Harness the Incredible

Power of Data

Master of
Management Analytics
Toronto
12-MONTH PROGRAM IN TORONTO � STUDY WHILE YOU WORK

smithqueens.com/mmato
 DATA HAS Understand not only how to use data
for business needs, but how to structure

BECOME THE
and manage complex projects, and lead
high-performance teams.

POWERFUL
Smart use of data can unleash potential, generate
competitive advantage, improve customer experience,
identify risk, and much more. But realizing the promise of

ENGINE OF
data analytics requires businesspeople who can find the
opportunity in the numbers.

The Master of Management Analytics from Smith School

BUSINESS
of Business at Queen’s University is the essential training
for these careers.

Smith’s Master of Management Analytics (MMA) marries

training in core data analytics concepts and tools, with
outstanding education in business strategy
and management.
This is an innovative, world-class
program. It brings together some of the
best and brightest analytics minds, and
creates an environment that inspires
innovation, creativity, and shared
learning. It has had a profoundly positive
impact on my career and my life. I would
strongly recommend the program.”

Sean O’Brien, MMA’14

AVP, Data Science
LoyaltyOne
 A 12-month
program, with
two program
starts per year

2 | MMATO
Choose to start Certified Analytics Professional Key features:
in January or May Some content can be applied towards a Certified • Provides the critical mix of analytics
Analytics Professional (CAP) designation with capabilities with strategy and business
the Institute for Operations Research and the management expertise in order to lead
Classes are held one weekday evening per
Management Sciences. projects, business units, and organizations.
week and a full day on alternating weekends
at SmithToronto, a dedicated learning facility • Expert faculty and industry experts teach from real
in downtown Toronto. Plus two week-long Project Management Designation market experience and use live business data sets.
residential sessions at Smith School of Business’
Some instructional hours can be applied towards • Dedicated analytics advisory board ensures
main campus at Queen’s University in Kingston.
certification requirements for a Certified Associate alignment of the program content to
The program schedule is designed to enable in Project Management (CAPM), or (with additional business needs, and contributes insights and
you to earn the degree while you continue training) a Project Management Professional (PMP) networking opportunities for students.
to work, but current employment is not a with the Project Management Institute (PMI).
• Scotiabank Centre for Customer Analytics at
requirement. Students may elect to devote
Smith School of Business brings together faculty,
themselves full-time to their studies.
SAS Certified Predictive Modeler students, and practitioners to collaborate
on applied research projects. Plus events,
As part of the program, students take the
conferences, workshops, and competitions.
SAS Certified Predictive Modeler (using SAS
Enterprise Miner). • Special speakers, events, business
networking, coaching and career support
are provided throughout the program.
Residential Sessions
The program includes two one-week residential
Coaching and one-to-one
sessions at Queen’s campus in Kingston, Ontario –
faculty access are available one at the beginning of each semester. The balance
of your classes take place at SmithToronto.
throughout the program

MMATO | 3
 Mastering the
World of Data
The Master of Management Analytics has given me a holistic view
Graduates of Smith’s Master of of analytics – from an end-to-end review of the various techniques,
Management Analytics programs advance to valuable business guidance including how to get projects off the
into senior roles and lead major projects ground, how to manage them, and how to prove their business value.
Perry Hassen, MMA’18
and operating functions. Director of Analytics, MedCan
Having the MMA designation was a key factor in attaining my current
role. The methodologies, techniques, and business frameworks I learned
Our graduates hold titles such as:
during the program have had a direct application to my work. It’s been
• AVP, Program Analytics hugely beneficial and has allowed me to move my career into a new
direction, while building off my previous experience.”
• Manager of Analytics

• Business Analyst

• Director of Database Marketing

• AVP, Business Intelligence & Analytics

• Lead Data Scientist

Without Smith’s MMA program, I would not be
• Senior Manager, Fraud Management where I am today. The MMA program is relevant and
very enlightening. I would certainly recommend it to
• Director, Data Sciences
anyone who wants to delve into the growing field of
• Director, Product Management management analytics.”

• Business Intelligence Specialist

Emily Chambers, MMA’14

Consultant, Management Science and Integration
- Revenue Management and Analytics,
Walt Disney Parks and Resorts
See smithqueens.com/mmato for
more on graduate career outcomes.

4 | MMATO
 Curriculum Schedule
• Acquisition & Management of Data Classes start in January or May, and the class
is divided into two sections. Classes are
• AI Ethics & Policy
scheduled one evening per week and one
• Analytical Decision Making day every other weekend.

• Analytics for Financial Markets

January start
• Analytics Strategy & Change
SECTION 1
• Big Data Analytics
Evening classes are held every Wednesday.
• Creating High-Performance Teams Weekend classes are held every other Saturday.
Technical Training
• Entrepreneurship & Innovation SECTION 2
Students will be exposed to a variety
Evening classes are held every Thursday.
of tools and programming languages • Introduction to Analytic Modelling
Weekend classes are held every other Sunday.
including SAS, R, Python, Tableau,
• Introduction to Management
Hadoop, and Spark.
• Machine Learning & May start
MMA students have access to Udemy,
Artificial Intelligence
the leading global marketplace for SECTION 1
teaching and learning, connecting • Marketing Analytics Evening classes are held every Wednesday.
students everywhere to the world’s Weekend classes are held every other Saturday.
• Operations & Supply Chain Analytics
best instruction anywhere. Learn R
SECTION 2
& Python from the comfort of your • Predictive Modelling
Evening classes are held every Thursday.
browser with over 130k+ courses
• Pricing Analytics Weekend classes are held every other Sunday.
featuring high-quality video, in-browser
coding and gamification. • Project Leadership

Courses are taught by experts and

range from importing data and data
visualization to machine learning,
Courses subject to change. For a full schedule, visit
deep learning, and more.
See smithqueens.com/mmato smithqueens.com/mmato

MMATO | 5
 The Smith Experience
Smith School of Business at Queen’s University
is renowned for its excellence, innovation,
and leadership in business education.

From establishing the first undergraduate business degree a

century ago to creating ground-breaking programs and courses in
emerging areas including artificial intelligence, fintech, analytics,
cultural diversity, team dynamics, social impact, and more, Smith
is at the forefront of preparing you for the business marketplace.

In addition to its rich tradition of academic and teaching

excellence, Smith is known for delivering outstanding learning
and development experiences.

Collaborative learning, personal attention, individual and team

coaching, opportunities for specialization, connection to a
powerful global alumni network, corporate connections and
partnerships, and a deep commitment to student success all
characterize the Smith experience.

Queen’s University, home of Smith, has a rich academic

tradition dating back to 1841, and is consistently ranked
among Canada’s very best universities.

6 | MMATO
Smith Analytics & AI Advisory Board
Smith School of Business is proud to work with highly-respected and accomplished
industry leaders to ensure our Master of Management Analytics meets emerging
Companies are competing based on
needs, and provides strong connections to the business community.
analytics. They’re competing based on
how they can use analytics to drive key
elements of their business – how they
acquire customers, how they retain them,
and how they drive loyalty. Analytics
Mark Shafer Pavel Abdur-Rahman Sarah R. Davis helps companies understand how
Senior Vice President, Partner & President
Revenue & Profit Management Head of Data Science to better run their business.”

Gary Kearns
President & CEO,
Growth Analytics LLC.
Smith Analytics & AI Advisory Board

Lori Bieda Michael Zerbs Cindy Forbes

Head of Analytics Chief Technology Officer Executive Vice President
Centre of Excellence and Chief Analytics Officer

Meet the full advisory board at smithqueens.com/mmato

MMATO | 7
 Admission Requirements Smith has two
dedicated programs
• Undergraduate degree from an accredited Typically Smith MMA students are: in management of
university in mathematics, business, computer
science, economics, engineering, or science.
• People with an undergraduate degree analytics:
in business and strong aptitudes and
Including at least one mathematics or statistics
backgrounds in mathematics who are
course that covers hypothesis testing,
looking for more analytical training.
linear regression, and their applications.

— OR —
• Relevant work experience. Exceptional applicants
without work experience may be considered.
• People with a degree in mathematics,
• GMAT score of 650 or more. This requirement engineering, or science who are looking
may be waived for exceptional candidates. for applied, management-oriented, Classroom-based in Toronto with residential sessions
analytics training. at Smith’s main campus at Queen’s University.
• Demonstrated English language proficiency
smithqueens.com/mmato
for those whose first language is not English — OR —
and whose undergraduate university
studies were taken in a language other than
• IT professionals with strong
English. The test of English facility is a firm
mathematics backgrounds aiming
requirement that cannot be waived.
to broaden their knowledge of
emerging analytics applications.
A blend of online learning and immersive international
residential sessions around the world.

smithqueens.com/gmma
Smith Application Advisors will work with you through
the application process. Applications are reviewed as they are
received. Students are encouraged to apply early, as classes fill
quickly. Go to smithqueens.com/mmato to connect.

8 | MMATO
Fees

MMA Toronto Jan 2020 May 2020 Travel and Accommodation Costs
Domestic Students: $42,905 $42,905 Accommodation and some meals for residential sessions are
included in program fees. Travel costs are not included. Students
International Students: $72,500 $72,500
are responsible for all travel arrangements and meeting any
travel requirements.

Academic Scholarships
All figures in CAD
Smith School of Business is pleased to offer Dean’s Entrance
Domestic student definition:
Scholarships to applicants on the basis of outstanding academic
Canadian citizenship, landed immigrant status, permanent
and professional achievements.
resident status, or dual Canadian citizenship.
See smithqueens.com/mmato for more details.

Fees are subject to final approval from the Queen’s Board of Trustees.

MMATO | 9
The Stephen J.R. Smith School of Business
Goodes Hall, Queen’s University
Kingston, Ontario, Canada K7L 3N6
[email protected]
Toll-free: 1.888.393.2622

smithqueens.com/mmato

A19.0094 Information in this brochure is accurate at time of publication.