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Electronic Commerce
(CS-444)

Department of Management & HR

NUST Business School

National University of Sciences & Technology

(NUST)

BBA 2k21
Course Details:
Course Title: Electronic Commerce Credit Hours: 3
Course Code: CS-444 Pre-requisite: N/A
Program: BBA2k21 Sections: A &B

Course Faculty:
Dr. Fareesa Malik
Office: Room # 304 (2rd Floor), NBS
Student Meeting Hours: Monday14:00 – 16:00 hrs
Thursday 11:00-13:00 hrs
Please seek prior appointment through email.
Email: [email protected] Tel: 051-90853216

Course Description:
This course provides an introduction to e-commerce principles, theories, technologies and
applications. The course covers both the theoretical concepts of e-business strategy and
operation, as well as their practical implications in e-business practice. The course throws
lights on management and organizational issues related to electronic commerce, such as
business models for B2B or B2C e-commerce, technology infrastructure, electronic payment
mechanisms, information privacy, and competitive advantage. It gives an overview of the
impact of new technologies on commercial paradigms and practices, legal issues and business
ethics. It also looks into the current business and technology trends including the individual,
business and societal implications of e-commerce. The course makes extensive use of case
studies and gives students the opportunity to come up with innovative e-commerce solutions
by designing and implementing e-business models.
Course Learning Outcomes:
1. CLO 1. Summarize e-commerce concepts, technologies, models and platforms.
2. CLO 2. Apply knowledge of e-commerce theory and practice to business in local and
global environments.
3. CLO 3. Develop an e-Business Model for an innovative idea in teamwork with their
group members.
4. CLO 4. Take part in written reports for their e-commerce solutions.

Program Goals & Learning Objectives:

Goals & learning objectives of the BBA Program are:

Goal 1: Students will acquire knowledge to analyze business problems

LO 1.1: Students will be able to understand problems in a business setting
LO 1.2: Students will be able to analyze problems using business knowledge
Goal 2: Students will work in team settings
LO 2.1: Students will be able to work towards achieving team goals
LO 2.2: Students will be able to demonstrate effective team behavior

Goal 3: Students will learn to communicate effectively

LO 3.1: Students will be able to communicate effectively in oral presentations
LO 3.2: Student will be able to create professional reports

Goal 4: Students will deal with the ethical dilemmas that arise in a business environment
LO 4.1: Students will be able to identify ethical concerns emanating from a business
situation
LO 4.2.: Students will be able to apply ethical guidelines to address business problems by
examining set of alternatives
Mapping - CLOs with Los
Learning LO LO LO LO LO LO LO LO Not Evaluation Item
Objectiv 1.1 1.2 2.1 2.2 3.1 3.2 4.1 4.2 mapped
e
CLO 1 Quiz 1/Quiz 2
CLO 2 Exam
CLO 3  Project
CLO 4  Project
Note:  indicates mapped and assessed CLO, indicates mapped but not assessed CLO
and X indicates unmapped

Required Course Material:

Textbook (s):
E-Commerce 2020-21: Business, Technology and Society, Global Edition. Kenneth C.
Laudon, Carol Traver, New York University.

Reference Book (s):

Electronic Commerce 2018, A managerial perspective. 9th ed, by Turban, King, Lee,
Liang, Turban. Pearson.

Other Material:
Will be uploaded on LMS for each lecture accordingly

Course Evaluation:
Grading will be done as per NBS criteria. The breakup is as follows:
Final Exam 40%
Midterm 25%
Final Project 15%
Quizzes 10%
Case Studies and CP 10%
Weekly Schedule:
Session
Outcomes
Week Lecture No. and Topic Preparation Material
(Students should
be able to…)
LECTURE 1: Chapter#1 (Laudon et al.)
1 Overview of Ecommerce CLO 1

Chapter# 1 and 2
LECTURE 2: (Laudon et al.)
Types of Ecommerce CLO 1
2 Aurora Article: Trends in ecommerce
in Pakistan
Project Groups
Chapter#2
(Laudon et al.)
LECTURE 3: Major B2C QUIZ 1
CLO 1
3 business models and Business Case Discussion: Australia’s Canva
CLO 2
strategies Grows
Case Discussion: Amazon Food

LECTURE 4:
Chapter#9
Retailing in electronic CLO 1
4 (Laudon et al.)
commerce: Products and
services
Chapter#12
(Laudon et al.)
LECTURE 5: Case Discussion: Social Commerce CLO 1
5
Major B2B business models How Pinduoduo and Instagram
Challenge Alibaba and Amazon in
Ecommerce
Chapter#4
LECTURE 6:
(Laudon et al.)
6 Building an Ecommerce CLO 1
Case Discussion: The Rise of
presence
Mercado Libre
Chapter#6
LECTURE 7: (Laudon et al.) CLO 1
7 Ecommerce Marketing and CLO 2
Advertising
QUIZ 2
8 Students’ presentations Deliverable 1: Introduction of the CLO 3
selected e-commerce business CLO 4
9 Midterm Exam
LECTURE 8: Chapter#6
10 Ecommerce Marketing and (Laudon et al.) CLO1
Advertising
11 LECTURE 9: Chapter# 7 CLO 1
Social, Mobile and Local (Laudon et al.)
 Marketing

LECTURE 10:
(Laudon et al.)
Guest Lecture (An ecommerce CLO 1
12 QUIZ 3
business experience) CLO 2

LECTURE 11:
Chapter# 5
Ecommerce Security and
13 (Laudon et al.) CLO 1
Payment systems

Chapter# 8
(Laudon et al.) CLO 1
LECTURE 12:
14 CLO 3
Ethics, Law and Ecommerce
Deliverable 2: Project Reports Due CLO 4
on Qalam
Chapter#5
LECTURE 13:
(Tarbon et al)
Innovative EC Systems: From
CLO 3
15 E-Government to E-Learning,
Deliverable 3: Project CLO 4
E-Health, Sharing Economy,
Presentations Due on Qalam
and P2P Commerce

16 Students’ presentations Delivery of Presentations CLO 3, 4

17 BUFFER WEEK
18 FINAL EXAM WEEK

Details of Assessments:
Project

For this project, you are to develop an innovative ecommerce business model. It would
be a solution for the underserved segment of the population or any commercial
ecommerce business with clear social impact. Example of underserved segments
include low-income segments, elderly, SMEs, geographically underserved regions-
those who have traditionally not been part of the ecommerce ecosystem in Pakistan.
The purpose of the group project is to develop students’ abilities to work in groups and
apply e-commerce concepts, theories, and models in a real-world setting. This involves
identifying, researching and analyzing complex issues and problems in business and
propose appropriate and well-justified e-commerce solutions. It also includes how to
design, build and implement e-commerce business model. The groups should not be of
more than 5 students.
Deliverable 1 (Introductory presentation 20 marks) Due in 8th teaching week
This deliverable describes the problem you intend to solve for your customers.
Deliverable 2 (Final report 50 marks) Due in 14th teaching week
 This deliverable is a written report which throws light on the competitive
environment and implementation plan for your business idea. This also
 includes the EC Website and/or App Development Plan, Digital marketing
strategy, Operational model, Financial or revenue model for your business.
Deliverable 3 (Group Presentation 20 marks) Due in 15th teaching week
All groups will present the project in last teaching week of the semester (Week 16).
Each group will be given 10 minutes to present the project leading to 5 minutes of
discussion.
Course Policies:
Attendance:
 In the event of a missed session, it is the student’s responsibility to consult LMS and
their classmates for missed content.
 Class attendance will be taken in first 5 minutes of the class. Do not be late for class
otherwise you will be marked absent for the session(s). If you are away on official
NUST duty, it is the student’s responsibility to inform the instructor on time with an
official note.
 It is the student’s responsibility to continuously monitor his/her attendance. Do Not
ask the instructor to change/modify the attendance, unless there has been an
accidental oversight. In such an event, the student should inform the instructor of the
error (with proof) before the month ends.

Discipline / Deadline Extension Policy:

Students are intimated in advance that there is no room for deadline extensions in this module
for individual as well as for group activities/ submissions. The sole reason for this is the
provision of similar grounds to each Student. Therefore do not ask for any such favours.
Prove yourself as educated, well groomed individual during your stay.
Academic Integrity:
Students are required not to indulge in plagiarism and dishonesty which will be dealt strictly
in accordance with the plagiarism policy. Students are free to discuss with their peers and
allowed to study in groups; however, on account of individual submissions, whether be it
assignments/ projects, you are required to submit your own reflection on the assigned topic.
Plagiarism and Penalty:
 Plagiarism will NOT be tolerated at any stage during this course. Students using any
unethical means to progress in this course will be heavily penalized when being
graded. The work will be marked as zero. Further actions against them may also be
taken according to NUST’s disciplinary policy.
 Similarity index of 19% or above will be considered as plagiarized.
 Please note that using quotes from other reference material is allowed but is not
excluded from similarity check
 Similarity of 3% or above with single source will be considered as plagiarism
 Use of AI generated content 20% or above will be considered as plagiarism.
 The plagiarized assignment or project will be marked as zero
Consultation & Contact:
I am available in my office on Monday from 14:00 – 16:00 hrs and Thursday from 11:00-
13:00 hrs but you need to seek appointment through my official email
[email protected] at least a day in advance other than in emergency cases.
Cell Phone Policy:
When cell phones ring and students respond in class or leave class to respond, it disrupts the
class. The use of cell phones or similar communication devices during scheduled classes is
prohibited. All such devices must be turned off. At the discretion of the instructor, exception
to this policy is possible, in special circumstances.
Reading Policy:
Students are responsible for coming prepared to class. The required reading material assigned
for each class must be prepared before the session as this is necessary for conducting a
discussion based interactive session.
Students will be required to read some of the articles as and when assigned by the instructor
and present a response within their respective group.

Dos and Don’ts:

DO DO NOT
Come to class on time and having Submit assignments, quizzes late. Such
completed the reading material. assignments and quizzes will not be accepted.
Take notes during the lectures. Cause disturbance in class.
Research topics and news items for
constructive (and respectful) in-class Eat/Drink food in class.
debates.
Let the lecturer know in advance if you
Ask the lecturer to reschedule deadlines.
need to miss a class.
Constantly monitor the course outline and Ask the lecturer to change attendance
have it with you at all times. details.
Forget to write some form of identification
Switch off/Put your phones on silent
on each document that is due for
during class.
submission of any kind.
Make up your own format of labelling /
Follow submission instructions for any
submission of assessed material – you will
assessment content
lose marks for this