INFO Assignment 1

This document discusses the use of data analytics and wearable technology in sports. It covers three key ways analytics is used: 1) to analyze opponent player performance and tactics, 2) to enhance player health and safety through injury prediction, fatigue monitoring and load management using wearables, and 3) how analytics is transforming sports by leveraging data insights across various areas. The conclusion states that analytics allows for improved performance, lower injury risk, and more accurate decision making for teams and fans.

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INFO Assignment 1

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ACE 2111

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INFO15514: COMPUTER SCIENCE AS A FIELD OF WORK AND

STUDY
RIYAN ROBINS GOHEL
STUDENT ID :-9917731812
HONS. BACHELOR OF COMPUTER SCIENCE
(SPECIALITY IN DATA ANALYTICS)
FALL- 2023
PROFESSOR. BALWINDER KAUR
ASSIGNMENT 1
SPORTS ANALYTICS :- AN ADVANCING FIELD
Factors affecting ticket renewals

There are many factors which may play a significant role in terms of ticket
renewals such as personal choice, weather condition, political situations, stars
playing per team and etc, but in below paragraphs I want to tell you about the
three most important factors according to me:-
Factor 1: Team performance
Season ticket renewal rates are significantly influenced by a team's
performance, including on-field accomplishments and general fan
involvement. If a fan's favourite team plays well, frequently winning games and
making the playoffs, they are more likely to renew their season tickets.
Decisions on renewal may also be influenced by the overall fan experience,
which includes the environment on game days, entertainment, and
engagement possibilities. High levels of customer satisfaction, which are
frequently influenced by team performance, positively correlate with customer
retention, as mentioned by Reinartz and Kumar (2003). To quantify their
impact on renewal rates, indicators relating to club success and fan experience
could be included in performance modelling for season ticket renewal
(Reinartz & Kumar, 2003).
Factor 2 : Pricing and value
Season ticket prices and the perceived value they provide to fans are
important variables influencing decisions to renew. Fans evaluate the price of
season tickets in relation to the advantages they gain, such as exclusive access,
discounts, and perks, according to Gladden and Funk (2002). Renewal rates can
be favourably impacted by a well-planned price strategy that is consistent with
the value a customer perceives in a ticket bundle. Sports organisations can
optimise their pricing strategies for maximum renewal success by using
performance modelling to analyse historical data on pricing structures and
their impact on renewal rates (Gladden & Funk, 2002).
Factor 3 : Fan Engagement and Communication
Building a strong feeling of community and loyalty among season ticket holders
requires effective fan engagement and communication techniques. Their
decision to renew their subscription can be greatly influenced by consistent
communication with them, personalised interactions, and opportunities for
feedback. According to Kuenzel, Fuller, and Heinrich (2017), fostering ongoing
communication with supporters can strengthen their sentimental ties to the
team and improve their propensity to repurchase season tickets. To determine
their impact on renewal rates, performance modelling should include
indicators for fan engagement, such as response rates to outreach initiatives
and attendance at fan events (Kuenzel, Fuller, & Heinrich, 2017).

Advanced Technology to outbeat opponents

In order for teams to obtain a competitive edge in modern football, data

analytics has evolved into a crucial instrument. Opponent analysis is a key use
of data analytics in sports. This essay examines how football teams utilise data
analytics to analyse their opponents and includes pertinent APA-style citations.

1.Analysis of player performance

To evaluate the performance of individual players on competing teams,
football teams use data analytics. This research takes into account a number of
data, including pass completion rates, dribble completions, made tackles, and
shoots on goal. Teams can develop strategies to exploit weaknesses or counter
threats by analysing past data to determine the strengths and weaknesses of
key players (Gudmundsson, Horton, & Raza, 2018).
2. Tactical Evaluation
By revealing information on the playing strategies and formations of the
opposition, data analytics also supports tactical analysis. Teams can gather
information about the formations utilised by rivals, their favoured passing
schemes, and the parts of the pitch where they perform best. This knowledge
helps coaches create game plans, give positional instructions to their players,
and make adjustments during games to counteract the opponent's strategies
(Wallace, Norton, & Burgess, 2018).
3. Integration of Video Analysis
Teams can correlate statistical findings with visual material thanks to data
analytics' frequent integration with video analysis tools. The ability to tag
specific events in game footage by coaches and analysts makes it simpler to
connect statistics to on-field behaviour. This data and video analysis combo
offers a thorough picture of how an opponent performed, assisting with pre-
match planning and post-match analysis (Bush, Archer, & Hogg, 2015).
Moreover, there are many more ways in which football teams use sports
analytics against their opponents such as set-piece analysis, medical reports
and etc.

Gadget:- As a Personal Trainer

By offering real-time data and insights that help trainers and medical
professionals better monitor and reduce hazards, wearables have
revolutionised player health and safety in sports. This essay examines how
wearables enhance player health and safety, focusing on new analytics
techniques and resources available to coaches and help them in ample of ways
such as :-
 Injury Prediction and Prevention
 Fatigue monitoring
 Health Assessment
 Load Management
In order to improve player health and safety in sports, wearable technology
and new analytics techniques have become indispensable tools. With the help
of these technologies, trainers can control training loads more skillfully,
measure fatigue, forecast and prevent injuries, and analyse concussions. Sports
organisations may prioritise the health of their athletes while maximising their
performance potential by utilising wearables and cutting-edge data.
Conclusion:-

In summary, sport analytics is leading the charge to transform sports by

leveraging data-driven insights. It has changed from being a specialised tool to
being essential to many facets of sports, such as player performance, injury
prevention, spectator involvement, and tactical decision-making. The potential
for analytics to assist sports is endless as technology develops and wearables,
artificial intelligence, and predictive modelling are combined. It will allow
athletes and teams to perform at their peak, lower the chance of injury, and
make strategic decisions with unmatched accuracy. Additionally, interactive
data-driven material will improve the fan experience. Sport analytics is helping
to shape the future of sports in this era of data-driven decision-making while
also ensuring that competition, excitement, and vitality are maintained for
both players and spectators.
References-
Gudmundsson, J. K., Horton, T., & Raza, S. M. (2018). Using data analytics to
improve football coaching. International Journal of Performance Analysis in
Sport, 18(4), 533-550.
Wallace, D., Norton, K., & Burgess, D. (2018). The role of data analytics in
modern football coaching. Sport Management Review, 21(2), 178-192.
Bush, M., Archer, T., & Hogg, K. (2015). The integration of video analysis and
data analytics: A new era for performance analysis in sport. International
Journal of Performance Analysis in Sport, 15(3), 290-308.
Gabbett, T. J. (2016). The use of wearable technology to improve athlete health
and safety. British Journal of Sports Medicine, 50(13), 776-779.