BBA-MBA Integrated (2020-25)

2nd Weekly Report of the Summer Internship 2023

at
Atos, Mumbai

Submitted by: 207354 (Rhutvi Kaushik Shah_ C)

Term – IX

Submitted to: Avani Raval

Submitted on: 17-04-2023

(1) INTRODUCTION OF ATOS

Atos, a company with 111,000 workers and around €11 billion in yearly revenue, is a leader
in digital transformation globally. The Group offers customised end-to-end solutions for all
industries in 69 countries, making it the European leader in cybersecurity, cloud computing,
and high-performance computing. Atos, a leader in decarbonization services and
technologies, is dedicated to providing its customers with a secure and decarbonized digital
environment. The SE (Societas Europaea) Atos is traded on the Euronext Paris exchange.

(2) MISSION OF THE COMPANY

Atos’s mission is to contribute to the planning of the information age. Its services and
expertise serve the advancement of knowledge, research, and education using a multicultural
perspective and help foster the growth of superiority in science and technology. The Group
provides a safe and secure information space so that its customers, employees, and members
of society at large can live, work, and develop sustainably.

(4) WHAT DOES ATOS DO?

Atos, a pioneer in the cloud and the digital workplace, is also the top-earning provider of
managed security services globally. (2021). Atos is assisting in the creation of the
information space of the future with these capabilities, best-in-class computing power, and
the ground-breaking Quantum Learning Machine.

- Advanced Computing
- Analytics, AI & Automation
- Cybersecurity
- Customer Experience
- Digital Consulting
- Digital Workplace
- Modern Applications & Platforms
and many more…

(5) ONGOING PROJECTS OF ATOS

 a) Digital Vision: Digital Insurance

Intelligent, sustainable, and safer insurance.

The insurance industry is changing quickly due to intense operational pressure, fierce rivalry,
and a sharp focus on the opportunities and problems posed by climate change. This paper
examines the insurance industry's digital future as leaders and innovators around the world
embrace the promise of technology and data.

b) Healthcare and Life Sciences

Atos envisions a world with a global health system that is high-quality, sustainable, and gives
people the freedom to enjoy their health and well-being. We collaborate with the healthcare
sector to transition to a technology-enabled future that facilitates a shift from patient
treatment to population wellness, both inside and increasingly outside of hospital or lab
settings. Atos helps in following ways-

- Healthcare providers
- Healthcare payers
- Research
- Pharma & biotech
- Medical devices

c) Digital Transformation for the Modern Manufacturer

The Smart Factory. 4.0 industry. tied everything together. The foundation of contemporary
manufacturing is intelligence. The key to achieving exceptional insight, quality, control, and
efficiency in your manufacturing process is to collect, filter, enhance, and transform data
throughout your whole company. Atos is a recognised expert in digital transformation and is
familiar with potential avenues for manufacturing innovation. Our vendor-neutral services
and solutions assist you in developing, implementing, and managing complete solutions for
smarter operations and manufacturing. Atos creates the smart backbone of your smart
manufacturing organisation, from developing the best design and PLM environments to smart
supply chains, IIoT, distribution, and customer interaction.

d) Public sector & defence

In an extremely challenging time, Atos is collaborating with the public sector and the military
to use digital technologies to improve the lives of citizens and enable a secure and
decarbonized future for both people and the environment. Assisting governments in
reopening to their people. assisting defence organisations in developing cutting-edge,
sophisticated systems to enable effective operations and population protection.

e) Telecommunications

- Customer Engagement Platform

A game-changer is the widespread adoption of 5G, the Internet of Things, and edge
computing. Customer experience and engagement are becoming a more important
differentiation in this cutthroat industry. To direct, support, and hasten your transition to a
next-generation customer engagement platform and BSS transformation, we can
collaborate.
- Next-Gen Telecoms Networks
The fusion of cloud, edge, and artificial intelligence technologies will transform how
people live, work, and play in the 5G era, posing both significant new opportunities and
difficulties for telecoms operators. Your aspirations to become a Next-Gen Telco will be
expedited by the Atos Next-Generation Telecoms Network ecosystem.
- Data Monetization
Atos has created a special data-driven intelligence solution using a combination of cutting-
edge innovation laboratories, tools, and frameworks, as well as the extensive knowledge it
has gained through several telecom engagements around the world. With our success
measured as yours, Atos Data Monetization is here to help, whether you have already started
or are considering it.

(6) WORK DESCRIPTION:

April 10 – April 14, 2023 [Week 2]

Day 1: April 10, Monday

- I started with the website analyses of another competitor namely, Cognizant

(https://www.cognizant.com/in/en )
- I jotted down the good and the bad points that I observed in the website
- On basis of these points, I made a SWOT analysis for the same
- I tried to incorporate a further detailed study of the website which included-

1. Number of webpages on the website

2. The Call-To- Action buttons and website forms used to capture user data

3. Resources provided on the website for stakeholders

- I also went through several tools and techniques available online in order to check
traffic on the website and what causes the traffic (key words, CTA’s, etc)

Day 2: April 11, Tuesday

- My heads asked me to incorporate the loading times of all these websites in order to
know their responsiveness feature on both desktop and mobile.
- Therefore, I went online on the site https://pagespeed.web.dev/ to find the load times
- Later I incorporated the results in my final submission
- On this day, I started with the SWOT analysis of company Capgemini
 - Repeating the same process as others, I could now analyse this company with a lot
more ease and quickly due to past experience of analysing other 4 companies’
websites.

Day 3: April 12, Wednesday

- I re-checked all the competitor’s analysis and included the missing details
- I tried to go in a little depth of the analysis and started the research/ started to learn
how a website gets traffic, attracts users, what objects are important, which features
are redundant and many more
- These gave me insights into digital marketing in a better sense
- I submitted my final submission to my heads

Day 4: April 13, Thursday

- I had my weekly meeting with the organizational mentors and they gave me valuable
feedback on my final submission
- They asked me to go into further details now and add more information to the
submission made
- This will help me increase my understanding of digital marketing and its tools even
more
 - I tried to search for more information like:
 Analysing content templates
 Layouts of the website
 Where all on the website is CTA placed
 Content layout

and more…

Day 5: April 14, Friday

Holiday on occasion of Ambedkar Jayanti

(7) GENERAL OBSERAVATIONS/ LEARNINGS

- I observed that my company has recently launched a new website which is why the entire
marketing team had their schedules packed, thus I experienced that part of the corporate
where there is a lot of work load on everyone including the interns.
- I learnt a lot of new words like CTA buttons- Call to Action buttons, website forms,
typography and many more.
- Now on whenever I open any website, I have a different outlook towards it. I look at it
from a marketing point of view now and observe all the feature carefully.
- Learnt how to behave, speak, work in a corporate as it is very formal and different from
what takes place in school or university.
- This one week was quite hectic but I could get through every day with a sense of
satisfaction of learning something new every single day of the week.
 BBA-MBA Integrated (2020-25)

1st Weekly Report of the Summer Internship 2023

at
Atos, Mumbai

Submitted by: 207354 (Rhutvi Kaushik Shah_ C)

Term – IX

Submitted to: Avani Raval

Submitted on: 10-04-2023
(1) INTRODUCTION OF ATOS

Atos, a company with 111,000 workers and around €11 billion in yearly revenue, is a leader
in digital transformation globally. The Group offers customised end-to-end solutions for all
industries in 69 countries, making it the European leader in cybersecurity, cloud computing,
and high-performance computing. Atos, a leader in decarbonization services and
technologies, is dedicated to providing its customers with a secure and decarbonized digital
environment. The SE (Societas Europaea) Atos is traded on the Euronext Paris exchange.

(2) MISSION OF THE COMPANY

Atos’s mission is to contribute to the planning of the information age. Its services and
expertise serve the advancement of knowledge, research, and education using a multicultural
perspective and help foster the growth of superiority in science and technology. The Group
provides a safe and secure information space so that its customers, employees, and members
of society at large can live, work, and develop sustainably.

(3) RAISON D'ÊTRE

Our goal is to create the digital world of the future. Our knowledge and services assist the
advancement of research, education, and knowledge in a multicultural setting and help to
foster excellence in the sciences and technologies. Atos provides safe and secure digital
environments for its clients, employees, and members of society at large to live, work, and
thrive sustainably.

(4) WHAT DOES ATOS DO?

Atos, a pioneer in the cloud and the digital workplace, is also the top-earning provider of
managed security services globally. (2021). Atos is assisting in the creation of the
information space of the future with these capabilities, best-in-class computing power, and
the ground-breaking Quantum Learning Machine.

- Advanced Computing
- Analytics, AI & Automation
- Cybersecurity
- Customer Experience
- Digital Consulting
- Digital Workplace
- Modern Applications & Platforms
and many more…

(5) IT’S INDUSTRY EXPERTISE

Atos has expertise in various fields like:

- Financial Services & Insurance

- Healthcare & Life Sciences
- Manufacturing
- Public Sector & Defence
- Resources and Services
- Telecommunication & Media

(6) THE EXECUTIVE BOARD AT ATOS

The Atos Executive Board is responsible for creating and implementing the group strategy
and making sure that clients, shareholders, partners, and employees receive value. The global
Group Management is under the control of this committee.

(7) MY JOB DESCRPTION

I am working as a Marketing Intern at Atos currently undergoing a project under the heads of
Digital Marketing
(8) WORK DESCRIPTION

April 3 – April 7, 2023 [Week 1]

Day 1: April 3, Monday

- I was assigned a project in which I had to analyse different competitors’ website and do
in-depth research on it.
- I was asked to prepare a SWOT analysis on their website
- I first commenced my work by doing a good study about Atos, its stakeholders, its
operations, activities, etc.
- After getting a clear idea about the company, I started to scroll through its website
- After getting a hang of the different elements that a website constitutes, its importance, its
usage, I went ahead and took a list of the competitors of Atos.
- I drew out a few parameters on the basis of which I will be assessing all the websites (as
shown in Fig 1)
- I also went online to learn about several components of a website like CTA buttons,
website forms, etc.
- At the end of day 1, I was clear as to what I had to start with on the next day.

Fig 1
Day 2: April 4, Tuesday

It was a holiday on account of Mahavir Jayanti

Day 3: April 5, Wednesday

- I had a meeting with the Head of Digital Services and the SEO Lead, the 2 people under
whose guidance I am carrying out this project.
- They briefed me about the entire project
- They gave me a few insights on how a website engages the stakeholders and taught me a
few jargons related to the same.
- They directed me a proper path as to how I should go about with the project.
- Later I started to analyse Wipro’s website who is one of the competitors of Atos.
(https://www.wipro.com/ )
- I jotted down a few points after going through their website, good and bad both (as
shown in Fig 2)
- I attempted at making a SWOT Analysis for Wipro’s website (as shown in Fig 3)
Fig 2

Fig 3

Day 4: April 6, Thursday

- I started off by assessing the next competitor’s website, IBM.

- I kept in mind all the feedback I received on the previous day and went ahead to
accomplish the next part of the project
- I jotted down points for IBM’s website as well (as shown in Fig 4)
- This time, along with jotting down the points I also took screenshots from the website in
order to justify my points (as shown in Fig 5)
- Later, I made a SWOT Analysis for this website as well (as shown in Fig 6)
Fig 4

Fig 5
Fig 6

Day 5: April 7, Friday

- On every Friday morning, I have a weekly update meeting with my organisation mentors.
- In the meeting they assessed my work, gave a few feedbacks and appreciated some of the
work
- After the meeting, I went ahead with analysing Accenture’s website
- Repeated the same steps of writing points (good & bad) about the website, attaching
screenshots for the same from the website and lastly doing the SWOT analyses of that
website
- This time I learnt a few new jargon and technical terms and tried to incorporate them in
my report
- I also went on Google to watch a few videos and read some blogs to get a better
understanding of how an ideal website should be.
- This is how I ended the week 1 of my Summer Internship’ 23.
(9) GENERAL OBSERAVATIONS/ LEARNINGS

- I observed that my company has recently launched a new website which is why the entire
marketing team had their schedules packed, thus I experienced that part of the corporate
where there is a lot of work load on everyone including the interns.
- I leant a lot of new words like CTA buttons- Call to Action buttons, website forms,
typography and many more.
- Now on whenever I open any website, I have a different outlook towards it. I look at it
from a marketing point of view now and observe all the feature carefully.
- Learnt how to behave, speak, work in a corporate as it is very formal and different from
what takes place in school or university.
- This one week was quite hectic but I could get through everyday with a sense of
satisfaction of learning something new every single day of the week.