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Masterclass Action Guide - TPL Evergreen 2023

The document is a guide for a masterclass presented by Jen Berson on how to double media features for clients. The masterclass will teach PR professionals how to avoid common pitching mistakes and will provide a proven P.I.T.C.H framework for crafting PR pitches that convert. Attendees are asked to be open-minded and take notes during the presentation.

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Saikat Sukai
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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62 views9 pages

Masterclass Action Guide - TPL Evergreen 2023

The document is a guide for a masterclass presented by Jen Berson on how to double media features for clients. The masterclass will teach PR professionals how to avoid common pitching mistakes and will provide a proven P.I.T.C.H framework for crafting PR pitches that convert. Attendees are asked to be open-minded and take notes during the presentation.

Uploaded by

Saikat Sukai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MASTERCLASS

AC T ION GUIDE

JEN BERSON
PRESENTS

HOW TO DOUBLE
YOUR MEDIA FEATURES
FOR CLIENTS

JENERATION ACADEMY
jenerationacademy.com
© Jeneration Academy, 2023
© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE
You’re in the RIGHT place if...
» You’re constantly wondering “Am I doing this
right?” when sending pitches

» You want to be a profitable PR pro but you


don’t have tons of contacts or experience

» You want to land bigger + better clients but


don’t feel confident in your PR pitching skills

This is NOT for you if...


» You’re looking for a quick fix

» You aren’t open to new ideas or coachable

© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE


My promise to you is...
» I will deliver as much value as I possibly can
over the next hour

In return, I ask...
» You go into this with an open mind

Tips for watching this masterclass...


» Turn off your phone and give me your undivided
attention

» Take lots of notes!

© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE


3 Massive Mistakes to Avoid when Pitching
Mistake #1
You don’t have a solid .

CLIENT DISSATISFACTION
The #1 reason for client dissatisfaction is that their
don’t line up with the
you’re delivering.

HAVING A STRATEGY MEANS...

Mistake #2
You’re pitching you’re ready.

SETTING YOURSELF UP
But this sets you up for ! You won’t get the
kind of results you’d get if you were ready.

© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE


IF YOU KEEP DOING THIS...

Mistake #3
You don’t have a .

IF YOU KEEP DOING THIS YOU’RE...

ONCE YOU IMPLEMENT A SUCCESSFUL


FOLLOW-UP STRATEGY, YOU’LL…

© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE


HAPHAZARD & PITCHING

ANXIOUS MISINFORMED

© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE


R

NO
DE
ON

CR
W

EA
IT

TIV
E H

ITY
ON

TIMELY TARGETED

TANTALIZING

SPINNING YOUR WHEELS

© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE


The P.I.T.C.H. Framework

P
I
T
C
H

© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE


GET THE PROVEN FORMULA FOR
CRAFTING PR PITCHES THAT CONVERT!

Learn how to develop


PR pitches that get a
“yes” from the media
month after month,
and never run out of
pitch angles again
(even if you’ve never
offered PR services to
your clients before!)

• Confidently offer PR services to new and existing clients and


WOW them with visibility and results!

• Never second-guess your PR skills again because you’ll learn


exactly how to pitch like the pros and land media coverage for
your clients

• Charge higher rates because you’re offering premium services


that get business owners incredible results!

• Never feel like you’re all alone or working in a vacuum again!

BE C O M E A M E M B ER O F TH E P ITCH LAB TO D AY!

© JENERATION ACADEMY 2023 MASTERCLASS ACTION GUIDE

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