1.

Juan Ignacio manages the marketing of a restaurant chain that includes

fine dining bars. He added a bar and its respective restaurant as separate
locations in a massive load, although both share the same physical address.
Both were rejected. What is the reason for the rejection?

Juan should have added the bar and the restaurant under one title.

2. Which of the following statements describes linear attribution?

Distribute credit evenly across all touch points in the buyer's journey.

Which Google measurement product is designed for retailers with physical

stores that collect purchase data in a customer relationship management
system?

Direct store sales

4. An advertiser is using a global full site tag. Where should you add a phone
snippet on a website to use Google call forwarding numbers in a Google Ads
campaign?

Between the head tags of a web page, immediately after the site global tag

5. What method should be used to promote brand awareness among

customers?

Ads with generic search terms

6. For his e-commerce app, Bruno wants to link his Firebase account to his
Google Ads account. What are the minimum mandatory permissions for
Bruno's Google Account to do this?

In Firebase, the account must own the project you want to link.

7. In data-driven attribution, how is credit dynamically attributed to each

touch point?

Algorithms are used to evaluate the path of each individual customer in

order to allocate credit.

8. Tomás uses Google Ads to promote his bicycle store. You created an
Android app and need to measure the effectiveness of the current ad
campaign in driving sales. What can you do to achieve this?
Set up a conversion action for direct purchases from the application
Configuring an attribution action for direct purchases from the application

9. Which of the following are benefits of selecting Google Firebase as an

attribution partner in Google Ads? Choose two options. Select all correct
answers

You can import conversions and add any additional code to enable
automatically collected events.

You can use the audiences created in Firebase for conversion tracking and
remarketing in Google Ads.

10. Sofia is a marketing executive working for an online clothing retailer. His
main focus is on data-driven measurement to increase sales of the
company's apparel lines. He turned to Google machine learning to help his
company gain a competitive advantage in the marketplace. What does Sofia
do to succeed with automation?

Sofia breaks down the isolated data blocks of your organization to ensure
data quality. That way, Google's machine learning algorithm will be able to
record the correct data.

11. You added a conversion tracking tag to a landing page of your business
website. When you analyze purchase data, you discover duplicate
conversions. What is the origin of this duplicate data?

Some customers who had made a purchase returned to the conversion page.

12. Marcela is a marketing manager for a national restaurant chain. You are
considering which channel you should use to promote the latest menu items.
Decides to use traditional channels. Which traditional channel should you
use to reach a wider audience?

Television

13. What Google tool could you use to measure the number of people who
saw or clicked on your ads and then visited your business location?

Store visits

14. Belén uses Google Ads to promote her business selling olive oil online.
You are setting up a conversion action in order to measure the effectiveness
of your ad campaign to increase sales on your website. Which category of
conversion action should Bethlehem select as part of this configuration?

Buy
15. Timoteo is a web developer who also manages an online store. Use
Google Ads. You want to integrate conversion tracking on your site with the
updated Google Ads conversion tracking tag (gtag.js). What do you need to
do to integrate conversion tracking?

Enter the code of the tag between the tags of each web page.

16. Linking between a client's Google My Business and Google Ads accounts
allows for the creation of location extensions. Which of these statements
about location extensions is true?

Location extensions add to campaign ads an address, a link that allows

viewing the business on Google Maps, or the distance between the user and
the location.

17. What type of attribution algorithms are used to evaluate individual

customer routes?

Based on data

18. Susana has a new restaurant and is considering the route of her potential
customers to establish her business in the area. What is the first step your
potential customers might take when they begin their journey?

View a new restaurant ad online

19. Since Google Analytics provides a multi-channel view of the customer

journey, it is natural that there are differences in the way conversions are
measured between Google Analytics and Google Ads. What difference
should you take into account?

Updating of reports

20. What is the best indicator that a campaign is increasing customer

loyalty?

Increased customer referrals

21. You decide to upload in bulk the different locations of your company to
Google My Business, however, some uploaded locations have been rejected
What errors can cause this problem? Choose two answers

Multiple locations associated with a single physical address.

Incorrect company name

22. You are working in your Google Ads account and you set up offline
connections you must download the "Connections generated from clicks"
template. What kind of files are supported by the conversion templates?
Choose two options.

Google Spreadsheets

CSV

Jose is creating a new Google Ads campaign and wants to track some
specific customer actions on his website. He knows that a global site tag was
implemented, so he can use event tags. What kind of labels can José create?
Choose two options.

Page load

Click

Silvia wants to create a Google My Business account for her 3 retail

locations. How can she verify each of them on the platform?

You must request that a postcard be mailed to each location with a

verification code that you must enter on your account portal.

Monica has created key performance indicators (KPIs) for her shoe company.
You are using certain metrics to determine whether or not you have achieved
these indicators.

Use the drop-down menu to indicate whether the options are key performance
indicators or metrics.

1. 10% increase in the number of views of full-length video ads on YouTube.

2. Online orders increased by 5 % this quarter. ()

3. 20% increase in response rate to Google search ads for high heels.

4. Increased sales of high heels by 10% this year.

Response KPI = 2 and 4, Metric = 1 and 3

Marco has an e-commerce application and wants to link his Firebase account
with his Google Ads account.
To do this, what are the minimum permissions Marco's Google account
needs?
You are asking me what permissions the Google account needs and not the
Firebase account, if we study the chapter again, we will find the correct answer:
First of all, you will link your Firebase project with Google Ads. To do this, the
Google account must have the following permissions:
* In Firebase, the account owner must be responsible for the project to be linked.

* In Google Ads, the Google account needs administrative access (Correct

Answer).

27. A textile company wants to persuade its customers to pay more for its
products. To achieve this, the company launches an advertising campaign
and positions itself as a luxury brand.

What factor are you trying to improve?

R = Demand

28. Businesses use Google My Business to pique their customers' interest in

the moments that matter most. How does this solution help them achieve
that goal? Choose two answers.

Select all correct answers

A = Respond to comments, Establish communication with customers.

29. Benito has a company called "Los brazaletes de Benito" (Benito's

bracelets), which sells personalized accessories. It has launched a search
campaign to increase sales of its customized bracelets through its website.

How can you create effective messages that persuade more customers to
buy your accessories?

A = You can highlight brand attributes.

30. Google Marketing Platform is as effective for small businesses as it is for

large ones. In fact, there are only two products that are not available in the
small business version of the Google Marketing Platform.

What products are we talking about? Choose two answers.

Select all correct answers

R = Display & Video 360 and Search Ads 360

31. Amalia wants to buy an expensive handbag at a local accessories store.

She is a smart consumer and wants to find a particular brand at a good price.
What strategy will allow the accessory store to engage Amalia during her
journey, from the time she starts looking for the bag to the time she buys it?

A = A strategy that generates conversions from online to offline media.

Julio manages the marketing of a restaurant chain with upscale bars. It has
added a bar and a restaurant of the same establishment as different
premises by making a block rise, despite the fact that they share the same
address. Both have been rejected.

What is the reason for the rejection?

A = It is not possible to upload several premises associated to the same

physical address.

33. Trinidad knows that Google My Business is a great way to share

information and engage your customers online. However, he has several
locations and is concerned that managing them will be too difficult.

How can you use Google My Business to solve your problem?

A = You can manage several Google My Business listings at the same time.

Angel is planning a Google Ads campaign for a new client in the plumbing
industry. You know that your top priority is sending new contact forms. The
customer is also interested in measuring subscriptions to your newsletter.

What conversion actions can Angel measure to show campaign results in the
two areas of customer interest? Choose two answers.

R = Purchasing, Records

35. In a survey, a customer shows a clear preference for one brand over
another.

In what general metric is this behavior categorized?

R = Consideration

36. Which of these statements about attribution with time decay is true?

R = More value is attributed to contact points closer in time to a conversion.

37. Your company makes chocolate bars. You need a method to determine
the amount of sales generated by each of the advertising channels of your
advertising campaign. Ideally, a method that takes into account all possible
factors in those sales, such as marketing, brand consideration, economics,
competitor actions and even the weather.

Which analysis technique should you use?

R = Automatic learning

38. If a customer links Google My Business with Google Ads, location

extensions can be created.

Which of these statements about location extensions is true?

A = Location extensions include an address, a link to view the business on

Google Maps or the distance a user is from the establishment shown in the
campaign ads.

39. Antonio has a dog walking business that he runs online and recently
started using Google Ads to get more traffic to his website. He has been
running his first Google Ads campaign for a month and is now reviewing
conversion data to check the performance of his ads. In doing so, you realize
thatpost-printconversions are low. He is not sure what these data are or what
they mean.

What aspects ofpost-printconversions should you be aware of to better

understand your conversion data? Choose two answers.

Select all correct answers

A = A user is considered to view an ad when he/she views it for 30 seconds,

or when he/she clicks on a part of it.
Post-impressionconversions are recorded when users see an ad, but do not
interact with it, and subsequently complete a conversion.

Mila is head of marketing for a national restaurant chain. It is considering

which channel would be the best to announce the changes made to the
menus of its restaurants. After thinking about it, he decides to go through
traditional channels.

Which one should Mila use to reach a wider audience?

Offline (traditional)

Television: regional or national

Radio: includes podcasts

Street advertising: e.g., the side of a bus or a billboard

Printed content: newspapers, magazines, etc.

If you have created conversion actions in Google Ads and Google Analytics,
you will see that both platforms have different ways of calculating this data.
Indicate one of these differences.

R = The transaction date

42. Paul has a website to promote his local vacation rental business. Use
Google Ads to manage your advertising campaign. When comparing
purchase conversions with your backend CRM, you see that the data doesn't
match.

What could be the cause of this discrepancy?

A = Conversion tracking is generating duplicate conversions.

43. You want to track conversion actions in your Google Ads account to
better measure the most important ones. Order the steps you must follow to
set up a conversion action. You must place the first step at the top.

R=

Select the corresponding conversion action in Google Ads.

2. Copy the generated code snippet or conversion tag.

3. Add the conversion tracking tag to your website or app.

4. Check your conversion data to make sure the label is working properly.

44. You have been hired to advise the owner of an online store. You have to
implement conversion tracking tags on your website.

How can Google Tag Assistant help you with this task? Choose two answers.

Select all correct answers

A = Indicates which tags are on each web page, Indicates the reasons why
the tags are not working.

45. Leo owns a dry cleaner's and wants to make it as easy as possible for his
customers to contact him. Your Google My Business dashboard displays the
business phone number, but you know that some of your online customers
prefer to send their inquiries via text message.

How can Google My Business help you?

A = Leo can set up messaging by adding a mobile number to Google My

Business.
Tomas is going to use Google Ads to enable call conversion tracking on his
business website. It orders the steps to be followed. You must place the first
step at the top.

R=

1.- Select "Phone Calls" as the action you want to track.

2. Choose "Calls to a phone number listed on your website" as the source of

the phone call you want to track.

Generate a phone snippet to add to your website.

4. Add the phone snippet to your website.

Jonas is the marketing manager of an advertising agency. Your client wants

to track contact form submissions originating from their Google Ads
account. The client has a global website tag properly installed, so Jonas can
use an event tag to track this conversion action.

What type of event etiquette should you use?

R = Page load

48. Olga works in a digital marketing agency. You would like to use Google's
call forwarding number to record the duration of calls coming from one of
your client's campaigns. Therefore, it has created a conversion action to
track calls within Google Ads, which generated a tag for you to download.

What is this label called?

R = Telephone fragment

49. You want to track first accesses to your mobile application, which uses
the Firebase SDK. Order the steps you must follow in Google Ads. You must
place the first step at the top.

R=

1.-Link your Firebase account to your Google Ads account.

2. In Google Ads, select Conversions.

3. Select Application Downloads and Actions in the application.

4. Check the data in Google Analytics.

Adela is not at all satisfied with the conversion rate her ads generate for her
store's website. Therefore, he wants to make some changes and improve the
conversion rate.

What should I do to achieve this? Choose two answers.

A = Use negative keywords to narrow your ads and Use more specific
keywords to limit the volume of clicks.

51. Íñigo has created an application with Firebase that links his business
inventory with the online store he is promoting in Google Ads. You want to
track sales made through the application and need to link your Firebase
account to your Google Ads account.

What permissions will Inigo's Google account need to link Firebase with
Google Ads?

R = Owner in the Google Ads project permissions.

Monica uses Google Ads to promote her online olive oil store. You are
setting up a conversion action to measure the effectiveness of your
advertising campaign in increasing sales on your website.

Which category of conversion action should Monica choose as part of the

configuration?

R = Purchase

53. One of the main advantages of Google My Business is the information it

provides about the actions users take when they visit your listing.

Which Google My Business feature gives you this information?

R = Google My Business Statistics

54. Isaac has to design a website for his cab company. To do this, you are
considering using the Google My Business website builder. Their main
concern is to create a site capable of serving their customers from cell
phones and tablets.

How does the Google My Business website builder address this issue?

A = The Google My Business website builder will format the site so that it can
be viewed from any device.
55. You have added a conversion tracking tag to a landing page on your
business website. By analyzing purchase data, you detect duplicate
conversions.

What is the cause of the duplicates?

A = Users who make a purchase return to the conversion page.

56. Ruth has correctly added the location of her establishment on Google My
Business. You know that you have several verification options available to
you, including a phone call or email.

How else can you verify the location?

A = With a card sent by postal mail

57. Each Google My Business address has a unique identifier that allows
changes to be applied to the appropriate listing.

What is this unique identifier called?

R = Store code

58. You have recently launched a mobile application for your online store.
You are reviewing the totals of all conversion types in your Google Ads
account through the Google Ads campaign report. You want to measure the
effectiveness of your application in producing download conversions and
first accesses.

What do you need to do to achieve this?

R = Segment the data by conversion action

Judith is trying to determine why there are so many dynamic fluctuations in

the volume of conversions on her online website over the last three months.
To find out, start investigating the possible causes of fluctuations.

What actions would you advise him to take? Choose two answers.

Select all correct answers

A = Consult the Time Lapse report to know the user's conversion path.

Review the full history of changes made to your account since the
fluctuations began, as changes to ads can affect conversions.
Sebastian is logged into his Google Ads account and wants to analyze how
effectively video ads generate conversions on his website. The attribution
report is currently under review.

What data will you find in this report?

A = Customer journey data that generates conversions for your online

business.

61. You want to finish setting up conversion tracking on your company's

website with Google Ads. You have already implemented a global tag at the
website level. The next step is to create the event tags, which you must place
in the correct section of the web pages for them to work properly.

Where is the event tag implemented on a web page?

A = Between the tags of the website page, just after the global website tag.

62. Cesar has a custom bag design business. It has launched an advertising
campaign for bags made from environmentally friendly materials. In addition,
it has tracked the entire user journey.

What have you interacted with them for during your tours?

A = To place your ads in a customer-centric channel.

63. If a brand manager's objective is to achieve notoriety, which element can

he or she track?

R = Brand recall

64. Tomás is a web developer who also has an online store. To advertise, it
uses Google Ads. Now you want to integrate conversion tracking into your
website using the updated Google Ads conversion tracking tag.

What do you need to do to integrate conversion tracking?

A = Enter the tag code between the tags of each web page.

65. Raul is trying to set up offline tracking using his Google Ads account.
First, download the conversion template you want to use. Then add the
relevant offline data and modify the template. However, when trying to
upload it, the import process fails.

What could be the cause?

R = The GCLID field has been removed from the conversion template.
66. You manage the website of an online retail store and have set up Google
Tag Manager to manage tags. Now you want to create website-level
conversion tracking tags to evaluate the effectiveness of your next Google
ad campaign.

What steps do you need to take to do this?

A = Adding the conversion linking tag to your landing page URLs

67. The CEOs of an international manufacturing company are establishing

the key performance indicators they will use to evaluate the effectiveness of
their online video advertising campaigns on Google Ads.

What guidelines are you establishing?

R = Campaign metrics

68. Leonardo is an experienced marketing strategist who works for a

software company selling a learning platform to public schools. He has
developed quite effective measurement habits of his own, which help him to
constantly improve his company's marketing strategies to adapt them to the
needs of the schools.

What habits has Leonardo developed to evaluate and adapt its marketing
strategies? Choose two answers.

Select all correct answers

R=

The first thing you do in the day is to check your progress in meeting the
company's key performance indicators

Continually tests for more data to help you make important and strategic
decisions with sound judgment

69. Felix has launched a Google video ad campaign and a Google Shopping
ad campaign to increase tool sales on his home DIY website. Two weeks
after launch, he analyzes conversion data and finds that the video ad
campaign appears to increase wood sales. Therefore, devote more budget to
the video ad campaign.

What kind of optimization has Felix used to increase timber sales?

R = Media mix optimization

70. Carlos owns a physical store, but it is not easy for him to sell his
products online. However, he advertises them on the Internet and wants to
measure how effective his online ads are in attracting new customers to the
store and generating new sales.

What is the best way for Carlos to achieve this in Google Ads?

R = Import offline conversions

71. How is value attributed to each touch point dynamically in data-driven

attribution?

A = The routes of each customer are evaluated with an algorithm to assign

them the value.

72. Sara is the marketing manager of an online clothing store. To increase

sales of different clothing collections, it has focused on using data to make
measurements. In addition, he has turned to Google's machine learning to
give his company a competitive edge in the marketplace.

What does Sara do to make automation work as it should?

A = First, you must ensure that there are no data sources isolated from each
other for the data to be adequate. In this way, Google's machine learning
algorithm can record the correct data.

73. Which Google measurement solution is designed for physical stores that
collect purchase data in a CRM system?

R = Direct store sales

74. Cristobal is a marketing manager who has received a series of

advertisements from his creative team. You want to compare data between
ads using A/B testing.

Which ads will you compare?

A = Advertisements used identically, with the same budget and exposed

groups

75. Sometimes it is not possible to measure the success of a Google Ads

campaign aggregated across multiple channels, as is the case with brand
awareness and brand preference measurement.

Why is it difficult to determine multi-channel performance?

A = There are channels that only perform an analysis of the user groups that
are exposed to the ads.

76. Google My Business offers businesses a multitude of ways to promote

their products and services online to users.

What are the main advantages of Google My Business?

A= Share information with customers and capture their attention, manage

several files at the same time and obtain valuable information from their
behavior.

77. Google My Business verification has very specific approval

requirements: the business name must match exactly the one it has in real
life and the company cannot use the same physical address for several
stores.

Why else would a business fail the verification process?

A = The store is not yet open.

78. What is the minimum number of locations that can be uploaded in bulk to
Google My Business?

R = 10

79. Why is it difficult (and sometimes impossible) to calculate the total

increase in brand awareness from a campaign that uses several advertising
channels?

A = Different advertising channels can use different tools to measure Brand

Lift.

80. Dario uses Google Ads and wants to enable call conversion tracking from
websites to see how his current ad campaign leads users to call the number
listed on his business website.

Which element is responsible for linking the calls to Dario's account?

A = A dynamically created Google call forwarding number.

81. At CacharrosSL they want to increase the total amount of money they
generate after deducting expenses. However, they are not able to change
their internal costs.

What factor can CacharrosSL reduce to increase sales volume and cash
generated after deducting expenses?
R = Selling price

82. An executive of a clothing company wants to define general objectives

for the organization.

What will you define?

R = Business Objective.

83. Belen is making a list of specific metrics and key performance indicators
(KPIs) that will be used to evaluate how successful her Google advertising
campaign will be.

Which two statements can guide you in creating a KPI? Choose two answers.

Select all correct answers

A = By definition, KPIs are a way of measuring success and KPIs are clear,
measurable and have a defined time interval.

84. Which analysis technique is especially useful for organizations that

spend a considerable amount of their media budget on offline channels or
for those that sell primarily through traditional stores?

R = Attribution

85. Which of these purchase metrics can be tracked?

R = Return on advertising investment

86. You are setting up offline conversion tracking. You have to upload the
offline data to your Google Ads account.

What formats are supported? Choose two answers.

Select all correct answers

R = Spreadsheet and CSV

87. Your online store uses Firebase as SDK for the mobile application. The
application is integrated with your website. You also use Google Ads to
manage marketing initiatives. Now you want to import conversions
automatically into Google Analytics for Firebase.

How can you achieve this?

A = Making Google Firebase your attribution provider.

88. Which statement describes rule-based attribution?

R = Static logic is applied to assign a value to each contact point.

89. Your company has collected weekly data on each of the factors that drive
sales over a two- to three-year period; and not only on all marketing
channels, but also on elements such as promotional pricing, distribution and
product changes. Now you can analyze the ROI generated by each media
channel to decide which ones to continue investing in.

R = Multichannel

90. What method should be used to make customers aware of the brand?

R = Brand attribute videos

92. Cesar has a custom bag design business. It has launched an advertising
campaign for bags made from environmentally friendly materials. In addition,
it has tracked the entire user journey.

What should Cesar do to get his prospects to move to the next step in the
conversion journey when they are very interested in a product?

A = Offer them a specific call to action.

93. Sara is analyzing conversion data from her video ad campaign on Google
Ads. You want to see a summary with averages of how many days, ad clicks
and ad impressions it took to convert users into customers.

R = "Click Analysis" report

94. Felix has launched a Google search advertising campaign to increase the
sale of tools from his home DIY website. After reviewing the first week's data,
he notes that ads showing a particular photo of his tools produce more
sales. Therefore, he decides to change the photos of the other ads to give
similar results.

What kind of channel optimization is Felix using to boost tool sales?

R = Creativity

95. Tomás is using Google Ads to promote his bicycle store. You have
created an Android application and want to measure the effectiveness of
your current advertising campaign in increasing sales.

How can you achieve this?

A = Setting up a conversion action that measures purchases in the
application.

96. Associates each product available in Google Marketing Platform for

Business with its description.

In this question it was necessary to associate the elements, so it is answered

alone with the following image.

It associates each product available in Google Marketing Platform for

Business with its description.

97. What Google solution can you use to measure the number of users who
click on or view your ads and then visit your store?

R = Store visits

98. Thanks to your Google My Business listing, customers can contact you
in several ways. They can use the address shown to visit your establishment.
They can also use the phone number to make a call.

If set up, what other method can customers use to contact your company?

A = The Google My Business messaging tool allows customers to send text

messages directly from the listing.

99. What are the advantages of choosing Google Firebase as an attribution

partner in Google Ads? Choose two answers.
Select all correct answers

A = You can import conversions and add more code to enable automatic
event collection and You can use audiences you have created in Firebase to
track conversions and remarketing in Google Ads.

Arancha has successfully managed a physical store for 10 years. Your

products are not designed to be sold and shipped over the Internet.
Recently, he has created a website and an online application to promote his
business. He is now interested in using Google Ads to create an ad
campaign and measure its effectiveness.

How can you take advantage of offline conversion tracking?

A = You can measure offline sales generated from a click on an ad.

101. Tristan owns a flower shop in the city. Your customers can already find
you on the Internet, but now you're curious if Google My Business can do
more than just publish your phone number and address.

How can you use Google My Business to interact with your customers?

A = Responding to reviews

102. Dario owns a gourmet bakery and wants to create a website to compete
with other bakeries in his area. You have a Google My Business listing and
you want your website to have a customized design, according to your
business. To do this, you will use the website builder.

It orders the steps you must follow to design a website with Google My
Business. You must place the first step at the top.

1.- Sign in to your Google My Business account

2.- In the home menu select website
3.- Updates all the important data about your business.
4.- add images, such as a cover photo and a virtual tour.
5.- Choose a unique domain name and link it to the website

103. 1. Amalia wants to buy an expensive handbag at a local accessories

store. She is a smart consumer and wants to find a particular brand at a good
price. What strategy will allow the accessory store to attract Amalia during
her journey, from the time she starts looking for the bag to the time she buys
it?

A strategy that generates conversions from online to offline media

104. At CacharrosSL they want to increase the total amount of money they
generate after deducting expenses. However, they are not able to change
their internal costs. What factor can CacharrosSL reduce to increase sales
volume and cash generated after deducting expenses?

Sales price

105. If you have created conversion actions in Google Ads and Google
Analytics, you will see that both platforms have different ways of calculating
this data. Indicate one of these differences.

The transaction date

106. The CEOs of an international manufacturing company are establishing

the key performance indicators they will use to evaluate the effectiveness of
their online video advertising campaigns on Google Ads. What guidelines are
you establishing?

Campaign metrics

107. Mila is head of marketing for a national vegan restaurant chain. It is

considering which digital channel would be best to announce changes to its
restaurants' menus. What digital channels can Mila use to reach its
audience? Choose two answers.
E-mail address
Video

108. You are going to use Google Ads to enable call conversion tracking on
your business website. If you don't want to manually edit the code of your
website, what should you do?

Create a phone snippet to replace your store number with a Google call
forwarding number

Ruth has successfully added the location of her establishment in Google My

Business. You know that you have several verification options available to
you, including a phone call or email. How else can you verify the location?

With a card sent by postal mail

109. Gloria is a marketing manager who has received a series of

advertisements from her creative team. You want to improve the content of
your ads through A/B testing. What types of ads will Gloria compare?

Ads that are used identically, run on the same channels and are targeted to
the same audience
110. Belén is making a list of specific metrics and key performance
indicators (KPIs) that will be used to evaluate the success of her Google
advertising campaign. Which two statements can guide you in creating a
KPI? Choose two answers.

KPIs are clear, measurable and have a defined time interval

By definition, KPIs are a way of measuring success.

111. Which tag allows you to tell Google Ads which specific customer
actions should be recorded as conversions?

An event label

112. Paul has a website to promote his local vacation rental business. Use
Google Ads to manage your advertising campaign. When comparing
purchase conversions with your backend CRM, you see that the data doesn't
match. What could be the cause of this discrepancy?

Conversion tracking is generating duplicate conversions.

Isaac has to design a website for his cab company. To do this, you are
considering using the Google My Business website builder. Their main
concern is to create a site capable of serving their customers from cell
phones and tablets. How does the Google My Business website builder
address this issue?

The Google My Business website builder will format the site so that it can be
viewed on any device.

Mario wants to use Google Ads to advertise his website. Therefore, it is

considering using one of the Smart Bidding strategies offered by Google.
What Smart Bidding strategies can Mario use for his next campaign? Choose
two answers.

Improved CPC
Maximize conversions

Marco has an e-commerce application and wants to link his Firebase account
with his Google Ads account. To do this, what are the minimum permissions
Marco's Google account needs?

In Firebase, the account must be the owner of the project you want to link to

116. You have been hired to advise the owner of an online store. You have to
implement conversion tracking tags on your website. How can Google Tag
Assistant help you with this task? Choose two answers.
Indicates the reasons why the labels are not working.
Indicates which tags are on each web page.

117. To create location extensions, you must link a Google My Business

account to a Google Ads account. What information do the location
extensions show?

Your address, a link to the location of your establishment on Google Maps or

the distance of your business from your location

118. Julio manages the marketing of a chain of restaurants with upscale

bars. It has added a bar and a restaurant of the same establishment as
different premises by making a block rise, despite the fact that they share the
same address. Both have been rejected. What is the reason for the rejection?

Multiple locations associated with the same physical address cannot be

uploaded.

Sara is analyzing the conversion data of her video ad campaign in Google

Ads. You want to see a summary with averages of how many days, ad clicks
and ad impressions it took to convert users into customers. In which report
can you find this information?

Attribution Overview" Report

120. What is the minimum number of locations that can be uploaded in bulk
to Google My Business?

10

121. Belen will meet with your store's website developer to discuss the
integration of conversion tracking with Google Ads. The web developer
needs to set up conversion tracking tags. What does it take to do this?

Auto-tagging must be enabled on all your Google ads

122. Associate each report with its description

123. Dario uses Google Ads and wants to enable call conversion tracking
from websites to see how his current ad campaign leads users to call the
number listed on his business website.

Which element is responsible for linking the calls to Dario's account?

A dynamically created Google flame divert number.

Monica has created key performance indicators (KPIs) for her shoe company.
It is using certain metrics to determine whether or not it has achieved these
indicators.

Use the drop-down menu to indicate whether the options are key
performance indicators or metrics.
125. A textile company wants to persuade its customers to pay more for its
products. To achieve this, the company launches an advertising campaign
and positions itself as a luxury brand.

What factor are you trying to improve?

Demand

126. Susana has created a video game application and has promoted it in
Google Ads. Now you want to keep track of the first accesses to this
application.

What is the first thing you need to do before you can start tracking access to
your application?

Link your Firebase and Google Ads accounts.

127. Monica uses Google Ads to promote her online olive oil store. You are
setting up a conversion action to measure the effectiveness of your
advertising campaign in increasing sales on your website.

Which category of conversion action should Monica choose as part of the

configuration?

Buy
128. Cristobal is a marketing manager who has received a series of
advertisements from his creative team. You want to compare data between
ads using A/B testing.

Which ads will you compare?

Advertisements that are used identically, on the same channels and targeted
to the same audience.

129. José Antonio, uses conversion tracking tags to obtain valuable

information about the effectiveness of his ads in driving conversions of
customer transactions in his online store. However, you realize that the
conversions are not working.

What can help you solve this problem?

Google Tag Assistant

Once you have set up conversion actions in your Google Ads account, you
will receive a conversion tracking tag.

What should you do with that code snippet in order to track conversion
actions?

Add the conversion tag to the website or application.

131. Which analysis technique is especially useful for organizations that

invest a considerable amount of media budget in offline channels or for
those that sell mainly through professional stores?

Media mix model

132. If the objective of a brand manager is to achieve notoriety, which

element can he/she monitor?

Brand recall

133. When location extensions are added to a Google Ads campaign, an

additional line is included in the ads. The only requirement is to link Google
My Business to a Google Ads account.

What do users see when an ad with location extensions is displayed?

An address, a link to view the business on Google Maps or the exact

distance to the establishment.
134. Verified and well-managed Google My Business listings receive five
times more visits than those that remain unclaimed.
How can you verify an address in Google My Business?

You can verify it by making a phone call, sending an email or sending a

postcard.

135. Leonardo is an experienced marketing strategist working for a software

company that sells a learning platform to public schools. He has developed
quite effective measurement habits of his own, which help him to constantly
improve his company's marketing strategies to adapt them to the needs of
the schools.

What habits has Leonardo developed to evaluate and adapt its marketing
strategies? Choose two answers.

Do not attend meetings without data. Data is the basis for all decisions made.

The first thing you do in the day is check your progress in meeting the
company's key performance indicators.

Mila is the marketing manager of a national vegan restaurant chain. You want
to reach potential customers through two advertising channels by focusing
on the specific behaviors of an audience.

Which channels can you choose to achieve your goal? Choose two answers

Display
Video

137. What are the advantages of choosing Google Firebase as an attribution

partner in Google Ads? Choose two answers

You can import conversions and add more code to enable automatic event
collection.

You can use audiences you have created in Firebase for conversion tracking
and Google Ads remarketing.

138. Sara is the marketing manager of an online clothing store. To increase

sales of different clothing collections, it has focused on using data to make
measurements. In addition, he has turned to Google's machine learning to
give his company a competitive edge in the marketplace.

What does Sara do to make automation work as it should?

First, you must ensure that there are no data sources isolated from each
other for the data to be adequate. In this way, Google's machine learning
algorithm can record the correct data.

139. Camila has an online store and uses Google Ads to improve her online
advertising strategy. You have set up Google Analytics for your website and
now you want to set up conversion tracking in Google Ads.

What do you need to do for effective conversion tracking?

Link your Google Ads account to your Analytics account.

Raul is trying to set up offline tracking through his Google Ads account.
First, download the conversion template you want to use. Then add the
relevant offline data and modify the template. However, when trying to
upload it, the import process fails.

What could be the cause?

The GCLID field has been removed from the conversion template.

141. Tomas is a web developer who also has an online store. To advertise, it
uses Google Ads. Now you want to integrate conversion tracking into your
website using the updated Google Ads conversion tracking tag.

What do you need to do to integrate conversion tracking?

Enter the tag code between the tags of each web page.

142. Associates each product available on Google Marketing Platform for

Business with its description.
143. Cesar has a custom handbag design business. It has launched an
advertising campaign for bags made from environmentally friendly materials.
In addition, it has tracked the entire user journey.

What should Cesar do to get his potential customers to move to the next
step of the conversion path when they are very interested in a product?

Offer them a specific call to action.

144. A brand manager wants to show the value of his advertising through
return on advertising investment.

What is your marketing objective?

Buy

145. Which of these statements about attribution with time decay is true?

More value is attributed to touch points closer in time to a conversion.

146. Leo has a dry cleaning business and wants to make it as easy as
possible for his customers to get in touch with him. Your Google My
Business dashboard displays the business phone number, but you know
that some of your online customers prefer to send their inquiries via text
message.

How can Google My Business help you?

Leo can set up messaging by adding a mobile number to Google My
Business

147. Which statements related to evaluating your advertising campaigns are

true? Choose two answers.

One of the first steps you should take is to check whether a specific
objective has exceeded expectations or fallen short.

Measurement results should generate useful metrics and help you to make
better decisions.

148. A clothing store executive wants to define general objectives for the
organization.

What will you define?

Business objectives
Felix has launched a Google search advertising campaign and a Display
advertising campaign to increase the sale of tools on his home improvement
website. After two weeks of launch, he analyzes the sales data and finds that
the search advertising campaign is performing better.

What kind of optimization should Felix implement if he wants to use bidding

or segmentation to get more customers?

Media mix

150. Malena has a clothing store. According to your marketing consultant,

with all the technology available today, customers will visit several channels
before deciding to buy something from your store. The consultant advises
Malena to think about the customer's journey before arriving at her store.

What kind of strategy is the marketing consultant suggesting to increase

sales in your physical store?

From online to offline channel

151. Eduardo has just finished designing a website for his tour bus company
using the Google My Business website builder. He has followed all the steps
and is eager to see his new site published on the Internet.

Once the domain of your new website is set up, how long should it take to
publish if you have done everything right?

Should be available on the Internet in a matter of minutes

152. What method should be used to make the brand known to customers?

Ads with generic search terms

153. Rosi has launched a video game application and needs to set up
conversion tracking for the first accesses of the application. To do so, you
have to link your Firebase project with Google Ads.

What access permission does your Google account need to do this?

Google Ads administrator access.

154. One of the main features of Google My Business is the information it

provides about the actions users take when they visit your listing?

Which Google My Business feature carries this information?

Google My Business Statistics

155. What Google solution can you use to measure the number of users who
click on or view your ads and then visit your store?

Store visits

156. An event tag is a snippet of code that works with a Web site's global tag
to record customer actions that an advertiser specifies as conversions.

What kind of event tags can be created?

Page load and click

157. Carlos owns a physical store, but it is not easy for him to sell his
products online. However, he advertises them on the Internet and wants to
measure how effective his online ads are in attracting new customers to the
store and generating new sales.

What is the best way for Carlos to achieve this in Google Ads?

Import online conversions

158. Each Google My Business address has a unique identifier that allows
changes to be applied to the appropriate listing.

What is this unique identifier called?

Store code

159. You are reviewing the "Campaigns" report in your Google Ads account
to see the effectiveness of the ad campaign you have running. You are
especially interested in knowing how many people clicked on each ad, even
if the click did not result in a sale.

In which column of the "Campaigns" report will you see these metrics?
Choose two answers

All conversions

Assisted conversions

Google My Business offers companies a multitude of ways to promote their

products and services online to users.

What are the main advantages of Google My Business?

Share information with customers and capture their attention, manage
several files at once and obtain valuable information from their behavior.

161. Belen has implemented conversion tracking tags to her website. You are
now reviewing the total conversions of your ads with the "Campaigns"
report. You want to see the total of each type of conversion.

How can you do it?

Segmenting data by conversion action

162. Paul has a website to promote his local vacation rental business. Use
Google Ads to manage your advertising campaign. When comparing
purchase conversions with your backend CRM, you see that the data doesn't
match.

What could be the cause of this discrepancy?

Conversion tracking is generating duplicate conversions

163. Businesses use Google My Business to engage their customers in the

moments that matter most.

How does this solution help them achieve that goal? Choose two answers

Respond to comments
Establishes communication with customers

Angel is planning his Google Ads campaign for a new client in the plumbing
industry. You know that your top priority is to send new contact forms. The
customer is also interested in measuring subscriptions to your newsletter.

What conversion actions can Angel measure to show campaign results in the
client's two areas of interest? Choose two answers

Registrations
Sales opportunities

165. Google My Business verification has very specific approval

requirements: the business name must match exactly the one it has in real
life and the company cannot use the same physical address for several
stores.

Why else would a business fail the verification process?

The store is not yet open

166. How is the value attributed to each touch point dynamically in data-
driven attribution?

The routes of each customer are evaluated with an algorithm to assign them
the value

167. Which tag allows Google Ads to tell you which specific customer
actions should be registered as conversions?

An event label

168. An advertiser is using a global tag at the website level.

Where should you add a phone snippet on a website to use Google call
forwarding numbers in a Google Ads campaign?

Between the and tags of a web page, just after the global website tag

Mario wants to use Google Ads to advertise his website. Therefore, it is

considering using one of the Smart Bidding strategies offered by Google.

What Smart Bidding strategies can Mario use for his next campaign? Choose
two answers

Improved CPC
Maximize conversions

170. Judith is trying to determine why there are so many dynamic

fluctuations in the volume of conversions on her online website over the last
three months. To find out, start investigating the possible causes of
fluctuations.

What actions would you advise him to take? Choose two answers

Review the full history of changes made to your account since the
fluctuations began, as changes to ads can affect conversions.

Query the Time Lapse report to see the user's conversion path

171. Since Google Analytics provides a multi-channel view of the customer

journey, there are differences in the way conversions are measured between
Google Analytics and Google Ads.

What difference should you take into account?

Report update frequency