Title Page (Design or no design will be fine)

Business Plan
for

"Business Name"
Address:
Email:
Website:

For Final Requirement in

GEE-TEM (The Entrepreneurial Mind)

Presented to:

ANGELICA P. MCKINNON
Instructor

Prepared by:
Naning Leader
Naning Researcher
Tigtype Kaynaaylaptop
Tag-iya sa wifi
Driver Palitsnacks
Igora Muamot
Paluoy Luoyra
Walang Alam

Date:
(The format of your business plan is also up to you.)
Table of Contents
1. Executive Summary..............................................Page #
2. Business/Industry Overview.................................Page #
3. Market Analysis and Competition........................Page #
4. Marketing and Sales Plan....................................Page #
5. Ownership and Management Plan.......................Page #
6. Operating Plan.....................................................Page #
7. Financial Plan.......................................................Page #
8. Appendices and Exhibits......................................Page #

Section 1: Executive Summary

The executive summary goes near the beginning of the plan but is written last. It
provides a short, concise, and optimistic overview of your business that captures
the reader's attention and creates a need to learn more. The executive summary
should be no more than two pages long, with brief summaries of other sections of
the plan.
 ● Describe your mission - what is the need for your new
business?
● Introduce your company and the management and
ownership.
● Describe your main product and service offerings.

● Briefly describe the customer base you will be targeting and

how your business will serve those customers.
● Summarize the competition and how you will get market
share (i.e., what is your competitive advantage?)
● Briefly outline your financial projections for the first few
years of operation.
● Describe your start-up financing requirements (if applicable).

Section 2: Business/Industry Overview

● Describe the overall nature of the industry, including sales
and other statistics. Include trends and demographics, and
economic, cultural, and governmental influences.
● Describe your business and how it fits into the industry.

● Describe the existing competition.

● Describe what area(s) of the market you will target and what
unique, improved or lower cost services you will offer.

Section 3: Market Analysis and Competition

In this section, you need to demonstrate that you have thoroughly analyzed the
target market and that there is enough demand for your product or service to make
your business viable. The competitive analysis includes an assessment of your
competition and how your business will compete in the sector. You can turn to How
to Write the Competitor Analysis Section of the Business Plan for help. The target
market description and competitive analysis portions can be two separate sections
in the plan or combined as shown:

● Define the target market(s) for your product or service in

your geographic locale.
● Describe the need for your products or services.

● Estimate the overall size of the market and the units of your
product or service the target market might buy, potential
 repeat purchase volume, and how the market might be
affected by economic or demographic changes.
● Estimate the volume and value of your sales in comparison
with any existing competitors. It helps to summarize the
results in table form as in the following example which
demonstrates that there is a gap in the high-quality sector
of the market that your business intends to target.
● Describe any helpful barriers to entry that may protect your
business from competition, such as access to capital,
technology, regulations, employee skill sets, location, etc.

Competitor Competitor Your

Business
A B Business
Est. Annual
$1,000,000 $600,000 $500,000
Revenue
Employees 20 10 5
Price Average High High
Quality Low Average High

Section 4: Sales and Marketing Plan

A description of how you intend to entice customers to buy your product(s) or
service(s), including advertising/promotion, pricing strategy, sales and distribution,
and post-sales support if applicable.

Product or Service Offerings

● Describe your product or service, how it benefits the

customer, and what sets it apart from competitor offerings
(i.e., what is your Unique Selling Proposition?).

Pricing Strategy

● Describe how you intend to price your product or service.

Pricing has to be competitive to attract customers but high
enough to cover costs and generate a profit. Pricing can be
 based on markup from cost, value to the buyer, or in
comparison with similar products/services in the
marketplace. Breakeven analysis can help determine sales
and pricing for profitability. You'll also want to take a look
at Retail Pricing Strategies to Increase Profitability.

Sales and Distribution

● Describe how you will distribute your products to the

customer (if applicable). Will you be selling wholesale or
retail? What type of packaging will be required? How will the
product(s) be shipped? What methods will be used for
payment?

Advertising and Promotion

● List the different media you will use to get your message to
customers (e.g., business website, email, social media,
traditional media like newspapers, etc.). Will you use sales
promotional methods such as free samples, product
demonstrations, etc.?
● What marketing materials you'll use such as business cards,
flyers, brochures, etc. What about product launches
and tradeshows? Include an approximate budget
for advertising and promotion.

Section 5: Ownership and Management Plan

This section describes the legal structure, ownership, and (if applicable) the
management, and staffing requirements of your business.

Ownership Structure

● Describe the legal structure of your

company (e.g., corporation, partnership, Limited Liability
Company, or sole proprietorship). List ownership
percentages if applicable. If the business is a sole
proprietorship this is the only section required.

Management Team
 ● Describe managers and their roles, key employee positions,
and how each will be compensated. Include brief resumés.

External Resources and Services

● List any external professional resources required, such

as accountants, lawyers, consultants, etc.

Human Resources

● List the type and number of employees or contractors you

will need and an estimate of the salary and benefit costs of
each.

Advisory Board (if required)

● Include an advisory board as a supplemental management

resource (if applicable).

Section 6: Operating Plan

The operating plan outlines the physical requirements of your business, such as
office, warehouse, retail space, equipment, inventory and supplies, labor, etc. For a
one-person, home-based consulting business the operating plan will be short and
simple, but for a business such as a restaurant or a manufacturer that requires
custom facilities, supply chains, specialized equipment, and multiple employees,
the operating plan needs to be very detailed.

Development (if applicable)

● Explain what you have done to date in terms of identifying

possible locations, sources of equipment, supply chains,
etc. Describe your production workflow.

Production

● For manufacturing, explain how long it takes to produce a

unit and when you'll be able to start producing your product
or service. Include factors that may affect the time frame of
production and how you'll deal with potential problems such
as rush orders.
Facilities

● Describe the physical location of the business including

location, land, and building requirements. Include
square footage estimates with room for expansion if
expected. Include the mortgage or leasing costs. Also
include estimates of expected maintenance, utilities, and
related overhead costs. Include zoning approvals and other
permissions necessary to operate your business.

Staffing

● Outline expected staffing needs and the main duties of staff

members, especially the key employees. Describe how the
employees will be sourced and the employment relationship
(i.e., contract, full-time, part-time, etc.). Detail any employee
training needed and how it will be provided.

Equipment

● Include a list of any specialized equipment needed. Include

the cost and whether it will be leased or purchased and the
sources.

Supplies

● If your business is manufacturing, retail, food services, etc.

include a description of the materials needed and how you
will reliably source them. Give descriptions of major suppliers
if needed. Describe how you will manage inventory.

Section 7: Financial Plan

The financial plan section is the most important section of the business plan,
especially if you need debt financing or want to attract investors. The financial plan
has to demonstrate that your business will grow and be profitable. To do this, you
will need to create projected income statements, cash flow statements, and
balance sheets. For a new business, these are forecasts. A good rule of thumb is to
underestimate revenues and overestimate expenses.

Income Statements
 ● The income statement shows your projected revenues,
expenses and profit. Do this on a monthly basis for at least
the first year for a startup business.

Cash Flow Projections

● The cash flow projection shows your monthly anticipated

cash revenues and disbursements for expenses. It is
important for demonstrating that you can manage your cash
flow and will be a good credit risk.

Balance Sheet

● The balance sheet is a snapshot summary of the assets,

liabilities, and equity of your business at a particular point in
time. For a startup, this would be on the day the business
opens. Note that a new business will have no accounts
receivable entries on the balance sheet. Note also that the
Balance Sheet is much simpler for unincorporated
businesses without employees. Income tax, pensions,
medical, etc. are only applicable to incorporated businesses,
as are earnings/retained earnings.

Breakeven Analysis

● Including a breakeven analysis will demonstrate to financiers

or investors what level of sales you need to achieve to make
a profit.

Section 8: Appendices and Exhibits

The appendices and exhibits section contains any detailed information needed to
support other sections of the plan.

Possible Appendix/Exhibit Items

● Credit histories for the business owners

● Detailed market research and analysis of competitors
● Resumés of the owners and key employees
● Information about your industry
● Information about your products/services
● Site/building/office plans
● Copies of mortgage documents, equipment leases, etc. (or
quotes on these)
● Marketing brochures and other materials

● References from business colleagues

● Links to your business website
● Any other supporting material that may impress potential
lenders or investors if you are looking for financing