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SEMESTER II SESSION 2022/2023

UTU3012 ENTREPRENEURSHIP

GROUP ASSIGNMENT

INTRODUCTION

The business idea presentation, business plan assignment, business practical and final presentation are
essentially the components required for UTU3012. Students are required to form a group consisting of
6 to 8 people. Your group is required to generate at least ONE (1) idea (product or service). Your
proposed business idea must be targeted at the consumer, and it must be feasible to be produced and
marketed. It is important that your product concept show how innovative it is in comparison to the
available alternatives and what value it can specifically provide to the target market.

Based on the business idea, each group is required to prepare THREE (3) assignments as below:

Course work Percentage

1. Business Idea Presentation 10%

2. Business Plan Report 20%
3. Business Practical Report 40%
Total Marks 70%

ASSIGNMENT 1: BUSINESS IDEA PRESENTATION (10%)

Your group is required to do a business idea presentation. A copy of presentation slides must be
submitted to the respective lecturer.

The following information should be included in the presentation:

• Name/type of product/service proposed, and the technologies used (if applicable)
• Business Model Canvas (BMC)
• Target market
• Names of the competitors and their competing alternatives
• Proposed price of the product or service
• Illustration of the product (if applicable)
• Other relevant information

Business Idea Presentation Rubric (Group Work)

Date: __________________
Group/Company: _________________________________
Name and Role in a Group Student No

RUBRICS: BUSINESS IDEA PRESENTATION

Criteria Marks Excellent Good Moderate Poor

Student presents Audience cannot
Student presents Audience has
information in understand
information in difficulty following
logical, interesting presentation
Organization 10 logical sequence presentation
sequence which because there is no
which audience because student
audience can sequence of
can follow jumps around.
follow information.
Student
Student Student is
demonstrates full Student does not
demonstrates uncomfortable
knowledge. have grasp of
knowledge and with information
Content Answered all information;
20 thought. and is able to
Knowledge questions (more student cannot
Answered most answer only
than required) with answer questions
questions rudimentary
explanations and about subject
satisfactorily. questions
elaboration.
Student used Student occasional
Visuals Visuals related to
visuals to reinforce used visuals that Student used no
(PowerPoint 10 text and
screen text and rarely support text visuals.
or Video) presentation
presentation and presentation
Presentation has no
Presentation has no Presentation has Presentation has
BMC 40 more than two
errors three errors. four or more errors
errors.
Student mumbles,
Student incorrectly
Student used a incorrectly
Student's voice is pronounces terms.
clear voice and pronounces terms,
clear. Student Audience members
Delivery 10 correct, precise and speaks too
pronounces most have difficulty
pronunciation of quietly for students
words correctly. hearing
terms. in the back of class
presentation
to hear
Able to complete Able to complete Able to complete
Time 80% of the 60% of the less than 50% of
10 Excellent
management presentation within presentation within the presentation
the time the time within the time
TOTAL 100 Convert to 10%

Note: Those who are absent without relevant reason will get 0
ASSIGNMENT 2: BUSINESS PLAN REPORT (20%)

Business Plan is a document that reflects the business idea, the products or services, the management
team, the target market, the operation, the marketing strategies, and the financial projections. It acts as
a blueprint of what the entrepreneur is going to implement and as a document to source for financing.
The business plan must be realistic and convincing enough to convince potential investors. For this
assignment, students are required to prepare a business plan for a business idea that they have
presented/decided to do.
 General Guideline

1. Please type the assignment on one side of the paper only, using Times New Roman font 12,
and 1.5 spaced on A4 paper.
2. Please ensure to follow the assignment format and use proper English
3. Please use appropriate citation and reference (if any) according to the American
Psychological Association (APA) Referencing System in order to avoid plagiarism.
4. Plagiarism and cheating will NOT be awarded any mark, and disciplinary actions will be
taken.
5. The cover of the assignment should include title, course code and name, lecture’s name,
students’ names, matric number, and submission date.

Mark Allocation
Criteria Marks
Executive summary 5
Company Description & Management Team 10
Market Analysis & Competitor Analysis 10
Business Model Canvas (BMC) 10
Marketing Strategies 40
Operations Plan 10
Financial Plan 10
Format and Grammar 5

Total 100
Convert to 20%

Format for Business Plan Report

COVER PAGE

TABLE OF CONTENTS

EXECUTIVE SUMMARY
• Products or services
• Market potential/ Target market
• Competitive advantage
1.0 COMPANY DESCRIPTION AND MANAGEMENT TEAM:

1.1 Organization Background

a) Name of the Organization
b) Business Address
c) Website/e-mail address
d) Telephone Number
e) Main Activities
f) Date of Registration

1.2 Administrative Plan

• Vision
• Mission
• Logo description

1.3 Team members

a) Name of the owner/partners
b) Email Address
c) Telephone Number
d) Academic Qualifications
e) Skills
f) Experience

1.4 Organizational Structure

• Organization chart based on functional structure (example)

General Manager
[Full Name]

Administration Financial Manager

Marketing Manager Production Manager
Manager [Full [Full
[Full Name] [Full Name]
Name] Name]

Administration Clerk
[Full Name]

1.5 Schedule of Tasks, Responsibilities & Remuneration (example)

Position Tasks & Responsibilities Monthly salary

General Manager 1. To plan, implement and control the overall 2200

management of the business
2. To plan and monitor the strategic progress of the
business
Administration
Manager

Marketing Manager

Production Manager

Financial Manager

Administration
Clerk
2.0 MARKET AND COMPETITOR ANALYSIS

2.1 Target Market

• Discuss who the customers for the product or service are or will be.
• Show who and where the major purchasers for the products or service are in the
market segment.

2.2 List of Competitors:

No. Name of Strengths Weaknesses Opportunities Threats

Competitors
1. Your Business

2. Competitor 1

3. Competitor 2

3.0 BUSINESS MODEL CANVAS

(9 Segments: Table and explanation)

4.0 MARKETING STRATEGIES

4.1 Product Descriptions

a) Brand
b) Design
c) Packaging
d) Labelling

4.2 Pricing Strategies:

• Pricing strategy including the prices to be charged for your product and services and
compare your pricing policy with those of your major competitors.

4.3 Place (Distribution)

Describe the methods and channels of distribution you will employ (choose one)
• Manufacturer - Consumer
• Manufacturer - Retailer - Consumer
• Manufacturer - Wholesaler - Retailer – Consumer

4.4 Promotion
Describe the approaches the company will use to bring its product or service to the
 buyers.
• Promotional brochures or advertisements that describe the product or service.
• Facebook Ads/Instagram Ads

5.0 OPERATION PLAN

5.1 Material Requirements

Ingredient Quantity Required Price Per/Unit Total Purchase

(RM)
Material 1
Material 2
Material 3

5.2 Machine and Equipment (example shown below)

Item Price Per No. Required Total Cost Supplier /

Unit Sponsor
Cutter RM 7,500 RM7,500 MARA
Machine & equipment

5.3 Layout Planning

6.0 FINANCIAL PLAN

6.1 Cash Flow Statement (Example)

Details Year 1 (RM) Year 2 (RM) Year 3 (RM)

Cash Inflow
Capital
Cash Sales

Total Cash Inflows

Cash Payments
Administrative expenses
Salaries
Utilities
Rental

Total Cash Outflows

Balance

6.2 Income Statement (Example)

Details RM RM
Sales
(-) Cost of good sold

Gross Profit
(-) Operating Expenses
Administrative expenses
Salaries
Utilities
Rental

Net Profit

6.3 Balance Sheet (Example)

Details RM
Asset
Fixed Asset
Furniture & fixtures
Machinery
Land

Current Asset
Cash in hand
Cash in Bank

TOTAL ASSETS
Liabilities and Equity
Currents liabilities
Long term liabilities

Owners’ equity / Capital

TOTAL LIABILITIES AND EQUITY

RUBRICS: BUSINESS PLAN REPORT

Weighted
Marks Marks
Criteria Poor Moderate Satisfactory Good Excellent
Allocated Obtained
(%)
Preliminary
Materials:
2 0 marks 2 marks
Cover & Table
of contents

No cover & title page Cover& title page provided

Executive
5 0 marks 2 marks 3 marks 4 marks 5 marks
summary
Poorly Satisfactory Good
No understand Moderate understanding understanding
executive on the understand on on the on the
• the executive
 summary executive summary executive executive
summary summary summary
Main Body of the
Business Plan:

Company 2 marks 4 marks 6 marks 8 marks 10 marks

10
Description &
Management
Team
Poorly Moderately Highly Excellently
Satisfactorily
presented. presented. satisfactorily presented.
presented.
Many key Few key presented. Key elements
Fairly
elements elements Good in are
highlight key
are not are highlighting excellently
elements
highlighted highlighted key elements highlighted.
Market Analysis
& Competitor 10 2 marks 4 marks 6 marks 8 marks 10 marks
Analysis
Poorly Moderately Highly Excellently
Satisfactorily
presented. presented. satisfactorily presented.
presented.
Many key Few key presented. Key elements
Fairly
elements elements Good in are
highlight key
are not are highlighting excellently
elements
highlighted highlighted key elements highlighted.
Business Model
10 2 marks 4 marks 6 marks 8 marks 10 marks
Canvas (BMC)
Poorly Moderately Highly Excellently
Satisfactorily
presented. presented. satisfactorily presented.
presented.
Many key Few key presented. Key elements
• Fairly
elements elements Good in are
highlight key
are not are highlighting excellently
elements
highlighted highlighted key elements highlighted.
Marketing
40 4 marks 10 marks 20 marks 30 marks 40 marks
Strategies (4P’s)
Poorly Moderately Highly Excellently
Satisfactorily
presented. presented. satisfactorily presented.
presented.
Many key Few key presented. Key elements
Fairly
elements elements Good in are
highlight key
are not are highlighting excellently
elements
highlighted highlighted key elements highlighted.
Operations Plan
10 2 marks 4 marks 6 marks 8 marks 10 marks

Poorly Moderately Highly Excellently

Satisfactorily
presented. presented. satisfactorily presented.
presented.
Many key Few key presented. Key elements
Fairly
elements elements Good in are
highlight key
are not are highlighting excellently
elements
highlighted highlighted key elements highlighted.
Financial Plan 10 2 marks 4 marks 6 marks 8 marks 10 marks
Poorly Moderately Highly Excellently
Satisfactorily
presented. presented. satisfactorily presented.
presented.
Many key Few key presented. Key elements
• Fairly
elements elements Good in are
highlight key
are not are highlighting excellently
elements
highlighted highlighted key elements highlighted.
Format &
3 1 marks 3 marks
Grammar
Writing lacks sentence variety and few Sentences were well written
grammatical errors and expressed

TOTAL 100 /100

Convert to 20%

ASSIGNMENT 3: BUSINESS PRACTICAL REPORT (40%)

Each group needs to set up a real entrepreneurial business and its own structure. In the real
entrepreneurial business, each group must use social media platforms by utilizing Facebook (FB) or
Instagram (IG) page for marketing purposes. The group needs to address the content of:

• Creating Facebook (FB) / Instagram (IG) page

• Teaser post
• Copywriting – Hard sell and soft sell
• Frequency of feedback

For reporting of sales, each group needs to register in the go-ecommerce system (https://lms.go-
ecommerce.my).

Each group is required to write a report which consists of the following matters:

A. Preliminary Materials
i. Cover page
ii. Table of contents
iii. Executive summary

B. Body of the Report

i. Introduction of business
• Name and address of the business
• Organizational chart
• Descriptions of products/services and price list

ii. Facebook (FB) / Instagram (IG) – Print screen.

• Creating Facebook (FB) / Instagram (IG) page (URL link)
• Facebook (FB) / Instagram (IG) post – Teaser
• Facebook (FB) / Instagram (IG) post – Copywriting (Hard sell)
• Facebook (FB) / Instagram (IG) post – Copywriting (Soft sell)
• Frequency of feedback (from any channel, eg: WhatsApp, Tiktok, Twitter, etc)
• Sales report (go-ecommerce)

iii. Comparison of Business Plan & Implementation

• Management
• Operation
• Marketing
• Financial

iv. Conclusion

v. Appendix

RUBRICS: BUSINESS PRACTICAL REPORT

The implementation of business idea must be reported that include the following rubric and
requirements:

Weighted
Marks Marks
Criteria Poor Moderate Satisfactory Good Excellent
Allocated Obtained
(%)
Create FB page
/ Instagram for 10 marks 0 mark 1 mark 5 marks 7 marks 10 marks
business

Able to create
Able to FB / IG page
Able to
create FB / with interesting
Unable to Able to create FB / layout and
IG page with
create FB / create FB / IG page with
interesting format as well
IG page IG page interesting as complete
layout and
(print screen) (print screen) layout (print business
format (print
screen) information
screen)
(print screen)
 Teaser Post 10 marks 0 mark 1 mark 5 marks 7 marks 10 marks

Unable to Able to post 7

Able to post Able to post Able to post
post any teasers and
1 – 2 teasers 3 – 4 teasers 5 – 6 teasers
teaser (print above
(print screen) (print screen) (print screen)
screen) (print screen)

Copywriting –
15 marks 0 mark 5 marks 8 marks 10 marks 15 marks
Soft Sell

Able to do 1 Able to do 4 Able to do 7

Able to do 10
– 3 posts – 6 posts – 9 posts
posts and above
using the using the using the
using the
correct soft correct soft correct soft
correct soft sell
Unable to do sell sell sell
technique –
any post (no technique – technique – technique –
Title –
print screen) Title – Title – Title –
Introduction of
Introduction Introduction Introduction
story –
of story – of story – of story –
Storytelling –
Storytelling – Storytelling – Storytelling –
(print screen)
(print screen) (print screen) (print screen)

Copywriting –
15 marks 0 mark 5 marks 8 marks 10 marks 15 marks
Hard Sell
Able to do 1 Able to do 4 Able to do 7
Able to do 10
– 3 posts – 6 posts – 9 posts
posts and above
using the using the using the
Unable to do using the
correct hard correct hard correct hard
any post correct hard sell
sell sell sell
(print screen) technique –
technique – technique – technique –
AIDCA (print
AIDCA AIDCA AIDCA
screen)
(print screen) (print screen) (print screen)
Frequency of
Feedback
(from any
channel: 10 marks 0 mark 1 mark 5 marks 7 marks 10 marks
WhatsApp,
Tiktok, Twitter,
etc)
Unable to do 1–5 6 – 10 11– 15
16 feedback
any feedback feedback in a feedback in a feedback in a
and above in
in a semester semester semester semester
semester (print
(print screen (print screen (print screen (print screen
screen - Insight
– Insight – Insight – Insight – Insight
components)
components) components) components) components)
Comparison of
business plan
&
implementation
(Management 15 marks 0 mark 5 marks 8 marks 10 marks 15 marks
team,
operation,
marketing,
finance)

Three
One required Two required All required
required
Not provided function functions functions are
functions
reported reported reported
reported

Usage of Go -
10 marks 0 mark 3 marks 5 marks 7 marks 10 marks
ecommerce
To a great
To a small Moderate Very active
extent of
extent of usage of Go usage of Go-
No usage of using Go –
using Go- – ecommerce ecommerce
Go- commerce
ecommerce Registration Registration &
ecommerce Registration
Registration & 2 sales min 7 sales
& 5 sales
only reports reports
reports
Writing style,
spelling and 5 marks 1 mark 3 marks 5 marks 7 marks 10 marks
grammar
Good writing
Satisfactory style,
Poor writing Moderate writing style, spelling and Excellent
style, writing style, spelling and sentences writing style,
spelling and spelling and sentences were spelling and
a lot of minimal were correctly sentences were
grammatical grammatical correctly constructed well written and
 errors errors constructed and well- expressed
articulated

Appendix
(Photo of group
members,
10 marks 0 mark 3 marks 5 marks 7 marks 10 marks
product, sales
and production
activities)

1 Group Group photo, Group photo,

No appendix 1 photo only photo and 1 product and 3 product, more
product activities than 2 activities

TOTAL 100 /100

Convert to 40%

• FB = Facebook; IG = Instragram
• AIDCA = Attention, Interest, Desire, Conviction, Action

Requirements:
1. Students must print screen the implementation of business plan based on the rubric above. All
required print screens must be compiled in a report (profile).
2. Students must include relevant photos of their activities in the report (group members, product,
sales and production activities)
3. The deadline of report submission will be determined by respective lecturer.
4. Each student is required to submit a weekly report describing the activities/tasks performed by
individual team member.