SPORTSFEST

Laro ng Lahi: A Cultural Sports Extravaganza

 TABLE OF CONTENTS

EXECUTIVE SUMMARY
Background
Event Overview
Event Requirements
Marketing & Communications Plan
Financial Plan & Considerations
Management & Business Controls
Risk Management
Appendices
 EXECUTIVE SUMMARY

"Laro ng Lahi: A Cultural Sports Extravaganza" is an event dedicated to celebrating and

preserving the traditional sports and games of the Philippines. This extravaganza brings together
students to participate in, enjoy, and learn about indigenous activities that have been part of
Filipino culture for generations. Through friendly competitions, teamwork, and fun-filled
activities, it showcases the diversity of Filipino traditions and fosters a sense of unity and pride.
Through games and festivities, this event creates an enjoyable experience while highlighting the
importance of reliving and cherishing our childhood and traditional games.

VISION
To create an immersive and inclusive cultural sports extravaganza that rekindles the spirit of
Filipino heritage by showcasing traditional street, old, and childhood games, providing students
with an unforgettable and enriching experience.

MISSION
Our mission is to revive and celebrate the essence of Filipino culture through a vibrant sports
festival. We aim to engage students in the joyful participation of games, promoting physical
activity, teamwork, and cultural appreciation. By fostering a deep connection to our cultural
heritage, we aspire to create lifelong memories and instill a sense of pride in our Filipino
traditions among the participants.

EVENT OBJECTIVES:
 Encourage participants to gain a deeper understanding and appreciation of Filipino
culture, history, and traditions through active engagement.
 Promote physical fitness, teamwork, and healthy competition among students while
having fun.
 Encourage groups to showcase their team spirit by creating unique yells and team colors
and motivate every group member to eagerly join the various games available, giving
them the thrilling opportunity to reveal their hidden skills and dominate their chosen
games.
 Offer a diverse range of games, including board games and active games, to cater to a
wide variety of interests and abilities.
  Foster a sense of camaraderie and unity among participants, building a stronger sense of
togetherness.
 The event will also be a feast for the senses, as we aim to entice the participants' taste
buds by offering a delectable array of Filipino-themed delicacies.
 Ensure that students have a fun and enjoyable time while participating in these games,
creating positive memories associated with Filipino culture.

The event will be on Thursday, October 27, 2023, and it will take place in the Main Dining
Hall on the 3rd floor of the Academic Building.

The event, "SPORTSFEST: Laro ng Lahi: A Cultural Sports Extravaganza," has been
developed to reconnect students with their Filipino games through an engaging and nostalgic
experience. The festival strives to celebrate Filipino games from the Philippines by including
street, old-fashioned, and childhood versions of these games. It provides an opportunity for
students to actively participate in these traditional games, promoting physical activity, teamwork,
and cultural appreciation. Additionally, the event fosters a sense of unity among the participants.
The event is primarily aimed at attracting MICE (Meetings, Incentives, Conferences, and
Exhibitions) students, including the MICE adviser, Ms. Tisha Marie Ongcoy, who will actively
participate in this fun cultural sports extravaganza.

BENEFITS OF HOSTING THE EVENT

 Encourages physical activity and exercise among students, promoting a healthier
lifestyle.
 Strengthens ties among members by encouraging social contact, teamwork, and
friendship.
 Through the variety of games to improve abilities including coordination, strategy, and
sportsmanship.
 Students get the chance to relive the enjoyable experiences of their childhood by playing
traditional Filipino street and board games. This evokes nostalgia and provides a break
from the routine, allowing them to have fun and make happy memories.
 Besides the games, the event offers students the opportunity to explore Filipino flavors
through a variety of snacks and delicacies. This culinary journey allows them to savor
authentic Filipino tastes, expanding their culinary horizons.
 The combination of physical games and Filipino snacks creates a memorable and
enjoyable experience for students.
GROUP 4 – EVENT ORGANIZER

Group 4, a dynamic team, dedicated time and effort to conceptualize and develop the
"SPORTSFEST: Laro ng Lahi: A Cultural Sports Extravaganza" event along with a business
plan. Their commitment to this project is evident as they share their creativity, and attention to
detail they have invested in every aspect of the event.
The "SPORTSFEST: Laro ng Lahi" team's goals go beyond merely planning a sporting event.
We have proposed an immersive activity that not only brings back old Filipino games but also
strengthens participants' bonds with one another, their sense of cultural pride, and their physical
health.
The company plan they have created also shows how creative and strategically minded they are.
It describes our groundwork for the event's success, including financial plans, advertising
techniques, and logistics administration.
 CHAPTER I

BACKGROUND
The inspiration for the "SPORTSFEST: Laro ng Lahi: A Sports Extravaganza" event
sprouted from the desire to create an engaging and memorable experience for the MICE students.
It emerged from a recognition that many traditional Filipino games, both street and board games
that were formerly an essential part of Filipino childhoods, were becoming obsolete as a result of
the rise of digital entertainment and contemporary leisure activities. In order to provide students
a special chance to remember their youth and make new memories, Group 4, the organizing
team, recognized an opportunity to restore the excitement and nostalgia associated with these
activities.
This event has been previously staged all around the Philippines. These events frequently
take the form of cultural festivals, sporting activities, or get-togethers centered around nostalgia.
For instance, traditional Filipino games like the "Palarong Pambansa," incorporate traditional
sports and activities that have been a component of annual community festivals in a number of
different regions of the Philippines. In order to encourage physical exercise and preserve the
heritage of culture, some schools and organizations have also planned sporting and cultural
events with a focus on traditional games. Similar to "SPORTSFEST: Laro ng Lahi," these
gatherings encourage an active and enjoyable method of honoring Filipino culture by reuniting
attendees with their roots.

SWOT ANALYSIS
STRENGTHS WEAKNESSES
 Revives traditional Filipino street,
old, and childhood games, fostering  May not appeal to a broader
cultural preservation and audience beyond those with
appreciation. nostalgic ties to these games.
 Actively engages students in  Organizing traditional games and
physical activities. providing cultural snacks may require
 Fosters a sense of camaraderie and significant resources and planning.
unity among participants.  Challenges in locating the required
 Relive enjoyable childhood materials for various games.
experiences, creating memorable  Venue restrictions are posing a
and joyful moments. significant challenge.
 Savor authentic Filipino snacks and
delicacies, enhancing the overall
experience.
 OPPORTUNITIES THREATS

 Educational Component  Risk of injuries or accidents during

 Collaboration, given that the group physical activities
comprises students from the Tourism  Insufficient space may restrict the
and Hospitality Management. Their type and size of activities that can be
diverse skill sets and knowledge can conducted.
contribute to a well-rounded and  Coordinating multiple physical games
exciting event. simultaneously may present logistical
 Foster teamwork, cooperation, and challenges, such as scheduling and
communication. space allocation.
 Physical games promote social  Compliance with safety regulations
interaction. and guidelines
 Limited time for setup and game
rotation may affect the quality and
quantity of physical activities.
 Unforeseen external factors