1.

Based on my understanding of what descriptive analytics is, Descriptive analytics is the field of
analytics that focuses on comprehending and summarizing historical data to gain insights and
characterize previous events or trends. It entails the study, interpretation, and visualization of data
to discover patterns, correlations, and significant traits. Descriptive analytics seeks to answer
questions such as What happened? and What are the main features or trends in the data? It
provides a retrospective view of data and aids in comprehending the present state of affairs. Mr.
Awit, on the other hand, demonstrated different techniques such as data aggregation, data mining,
data visualization, and basic statistical analysis. It lets organizations make sense of vast amounts
of data by organizing and summarizing it into usable reports, dashboards, or visual
representations

Based on my understanding of predictive analytics, it is the branch of analytics that forecasts or

predicts future outcomes or events using historical data and statistical modeling approaches.
Predictive analytics focuses on answering questions such as "What is likely to happen?" and
"What is the chance of a specific outcome occurring?" It goes beyond descriptive analytics by
exploiting previous patterns and relationships in data to create informed predictions.

Prescriptive analytics, according to my understanding, integrates historical data, prediction

models, and optimization techniques to prescribe the optimal actions or decisions to accomplish
desired outcomes. Prescriptive analytics analyzes big datasets, identifies patterns, simulates
scenarios, and recommends optimal actions or decisions using complex algorithms, mathematical
models, and optimization approaches. It takes into consideration restrictions, objectives, and
multiple "what-if" scenarios to assist companies in making data-driven decisions that maximize
intended results while accounting for resource constraints and potential hazards. In complex and
uncertain contexts, prescriptive analytics enables organizations to optimize their operations,
improve efficiency, effectively allocate resources, and make educated decisions.

2. Descriptive Analytics
Customer Segmentation- Businesses can discover different client segments based on demographics,
purchasing behavior, or preferences by examining historical customer data. This data can be utilized
to personalize marketing efforts, enhance customer support, and optimize product offerings.
Predictive Analytics
Demand Forecasting- Predictive analytics can assist firms in forecasting future demand for their
products or services. Organizations can make informed judgments about production planning,
inventory management, and pricing strategies by examining historical sales data, market trends, and
external factors.

Prescriptive Analytics
Pricing Optimization- Prescriptive analytics can help determine optimal pricing strategies based on
market demand, competitive landscape, and cost structures. Organizations can maximize revenue and
profitability by taking these aspects into account.

3. For me, it is worth mentioning that, while Excel is a great tool for data analysis, it has several
limitations when compared to specialized data analysis applications. Mastering Excel as a starting
point, on the other hand, gives a solid basis for further learning and can be useful in a variety of
professional settings. Excel offers a simple user interface with a grid-like layout. It does not
necessitate much programming experience, making it suitable for beginners. Excel's simplicity
allows users to begin analyzing data immediately and without a high learning curve. Also, Excel
includes a plethora of built-in functions and formulae for data analysis. These functions enable
you to sort, filter, calculate averages, create pivot tables, and do statistical analysis of data in a
variety of ways. And excel includes basic charting and graphing capabilities that allow you to
visually display data using bar graphs, line charts, pie charts, and other tools. Visualizing data can
help you more effectively uncover patterns, trends, and insights. Understanding data analysis in
Excel provides you with transferrable abilities that can be used with other data analysis tools and
platforms. Excel concepts and techniques, such as data manipulation, visualization, and basic
statistical analysis, can be transferred to other software, such as Python, or more advanced data
analysis tools.

4. In my opinion, learning Python for data analysis can provide you with advantageous abilities and
opportunities in the analytics-driven world. Data analysis with Python provides an abundance of
professional prospects. Python data analysts are needed in a variety of areas, including banking,
healthcare, marketing, and technology. Which one of these will eventually become my line of
work I think knowing how to use phyton is one of the great advantages.

5. To be honest, I've encountered a few challenges in our business analytics module. The first one is
at first, I struggled using PowerBi, especially on how to transform data, generate insights and
recommendations in the report data, and also the data visualization but as Sir Awit demonstrated
and discussed of how to use, how to generate insights and recommendations, I eventually
understood and now I know how to use PowerBi. Now I understand that Power BI's significance
stems from its ability to give businesses data-driven insights, improve decision-making processes,
increase collaboration, and provide a scalable and configurable solution for analyzing and
visualizing data. And some challenges that I’ve encountered is using phyton, it’s quite
challenging for me but I know while learning Python may present some difficulties, it is critical
to approach it with patience, persistence, and a growth mentality. We may overcome the initial
learning curve and gain confidence in using Python for a variety of applications with effort and
frequent practice.

6. For me, learning business analytics provides us with a multifaceted skill set that integrates data
analysis, visualization, programming, and statistical understanding. In today's data-driven
business sector, these abilities are highly recognized, allowing us to contribute effectively as a
student while also thriving as a future professionals.

Data analysis- Business analytics gives us the knowledge and abilities to successfully evaluate
massive amounts of data. We can use this skill to gain important insights, spot patterns, and
trends, and come to data-driven conclusions. In the business sector, data analysis abilities are
highly valued since they help you understand customer behavior, improve procedures, and foster
organizational growth.

Power BI- This is a potent business intelligence solution that enables us to interactively and
persuasively view and communicate data findings. We can develop interactive dashboards,
reports, and visualizations that support data-driven storytelling by learning how to use Power BI.
Our communication skills will be improved by this ability, which will help us present
complicated data to stakeholders and promote data literacy in businesses.

Excel- Excel is a key tool for managing and analyzing data in the corporate world. Excel
proficiency enables effective data organization, manipulation, and analysis. By mastering more
complex Excel features like pivot tables, data modeling, and macros, you may automate
operations, expedite data processes, and acquire a competitive advantage in decision-making
based on data.

Python- Is a flexible programming language that's used in machine learning and data analysis.
Building predictive models, automating data-related tasks, and performing intricate data
manipulations are all made possible by knowing Python. We may efficiently address problems in
real-world business by using the robust data analysis tools provided by Python's vast libraries,
such as Pandas, NumPy, and Scikit-learn.

Statistical Overview- Business analytics includes statistical principles and methods that are
essential for making sensible business decisions. Gaining a thorough grasp of statistics will
enable us to effectively evaluate data, test hypotheses, run A/B experiments, and create accurate
forecasting models. Knowing statistics enables us to extract meaningful insights from data and
make decisions with assurance that are supported by facts.