Purposive Communication
Purposive Communication
Reporter: Escaro, James Russel Social Media Is Beneficial to People's Addiction to Social
Education Media
COMMUNICATION IN SOCIAL MEDIA
What is social media?
Social Media is a online content created by people using Popular Social Media Tools and Platforms
highly scalable and accessible publishing technologies. The FACEBOOKS:
emergence of social media has created a new avenue for One of the largest social media platforms in the world,
facilitating daily information and communication needs. As known for connecting people, sharing updates, and
social media is becoming a vital tool for daily social networking.
interaction. It creates opportunities for people to interact INSTRAGRAM:
with each other in the way that is both helpful and essential A photo and video-sharing platform owned by Facebook,
to socially motivate people. popular for its visual content and Stories feature.
Importance of social media TWITTER:
▪ Social media is easily accessible and it’s also the A microblogging platform that allows users to post short
meeting point of today’s internet savvy audience. text updates called tweets.
TIKTOK:
▪ Major portion of younger generation, teenagers A short-form video platform that has gained immense
and middle-aged people, are major percentage of popularity for its entertaining and creative user-generated
the total social media user population. content.
▪ Social media opens possibilities of direct access to Why use FACEBOOK for business communication?
clients without any third-party intervention. ▪ It provide great exposure.
▪ Advertising through social media is pretty cost ▪ It provides powerful marketing platform for free.
friendly as compared to cost incurred by print, TV
or other traditional media. ▪ It facilitates online discussions to gain valuable
inputs.
▪ Social media also helps in search engine
optimization and increase in ranking of any ▪ It helps in being connected with the customer.
company websites.
Why use TWITTER for business communication?
Using social media for Business ▪ For internal communication.
▪ When it comes to your business, it is important to
▪ For customer outreach or feedback.
be on as many social media sites as possible. These
sites offer many different options to share ▪ For branding and visibility.
information and have different to share users on
each one. As a result, the more sites your business ▪ For supporting other online presence.
is on, the more eyes will see it. As mentioned Why use INSTRAGRAM for business communication?
before, there are different benefits to different ▪ Connect with customers
sites, and it is important that you are comfortable
using each one. ▪ Learn what people like
Advantage and Disadvantage of Social Media ▪ Fuel you other marketing channels
communication
▪ General sales
The advantages of social media as communication is instant
communication, you can receive information from multiple Why use TIKTOK for business communication?
people and meet new people too. The disadvantages are ▪ Reach a Younger Audience
you don't always know if the information is true, people
can trick you easily on social media and get fake news ▪ Visual Storytelling
▪ Trending Challenges and Hashtags
▪ Authenticity
▪ Influencer Partnerships
▪ Engagement Metrics
▪ Global Reach
▪ Advertising Opportunities