded by

    Muhammad Usman
    This proposal outlines a sustainable e-commerce marketplace that connects artisanal producers of eco-friendly goods with environmentally conscious consumers. There is a growing demand for locally-made, sustainable products as consumers emphasize ethical consumerism. The marketplace will focus on one-of-a-kind, handcrafted items. It will form connections between artisans and buyers while maintaining an easy-to-use online platform. Financial projections, management experience, marketing strategies, and challenges like competition and logistics will need to be addressed for the business to succeed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    CBI Assessment Business Idea

    Sustainable E-commerce Marketplace for Artisanal and


    Eco-Friendly Products

    Section A

    1. New Business Idea and Start-up Description

    Description: This Company will operate as an online marketplace that focuses solely on the sale
    of artisanal, handcrafted, and environmentally friendly goods. This website will connect people
    who are concerned about the environment with local artisans and farmers who manufacture
    sustainable goods on a small basis.

    Why it’s needed: As consumers become more environmentally conscious and seek one-of-a-
    kind, high-quality items, there has been an increase in the demand for products that are
    manufactured sustainably and locally.

    2. Industry and Market Analysis

    Industry: Consumers who are concerned about environmental impact and desire products that
    are one-of-a-kind are driving growth in the artisanal and eco-friendly product industries.

    Market Trends: A greater emphasis is being placed on ethical consumerism, there is a growing
    demand for locally created and environmentally friendly items, and the influence of online
    shopping is having an effect on conventional retailing.

    3. Marketing Plan

    Strategy: My approach to marketing will place an emphasis on the one-of-a-kind qualities and
    eco-friendliness of the products sold on your platform. Work together with influential people and
    blogs who advocate for sustainable ways of life.
    Pricing: Giving merchants the freedom to determine their own prices, but keep some rules in
    place to ensure affordability and long-term viability.

    4. Resources, Management Team, and Start-up Structure

    Resources: Creating a user-friendly e-commerce platform, forming connections with artisanal


    producers, and recruiting a crew to maintain the website and provide support to customers are all
    things that need to be done.

    Management Team: Providing an explanation of the skills and experience that each member of
    my team possesses.

    5. Threats Facing the Start-up and Growth Opportunities

    Threats: The competition from pre-existing e-commerce platforms, the verification of the
    veracity of sustainability claims, and the administration of logistics for handcrafted goods are all
    challenges.

    Growth Opportunities: Increasing the variety of products available, developing a robust


    community of sellers and buyers, and penetrating new international markets are all goals to be
    pursued.

    6. Financial Projection

    Providing comprehensive financial predictions, which should include anticipated income and
    expenses as well as prospective profit margins. Providing an explanation of how I want to make
    money off of the platform, for as by charging transaction fees or charging for memberships.
    Section B

    7. Critical Evaluation and Reflection

    In this part of the presentation, I will conduct an in-depth analysis of my business model and the
    primary forces that underpin it. Discuss the ways in which the changes in the market and the
    needs of consumers are met by my proposed firm. Consider the potential obstacles as well as the
    opportunities that lie within the realm of online shopping and environmental responsibility.

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