Plan Presentation 2023 Where Code Innovates, Marketing Elevates Overview 1. Campaign Goals 2. Branding 3. Schedule and Deadlines 4. Budget 5. Marketing Team 6. Marketing Channels 7. Marketing Mix Campaign Goals Digital Marketing is a strategy that involves using various social media platforms to promote products, services, or brands and engage with the target audience
Increase Brand Awareness
The campaign aims to boost the client's visibility and recognition among the target audience on social media platforms.
Generate Leads and Conversions
The campaign aims to attract potential customers and encourage them to take actions such as signing up, giving a call/message, subscribing, or making purchases.
Audience Growth The campaign's objective is to attract new followers, fans, and subscribers to expand the client's social media presence. Empowerment
Branding Personalized Experience Branding is the strategic process of crafting a distinct User/Buyer personality for a Quality LTV business, product, Persona or service. It involves defining the core values, visual Wellness elements, and messaging that collectively shape how a brand is Continuous perceived by its Improvement audience Schedule & Deadlines CLAIM: These are the best timings and days for running campaigns on social media Inlc. Facebook, Instagram, Tiktok, Pinterest, LinkedIn and Twitter which we personally faced producing results.
01 02 03 FACEBOOK INSTAGRAM TIKTOK Weekdays (Monday to Thursday): (around Best Days: Wednesday and Sunday Best Days: Thursday and Sunday 6:00 PM to 8:00 PM) Good Days: Tuesday and Wednesday Weekends (Friday to Sunday): (after 9:00 Good Days: Tuesday and Thursday PM) These days might have lower Avoid: Monday (slightly lower Avoid: Monday (slightly lower engagement engagement) engagement)
04 05 06 PINTEREST SNAPCHAT TWITTER Best Days: Wednesday and Thursday Best Days: Wednesday and Friday Best Days: Tuesday and Thursday Good Day: Tuesday Good Days: Tuesday and Thursday Good Days: Saturday and Sunday Avoid: Friday (lower engagement) Avoid: Sunday (lower engagement) Best Times: 10:00 AM to 11:00 AM Best Times: 12:00 PM to 1:00 PM Best Times: 8:00 AM to 9:00 AM Good Times: 2:00 PM to 4:00 PM Good Times: 9:00 PM to 11:00 PM Good Times: 12:00 PM to 1:00 PM Budget Item 5 10.5%
This graph shows the marketing
budget. Which will be distributed Item 4 or allocated according to social 10.5% media results.
FACEBOOK & INSTAGRAM
01 Item 3 Item 1 TIKTOK 10.5% 52.6% 02 SNAPCHAT 03 PINTEREST 04 Item 2 15.8% GOOGLE PPC 05 Marketing Team MARYAM HAROON CONENT WRITER MARKETING MANAGER Together, our team of skilled individuals weaves creativity, strategy, and innovation to curate impactful marketing experiences. We thrive on collaboration and relish the challenge of translating ideas into campaigns that leave a lasting impression. With Maryam's words, Haroon's connections, Omer's strategies, and Amna's visuals, we're here to make your brand's story an unforgettable one. OMER AMNA DIGITAL MARKETING GRAPHIC DESIGNER SPCIALIST Marketing Channels The following channels will help reach the campaign's target audience.
01 02 03
Social Media Search Engine Influencer
Marketing Marketing (SEM) Marketing
04 05 06
Search Engine Content Marketing Email Marketing Optimization (SEO) Key Performance Indicators Key Performance Indicators (KPIs) are quantifiable metrics that businesses use to measure the success and progress of their marketing efforts. KPIs provide valuable insights into how well marketing campaigns are performing and whether they are aligning with overall business objectives.
