MITTAL SCHOOL OF BUSINESS

NAME- NAMRATA KUMARI

COURSE TITLE-PRINCIPLES OF MARKETING

SECTION- Q2210

SUBJECT CODE- MKT201

FACULTY- DR. ATUL SHARMA

REGISTRATION NUMBER- 12211739

 C.H. ROBINSON WORLDWIDE

TYPE: PUBLIC
INDUSTRY: TRANSPORTATION LOGISTICS
FOUNDER: CHARLES HENRY ROBINSON
HEADQUARTERS: EDEN PRAIRIE, MINNESOTA, US
SERVICES: TRANSPORTATION
THIRD PARTY LOGISTICS
INTERMODAL RAIL
GLOBAL FORWARDING
SUPPLY CHAIN CONSULTING
NUMBER OF EMPLOYEES: 16,877
REVENUE: 2310.2 CRORES USD
NET INCOME: 84.42 CRORES USD
TOTAL ASSETS: 702.8 CRORS USD
American transportation business C.H. Robinson also offers third-party logistics
(3PL). The business provides brokerage, warehousing, freight transportation,
and transportation management. It offers intermodal, air freight, truckload,
less than truckload, and ocean transportation. With more than 300 locations
and over 15,000 people in North America, Europe, Asia, and South America,
the corporation has its headquarters in Eden Prairie, Minnesota. More than
66,000 transportation firms, including motor carriers, railroads, air freight, and
ocean carriers, are parties to contracts with the company. Additionally, it
offers services including supply chain analysis, freight consolidation,
management of the core carrier programme, and information reporting.
Robinson Fresh, another company owned by C.H. Robinson, purchases and
distributes produce to the food service sector from independent produce
growers and suppliers. About 94% of C.H. Robinson's total net revenues come
from the transportation of commodities; the remaining percentage comes
from procuring and marketing fresh produce.

ORIGINS AND EARLY HISTORY

Charles Henry Robinson ran a modest wholesale brokerage business in the

early 1900s that supplied vegetables to North Dakota and Minnesota. On April
11, 1905, he formed a partnership with the Nash brothers and was elected the
first president of the business. The area's top wholesaler, Nash Finch Company,
also owned and ran grocery stores. The Nash Brothers took over management
of the C.H. Robinson Company upon the death of Charles Henry Robinson in
1909. With the Nash Finch Company's expansion into Iowa, Minnesota,
Wisconsin, Illinois, and Texas, C.H. Robinson was appointed as its procurement
department.[Reference needed] Due to the Robinson-Patman Act of 1936,
which was passed after the FTC determined that Nash Finch Company had a
"price advantage," C.H. Robinson Co. was divided into two businesses in the
1940s.
The first, C.H. Robinson Co., was established by the offices that supplied Nash
Finch's warehouses with products, and C.H. Robinson staff members kept
ownership of the company. Nash Finch continued to own C.H. Robinson, Inc.,
the second business.

EXPANSION INTO LOGISTICS TRUCKING

Following the Federal Highway Act of 1956, which increased interstate

commerce in the United States, C.H. Robinson entered the trucking industry.
Previously, C.H. Robinson and other shippers had relied on railways to convey
their cargo. As a contract carrier with the name Meat Packers Express and a
location in Omaha, Nebraska, the company entered the regulated trucking
industry in 1968. Three years later, Meat Packers Express was combined with
other carriers to establish Robco Transportation Inc., which was ultimately
sold. C.H. Robinson Co. and C.H. Robinson, Inc. merged their operations in the
middle of the 1960s under the name C.H. Robinson Co. Employees of C.H.
Robinson owned the remaining 75% of the brokerage firm, with Nash Finch still
holding a 25% stake. By 1976, the Nash Finch shares had been acquired,
making employee ownership of the business 100 percent. C.H. Robinson
adopted IBM mainframes in 1979 with a focus on utilising cutting-edge
technology. The Motor Carrier Act of 1980 liberalised the American
transportation sector and made shippers and logistics companies more
competitive.[14][16] C.H. Robinson established itself as a middleman sourcing
business for shippable commodities, increased its freight contract operations,
and developed a contract carrier programme.

The company's average yearly growth, expressed in truckloads, more than

doubled, and within five years, C.H. Robinson reported sales of more than
$700 million. Produce sales contributed the remaining 40% of revenue, with
the remaining 40% coming from truck brokerage.
SEGMENTATION USED BY THE COMPANY

The segments used by the company are following

NORTH AMERICAN SURFACE TRANSPORTATION (NAST)

This segment offers truckload, intermodal, and less-than-truckload (LTL)

freight transportation services within North America.
Truckload: Full truckloads of goods can be transported with this service.
Intermodal: This service combines rail and truck transportation to transfer
goods more quickly and cheaply.
Less-than-truckload (LTL): This service offers delivery for packages too tiny
to fit on a full truck.
With nearly 45% of its entire income coming from the NAST section, C.H.
Robinson has the largest segment overall. This market services a broad
spectrum of clients, including distributors, retailers, and manufacturers.
 GLOBAL FORWARDING

This section offers ocean, air and rail freight transportation services to and
from every country in the world.
Ocean Freight: This service offers transportation for shipments sent by sea.
Air Freight: Transportation is provided for items made by air using this
service.
Rail freight: This service offers delivery for shipments made by train.
With around 35% of its total sales, the second-largest segment for C.H.
Robinson is global forwarding. Exporters, importers, and retailers are just a
few of the many types of clients this industry serves.

ROBINSON FRESH
For fresh produce, other perishable goods, and other products, Robinson
Fresh offers sourcing and logistics services.
Sourcing: This service aids clients in locating the top vendors for their fresh
produce need.
Logistics: This service aids clients in controlling the shipping, storage, and
distribution of their fresh produce.
With only 20% of C.H. Robinson's overall sales coming from it, the Robinson
Fresh division is the company's smallest. Grocers, eateries, and distributors
for the foodservice industry are just a few of the many clients this market
supports.

MARKET SEGMENTATION
The requirements, wants, and demands of consumers in the miscellaneous
transportation sector vary, as do their resources, geographic regions, access
to technology, cultural preferences, attitudes towards purchases, and how
they intend to use the goods and services. The technique of market
segmentation is the method used by CH Robinson to divide the overall
market into smaller segments and groups that have similar characteristics,
purchasing patterns, socioeconomic backgrounds, etc. This is done to more
effectively and efficiently connect with the target audience of consumers.

GEOGRAPHIC SEGMENTATION
The term "geographical segmentation" refers to the process of breaking
down the total market into different geographic units, such as states,
countries, trading blocks, cities, and neighbourhoods. Due to the diverse
cultures, preferences, and administrative systems of the prospective clients,
geographic segmentation is quite effective for CH Robinson in the
international markets. Second, it is wise to undertake regional
segmentation if the cost of transportation is a crucial cost in the delivery of
the value proposition because the costs of providing clients in various
places would vary greatly.

DEMOGRAPHIC SEGMENTATION
Based on factors such as gender, income, occupation, age, life cycle stage,
ethnicity, religion, and generation, demographic segmentation divides the
mass market into smaller segments and groupings. Given that CH
Robinson's products offer a superior value proposition, the company should
divide its clientele into groups according to two primary demographic
factors: potential clients' income levels and life cycle stages. PRIZM is one of
the frameworks for demographic segmentation that is most frequently
utilised in the United States by different marketers.

The geo-demographic segmentation system known as PRIZM combines

geographic information with a variety of demographic, consumer
behaviour, and other data to assist marketers in locating, comprehending,
and connecting with their target audiences. Every American family,
compiled by zip code, is divided into 66 demographic and behaviourally
unique parts by PRIZM.

PSYCHOGRAPHIC SEGMENTATION
Psychographic variables are used in marketing to describe interests,
behaviours, and opinions that are lifestyle-oriented. The potential
customers of CH Robinson can be divided into many segments using
psychographic segmentation based on personality traits, purchasing habits,
consumption preferences, opinion on social issues, leisure pursuits,
hobbies, and many other factors. People in the same demography can have
a variety of psychographic traits depending on their particular life
experiences and upbringing, making psychographic segmentations
effective.
To do consumer psychographic analysis, one of the most used frameworks
for customer behaviour is - The adult population of America is divided into
eight separate subgroups using the segmentation technique known as
VALS: innovators, thinkers, achievers, experiencers, believers, strugglers,
makers, and survivors.

BEHAVIOURAL SEGMENTATION
Based on their attitudes, product knowledge, product uses, and other
responses to a product, purchasers are divided into groups by behavioural
segmentation. A lot of marketing professionals think that behaviour factors are
a smart place to start when creating consumer categories. For instance, a
freemium model is a much more effective segmentation approach for any
service than a geographic, demographic, or psychographic one. The
organisation can concentrate on critical features with the use of behaviour
segmentation, and can give customers features they are more likely to utilise.
Higher customer satisfaction ratings and a high net promoter score result from
ongoing interaction.

EVALUATION

C. H. Robinson is a global third-party logistics (3PL) company that provides a

wide range of transportation and logistics services to businesses of all sizes.
The company was able to accurately segment its market using a number of
factors such as:
Geographic Segmentation: C.H. Robinson segments its market geographically
and provides services to clients in more than 100 countries. This allows the
company to adapt its services to the specific needs of customers in each
region.
Demographic Segmentation: C.H. Robinson segments its market by
demographics such as industry, company size and customer type. In this way,
the company understands the special needs of different customers and offers
them the best possible service.
Psychographic segmentation: C.H. Robinson segments its market according to
psychographics such as customer needs, wants and preferences. In this way,
the company understands how customers make decisions and develops
marketing strategies that appeal to them.
Behavioural segmentation: C.H. Robinson segments its market by behaviour
such as delivery volume, frequency and mode of transportation. In this way,
the company can develop customized solutions that meet the specific needs of
each customer.
Using these various factors, C.H. Robinson was able to accurately segment his
market and provide the best possible service to his customers. Here are some
specific examples of how C.H. Robinson used market segmentation to his
advantage:
▪ The company provides various services to various industries such as
food and beverage, retail and manufacturing. This allows C.H. Robinson
understands the specific needs of each industry and provides them with
the best possible service.

▪ C. H. Robinson also offers a variety of services for clients of various

sizes. For example, the company offers large clients a dedicated team
of experts, while small clients are offered more self-service. This allows
C.H. Robinson to meet the needs of all our customers regardless of size.

▪ C. H. Robinson also uses behavioural segmentation to develop

customized solutions for its clients. For example, the company offers a
service that allows customers to track their shipments in real time. This
allows customers to see where their shipments are and when they will
arrive, which can help them streamline their supply chain.
 In general, C.H. Robinson was able to accurately segment their market and
use this information to provide the best possible service to their
customers. This has helped the company to be one of the leading 3PL
providers in the world.

Rest all the segments like Market, Geographic, Demographic,

Psychographic, behavioural, intermarket has been suitable to directly
member the request for C.H. Robinson by using a variety of factors,
including
✓ Assiduity- Segments the request by assiduity, offering services to a
wide range of diligence, including food and libation, retail,
manufacturing, and healthcare. This allows to understand the
specific requirements of each assiduity and knitter its services
consequently.
✓ Company size- Segments the request by company size, offering
services to small, medium, and large businesses. This allows to give
services that are applicable for the size and requirements of each
client.
✓ Shipping volume- Segments the request by shipping volume,
offering services to guests with high, medium, and low shipping
volumes. This allows to develop results that are cost-effective for
each client.
✓ Mode of transportation- Segments the request by mode of
transportation, offering services for air, ocean, rail, and truck
transportation. This provide guests with the most effective and
cost-effective transportation options for their requirements.
✓ Geographic position- Segments the request by geographic position,
offering services to guests in North America, South America,
Europe, Asia, and Africa. This allows NAST to give guests with
original moxie and support.
✓ Customer needs- By using these different factors, NAST has been
suitable to directly member the request for C.H. Robinson and give
its guests with the stylish possible service.
There are some specific exemplifications of how these factors used
request segmentation to its advantage.
These segmentation offers a devoted platoon of experts to large guests
who have high shipping volumes. This allows the factors to give these
guests with the position of service they need to manage their complex
force chains.
These segmentation offers a more tone- service approach to small guests
who have lower shipping volumes. This allows them to give these guests
with a cost-effective way to manage their shipping needs.
These segmentation offers a variety of transportation options to guests,
depending on their specific requirements. This allows factors to give guests
with the most effective and cost-effective way to transport their goods.
* These segmentation has a global network of services, which allows it to
give original moxie and support to guests around the world. This is
important for guests who need to transport goods internationally.

Overall, these segmentation has been suitable to directly member the

request for C.H. Robinson and use this information to give its guests with
the stylish possible service. This has helped them to come one of the
leading 3PL providers in the world. In addition to the factors mentioned
over, NAST has also used request segmentation to target specific client
parts with its marketing juggernauts. For illustration, the company has
targeted small businesses with a crusade that emphasizes the cost- saving
benefits of using its services. NAST has also targeted large businesses with
a crusade that highlights the company's moxie in managing complex force
chains. By using request segmentation effectively, these segmentation has
been suitable to reach its target guests and grow its business.

TARGET MARKET STRATERGY USED BY C.H.

ROBINSON

C.H. Robinson targets a mass market, with a focus on medium to large

businesses in a variety of industries, including retail, manufacturing, food
and beverage, and healthcare. They also serve a growing number of small
businesses. After identifying the different consumer segments in the
market, CH Robinson must target a specific market.
The choice of the target market depends on ten important factors –

▪ Legal and other barriers to entry - Are there any legal and
technological barriers that CH Robinson will face if it decides to
enter the market.
▪ Presence of the right collaborators to successfully market the
target market - Is there enough infrastructure to target certain
▪ customer segments. For example, everyone knows that there is an
environmentally conscious segment in the auto industry that can
outbid electric vehicles, but no major automaker has succeeded in
targeting this segment. This is because there is no collaborator
ecosystem. Tesla has succeeded in building this ecosystem.

▪ Competition in the target segment – What is the level of

competition in the target segment. If competition is fierce, long-
term sustainable returns are less likely.

▪ Compare the strengths and weaknesses of the organization to

successfully market to the target market.

▪ Product Life Cycle Stage – It is very relevant in an international

context where the product life cycle is at different stages based on
social, economic, regulatory and political reasons.

▪ CH Robinson needs to determine what stage of the product

lifecycle the target segment is at organization's technical ability to
cater to a specific consumer segment in the Miscellaneous sector.
Transportation industry

▪ Mission, vision, and relevance of the organization's consumer

segments – Whether the objective aligns with CH Robinson's vision,
mission, ethos, values, and strategic fit.
 ▪ Financial resources to target a specific segment – Whether the
organization has the marketing capabilities, operational skills, and
financial resources to target a specific consumer segment.

▪ Target market's financial payback potential – CH Robinson must

decide if the segment he targets can be financially profitable.

▪ Structural attractiveness of the segment - The presence of the

underlying infrastructure to successfully market the target market.

MARKETING STRATERGY

▪ PRODUCT

The response to the needs of the customers is reflected in this marketing

strategy component. To stand out in the crowded market, C H Robinson
Worldwide needs have distinctive product designs, names, and features. To
establish the product strategy, the following elements should be taken into
account: quality, variety, features, packaging, brand name, and supplemental
services.
 ▪ PRICING

This element of marketing strategy requires evaluating the value of products to

target customers. C H Robinson Worldwide’s pricing strategy focuses on
determining list price, credit terms, payment terms and discounts. If C H
Robinson Worldwide decides to choose a price penetration strategy, it must
set a lower price than its competitors. A company can gain market share based
on reduced prices. However, management should be aware of potential
countermeasures by competitors in the form of an unwanted price war.
Choosing a summing strategy requires clear communication about what the
basis of differentiation is and how such differentiation justifies the additional
price. Today's customers are not interested in knowing the "price", but the
total costs associated with the purchase, consumption and disposal of the
product.

▪ PLACE AND DISTRIBUTION

This element of marketing strategy requires C H Robinson Worldwide to make
important decisions when developing its distribution plan. It should decide:
Does the company want to make the product available through channels to
targeted customer segments or does it need a distribution partner to meet
customer needs. Is distribution direct (without intermediaries) or indirect. If
an indirect distribution strategy is adopted, the number of intermediaries
(wholesalers, retailers, etc.) must be chosen. Are you interested in: traditional
stone distribution network, online distribution or a combination of these.
Some online retailers such as Amazon are available if an online distribution
strategy is chosen. A company can also develop its own website to sell the
product. Modern customers highly value "convenience" and "easy access".
Choosing the "right" distribution channels requires that CH Robinson
Worldwide: First, consider the product features. Involving different
intermediaries in the distribution of perishable products is not a wise decision
if the product is perishable. Analyse market dynamics, customer preferences
and your resources and capabilities. If customers consider personalized
services important and prefer to buy from traditional stores instead of online
channels, and the company also has enough resources to open its own
representative offices, the distribution strategy should also be planned
accordingly. Competitors' distribution strategies must also be examined. A
detailed cost-effectiveness analysis of each channel and comparison with its
resources and capabilities helps CH Robinson Worldwide develop an effective
distribution plan.

▪ PROMOTION

It is one of the most important parts of CH Robinson's global marketing

strategy. C H Robinson Worldwide can combine top-down and bottom-up
advertising strategies to achieve marketing goals. The advertising options for C
H Robinson Worldwide mentioned above are television, radio and print
advertising. Below the line, advertising options include cataloges, trade shows,
and direct mail campaigns. C H Robinson Global Marketing Strategy A
marketing strategy requires a company to consider the following factors: Start
by clearly defining your unique selling proposition and understanding why
customers need this product and how it differs from the available options.
Create message content and evaluate how the formatted message helps
customers create a clear image of the product you offer. Consider AIDA
(Awareness, Interest, Desire, Action) when crafting your message. Promotional
strategies such as direct selling or high-profile advertising are appropriate
when a company wants to push a product. However, the attraction strategy
requires developing a valuable product image that can attract customers to the
offered product. Gather the following target market information - Who will
buy the product? ( age, gender, income and social status), what is the level of
price sensitivity? And what communication methods do customers want?
Include this information in your advertising plan. Filter the campaign options
based on the information above and perform a cost-effectiveness analysis of
the selected campaign options. For example, choosing television advertising as
a sales promotion strategy allows the company to target the mass market,
increases brand recognition and brand recall. However, it is an expensive
advertising strategy and is suitable if the company has enough resources for
advertising activities. The popularity of social media marketing has grown
significantly in recent years. This advertising strategy allows C H Robinson
Worldwide to economically reach the mass market. It also provides an
opportunity to actively communicate with customers, develop personal
relationships and manage e-WOM for better results. However, there is a risk of
uncontrolled negative e-WOM. Finally, consider budget constraints and
allocate budget to selected advertising strategies based on their nature,
importance and frequency.

TARGETING AND POSITIONING

C H Robinson Worldwide should wisely select the target segment or segments

whose needs and expectations match the company's resources and capabilities
after dividing the large, diverse customer market into smaller groups with
uniform characteristics.

The commercial attractiveness and growth potential of the identified segments

can be evaluated for the purpose of targeting. C H Robinson Overall can pick at
least one fragments relying upon the sections' qualities and the organization's
assets, abilities and development targets.
The business allure and development capability of each section can be
assessed by utilizing the accompanying markers:

▪ Recognized portions have the fitting size

▪ Have substantial contrasts.
▪ The assessed benefits ought to surpass the extra showcasing costs.
▪ Portions are effectively available.

Brand positioning and value proposition positioning are critical to marketplace

success in today’s competitive marketplace. CH Robinson needs to position its
product in such a way that it creates a – distinct image, provides a specific
identity / reference point of the product and services in the customer’s mind.
Brand positioning and product differentiation have become increasingly critical
because of the driving down of production costs in the Misc. Transportation
industry and the direct access to consumers using e-commerce and other
online retailing strategies.
Factors determining the Positioning choices of CH Robinson are –

▪ Margins in the Misc. Transportation Industry - If the positioning

strategy targets a segment that cannot provide the desired financial
returns in the long run, CH Robinson should avoid positioning products
based on attributes. - Marketing resources with the company - Does
the company have enough marketing power and financial resources to
place the product in the desired segment?

▪ Threats of direct competition and competitor reaction - If competitor

reaction is predicted to be strong, the company should not seek a
position where competitors can easily counter the organization's
marketing strategy and marketing mix.

▪ Importance of positioning to customers - Is the positioning relevant to

customers? Blackberry, for example, has tried to position itself as an
 advanced enterprise security provider. Most consumers didn’t buy into
that positioning because most were not using their phones for
corporate purposes.
▪ Competition ability to imitate and replicate

▪ If the competitors can replicate / imitate the products and services

easily then CH Robinson will face strong challenges to defend its
marketing positioning.

▪ Current product portfolio – CH Robinson needs to assess whether the

new product is filling a vacant gap in the product mix or creating a new
product line.

▪ Strategic fit of CH Robinson – As CH Robinson already have numerous

products and services, the new products and services need to fit into
the strategic fit of the already prevalent value chain delivery model.

▪ Consumer ecosystem – If the positioning of the product is not

consistent with the consumer ecosystem then consumers won’t accept
the product or service. - CH Robinson's corporate image - New product
placement must be consistent with CH Robinson's brand image and
core competencies. Because CH Robinson is the best value player in the
Misc. The transport sector should position its products slightly above
market prices.

▪ Ability to defend separation and position - Can CH Robinson defend the

separation he wants to project. If CH Robinson is unable to defend its
new product/service position, it will be left to fend off competitive
threats from new market entrants.

CUSTOMER NEED ANALYSIS

C. H. Robinson is a third-party logistics (3PL) provider that helps businesses of
all sizes meet their transportation and logistics needs. To better understand
the needs of customers, C.H. Robinson regularly analyses customer needs.
Here are some of the main customer needs that C.H. Robinson identified:

✓ Cost Saving: Companies are constantly looking for ways to reduce

transportation costs. C. H. Robinson can help clients achieve this by
negotiating better rates with carriers, consolidating shipments and
optimizing their supply chain.

✓ Service Levels: customers also have different service level requirements.

Some customers require timely delivery of shipments, while others are
more interested in the lowest possible price. C. H. Robinson can work
with clients to understand their specific requirements and develop a
transportation solution that meets their needs.

✓ Visibility: customers want real-time tracking of their shipments. This way

they know where their products are at all times and quickly identify
potential problems. C. H. Robinson offers a variety of visibility features
to help customers track their shipments.

✓ Compliance: Companies must comply with various regulations, including

customs, trade and security regulations. C. H. Robinson can help
customers navigate these regulations and ensure their shipments are
compliant.

✓ Sustainability: Companies are increasingly concerned about the

environmental impact of their transport activities. C. H. Robinson offers
a variety of sustainable solutions to help customers reduce their carbon
footprint.
 In addition to these core customer needs, C.H. Robinson also conducts regular
customer surveys and interviews to gather feedback on their experiences. This
feedback is used in C.H. Robinson's services and ensure that they meet the
needs of its customers.

Here are some specific examples of how C.H. Robinson has helped clients
meet their needs by:

✓ A food manufacturer was able to save 10% of its transportation costs by

partnering with C.H. Robinson negotiates better prices with airlines.

✓ A retail company was able to improve its on-time delivery rate by 5%

using C.H. Robinson Visibility Solutions.

✓ The manufacturing company was able to comply with the new customs
regulations by using C.H. Robinson's knowledge.

✓ A technology company was able to reduce its carbon footprint by 10%

using C.H. Robinson Sustainable Solutions. C. H. Robinson is committed
to understanding the needs of its customers and providing them with
the best transportation and logistics solutions. By conducting regular
customer needs analysis, C.H. Robinson is able to stay at the forefront
of development and continue to respond to the changing needs of
customers.

JUSTIFICATION

Here are some ideas for new product opportunities for C.H. Robinson, keeping
in mind the changing needs of customers:
 ➢ Sustainable logistics solutions: As companies are increasingly concerned
about the environmental impact of their transport activities, the
demand for sustainable logistics solutions is increasing. C. H. Robinson
could develop new solutions to help companies reduce their carbon
footprint, such as the use of electric cars or renewable energy sources.

➢ Electronic Commerce Logistics: The growth of electronic commerce

creates new challenges for logistics providers. C. H. Robinson could
develop new solutions designed specifically to meet the needs of e-
commerce businesses, such as same-day delivery or reverse logistics.

➢ Logistics of highly perishable goods: Perishable goods require special

handling and transport. C. H. Robinson could develop new solutions to
ensure the safe and efficient transport of perishable goods, such as cold
chain logistics or temperature-controlled containers.

➢ Small Business Logistics: Small businesses often have different needs

than large businesses. C. H. Robinson could develop new solutions
specifically for small businesses, such as customized logistics plans or
flexible pricing.

➢ Logistics for Emerging Markets: Emerging markets offer significant

growth opportunities for logistics providers. C. H. Robinson could
develop new solutions that meet the needs of companies in emerging
markets, such as local language support or knowledge of local
regulations. These are just a few ideas of new product possibilities from
C.H. Robinson. By understanding the changing needs of customers and
developing innovative solutions, C.H. Robinson can continue to grow and
develop for years to come.

In addition to these new product options, C.H. Robinson could also expand
into new markets. The company could expand, for example, into the health
sector or the manufacturing industry. Expanding into new markets, C.H.
Robinson could reach new customers and grow his business. Ultimately, the
best way to identify new product opportunities is to conduct market research
and understand your customers' needs. By understanding the changing needs
of your customers, you can develop new products and services that meet
those needs and generate new revenue for your business.