Dmi Pro Dmixama v3
Dmi Pro Dmixama v3
Dmi Pro Dmixama v3
MARKETING
PRO
Become a Certified Digital Marketing Professional and Professional
Certified Marketer (PCM®) in Digital Marketing with Dual Certification
from DMI and The American Marketing Association
digitalmarketinginstitute.com
GETTING
STARTED
Hello
The Challenge
Get in touch
digitalmarketinginstitute.com
HELLO
avigate new frontiers with DMI.
digitalmarketinginstitute.com
THE 68%
CHALLENGE of DMI graduates say the
course helped them get a
Digital changes everything. Culture. Commerce. Community. And then promotion
digital goes and changes itself. Such is the rate of progress. Your ambition
62%
may be big and clear, but without the right digital skills, it is completely out
of reach. And it’s not just about what you can do either – it’s also about
what the world knows you can do.
say certification was a
The greatest professional challenge of the 21st century is staying reason for their salary
relevant. Closely followed by communicating how relevant you are in that increase
noisy, dynamic space where new meets now.
digitalmarketinginstitute.com
STAY READY IN AN EVER-
CHANGING WORLD
DMI courses are created with insight from those DMI and AMA Certification is not just recognized
who are already out there doing it. We bring you all over the globe – it’s setting the global
expert thought and practice. Learn to become standard. We have certified more digital
a trailblazer in the world of digital. marketing professionals to a single standard
than any other certification body. We know what
Digital marketing is in perpetual motion, ever- we’re doing, and the big industry players are
changing, always new. That's why we focus aware of that.
on keeping you up to date. Right from the
moment you sign up for a course, you get a free And it works. Fact is 89% of our almuni are
subscription to our resource library. Browse currently employed and 68% were promoted
thousands of articles, tools, podcast, eBooks after earning their certification.
and more to further your career.
digitalmarketinginstitute.com
STAND OUT WITH
TWO RECOGNIZED
CERTIFICATIONS
1 PCM® Digital Marketing (AMA)
+ 1 Certified Digital Marketing Professional (DMI). 2 Ɉ Gives you the skills you need to Ɉ ligns it ot er uali ication
= Dual status is now yours. speak loud and clear to the right rame orks across t e glo e.
audiences ei e t e career otential o a
earn to ioneer ne a s or ard in digital rat er t an ust glo all recogni ed certi ication
ollo ing t e cro d. e ant to guide ou on our a to ne Ɉ Tells the world what you know Ɉ
and what you can do - your Dual Gives you powers you may not
o ortunities. at s e e artnered it merican
DMI and AMA Certification acts yet even understand, yet
arketing ssociation to ro ide a Dual Certification ic el s
like a magic key.Doors open whose awesome potential will
real skills get recogni ed and re arded. t s meaning ul and it s
orking. luec i glo al rands inno ators training com anies reveal itsel in ne and star ling
Ɉ Means you travel well between a s throughout your career
and e en uni ersities in o er countries recognise and use
di erent o or unities and
igital arketing nstitute s erti ication rame ork.
countries. It’s your oyster
digitalmarketinginstitute.com
AMERICAN
MARKETING
ASSOCIATION
As the largest community-based marketing association in the
world, AMA is trusted by marketing and sales professionals to
el t em disco er at s coming ne in t e industr . e
has a community of local chapters in more than 70 cities and
college cam uses t roug out or merica. e is
ome to a ard inning content ro essional cer i cation
premiere academic journals, and industry-leading training events
and conferences.
digitalmarketinginstitute.com
WHO IS DIGITAL
MARKETING PRO
FOR?
Ɉ Traditional marketers and Ɉ Entrepreneurs who want to
marketing executives who be more entrepreneurial
want to get ready for the
digital future.
Ɉ Graduates with no plans to
wait around
Ɉ Marketing managers and
senior management Ɉ Whoever needs to
create and apply a digital
Ɉ IT managers marketing strategy for their
organization
Ɉ Small business owners who
may or may not want to stay Ɉ Anyone in marketing or
small business who wants to
show the world what they
Ɉ Career changers can do
digitalmarketinginstitute.com
WHAT WILL
I LEARN?
HOW TO: Ɉ Find your audience using the right media Ɉ Capture, segment and manage
channel. Win hearts and minds and make subscribers for fruitful email marketing
your followers grow and grow and grow campaigns
Ɉ Make your website visible to more Ɉ Discover what works by measuring and
humans thanks to Search Engine optimizing social media campaigns. Then
Optimization (SEO) techniques discover what works even better
Ɉ Drive the right traffic to your website Ɉ Leverage mobile marketing for a precision
through smarter Pay-Per-Click (PPC) micro-targeting edge
advertising
Ɉ Create a cohesive digital marketing
Ɉ Create compelling digital display strategy for your business
campaigns
Ɉ Take over the world
are uilding locks o kno ledge o our career o t e rand 6. YouTube and Display Advertising
ne erti ied igital arketing ro essional t at is ou.
7. Email Marketing
8. Website Optimization
Here is what you need to know 1-10:
9. Analytics Using Google Analytics
digitalmarketinginstitute.com
INTRODUCTION
What’s it all about? How do you reach customers? How can
1 traditional and digital media work together to create a water-tight
TO DIGITAL campaign that speaks its truth across any and every channel? This
MARKETING
module takes you through all the basics, helps you explore the buyer
journey and stays rooted in practice. The goal is always to keep
things clear and actionable.
Topics:
Principles of Digital Marketing Project Management NEW Managing Your Time Effectively NEW
n ound and ut ound trategies ecti e ro ect anagement ene ts a so ecti el ealing it e uests
Digital Media Examples Common Project Management Tasks ene ts o ecti e ime anagement
Traditional vs. Digital Marketing Project Management Skill Sets istinguis et een rgent and m or ant
Principles of DMI’s 3i Methodology 7-Step Framework for Managing Projects Tasks
Digital Channels est ractices
Connecting with the Customer Time Saving Strategies
Developing Marketing Objectives Eliminating Time-Stealers
e u er s ourne
ecti es Five Marketing Functions
360 Digital Marketing Campaign
Digital Research arketing unctions and u er ourne tages
igital arketing once ts rinci les
Audience Research Procedures and Tools
ocial istening lat orms
Social Listening and Audience Research Tools
digitalmarketinginstitute.com
CONTENT
igital marketing is ascinating and o er ul ecause it s erson orientated
2 yet also data driven – you get to engage with how people think and also see
MARKETING how and what they do. This module is about creating content that speaks
to people, but also about sending it out into the big wide digital world at the
right time and via the right channels.
Best of all, you get the ability to see what works.
Topics:
Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content
Using Content Research to Find Opportunities Creating and Curating Content Content Marketing ROI
Content Marketing Metrics
Social Listening Content Stakeholders Metrics and Content Marketing Strategy
Competitor Content Analysis Content Types and Formats
Content Audit Content Tools Enhancing Your Creativity NEW
Content Creation and Curation
ontent reation est ractice Generating Ideas and Solutions
rand om onents actics to emo e reati e arriers
ontent ersonali ation ecti e ecognition o dea ailure
digitalmarketinginstitute.com
SOCIAL MEDIA
It’s not just social media marketing it’s a big, warm, pleasurable social media
3 experience for your audience. Your brand needs to ring loud and clear
Topics:
Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign
Insights
ene ts o ocial edia arketing ommunit ec ni ues and est ractices
ocial edia arketer es onsi ilities ontent aring est ractices Campaign Tools Analysis
e u er s ourne tages aring tories est ractices ace ook ools and nal ics
n luential ocial edia lat orms ideo ontent est ractices it er ools and nal ics
Key Terminology as tag sage est ractices inked n ools and nal ics
it er ontent est ractices nstagram ools and nal ics
inked n ontent est ractices na c at nal ics and am aigns
Setting up a Social Media Experience for a nstagram ontent est ractices
Business na c at ontent est ractices
est ocial edia ccount ractices Creating and Optimizing Social Media Campaigns
ace ook or a usiness
it er or a usiness Campaign Set-up
inked n or a usiness ace ook and nstagram usiness anager
nstagram or a usiness it er ds anager
na c at or a usiness LinkedIn Campaign Manager
Snapchat Ad Manager
digitalmarketinginstitute.com
SEARCH ENGINE
ou must e ound. ic means ou must make oursel ound. earc
4 ngine timisation is all a out get ing on t at rst oogle age sta ing
OPTIMIZATION top of the list and top of mind. Learn the tricks of the trade such as
ke ords at kind o content at racts o to create more engagement
Topics:
SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance
digitalmarketinginstitute.com
PAID SEARCH
a er lick cam aigns using oogle ds id auctions o to s uee e
5 every drop of value out of paid search campaigns, the tracking of successful
(PPC) WITH con ersions oogle nal ics and more t is is tur o c arged marketing
practice with pinpoint precision.
GOOGLE ADS
Topics:
Fundamentals of Paid Search Search Campaign Management The Art of Persuasion NEW
Paid vs. Organic Search d er ising udget anagement Persuasion when Interacting with Others
ustomer se o earc ngines oogle ds idding Persuasion Techniques for Audience Proposals
aid earc ene ts oogle ds id imulator ool a imi ing im act o ro osals
Elements of Paid Search Campaigns timi e aid earc am aigns ercoming ections to ro osals
Google Ads Editor
Paid Search Campaign Creation with Google Ads Paid Search Campaign Measurement
Google Ads Manager Account vs. Child Account Paid Search KPIs
oogle ds est ractice Conversion Tracking
Google Ads Account Elements Success Metrics
Paid Search and SEO Keyword Research oogle nal ics easurement
Google Ads and Paid Search Campaigns oogle nal ics and earc onsole e or ing
digitalmarketinginstitute.com
YOUTUBE
YouTube. Because we have eyes to see. Learn how to set up, manage,
6 anal e and o timise a c annel or o muc ie ing. lso release t e
AND DISPLAY sales power of Google Display Network and more. Visual is where it’s at.
ADVERTISING
Topics:
Fundamentals of Display and Video Advertising Google Display Network and Video Ad Formats Targeting Display and Video Campaigns
↗ Key Concepts, Benefits and Value ↗ Google Display Network Campaign Types ↗ Targeting Types
↗ Key Advertising Platforms ↗ Ad Formats and Sizes ↗ Audience Targeting
↗ Advertising Buying Mechanisms ↗ Contextual Targeting
↗ Strategy Objectives Creating Display and Video Campaigns ↗ Advanced Google Ads Features
↗ Configure Ad Exclusions
Creating and Managing a YouTube Channel ↗ Google Ads Display Ad Campaign ↗ Remarketing Options
↗ Responsive and Non-responsive Ads ↗ Bidding Strategy
↗ YouTube Channel Setup ↗ YouTube Channel and Google Ads Linking
↗ Video Best Practices ↗ Standard Video Ad Campaigns Measurement and Optimization
↗ Content Management Best Practices ↗ YouTube Ads
↗ YouTube Analytics and Reporting ↗ Key Display Campaign Metrics
↗ Video Campaign Metrics
↗ Performance Analysis of Display Campaigns
↗ Performance Analysis of Video Campaigns
↗ Impact Performance Analysis
↗ Campaign Optimization
digitalmarketinginstitute.com
EMAIL
re email lists still rele ant es. n email is ost sent to our ir ual
7 ome address so it s im or ant ut do it rig t so t at email gets o ened
MARKETING and star s our target on a click t roug ourne o disco er . lso see
o it can all e automated or ma e icienc . nd let s not orget t e all
im or ant regulator stu .
Topics:
Email Marketing Fundamentals Email Design Testing and Optimizing an Email Campaign
digitalmarketinginstitute.com
WEBSITE
What makes a winning website? This module gives you the skills to create
8 a simple, well-designed, optimised WordPress site that not only looks good
OPTIMIZATION but also delivers for your business – goals and solutions stay lined up, nice
and clear. Also, let’s get user-centric with best practice UX and go deep
with data; activity tracking means insight - and insight is power.
Topics:
Web Design and Website Optimization Design Principles and Website Copy Website Metrics and Developing Insight
digitalmarketinginstitute.com
ANALYTICS
Be all seeing, all knowing. This module helps you unleash the awesome
9 capability of data. Discover what you customer wants, likes, needs and
WITH GOOGLE does. o dee inside t eir ourne so ou can er ect t eir seamless at to
purchase and beyond. This is not just great power, it is super power. And we
Topics:
Web Analytics Fundamentals Creating and Configuring a Google Analytics Monitoring Campaigns with Google Analytics
Account Reports
Insight Types for Digital Marketers
nal ics ools or ata ollection Account Setup Campaign Types
Measurement and Analysis Tracking Code Installment udience c uisition oogle ds e a ior
oogle nal ics ene ts and imitations e et ings and a igational unctions ents and on ersion e or s
nal ics e or ing erminolog ccount et ings and il ers ul ic annel unnels e or ing
egal e uirements es onsi ilities and est ene ts and isks o aring ccess
Practice inking oogle nal ics and t er ools
Setting Goals with Google Analytics Analyzing and Recording Google Analytics Data
digitalmarketinginstitute.com
DIGITAL
We give you capability, influence, reach, data, insight and tools, tools and more
10 tools. But you still need solid objectives, otherwise you are drunk on power, driving
STRATEGY vision of where you really want to go, and make it actionable with budget, channel
and media lans e er ormance ndicators and more.
Topics:
Digital Strategy Fundamentals Digital Strategy Research Executing a Digital Marketing Strategy
Core Digital Marketing Strategy Components Key Research Activities trateg ecti es
Strategy Purpose Research Mapping timi e annel and udget i
Strategy for plan communication trong esearc s. otentiall alse e or s Media Planning for Paid Channels
Digital Marketing and Digital Media ned ccessed and esk esearc Key Campaign Components
Resource Mapping Audit Factors
udget lanning Audience and Competitor Research Communicating a Digital Marketing Strategy
ROI and Success Metrics Social Listening Study
reati e s. edia rie Stakeholder Communication Tools
Setting Strategy Objectives and KPIs igital arketing trateg est ractice
Developing a Creative Strategy
ommon usiness ecti es and am aign Becoming a Strategic Thinker NEW
Expectations Key Creative Strategy Ingredients
Identify and Distinguish KPIs a imi e and e ur ose reati e ut ut e m or ance o trategic inking
ast er ormance and ndustr enc marks or Content Strategy Elements Emergent Strategy
Forecasting reati e ormat eci cations ene ts o trategic inking
egular er ormance e ie s trategic inking e a iors
uture asing te s
digitalmarketinginstitute.com
“
e cer i cation allo ed me to transition
it in m de ar ment to a ne l created
DMI osition s eci c or digital marketing. e
as lugging a a in a o ated
allo ed me to com letel s i gears
and tr somet ing ne .
PPC Specialist,
Canada
digitalmarketinginstitute.com
HOW WILL
I LEARN?
e li e our romise o ne and rele ant. o oint learning ne
stu in tired old ormats our d namic learning lat orm is at t e
talk a out en t e talk a out immersi e. et a smoot seamless
learning e erience across desk o mo ile and ta let.
digitalmarketinginstitute.com
CERTIFICATION
AND BEYOND
The course ends. Your new life begins.
ut irst comes The Test. Yes, it’s an assessment but not as you know it. The Test
is unc ocused and d namic. t a ens ia a screen o course . uestions come
in di erent ormats including te ased mul i le c oice image ased mul i le c oice
matching and hot spot questions. We use the Pearson VUE test center network which
has o er center in countries.
You can take The Test anywhere in the world; everybody gets the same experience.
It lasts 2 minutes and a er ards ingers crossed ou are ne er uite t e same. ou
are a new kind of marketeer, a DMI Certification digital animal ready to thrive in the
digital jungle. What’s more, your slick new DMI Certification orks as a ir ual ass or .
t looks s ar and is recognised at t e door o ust a out all t e est o or unities.
at s ecause it comes with true authority.
digitalmarketinginstitute.com
LEADERSHIP AND
STANDARDS ASSURED
The industry recognises what DMI does They’re the people driving change. e a e a direct line to us ringing in cris
ecause e ork it t e est eo le and ailing rom t e uro e and sia industr ideas researc commentar and
we’re helping to move the whole industry t e am ions a e millions o ollo ers ne est ractices. e ork it t em
forward. We have created a 27 person panel in a ards get u lis ed glo all manage ear round to deli er e er s ar er
o di erse in luencers t oug t leaders tec mul i site teams and mul i million dollar roducts a clearer more meaning ul
gurus and C-suite change-makers called the udgets and are rig t at t e edge o ne roadmap. And they develop hot content and
Global Industry Advisory Champions. and ast as ell as esta lis ed and in luential. e inars e clusi el or our DMI community.
Working with the Champions means we can
guide ou to ards an e en rig ter uture.
DMI’S
GLOBAL
INDUSTRY
ADVISORY
CHAMPIONS
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KNOWLEDGE AT YOUR FINGERTIPS
WITH MYDMI
Continue your journey to success Here’s the small print on what you get:
sa and skills. uil to el at e er stage o our career. so you can put them to work in your role right away.
Ɉ Webinars - Meet & learn from top industry leaders through our live
interacti e e inars. sk uestions get insig ts and connect it
peers.
LEARNING.
eing t e est digital marketing ro essional t at ou
can e and taking t e industr it ou. ou get
STAY FRESH.
access to a s ecial one and rack u credits as
you rack up fresh knowledge. 40 credits over 3 years
means our er i cation sta s u to date. nd so do
Never stop exploring with even more learning routes to stay you.
relevant.
Ɉ ecognition. is a rilliant a or ou to
1. Short courses are there to make the most of the communicate just how great you are
Ɉ ou look t e ar on inked n
lore s or courses in nal ics ontent arketing
ssentials ssentials ra ic esign. Ɉ You are empowered to expect a higher income
digitalmarketinginstitute.com
READY TO
GET STARTED?
e digital marketing orld is read or ou. o res ond s are
gro antici ate e ol e. o nd t e edge and go ur er.
ake our mo e and star our learning ad enture.
USA / Canada
Email an Advisor
1 917 636 5832