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THE SOURCE CODE TO

BUSINESS SUCCESS AND
ADVANCED WEALTH
ATTRACTION

29 Systems, Strategies & Secrets for

Rapidly Transforming Your Business,
Getting Rich & Living a Life of Freedom

Know Your Numbers

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THE SOURCE CODE TO BUSINESS SUCCESS AND ADVANCED WEALTH ATTRACTION
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Know Your Numbers Excel Spreadsheet (downloadable file). It’s amazing how
many people run their business without knowing these critical numbers. Mainly
because they don’t have an easy tool they can use over and over again to ensure
they’re on the right track in their business. The “Know Your Numbers” Excel
Spreadsheet will allow you to easily and quickly determine critical indices you need
to know to ascertain the health of your business. You’ll be able to calculate cost per
lead, cost per sale, average transaction value, lifetime customer value, contribution
to profit and return on investment on a single whim. That way you can make critical
business decisions instead of letting things coast and “hope things work out” in your
business.

We have made it easy for you to “Know Your Numbers”

Simply go online to:

http://sourcecodetosuccess.com/knowyournumbers
download the file, click on each tab and start calculating your numbers.

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KNOW YOUR NUMBERS
Definitions
Total Advertising Dollars Spent divided by the Number of Leads that came in = Cost Per
CPL Cost Per Lead
Lead
CPS Cost Per Sale Total Cost of Advertising Dollars divided by Total Sales = Cost Per Sale
The Average Transaction Value is calculated by dividing the Total Value of all Transactions
ATV Average Transaction Value by the Number of Transactions or Sales. This can be calculated on a daily, monthly or
annual basis
Lifetime Customer Value which is the Revenue you earn from a Customer minus the Money
Spent on serving them, and Adjust all of the Payments for Time Value of Money. (Average
LCV Lifetime or Long-Term Customer Value
Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or
Years for a Typical Customer)
Gross Sales - Returns = Net Sales - Cost of Goods Sold - Direct Selling Expenses - Variable
CTP Contribution to Profit
Order-Processing Costs = Contribution To Profits
ROI Return on Investment Amount of Profit generated for every Marketing Dollar of spending

NOTE: Please click on each tab below in order to calculate your Numbers!

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Cost per Lead

Total Advertising Costs $ 400.00

Total Leads Generated 32.00

Cost Per Lead $ 12.50

NOTE: Enter your numbers in the highlighted fields

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Cost per Sale

Total Advertising Costs $ 400.00

Total Sales (transactions) 250

Cost per Sale $ 1.60

NOTE: Enter your numbers in the highlighted fields

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Average Transaction Value

Total Transaction Value $ 10,000.00

Total Number of Transactions (Sales) 250

Average Transaction Value $ 40.00

NOTE: Enter your numbers in the highlighted fields

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Lifetime Customer Value

Current Interest Rate (Mkt Rates) 5.00%

Total Customer Customer Net Customer PV Customer

Year Revenue Related Costs Value Value
1 Current Year $ 25,000 $ 12,000 $ 13,000 $ 13,000
2 Year 2 (next year) $ 25,000 $ 12,000 $ 13,000 $ 11,791
3 Year 3 $ 25,000 $ 12,000 $ 13,000 $ 11,230
4 Year 4 $ 25,000 $ 12,000 $ 13,000 $ 10,695
5 Year 5 $ 25,000 $ 12,000 $ 13,000 $ 10,186

$ 125,000 $ 60,000 $ 65,000 $ 56,902

NOTE: Enter your numbers in the highlighted fields

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Contribution to Profit

Gross Sales $ 1,000,000

Returns $ 280,000
Net Sales $ 720,000

Cost of Goods Sold $ 540,000

Gross Profit $ 180,000

Direct Selling Expenses $ 25,000

Variable Order Processing Costs $ 30,000
Contribution to Profit $ 125,000

NOTE: Enter your numbers in the highlighted fields

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Return on Investment

Name of Promotion: Promo Code (if app)

Size of Mailing: 225

Date Dropped:

Back-End Expenses: Response

Telephone Cost/Literature Fulfillment Sales Calls, Etc. $ 144.19 Inquiries Received 9
Prizes: # Sales 9
Gift Certificates: Dollar Amount $ 2,176.09
Discounts:
Other:
Total Back-End Costs $ 144.19
Profit/(Loss)
Total Revenues: $ 2,176.09
Total Expenses: $ 560.44
Variable Costs Per Piece Total Cost
Printing: $ 0.10 $ 22.50 Net Income/(Loss) $ 1,615.65
Postage: $ 0.25 $ 56.25
Mail List Costs: $ -
Other: $ 0.50 $ 112.50
Other: $ -
Total Variable Costs $ 0.85 $ 191.25
ROI 288.3%

Fixed Costs
Mail List Costs
Mail Costs $ 225.00
Printing Setup Costs
Backend Costs $ 144.19
Other
Other
Total Fixed Costs $ 369.19

Total Costs $ 560.44

Response % 4.0%
Cost Per Lead $ 62.27
Cost Per Sale $ 62.27

NOTE: Enter your numbers in the highlighted fields