Table of Contents

Introduction to AI: Foundational Concepts ........................................................................................ 9

What is Intelligence? ....................................................................................................................... 9
Decision Making ............................................................................................................................ 12
How do you make decisions?.................................................................................................... 12
Make Your Choices! .................................................................................................................. 12
What is Artificial Intelligence? ...................................................................................................... 14
How do machines become Artificially Intelligent? ....................................................................... 14
Applications of Artificial Intelligence around us ........................................................................... 15
What is not AI? .............................................................................................................................. 16
Introduction to AI: Basics of AI ......................................................................................................... 18
AI, ML & DL.................................................................................................................................... 20
Introduction to AI Domains........................................................................................................... 21
Data Sciences ............................................................................................................................ 21
Computer Vision ....................................................................................................................... 21
Natural Language Processing .................................................................................................... 22
AI Ethics ......................................................................................................................................... 23
Moral Issues: Self-Driving Cars.................................................................................................. 23
Data Privacy .............................................................................................................................. 24
AI Bias ........................................................................................................................................ 26
AI Access ................................................................................................................................... 27
AI Project Cycle ................................................................................................................................. 29
Introduction .................................................................................................................................. 29
Problem Scoping ....................................................................................................................... 30
Data Acquisition ........................................................................................................................ 34
Data Exploration ....................................................................................................................... 35
Modelling .................................................................................................................................. 36
Learning Based Approach ......................................................................................................... 37
Evaluation ................................................................................................................................. 39
Neural Networks ........................................................................................................................... 40
Advance Python ................................................................................................................................ 42
Recap............................................................................................................................................. 42
Recap 1: Jupyter Notebook ....................................................................................................... 42
Introduction to Virtual Environments ....................................................................................... 43
 Recap 2: Introduction to Python ............................................................................................... 47
Applications of Python .............................................................................................................. 48
Recap 3: Python Basics.............................................................................................................. 48
Python Packages ........................................................................................................................... 52
Data Sciences .................................................................................................................................... 54
Introduction .................................................................................................................................. 54
Applications of Data Sciences ....................................................................................................... 55
Getting Started.............................................................................................................................. 57
Revisiting AI Project Cycle ......................................................................................................... 57
Data Collection .......................................................................................................................... 62
Data Access ............................................................................................................................... 63
Basic Statistics with Python .......................................................................................................... 66
Data Visualisation ......................................................................................................................... 67
Data Sciences: Classification Model .............................................................................................. 71
Personality Prediction ............................................................................................................... 71
K-Nearest Neighbour: Explained ............................................................................................... 72
Computer Vision ............................................................................................................................... 75
Introduction .................................................................................................................................. 75
Applications of Computer Vision .................................................................................................. 76
Computer Vision: Getting Started................................................................................................. 78
Computer Vision Tasks .................................................................................................................. 78
Classification ............................................................................................................................. 78
Classification + Localisation ...................................................................................................... 78
Object Detection ....................................................................................................................... 78
Instance Segmentation ............................................................................................................. 78
Basics of Images ........................................................................................................................ 79
Basics of Pixels .......................................................................................................................... 79
Image Features.............................................................................................................................. 84
Introduction to OpenCV ................................................................................................................ 85
Convolution ................................................................................................................................... 86
Convolution : Explained ............................................................................................................ 88
Convolution Neural Networks (CNN) ............................................................................................ 91
Introduction .............................................................................................................................. 91
What is a Convolutional Neural Network ?............................................................................... 92
Convolution Layer ..................................................................................................................... 93
Rectified Linear Unit Function .................................................................................................. 94
 Pooling Layer ............................................................................................................................. 95
Fully Connected Layer ............................................................................................................... 96
Natural Language Processing ............................................................................................................ 99
Introduction .................................................................................................................................. 99
Applications of Natural Language Processing ............................................................................. 100
Natural Language Processing: Getting Started ........................................................................... 101
Revisiting the AI Project Cycle................................................................................................. 101
Chatbots ...................................................................................................................................... 104
Human Language VS Computer Language .................................................................................. 105
Arrangement of the words and meaning................................................................................ 106
Multiple Meanings of a word .................................................................................................. 107
Perfect Syntax, no Meaning .................................................................................................... 107
Data Processing ........................................................................................................................... 108
Text Normalisation .................................................................................................................. 108
Bag of Words ........................................................................................................................... 112
TFIDF: Term Frequency & Inverse Document Frequency ....................................................... 114
Applications of TFIDF .................................................................................................................. 118
DIY – Do It Yourself! .................................................................................................................... 118
Evaluation ....................................................................................................................................... 119
Introduction ................................................................................................................................ 119
What is evaluation? .................................................................................................................... 119
Model Evaluation Terminologies ................................................................................................ 119
The Scenario............................................................................................................................ 119
Confusion matrix ......................................................................................................................... 122
Evaluation Methods .................................................................................................................... 123
Accuracy .................................................................................................................................. 123
Precision .................................................................................................................................. 124
Recall ....................................................................................................................................... 125
Which Metric is Important? .................................................................................................... 126
F1 Score ................................................................................................................................... 127
Introduction to AI: Foundational Concepts
What is Intelligence?
Humans have been developing machines which can make their lives easier. Machines are made with
an intent of accomplishing tasks which are either too tedious for humans or are time consuming.
Hence, machines help us by working for us, thereby sharing our load and making it easier for us to
fulfil such goals.

Life without machines today is unimaginable, and because of this, humans have been putting efforts
into making them even more sophisticated and smart. As a result, we are surrounded by smart devices
and gadgets like smartphones, smartwatches, smart TV, etc. But what makes them smart?

For example, how is a smartphone today different from the telephones we had in the last century?

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 Today’s phones can do much more than just call-up
people. They can help us in navigating, recommend
which songs we should listen to or which movies we
should watch according to our own likes and
dislikes. Our phones can help us connect with like-
minded people, make our selfies fun with face
filters, help us maintain a record of our health and
fitness and a lot more. These drastic technological
advancements lead us to recognize one key
concept: the concept of Artificial Intelligence.

What is Artificial Intelligence anyway? Well, the answer lies in the term itself. If we break up this term
up, we get the words “Artificial” and “Intelligence”. Artificial is something which is man-made, which
does not occur naturally. But what about Intelligence, how do we define that?

Humans are said to be an intelligent species, so what is it that makes us intelligent?

According to researchers, intelligence is the ‘ability to perceive or infer information, and to retain it as
knowledge to be applied towards adaptive behaviours within an environment or context.’

If we try to define intelligence with the help of its traits, these are the abilities that are involved in
intelligence:

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Let us define each term mentioned above to get a proper understanding:

Mathematical •A person's ability to regulate, measure, and understand numerical

Logical Reasoning symbols, abstraction and logic.

Linguistic •Language processing skills both in terms of understanding or

Intelligence implementation in writing or verbally.

Spatial Visual •It is defined as the ability to perceive the visual world and the
Intelligence relationship of one object to another.

Kineasthetic •Ability that is related to how a person uses his limbs in a skilled
Intelligence manilr.

Musical •As the name suggests, this intelligence is about a person's ability to
Intelligence recognize and create sounds, rhythms, and sound patterns.

Intrapersonal •Describes how high the level of self-awareness someone has is.
Intelligence Starting from realizing weakness, strength, to his own feelings.

Existential •An additional category of intelligence relating to religious and

Intelligence spiritual awareness.

Naturalist •An additional category of intelligence relating to the

Intelligence ability to process information on the environment around us.

Interpersonal •Interpersonal intelligence is the ability to communicate with others

intelligence by understanding other people's feelings & influence of the person.

But even though one is more skilled in intelligence than the other, it should be noted that in fact all humans have all 9 of
these intelligences only at different levels. One might be an expert at painting, while the other might be an expert in
mathematical calculations. One is a musician, the other is an expert dancer.
In other words, we may define intelligence as:

• Ability to interact with the real world

o To perceive, understand and act
▪ Example: Speech Recognition – Understanding and synthesis
▪ Example: Image Recognition
▪ Example: Ability to take action: to have an effect
• Reasoning and planning
o Modelling the external world, given input
▪ Solving new problems, planning and making decisions
▪ Ability to deal with unexpected problems, uncertainties
• Learning and adaptation
o Continuous learning and adapting graph
▪ Our internal models are always being updated
▪ Example: Baby learning to categorize and recognise animals

For example, if someone starts talking to us, we know how to keep the conversation going. We can
understand what people mean and can reply in the same way. When we are hungry, we can come up
with various options on what to eat depending upon the food we have at our homes. When we read
something, we are able to understand its meaning and answer anything regarding it.

While understanding the term intelligence, it must be noticed that decision making comprises of a
crucial part of intelligence. Let us delve deeper into it.

Decision Making

You’re trapped. All the doors seem to have started shrinking and only one of them leads you out.
Which door would you pick?

How do you make decisions?

The basis of decision making depends upon the availability of information and how we experience and
understand it. For the purposes of this article, ‘information’ includes our past experience, intuition,
knowledge, and self-awareness.

We can’t make “good” decisions without information because then we have to deal with unknown
factors and face uncertainty, which leads us to make wild guesses, flipping coins, or rolling a dice.
Having knowledge, experience, or insights given a certain situation, helps us visualize what the
outcomes could be. and how we can achieve/avoid those outcomes.

Make Your Choices!

Scenario 1
You are locked inside a room with 3 doors to move out of the locked room and you need to find a safe
door to get your way out. Behind the 1st door is a lake with a deadly shark. The 2nd door has a mad
psychopath ready to kill with a weapon and the third one has a lion that has not eaten since the last 2
months.

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Which door would you choose? and Why?

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The answer is gate number 3. The reason being that since the lion has not eaten for 2 months, he
wouldn't have survived till now and would already be dead . This makes going out from gate 3 the
correct option.

Scenario 2
Aarti invited four of her friends to her House.. They hadn't seen each other in a long time, so they
chatted all night long and had a good time. In the morning, two of the friends Aarti had invited, died.
The police arrived at the house and found that both the friends were poisoned and that the poison
was in the strawberry pie. The three surviving friends told the police that they hadn't eaten the pie.
The police asked," Why didn’t you eat the pie ?". Shiv said, " I am allergic to strawberries.". Seema
said, " I am on a diet." And Aarti said, "I ate too many strawberries while cooking the pie, I just didn't
want anymore."

The policemen looked at the pictures of the party and immediately identified the murderer.

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Look at the picture and identify who is the murderer? Also state why do you think this is the murderer?

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The answer is Seema, can you guess how the police could tell? It’s because she said she is on a diet
and in the picture, she is eating a burger and fries which means she lied.

The above scenarios show that it’s the information which helps humans take good decisions.

What is Artificial Intelligence?

When a machine possesses the ability to mimic human
traits, i.e., make decisions, predict the future, learn and
improve on its own, it is said to have artificial
intelligence.
In other words, you can say that a machine is artificially
intelligent when it can accomplish tasks by itself -
collect data, understand it, analyse it, learn from it, and
improve it. You will get to know more about it in the
next unit.
But, what makes a machine intelligent?

How do machines become Artificially Intelligent?

Humans become more and more intelligent with time as they gain experiences during their lives.

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For example, in elementary school, we learn about alphabets and eventually we move ahead to
making words with them. As we grow, we become more and more fluent in the language as we keep
learning new words and use them in our conversations.

Another example is how we learn walking.

Initially a baby struggles to walk. He takes
help from others while learning how to
walk and once he knows it, he keeps on
upgrading it by learning how to run, jump,
etc.

Similarly, machines also become

intelligent once they are trained with
some information which helps them
achieve their tasks. AI machines also keep
updating their knowledge to optimise
their output.

Applications of Artificial Intelligence around us

Whether we notice it or not, we are surrounded by machines that work on AI. They are becoming a
crucial part of our everyday life and provide us with an ease of having even some of the most
complicated and time-consuming tasks being done at the touch of a button or by the simple use of a
sensor.

Every now and then, we surf the internet for things on Google
without realizing how efficiently Google always responds to us
with accurate answers. Not only does it come up with results
to our search in a matter of seconds, it also suggests and auto-
corrects our typed sentences.

We nowadays have pocket assistants that can

do a lot of tasks at just one command. Alexa,
Google Assistant, Cortana, Siri are some very
common examples of the voice assistants which
are a major part of our digital devices.

To help us navigate to places, apps like UBER and Google Maps come in haman.
Thus, one no longer needs to stop repeatedly to ask for directions.

AI has completely enhanced the gaming experience for its users.

A lot of games nowadays are backed up with AI which helps in
enhancing the graphics, come up with new difficulty levels,
encourage gamers, etc.

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 AI has not only made our lives easier but has also been
taking care of our habits, likes, and dislikes. This is why
platforms like Netflix, Amazon, Spotify, YouTube etc.
show us recommendations on the basis of what we
like.

Well, the recommendations are not just limited to

our preferences, they even cater to our needs of
connecting with friends on social media platforms
with apps like Facebook and Instagram. They also
send us customized notifications about our online
shopping details, auto-create playlists according
to our requests and so on. Taking selfies was never
this fun as Snapchat filters make them look so
cool.

This isn’t all. AI is also being used to monitor

our health. A lot of chatbots and other health
apps are available, which continuously
monitor the physical and mental health of its
users.

These applications are not limited to smart devices but

also vary to humanoids like Sophia, the very first
humanoid robot sophisticated enough to get
citizenship, biometric security systems like the face
locks we have in our phones, real-time language
translators, weather forecasts, and whatnot! This list is
huge, and this module will go on forever if we keep
tabulating them. So, take some time, discuss with a
friend and identify more and more AI applications
around you!

What is not AI?

Since we have a lot of different technologies which exist around us in today’s time, it is very
common for us to misunderstand any other technology as AI. That is why, we need to have a
clear distinction between what is AI and what is not.
As we discussed earlier, any machine that has been trained with data and can make
decisions/predictions on its own can be termed as AI. Here, the term ‘training’ is important.

A fully automatic washing machine can work on its own, but it requires human
intervention to select the parameters of washing and to do the necessary preparation for
it to function correctly before each wash, which makes it an example of automation, not
AI.

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 An air conditioner can be turned on and off remotely with the help of internet but still
needs a human touch. This is an example of Internet of Things (IoT). Also, every now and
then we get to know about robots which might follow a path or maybe can avoid
obstacles but need to be primed accordingly each time.

We also get to see a lot of projects which can automate our surroundings with the
help of sensors. Here too, since the bot or the automation machine is not trained with
any data, it does not count as AI.

Also, it would be valid to say that not all the devices which are termed as "smart" are AI-enabled. For
example, a TV does not become AI-enabled if it is a smart one, it gets the power of AI when it is able
to think and process on its own.

Just as humans learn how to walk and then improve this skill with the help of their experiences, an AI
machine too gets trained first on the training data and then optimises itself according to its own
experiences which makes AI different from any other technological device/machine.

But well, surely these other technologies too can be integrated with AI to provide the users with a
much better and immersive experience!

Robotics and AI can definitely open the doors to humanoids and self-driving cars, AI when merged
with Internet of things can give rise to cloud computing of data and remote access of AI tools,
automation along with AI can help in achieving voice automated homes and so on. Such integrations
can help us get the best of both worlds!

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Introduction to AI: Basics of AI
As discussed in the last chapter, Artificial Intelligence has always been a term which intrigues people
all over the world. Various organisations have coined their own versions of defining Artificial
Intelligence. Some of them are mentioned below:

NITI Aayog: National Strategy for Artificial Intelligence

AI refers to the ability of machines to perform cognitive tasks like thinking, perceiving, learning,
problem solving and decision making. Initially conceived as a technology that could mimic human
intelligence, AI has evolved in ways that far exceed its original conception. With incredible advances
made in data collection, processing and computation power, intelligent systems can now be deployed
to take over a variety of tasks, enable connectivity and enhance productivity.

World Economic Forum

Artificial intelligence (AI) is the software engine that drives the Fourth Industrial Revolution. Its impact
can already be seen in homes, businesses and political processes. In its embodied form of robots, it
will soon be driving cars, stocking warehouses and caring for the young and elderly. It holds the
promise of solving some of the most pressing issues facing society, but also presents challenges such
as inscrutable “black box” algorithms, unethical use of data and potential job displacement. As rapid
advances in machine learning (ML) increase the scope and scale of AI’s deployment across all aspects
of daily life, and as the technology itself can learn and change on its own, multi-stakeholder
collaboration is required to optimize accountability, transparency, privacy and impartiality to create
trust.

European Artificial Intelligence (AI) leadership, the path for an integrated vision
AI is not a well-defined technology and no universally agreed definition exists. It is rather a cover term
for techniques associated with data analysis and pattern recognition. AI is not a new technology,
having existed since the 1950s. While some markets, sectors and individual businesses are more
advanced than others, AI is still at a relatively early stage of development, so that the range of
potential applications, and the quality of most existing applications, have ample margins left for
further development and improvement.

Encyclopaedia Britannica
Artificial intelligence (AI), is the ability of a digital computer or computer-controlled robot to
perform tasks commonly associated with intelligent beings. The term is frequently applied to the
project of developing systems endowed with the intellectual processes characteristic of humans, such
as the ability to reason, discover meaning, generalize, or learn from past experience.
As you can see, Artificial Intelligence is a vast domain. Everyone looks at AI in a different way according
to their mindset. Now, according to your knowledge of AI, start filling the KWLH chart:

K • What I Know?

W • What I Want to know?

L • What have I learned?

H • How I learnt this?

What do you know about Artificial Intelligence (AI)?

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What do you want to know about AI?

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What have you learnt about AI?

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How have you learnt this about AI?

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In other words, AI can be defined as:

AI is a form of Intelligence; a type of technology and a field of study.

AI theory and development of computer systems (both machines and software) enables machines to
perform tasks that normally require human intelligence.

Artificial Intelligence covers a broad range of domains and applications and is expected to impact every
field in the future. Overall, its core idea is building machines and algorithms which are capable of
performing computational tasks that would otherwise require human like brain functions.

AI, ML & DL
As you have been progressing towards building AI readiness, you must have come across a very
common dilemma between Artificial Intelligence (AI) and Machine Learning (ML). Many times, these
terms are used interchangeably but are they the same? Is there no difference in Machine Learning
and Artificial Intelligence? Is Deep Learning (DL) Also Artificial Intelligence? What exactly is Deep
Learning? Let us see.

Artificial Intelligence (AI)

Refers to any technique that enables computers to mimic human intelligence. It gives the ability to
machines to recognize a human’s face; to move and manipulate objects; to understand the voice
commands by humans, and also do other tasks. The AI-enabled machines think algorithmically and
execute what they have been asked for intelligently.

Machine Learning (ML)

It is a subset of Artificial Intelligence which enables machines to improve at tasks with experience
(data). The intention of Machine Learning is to enable machines to learn by themselves using the
provided data and make accurate Predictions/ Decisions.

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Deep Learning (DL)
It enables software to train itself to perform tasks with vast amounts of data. In Deep Learning, the
machine is trained with huge amounts of data which helps it in training itself around the data. Such
machines are intelligent enough to develop algorithms for themselves. Deep Learning is the most
advanced form of Artificial Intelligence out of these three. Then comes Machine Learning which is
intermediately intelligent and Artificial Intelligence covers all the concepts and algorithms which, in
some way or the other mimic human intelligence.

There are a lot of applications of AI out of which few are those which come under ML out of which
very few can be labelled as DL. Therefore, Machine Learning (ML) and Deep Learning (DL) are part of
Artificial Intelligence (AI), but not everything that is Machine learning will be Deep learning.

Introduction to AI Domains
Artificial Intelligence becomes intelligent according to the training which it gets. For training, the
machine is fed with datasets. According to the applications for which the AI algorithm is being
developed, the data which is fed into it changes. With respect to the type of data fed in the AI
model, AI models can be broadly categorised into three domains:

Data Sciences Computer Vision Natural Language Processing

Data Sciences
Data sciences is a domain of AI related to data systems and processes, in which the system collects
numerous data, maintains data sets and derives meaning/sense out of them.

The information extracted through data science can be used to make a decision about it.

Example of Data Science

Price Comparison Websites

These websites are being driven by lots and lots of data. If you have
ever used these websites, you would know, the convenience of
comparing the price of a product from multiple vendors at one
place. PriceGrabber, PriceRunner, Junglee, Shopzilla, DealTime are
some examples of price comparison websites. Now a days, price
comparison website can be found in almost every domain such as
technology, hospitality, automobiles, durables, apparels etc.

Computer Vision
Computer Vision, abbreviated as CV, is a domain of AI that depicts the capability of a machine to get
and analyse visual information and afterwards predict some decisions about it. The entire process
involves image acquiring, screening, analysing, identifying and extracting information. This extensive
processing helps computers to understand any visual content and act on it accordingly. In computer
vision, Input to machines can be photographs, videos and pictures from thermal or infrared sensors,
indicators and different sources.

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Computer vision related projects translate digital visual data into descriptions. This data is then turned
into computer-readable language to aid the decision-making process. The main objective of this
domain of AI is to teach machines to collect information from pixels.

Examples of Computer Vision

Self-Driving cars/ Automatic Cars
CV systems scan live objects and analyse them, based on whether
the car decides to keep running or to stop.

Face Lock in Smartphones

Smartphones nowadays come with the feature of face locks in

which the smartphone’s owner can set up his/her face as an
unlocking mechanism for it. The front camera detects and captures
the face and saves its features during initiation. Next time onwards,
whenever the features match, the phone is unlocked.

Natural Language Processing

Natural Language Processing, abbreviated as NLP, is a branch of artificial intelligence that deals with
the interaction between computers and humans using the natural language. Natural language refers
to language that is spoken and written by people, and natural language processing (NLP) attempts to
extract information from the spoken and written word using algorithms.

The ultimate objective of NLP is to read, decipher, understand, and make sense of the human languages
in a manilr that is valuable.

Examples of Natural Language Processing

Email filters
Email filters are one of the most basic and
initial applications of NLP online. It started
out with spam filters, uncovering certain
words or phrases that signal a spam
message.

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 Smart assistants
Smart assistants like Apple’s Siri and Amazon’s Alexa recognize
patterns in speech, then infer meaning and provide a useful
response.

AI Ethics
Nowadays, we are moving from the Information era to Artificial Intelligence era. Now we do not use
data or information, but the intelligence collected from the data to build solutions. These solutions
can even recommend the next TV show or movies you should watch on Netflix.

We can proudly say that India is leading in the AI usage trends, so we need to keep aspects relating to
ethical practices in mind while developing solutions using AI. Let us understand some of the ethical
concerns in detail.

Moral Issues: Self-Driving Cars

Scenario 1:
Let us imagine that we are in year 2030. Self-Driving cars which are just a concept in today’s time are
now on roads. People like us are buying them for ease and are using it for our daily transits. Of-course
because of all the features which this car has, it is expensive. Now, let us assume, one day your father
is going to office in his self-driving car. He is sitting in the back seat as the car is driving itself. Suddenly,
a small boy comes in front of this car. The incident was so sudden that the car is only able to make
either of the two choices:

1. Go straight and hit the boy who has come in front of the car and injure him severely.

2. Take a sharp right turn to save the boy and smash the car into a metal pole thus damaging the car
as well as injuring the person sitting in it.

With the help of this scenario, we need to understand that the developer of the car goes through all
such dilemmas while developing the car’s algorithm. Thus, here the morality of the developer gets
transferred into the machine as what according to him/her is right would have a higher priority and
hence would be the selection made by the machine.

If you were in the place of this developer and if there was no other alternative to the situation, which
one of the two would you prioritise and why?

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Scenario 2:
Let us now assume that the car has hit the boy who came in front of it. Considering this as an accident,
who should be held responsible for it? Why?

1. The person who bought this car

2. The Manufacturing Company
3. The developer who developed the car’s algorithm
4. The boy who came in front of the car and got severely injured

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Here, the choices might differ from person to person and one must understand that nobody is wrong
in this case. Every person has a different perspective and hence he/she takes decisions according to
their moralities.

Data Privacy

The world of Artificial Intelligence revolves around Data. Every company whether small or big is mining
data from as many sources as possible. More than 70% of the data collected till now has been collected
in the last 3 years which shows how important data has become in recent times. It is not wrongly said
that Data is the new gold. This makes us think:

Where do we collect data from?

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Why do we need to collect data?

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One of the major sources of data for many major companies is the device which all of us have in our
hands all the time: Smartphones. Smartphones have nowadays become an integral part of our lives.
Most of us use smartphones more than we interact with people around us. Smartphones in today’s
era provide us with a lot of facilities and features which have made our lives easier. Feeling hungry?
Order food online. Want to shop but don’t have time to go out? Go shopping online. From booking
tickets to watching our favourite shows, everything is available in this one small box loaded with
technology.

Another feature of smartphones nowadays is that they provide us with customised recommendations
and notifications according to our choices. Let us understand this with the help of some examples:

1. When you are talking to your friend on a mobile network or on an app like WhatsApp. You tell
your friend that you wish to buy new shoes and are looking for suggestions from him/her. You
discuss about shoes and that is it. After some time, the online shopping websites start giving
you notifications to buy shoes! They start recommending some of their products and urge you
to you buy some.
2. If you search on Google for a trip to Kerala or any other destination, just after the search, all
the apps on your phone which support advertisements, will start sending messages about
packages that you can buy for the trip.
3. Even when you are not using your phone and talking to a person face-to-face about a book
you’ve read recently while the phone is kept in a locked mode nearby, the phone will end up
giving notifications about similar books or messages about the same book once you operate
it.

In all such examples, how does the smartphone get to know about the discussions and thoughts that
you have? Remember whenever you download an app and install it, it asks you for several permissions
to access your phone’s data in different ways. If you do not allow the app these permissions, you
normally cannot access it. And to access the app and make use of it, we sometimes don’t even give it
a thought and allow the app to get all the permissions that it wants. Hence every now and then, the
app has the permission to access various sensors which are there in your smartphone and gather data
about you and your surroundings. We forget that the smartphone which we use is a box full of sensors
which are powered all the time while the phone is switched on.

This leads us to a crucial question: Are we okay with sharing our data with the external world?

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Why do these apps collect data?

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We need to understand that the data which is collected by various applications is ethical as the
smartphone users agree to it (by clicking on allow when it asks for permission and by agreeing to all
the terms and conditions). But at the same time if one does not want to share his/her data with
anyone, he/she can opt for alternative applications which are of similar usage and keep your data
private. For example, an alternative to WhatsApp is the Telegram app which does not collect any data
from us. But since WhatsApp is more popular and used by the crowd, people go for it without thinking
twice.

AI Bias

Another aspect to AI Ethics is bias. Everyone has a bias of their own no matter how much one tries to
be unbiased, we in some way or the other have our own biases even towards smaller things. Biases
are not negative all the time. Sometimes, it is required to have a bias to control a situation and keep
things working.

When we talk about a machine, we know that it is artificial and cannot think on its own. It can have
intelligence, but we cannot expect a machine to have any biases of its own. Any bias can transfer from
the developer to the machine while the algorithm is being developed. Let us look at some of the
examples:

1. Majorly, all the virtual assistants have a female voice. It is only now that some companies have
understood this bias and have started giving options for male voices but since the virtual assistants
came into practice, female voices are always preferred for them over any other voice. Can you think
of some reasons for this?

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2. If you search on Google for salons, the first few searches are mostly for female salons. This is based
on the assumption that if a person is searching fora salon, in all probability it would be a female. Do
you think this is a bias? If yes, then is it a Negative bias or Positive one?

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Various other biases are also found in various systems which are not thought up by the machine but
have got transferred from the developer intentionally or unintentionally.
AI Access

Since Artificial Intelligence is still a budding technology, not everyone has the opportunity to access it.
The people who can afford AI enabled devices make the most of it while others who cannot are left
behind. Because of this, a gap has emerged between these two classes of people and it gets widened
with the rapid advancement of technology. Let us understand this with the help of some examples:

AI creates unemployment
AI is making people’s lives easier. Most of the things nowadays are done in just a few clicks. In no time
AI will manage to be able to do all the laborious tasks which we humans have been doing since long.
Maybe in the coming years, AI enabled machines will replace all the people who work as labourers.
This may start an era of mass unemployment where people having little or no skills may be left without
jobs and others who keep up with their skills according to what is required, will flourish.

This brings us to a crossroads. On one hand where AI is advancing and improving the lives of people
by working for them and doing some of their tasks, the other hand points towards the lives of people
who are dependent on laborious jobs and are not skilled to do anything else.

Should AI replace laborious jobs? Is there an alternative for major unemployment?

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Should AI not replace laborious jobs? Will the lives of people improve if they keep on being unskilled?

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Here, we need to understand that to overcome such an issue, one needs to be open to changes. As
technology is advancing with time, humans need to make sure that they are a step ahead and
understand this technology with its pros and cons.

AI for kids
As we all can see, kids nowadays are smart enough to understand technology from a very early age.
As their thinking capabilities increase, they start becoming techno-savvy and eventually they learn
everything more easily than an adult. But should technology be given to children so young?

Consider this: A young boy in class 3 has got some Maths homework to finish. He is sitting at a table
which has the Google chat bot - Alexa on it, and he is struggling with his homework. Soon, he starts
asking Alexa to answer all his questions. Alexa replies with answers and the boy simply writes them
down in his notebook.

While this scenario seems funny, it still has some concerns related to it. On one hand where it is good
that the boy knows how to use technology effectively, on the other hand he uses it to complete his
homework without really learning anything since he is not applying his brain to solve the Math
problems. So, while he is smart, he might not be getting educated properly.

Is it ethical to let the boy use technology to help in this manilr?

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Conclusion
Despite AI’s promises to bring forth new opportunities, there are certain associated risks that need to
be mitigated appropriately and effectively. To give a better perspective, the ecosystem and the socio-
technical environment in which the AI systems are embedded needs to be more trustworthy.
AI Project Cycle
In this chapter, we will revisit the concept of AI Project Cycle.

Introduction
Let us assume that you have to make a greeting card for your mother as it is her birthday. You are very
excited about it and have thought of many ideas to execute the same. Let us look at some of the steps
which you might take to accomplish this task:

1. Look for some cool greeting card ideas from different sources. You might go online and
checkout some videos or you may ask someone who has knowledge about it.
2. After finalising the design, you would make a list of things that are required to make this card.
3. You will check if you have the material with you or not. If not, you could go and get all the
items required, ready for use.
4. Once you have everything with you, you would start making the card.
5. If you make a mistake in the card somewhere which cannot be rectified, you will discard it and
start remaking it.
6. Once the greeting card is made, you would gift it to your mother.
Are these steps relatable?

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Do you think your steps might differ? If so, write them down!

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These steps show how we plan to execute the tasks around us. Consciously or Subconsciously our
mind makes up plans for every task which we have to accomplish which is why things become clearer
in our mind. Similarly, if we have to develop an AI project, the AI Project Cycle provides us with an
appropriate framework which can lead us towards the goal. The AI Project Cycle mainly has 5 stages:

* Images shown here are the property of individual organisations and are used here for reference purpose only.
Starting with Problem Scoping, you set the goal for your AI project by stating the problem which you
wish to solve with it. Under problem scoping, we look at various parameters which affect the problem
we wish to solve so that the picture becomes clearer.

To proceed,

● You need to acquire data which will become the base of your project as it will help you in
understanding what the parameters that are related to problem scoping are.
● You go for data acquisition by collecting data from various reliable and authentic sources.
Since the data you collect would be in large quantities, you can try to give it a visual image of
different types of representations like graphs, databases, flow charts, maps, etc. This makes
it easier for you to interpret the patterns which your acquired data follows.
● After exploring the patterns, you can decide upon the type of model you would build to
achieve the goal. For this, you can research online and select various models which give a
suitable output.
● You can test the selected models and figure out which is the most efficient one.
● The most efficient model is now the base of your AI project and you can develop your
algorithm around it.
● Once the modelling is complete, you now need to test your model on some newly fetched
data. The results will help you in evaluating your model and improving it.
● Finally, after evaluation, the project cycle is now complete and what you get is your AI project.
Let us understand each stage of the AI Project Cycle in detail.

Problem Scoping
It is a fact that we are surrounded by problems. They could be small or big, sometimes ignored or
sometimes even critical. Many times, we become so used to a problem that it becomes a part of our
life. Identifying such a problem and having a vision to solve it, is what Problem Scoping is about. A lot
of times we are unable to observe any problem in our surroundings. In that case, we can take a look
at the Sustainable Development Goals. 17 goals have been announced by the United nations which
are termed as the Sustainable Development Goals. The aim is to achieve these goals by the end of
2030. A pledge to do so has been taken by all the member nations of the UN.

* Images shown here are the property of individual organisations and are used here for reference purpose only.
Here are the 17 SDGs. Let’s take a look:

As you can see, many goals correspond to the problems which we might observe around us too. One
should look for such problems and try to solve them as this would make many lives better and help
our country achieve these goals.

Scoping a problem is not that easy as we need to have a deeper understanding around it so that the
picture becomes clearer while we are working to solve it. Hence, we use the 4Ws Problem Canvas to
help us out.

4Ws Problem Canvas

The 4Ws Problem canvas helps in identifying the key elements related to the problem.

Who? What? Where? Why?

Let us go through each of the blocks one by one.

Who?
The “Who” block helps in analysing the people getting affected directly or indirectly due to it. Under
this, we find out who the ‘Stakeholders’ to this problem are and what we know about them.
Stakeholders are the people who face this problem and would be benefitted with the solution. Here is
the Who Canvas:

* Images shown here are the property of individual organisations and are used here for reference purpose only.
What?
Under the “What” block, you need to look into what you have on hand. At this stage, you need to
determine the nature of the problem. What is the problem and how do you know that it is a problem?
Under this block, you also gather evidence to prove that the problem you have selected actually exists.
Newspaper articles, Media, announcements, etc are some examples. Here is the What Canvas:

Where?
Now that you know who is associated with the problem and what the problem actually is; you need
to focus on the context/situation/location of the problem. This block will help you look into the
situation in which the problem arises, the context of it, and the locations where it is prominent. Here
is the Where Canvas:
Why?
You have finally listed down all the major elements that affect the problem directly. Now it is
convenient to understand who the people that would be benefitted by the solution are; what is to be
solved; and where will the solution be deployed. These three canvases now become the base of why
you want to solve this problem. Thus, in the “Why” canvas, think about the benefits which the
stakeholders would get from the solution and how it will benefit them as well as the society.

After filling the 4Ws Problem canvas, you now need to summarise all the cards into one template. The
Problem Statement Template helps us to summarise all the key points into one single Template so
that in future, whenever there is need to look back at the basis of the problem, we can take a look at
the Problem Statement Template and understand the key elements of it.
 [stakeholder(s)] Who
Our

has /have a [issue, problem, need] What

problem that

when / while [context, situation] Where

An ideal [benefit of solution for them] Why

solution would

Data Acquisition
As we move ahead in the AI Project Cycle, we come across the second element which is : Data
Acquisition. As the term clearly mentions, this stage is about acquiring data for the project. Let us first
understand what is Data. Data can be a piece of information or facts and statistics collected together
for reference or analysis. Whenever we want an AI project to be able to predict an output, we need
to train it first using data.

For example, If you want to make an Artificially Intelligent system which can predict the salary of any
employee based on his previous salaries, you would feed the data of his previous salaries into the
machine. This is the data with which the machine can be trained. Now, once it is ready, it will predict
his next salary efficiently. The previous salary data here is known as Training Data while the next salary
prediction data set is known as the Testing Data.

For better efficiency of an AI project, the Training data needs to be relevant and authentic. In the
previous example, if the training data was not of the previous salaries but of his expenses, the machine
would not have predicted his next salary correctly since the whole training went wrong. Similarly, if
the previous salary data was not authentic, that is, it was not correct, then too the prediction could
have gone wrong. Hence….

For any AI project to be efficient, the training data should be authentic and relevant to the problem
statement scoped.
Data Features
Look at your problem statement once again and try to find the data features required to address this
issue. Data features refer to the type of data you want to collect. In our previous example, data
features would be salary amount, increment percentage, increment period, bonus, etc.

After mentioning the Data features, you get to know what sort of data is to be collected. Now, the
question arises- From where can we get this data? There can be various ways in which you can collect
data. Some of them are:

Surveys Web Scraping Sensors

API
Cameras Observations (Application Program
Interface)

Sometimes, you use the internet and try to acquire data for your project from some random websites.
Such data might not be authentic as its accuracy cannot be proved. Due to this, it becomes necessary
to find a reliable source of data from where some authentic information can be taken. At the same
time, we should keep in mind that the data which we collect is open-sourced and not someone’s
property. Extracting private data can be an offence. One of the most reliable and authentic sources of
information, are the open-sourced websites hosted by the government. These government portals
have general information collected in suitable format which can be downloaded and used wisely.

Some of the open-sourced Govt. portals are: data.gov.in, india.gov.in

Data Exploration
In the previous modules, you have set the goal of your project and have also found ways to acquire
data. While acquiring data, you must have noticed that the data is a complex entity – it is full of
numbers and if anyone wants to make some sense out of it, they have to work some patterns out of
it. For example, if you go to the library and pick up a random book, you first try to go through its
content quickly by turning pages and by reading the description before borrowing it for yourself,
because it helps you in understanding if the book is appropriate to your needs and interests or not.

Thus, to analyse the data, you need to visualise it in some user-friendly format so that you can:

● Quickly get a sense of the trends, relationships and patterns contained within the data.
● Define strategy for which model to use at a later stage.
● Communicate the same to others effectively. To visualise data, we can use various types of
visual representations.

Are you aware of visual representations of data? Fill them below:

 Bar
Graphs

Visual
Representations

Modelling
In the previous module of Data exploration, we have seen various types of graphical representations
which can be used for representing different parameters of data. The graphical representation makes
the data understandable for humans as we can discover trends and patterns out of it. But when it
comes to machines accessing and analysing data, it needs the data in the most basic form of numbers
(which is binary – 0s and 1s) and when it comes to discovering patterns and trends in data, the machine
goes in for mathematical representations of the same. The ability to mathematically describe the
relationship between parameters is the heart of every AI model. Thus, whenever we talk about
developing AI models, it is the mathematical approach towards analysing data which we refer to.

Generally, AI models can be classified as follows:

Machine
Learning
Learning
Based Deep
AI Models
Learning
Rule Based

Rule Based Approach

Refers to the AI modelling where the rules are defined by the developer. The machine follows the
rules or instructions mentioned by the developer and performs its task accordingly. For example, we
have a dataset which tells us about the conditions on the basis of which we can decide if an elephant
may be spotted or not while on safari. The parameters are: Outlook, Temperature, Humidity and Wind.
Now, let’s take various possibilities of these parameters and see in which case the elephant may be
spotted and in which case it may not. After looking through all the cases, we feed this data in to the
machine along with the rules which tell the machine all the possibilities. The machine trains on this
data and now is ready to be tested. While testing the machine, we tell the machine that Outlook =
Overcast; Temperature = Normal; Humidity = Normal and Wind = Weak. On the basis of this testing
dataset, now the machine will be able to tell if the elephant has been spotted before or not and will
display the prediction to us. This is known as a rule-based approach because we fed the data along
with rules to the machine and the machine after getting trained on them is now able to predict
answers for the same. A drawback/feature for this approach is that the learning is static. The machine
once trained, does not take into consideration any changes made in the original training dataset. That
is, if you try testing the machine on a dataset which is different from the rules and data you fed it at
the training stage, the machine will fail and will not learn from its mistake. Once trained, the model
cannot improvise itself on the basis of feedbacks. Thus, machine learning gets introduced as an
extension to this as in that case, the machine adapts to change in data and rules and follows the
updated path only, while a rule-based model does what it has been taught once.

Learning Based Approach

Refers to the AI modelling where the machine learns by itself. Under the Learning Based approach,
the AI model gets trained on the data fed to it and then is able to design a model which is adaptive to
the change in data. That is, if the model is trained with X type of data and the machine designs the
algorithm around it, the model would modify itself according to the changes which occur in the data
so that all the exceptions are handled in this case. For example, suppose you have a dataset comprising
of 100 images of apples and bananas each. These images depict apples and bananas in various shapes
and sizes. These images are then labelled as either apple or banana so that all apple images are
labelled ‘apple’ and all the banana images have ‘banana’ as their label. Now, the AI model is trained
with this dataset and the model is programmed in such a way that it can distinguish between an apple
image and a banana image according to their features and can predict the label of any image which is
fed to it as an apple or a banana. After training, the machine is now fed with testing data. Now, the
testing data might not have similar images as the ones on which the model has been trained. So, the
model adapts to the features on which it has been trained and accordingly predicts if the image is of
an apple or banana. In this way, the machine learns by itself by adapting to the new data which is
flowing in. This is the machine learning approach which introduces the dynamicity in the model.

The learning-based approach can further be

Learning Based Approach

divided into three parts:

Supervised Learning
Supervised
In a supervised learning model, the dataset
Learning which is fed to the machine is labelled. In
other words, we can say that the dataset is
Unsupervised known to the person who is training the
Learning machine only then he/she is able to label the
data. A label is some information which can
Reinforcement be used as a tag for data. For example,
students get grades according to the marks
Learning they secure in examinations. These grades
are labels which categorise the students
according to their marks.
There are two types of Supervised Learning models:

Classification: Where the data is classified

according to the labels. For example, in the grading
system, students are classified on the basis of the
grades they obtain with respect to their marks in
the examination. This model works on discrete
dataset which means the data need not be
continuous.

Regression: Such models work on continuous data.

For example, if you wish to predict your next salary,
then you would put in the data of your previous
salary, any increments, etc., and would train the
model. Here, the data which has been fed to the
machine is continuous.

Unsupervised Learning
An unsupervised learning model works on unlabelled dataset. This means that the data which is fed
to the machine is random and there is a possibility that the person who is training the model does not
have any information regarding it. The unsupervised learning models are used to identify
relationships, patterns and trends out of the data which is fed into it. It helps the user in understanding
what the data is about and what are the major features identified by the machine in it.

For example, you have a random data of 1000 dog images and you wish to understand some pattern
out of it, you would feed this data into the unsupervised learning model and would train the machine
on it. After training, the machine would come up with patterns which it was able to identify out of it.
The Machine might come up with patterns which are already known to the user like colour or it might
even come up with something very unusual like the size of the dogs.

* Images shown here are the property of individual organisations and are used here for reference purpose only.
Unsupervised learning models can be further divided into two categories:

Clustering: Refers to the unsupervised learning

algorithm which can cluster the unknown data
according to the patterns or trends identified out of
it. The patterns observed might be the ones which
are known to the developer or it might even come
up with some unique patterns out of it.

Dimensionality Reduction: We humans are able to visualise upto 3-Dimensions only but according to
a lot of theories and algorithms, there are various entities which exist beyond 3-Dimensions. For
example, in Natural language Processing, the words are considered to be N-Dimensional entities.
Which means that we cannot visualise them as they exist beyond our visualisation ability. Hence, to
make sense out of it, we need to reduce their dimensions. Here, dimensionality reduction algorithm
is used.

As we reduce the dimension of an entity, the information which it contains starts getting distorted.
For example, if we have a ball in our hand, it is 3-Dimensions right now. But if we click its picture, the
data transforms to 2-D as an image is a 2-Dimensional entity. Now, as soon as we reduce one
dimension, at least 50% of the information is lost as now we will not know about the back of the ball.
Whether the ball was of same colour at the back or not? Or was it just a hemisphere? If we reduce the
dimensions further, more and more information will get lost.

Hence, to reduce the dimensions and still be able to make sense out of the data, we use Dimensionality
Reduction.

Evaluation
Once a model has been made and trained, it needs to go through proper testing so that one can
calculate the efficiency and performance of the model. Hence, the model is tested with the help of
Testing Data (which was separated out of the acquired dataset at Data Acquisition stage) and the
efficiency of the model is calculated on the basis of the parameters mentioned below:

Accuracy Precision Recall F1 Score

You will read more about this stage in Chapter 7.

* Images shown here are the property of individual organisations and are used here for reference purpose only.
Neural Networks
Neural networks are loosely modelled after how neurons in the human brain behave. The key
advantage of neural networks are that they are able to extract data features automatically without
needing the input of the programmer. A neural network is essentially a system of organizing machine
learning algorithms to perform certain tasks. It is a fast and efficient way to solve problems for which
the dataset is very large, such as in images.

As seen in the figure given, the larger Neural Networks tend to perform better with larger amounts of
data whereas the traditional machine learning algorithms stop improving after a certain saturation
point.

This is a representation of how neural networks work. A Neural Network is divided into multiple layers
and each layer is further divided into several blocks called nodes. Each node has its own task to
accomplish which is then passed to the next layer. The first layer of a Neural Network is known as the
input layer. The job of an input layer is to acquire data and feed it to the Neural Network. No
processing occurs at the input layer. Next to it, are the hidden layers. Hidden layers are the layers in
which the whole processing occurs. Their name essentially means that these layers are hidden and are
not visible to the user.

Each node of these hidden layers has its own machine learning algorithm which it executes on the
data received from the input layer. The processed output is then fed to the subsequent hidden layer

* Images shown here are the property of individual organisations and are used here for reference purpose only.
of the network. There can be multiple hidden layers in a neural network system and their number
depends upon the complexity of the function for which the network has been configured. Also, the
number of nodes in each layer can vary accordingly. The last hidden layer passes the final processed
data to the output layer which then gives it to the user as the final output. Similar to the input layer,
output layer too does not process the data which it acquires. It is meant for user-interface.

Some of the features of a Neural Network are listed below: