Republic of the Philippines

ISABELA STATE UNIVERSITY

San Mariano Campus

INSTITUTE OF HOSPITALITY MANAGEMENT

Course Syllabus
First Semester,
School Year 2021-2022

Course Number Course Title Credit Unit/s Hours per week

HM F ELEC 8 FRANCHISING 3 3 hrs/week

INSTITUTIONAL OUTCOMES
ISU Expected Graduate Attributes
VISION
A leading research university in the ASEAN region. Communicator (Cm)
 Recognizes and values communication as a tool for conveying and interacting with
MISSION others and fostering their own learning.
Isabela State University is committed to develop globally competitive human, technological
resources and services through quality instruction, innovative research, responsive community Inquiry-focused and knowledgeable (IFK)
engagement and viable resource management programs for inclusive growth and sustainable  Creates new knowledge and understanding through the process of research and inquiry.
development.  Demonstrates comprehensive theoretical and technical concepts related to their field of
specialization with relevant connections to industry, professional and regional
QUALITY POLICY knowledge.
The Isabela State University endeavors to be a lead university in instruction, research, extension,
and resource generation through continual improvement of services and commits to comply with Competitive (Cp)
the standards set by statutory, regulatory and accrediting bodies.  Initiates and innovates better ways of doing things.
 Promotes quality and productivity.
To uphold the commitment, ISU shall attain the following quality objectives:
1. Sustain academic excellence and quality in instruction; Collaborative and Effective Leader (CEL)
2. Generate research breakthroughs;  Works in collaborative with others and manages group functioning to meet common
3. Engage in sectoral activities for community development; goal.
4. Develop products for glocalization;
5. Support student’s participation to local and international fora to enhance their Lifelong Learning (LL)
potentialities; Acquires new skills and adapts to rapid changes in professional and personal environment.
6. Review on periodic basis, the Quality Management System (QMS) and gather feedbacks
on the level of client satisfaction as basis for continuous improvement.

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 GOALS OF THE BSHRM/BSHM PROGRAM PROGRAM OUTCOMES

The program aims to produce hoteliers, restaurateurs’ and entrepreneurs in The graduates of the Bachelor of Science in Hospitality Management program must be
the world of industry and business, show with the dignity of labor, empowered with able to:
the right attitude and equipped with competencies for global competitiveness.
1. Provide food & beverage service and manage the operation seamlessly based on
industry standards.
2. Plan and implement a risk management program to provide safe and secure
workplace.
3. Conduct research and extension activities in the fields of hospitality Management.
4. Exhibit proficiency in oral and written communication and acquire basic
communication and interaction skills in foreign language for global competitiveness.
5. Undertake tasks, functions, duties and activities in the operation of hotels and
restaurants in accordance with the competency standards.
6. Perform work activities effectively and efficiently to the standards expected to the
operation required in the hospitality sector.
7. Work with the variety of technologies in accordance with the competency standards
to be locally and globally competitive.
8. Demonstrate the values of fairness, transparency, accountability, hard work,
honesty, patience, diligence, innovativeness and risk taking.

Course Description:
The course deals with the relationships between the franchisor and the franchisee advantages and dis-advantages of franchising and structure of and service offered by franchisor. Case
studies leading lodging and restaurant companies currently offering franchises will be discussed.
Prerequisite/s: None
Course Outcome:
At the end of the course, the students should be able to:
1. Explore the concept of franchising business
2. Identify types of franchising
3. Discover different strategies on franchise system
4. Enumerate important legal documents in franchising
5. Integrate appropriate perspective of franchising
6. Search or Draft a Franchise Disclosure Document.

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 Course Plan

Graduates Program Intended Learning Outcomes Learning Content (Topics to be Teaching and Teaching Assessment Assessment tools
Attributes Outcomes (Learning outcome expected from discussed) Learning Learning Tasks (rubrcs used in Number of Hours
the Learning Content Activities modality assessing the
task as deemed
necessary) Laborat
Lecture
ory
Cm, CEL. PO4, PO8 At the end of the lesson, the I. Vision and Mission Brainstorming Online via Recitation Rubrics for 3 NA
students should be able to: of the University VideoCon Recitation
1. State the vision and a. Quality Policy Discussion Quiz
mission of the University, b. Institutional Google Rubrics for Essay
quality policy, institutional Outcomes classroom Essay
outcomes and goals of c. Goals of the
the College. College
2. Observe proper
classroom management,
school policies, rules and
regulations.
PO5, PO7, At the end of the lesson, the Chapter II. AN INTRODUCTION TO Brainstorming Online via Quiz Rubrics for 13.5 NA
Cm, CEL, PO8 students should be able to: FRANCHISING VideoCon Recitation
 Understand and discuss the Lecture/ Recitation
relationship between Definition of Franchising Interactive Google Rubrics for Essay
Franchisee and Franchisor. 1.1. Franchisee Discussion classroom Oral & written
1.2. Franchisor test
 Discuss the concept of Types of Franchising Library/
Franchising. 1.3. Product Distribution Internet Check
1.4. Business Format research assignment
 Differentiate the advantage and Types of Franchise Agreement
disadvantage in owning a 1.5. Single-unit (Direct-unit) PowerPoint
franchise. Franchise Presentation
1.6. Multi- unit Franchise
 Choose the type of franchising Alternative to Franchising
they are interested with. 1.7. Distributorships
1.8. Licensing
 Explain the legal issues of Legal Issues of Franchising
franchising within the Franchise 1.9. The Disclosure Document,
Agreement. which may be in the format known
as the UFOC
Prelim/Long Exam– 1.5 hours TOTAL 18 HRS
PO5, PO7, At the end of the lesson, the Chapter III. BEGINNING YOUR Brainstorming Online via Quiz Recitation 8
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 Cm, CEL, PO8 students should be able to: SEARCH VideoCon
 Explain and differentiate the Lecture/ Recitation Rubrics for Essay
advantage and disadvantage in Options for Beginning Business Interactive Google
starting a business. 2.1. Start A New Business Discussion classroom Oral & written
2.2. Buy A New Franchise test
 Investigate the type of franchise 2.3. Buy An Existing Franchise Library/
and engaged into it. Investigating your Franchise Online Check
2.4. Conduct their own research assignment
 Determine the strength of the marketing research
Franchisor. 2.5. Use their own financial and
legal advisors PowerPoint
Be familiar on how to start and 2.6. Develop through Presentation
selecting Franchise Business marketing and business
plans
2.7. Have prior work
experience
Criteria in Selecting Franchise
Business
2.8.Costs

2.9. Training and support

2.10. Your abilities
2.11. Franchisor’s experience
2.12. Demand and competition
2.13. Expansion plans

PO5, PO7, At the end of this lesson, the Chapter IV. NAVIGATING YOUR Brainstorming Online via Quiz Recitation 8.5
Cm, CEL, PO8 students should be able to: PAPER TRAIL VideoCon
 Analyze the key concept in Lecture/ Recitation Rubrics for Essay
franchise agreement. Key Subjects in the Franchise Interactive Google
Agreement Discussion classroom Oral & written
 Enumerate and give details test
about the key subjects in Franchise Disclosure Document Library/
Franchise Agreement (UFOC/FDD) Online Check
3.1.Keys items in Disclosure research assignment
 Define and explain the Document
importance of Franchise About Financial Statements PowerPoint
Disclosure Document 3.2. Balance Sheet Presentation
3.3. Income Statement
 Explain the financial statements.

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 Mid-Term Examination – 1.5 hours TOTAL 18 HRS
PO5, PO7, At the end of this lesson, the Chapter V. FRANCHISE Brainstorming Online via Quiz Recitation 8
Cm, CEL, PO8 students should be able to: AGREEMENT VideoCon
 Discuss Franchise Agreement Lecture/ Recitation Rubrics for Essay
Definition of Franchise Agreement Interactive Google
 Determine the law applied to Discussion classroom Oral & written
franchising. Fundamental Provision of test
Franchise Agreement Library/
 Revise franchise agreement. 4.1. Contract Law that applies Online Check
to Franchise Agreement research assignment
 Explain the reference of 4.2. Laws that apply to
Franchise Trade Secret Franchising PowerPoint
4.3. Main Provision Presentation

Protecting A Franchise’s Trade

Secret

PO5, PO7, At the end of this lesson, the Chapter VI. FINANCIAL ASPECT Brainstorming Online via Quiz Recitation 8.5
Cm, CEL, PO8 students should be able to: OF A FRANCHISE VideoCon
 Discuss the two basic Lecture/ Recitation Rubrics for Essay
categories of financial Estimating Financial Requirements Interactive Google
requirements for a franchise 5.1. Estimating Cost Entry Discussion classroom Oral & written
business. 5.2. Estimating Cost of test
Operation Library/
 Discuss the three statements of Measuring Financial Performance Online Check
financial health of the business. 5.3. Profit and Lost research assignment
Statement (P&L)
 Discuss the four groups of 5.4. Balance Sheet PowerPoint
financial ratios. 5.5. Ratio Analysis Presentation
Financial Ratio Analysis
5.6. Profitability Ratio
5.7. Leverage Ratio
5.8. Liquidity Ratio
5.9. Activity Ratio
Final-Term Examination – 1.5 hours TOTAL 18 HRS
Course Requirements:
 Major Examinations (Prelim, Midterm, Final)
 Online Quiz
 Online Activity
 Drafting or Searching FDD in Assign Franchise Store

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 laboratory output
LECTURE (60%)
Grade Equivalent
1. Major Examination : 65% 1.0 98-100
 Prelim Exam : 15% 1.25 95-97
 Midterm Exam : 25% 1.5 92-94
 Final Exam : 25% 1.75 89-91
2.0 86-88
2.25 83-85
2. Class Standing : 35%
2.5 80-82
 Online Quiz : 15%
2.75 77-79
 Online Activity : 10%
3.0 75-76
 Drafting and Searching FDD in Assign Franchise Store : 10%
5.0 74 below (Failed)
TOTAL - 100% Inc. Incomplete

References:

Books

1. Gartner, Wand Bellany M. (2009). Creating the Enterprise.Canada: Thomson South-‐Western.Norman,Jan(2006).

2. Franchising.USA:KaplanPublishing.Seid,M.andThomasD.(2010).
3. Franchising for Dummies(2neEd.)Canada:
4. Wiley Publishing Inc.Sidhpuria,ManishV.(2010).
5. Retail Franchising Asia:McGraw-‐HillEducation.

Website: For furthermore information, [lease log in to the following site;

1. www.wipo.int
2. https://www.franchising.com
3. www.franchise.org
4. www.google.com.ph.elearning.nokomis.in+franchising
5. www.accountingverse.com

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 CLASSROOM POLICIES:

1. Observance of Health Protocols

a. Everybody who is entering the campus and classroom premises is required to wear a face mask – NO FACE MASK, NO ENTRY POLICY
b. Observe at all times, in all places and in all transactions, social / physical distancing of at least 1 meter apart as advocated by the Department of Health.
c. When classes are conducted outside the classroom, physical distancing will still be observed.

2. Uniform and Dress code

a. Students should be in proper uniform, wear ID and appropriate shoes except during laboratory class.
b. On Wednesdays, cross dressing, hip-hop dresses and get-ups are not allowed, e.g. shorts, slippers, spaghetti strap, earrings for males, etc.
c. PE uniforms should be worn only during PE class.

3. Taking Examination

a. Cheating and copying are strictly prohibited. When caught during quizzes and long/units exams, deduction of points will be imposed by the teacher and during midterm or final exam.
Means a grade of 5.0 in the subject.
b. Borrowing of calculators and other exam paraphernalia is not allowed during exam.
c. During prelim, midterm, and final exam, only test papers answer sheets, permits, calculators, pens, pencils and erasers are allowed on the desk; other things should be deposited on
a place designated by the teacher.
d. Other policies will be imposed as deemed necessary and as agreed upon between the students and the subject professor.

4. Other Policies

4.1 Face-to-face FTLM

a. Cellphone should be shut-off or in silent mode during class hours.
b. Chairs should be arranged at least 1.5 meters apart to observe social distancing.
c. Chairs should be arranged before leaving the classroom.
d. Vandalism is strictly prohibited and punishable.
e. No Smoking within the school premises.
f. Students under the influence of liquor are not allowed inside the school compound.
g. Any form of deadly weapons should not be brought to school except cleaning/cutting tools during cleanup days and laboratory classes.
h. Unnecessary noise to the point of creating disturbances is prohibited.
i. Proper grooming should be observed at all times, e.g. short and undyed hair for males.
j. Other policies will be strictly imposed as contained in the student manual.

4.2. Online FTLM (synchronous)

a. Unnecessary noise to the point of creating disturbances is prohibited.
b. Participative learning is encouraged
c. Wear proper attire
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 d. Courtesy and proper decorum should be observed at all times
e. Meeting time set should be strictly observed by both faculty and students
f. Policies on the recording of class lecture is subject to the approval/agreement between the student and faculty which shall be governed by existing laws such as cyber-crime act, data
privacy act and intellectual property right laws.
g. Posting of unnecessary comments/messages are prohibited during online classes.

4.3. Remote FTLM (asynchronous)

a. Submit required output on time via online or on designated drop-off / pick up points.
b. Submission of duplicated / copied output is prohibited.
c. Posting of unnecessary comments/messages are prohibited during group chat/discussion forum.

Prepared by: Reviewed by: Approved by:

EUGENIO S. PASCUA JOSE CARLOS T. MAMAUAG RUBY B. DIMAS

Faculty/Subject Teacher Department Chair/Program Chair Campus ARA Director

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