Business Plan
Business Plan
Business Plan
“Sarap na Lasap”
Submitted by:
De Castro, Shirly T.
Musico, Jaira G.
Submitted to:
March 2018
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Acknowledgement
assignment within the time give by our lecturer Mrs. MERLYN ATIENZA. This
assignment cannot be completed without the effort and the help of our family,
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Business Plan Outline
Table of Contents
Title Page 1
Introduction 7
I. Project Summary
1.1Name of Business 8
a. Marketing Aspects 9
b. Management Aspects 9
c. Technical Aspects 10
d. Financial Aspects 10
e. Socio-economic 10
2.3 Vision 12
2.4 Mission 12
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2.5 Values 12
2.6 Methodology 12
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Business Requirements 30
4.3 Building 36
V. Financial Aspects
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6.3 To the Community 59
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INTRODUCTION
focusing on the food industry. They always want to satisfy one of the basic needs
of people. They find something delicious yet unique that will probably get the
attention of the consumers. Most of them in this generation want something that
will boost their appetite or to satisfy their cravings for food that’s why they really
prefer snack or meriendas that will satisfy them. Filipinos are known for having a
big appetite not only because they want to get big or because it is yummy or
delicious but because of its uniqueness. When they heard/saw something new,
they get easily attracted and that’s make them to buy a product.
used in the body of an organism to sustain growth, repair, and vital processes
and to furnish energy.Today the majority of the food energy required by the ever
this the TASTY QUEENIE FOOD came up with the idea of lumpia made of a
vegetable.
The lumpia is made out of squash. We also offer with the combination of
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CHAPTER I
PROJECT SUMMARY
The name of the proposed business is the “TASTY QUEENIE FOOD”. The
proponents came up with this name because it means a good quality of food with
new taste that everyone never taste it yet.The company name was formed
because the proponents are all girls and to give a unique name to the market that
will attract more customers. A name that will easily pop up in their mind when
The main goal of the business is to offer a good quality of a food with health
benefits.To not only gain profit and provide the needs and wants of each every
customers but also to help and give contribute in our society. Lastly, to have a
the reason why proponents chose this location because first it is easy to locate.
Second, people are comings in this area.The proponents decided to choose this
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location because this place is also a usual place to establish or introduce new
The Queenie Food is a partnership entity that offers excellent and good
business because there’s a lot of an enterprise here and usually encounter the
ideas and unique food that suit to the taste that will surely easily attract to buy the
product. And also to share the knowledge and skill about the product.
A. MARKETING ASPECTS
in the market.
B. MANAGEMENT ASPECTS
operational.
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To determine the duties and responsibilities of each employees.
C. TECHNICAL ASPECTS
D. FINANCIAL ASPECTS
E. SOCIO-ECONOMIC
To find out what will be the contribution of the Tasty Queenie Food in
The scope of this study is within the vicinity of Barangay Palindan, Ibaan,
within the area of the said Barangay. The business is not limited in offering a
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CHAPTER II
MARKETING ASPECT
Batangas. Barangay Palindan is only one (1) kilometer away from the public
market and many residences are living in that area. Commercial building and
foods. Every customer’s first choice that brings happiness and health into their
lives.
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2.4 COMPANY’S MISSION
To serve our customer the best food, greet them with a smile and thank them
for allowing us to serve them. Our pledge is to establish lasting relationships with
2.5 VALUES
Happiness – By showing our feelings of happiness and well being at all times
Fairness- Be fair to all; offer exceptional service and products at fair prices,
respect and accommodate customer’s wants and needs, and be fair in all
Integrity - We act with integrity and honesty in the work that we do, the people
we interact with, and in the decisions that we make. We are accountable to one
2.6 METHODOLOGY
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2.7 HISTORICAL DEMAND AND SUPPLY
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20% 40%
40%
Figure 2.1
The figure shows that the Tasty Queenie Food have a 40% of Market Share
MARKETING PLAN
Pumpkin Roll is a common product but the company gave it a twist. The concept
of this is based on the customers wants and needs to help them to look more
fashionable and elegant. The main objective of this study is to create a new
product to offer in customers to be able to surpass their own needs and wants.
This study also show the presentation of the financial and income statement to
clearly shows the resources of the business and its capital. The researchers also
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shows on how to establish a good pricing strategy to be affordable to customers.
The researchers also show the SWOT analysis to discuss the strength and
MARKETING STRATEGIES
The Tasty Queenie Food will use fliers, posters and food sampling that will
outside the shop to make the business more attractive. The Company will used
doing so making use of networking sites will be of big help in promoting the
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2.10 SWOT MATRIX
STRENGTHS WEAKNESSES
Nutritional benefits
of the product.
Increase in higher income S1, O1-The company W1, O1-The company will
of target market. will rapidly increase its
make promotional ads to
production to meet the
Instant promoters. penetrate the market.
demand.
Owners are being
S4, O2- The company W2, O2-The company will
innovative.
can sustain the needs
do bench marking and
of the consumer.
conduct research and
S2, O1- More consumer
development for the
patronize the snack due
to its health benefits. product improvement.
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from its expected
shares.
and Threats
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2.11 PORTERS ANALYSIS
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2.12 ADVERTISING MATERIAL
BUSINESS LOGO
09975637451- Globe
@Metro Rei Business Park
09998763752-Smart
Palindan, Ibaan,Batangas
E-mail: [email protected]
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2.14 BUSINESS TAG LINE
“SARAP NA LASAP”
2.15 PROPOSED SHOP SITE
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2.17 BUSINESS OPPORTUNITY
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Legend:
- COMPETITOR
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The illustration shows that there is a competitor of TASTY QUEENIE FOOD
at the Town Proper of Ibaan that may have the same product like us and the
possibility of having enough supply of raw material is good because the market is
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2.18 BUSINESS PRODUCTS
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Chapter III
Management Aspect
getting things done through and with the people in formally organized groups. It
efforts towards the attainment of certain pre- determined goals. It is the process
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of working with others to effectively achieve the goals of the organization, by
For the business to legally operate the following requirements should be met:
Industry.
2. Application and securing for a Mayor’s permit as well as for the Sanitary
Permit.
3. Registration to S.S.S
Kollyn Antonete L. Ebora will serve as the Manager of the establishment with the
right to over all supervision and the preparation and signing of contract and
agreements. April Joy P. Magtibay, Jaira Musico and Rhea Mae V. Cabael as the
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Manager/Chef whose assigned for the ingredients/resources of the production of
Kollyn Antonete L.
Ebora
Manager
Staff Staff
Staff Staff
TASTY QUEENIE FOOD. The proposed business used line and staff type of
organizational structure.
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3.6 Duties and Responsibilities of the Personnel
A. Manager
development.
B. Assistant Manager
Create reports, analyze and interpret retail data, like revenues, expenses and
competition.
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C. Secretary
D. Chef/Kitchen Manager
Responsible for overall operations for the back of the house and kitchen are.
To hire staff.
To purchase food and stock, and make sure everyone is trained on proper
F. Staff
employment.
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3.7 Qualifications of Personnel
A. Manager
requirements.
B. Assistant Manager
Must be responsible.
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C. Secretary
D. Chef/Kitchen Manager
or Culinary Arts.
E. Staff
2. Employment Interview.
3. Employment Examination.
5.Final interview.
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6. Selection Decision.
7. Physical Examination
Mayor’s Permit
Sanitary Permit
Barangay Permit
Permit to Operate
DTI Registration
BIR Registration
Salary Compensation
installments. The first half will be given on the 15 th day of the month while the
remaining half will be given on the 30 th day of the same month. An increase in
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3.9 Schedule of Salaries
Table 4.1
Compensation/Allowance Schedule
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3.10 BUSINESS NEEDED
WHAT ARE
ITEMS SOURCES COST
NEEDED
Squash,
wrapper,
cooking oil,
Ingredients Market 773
condensed
milk, sugar,
flour (1 month)
Complete set
of tools for Appliance
Tools and
making the and Electronic 166,149
Equipment
product, office Store
equipment.
Flyers,
leaflets,
Promotion 480
product
sampling
Acquisition of
material and
Transportation 1,208.27
going to stalls
(1 month).
Water
electricity and
Utilities 1,225
communicatio
n.
Payment of
Salaries Human 8,918
Services.
Rent Rent of space. 1,400
Sanitary
Permit,
Municipal
Permit/Taxes
Permit, Brgy.
Permit (1
year).
Month
protection for
Insurance
employee (1
month).
Stall Materials and Community
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labor. and hardware
Ledger,
logbooks,
Book store,
ballpens,
Supplies School Supplies 9,662
markers,
Store
bondpaper
and calculator.
Variable
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Fixed
PERIOD Salaries Utilities Rent TOTAL
( 4 workers, 6 (Electricity,
propietors) Water,
Communi-
cation)
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3.12 Grant chart
Time allocated
for the site
selection.
Time allocated of
preparation of
feasibility study.
Time allocated
for sourcing of
capital.
Time allocated
securing licenses
and Permits.
Time allocated
for improvement
of leasehold.
Time allocated
for acquisition of
equipment and
machinery.
Start of Normal
Operation.
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Chapter IV
Technical Aspect
To find out and to determine the improvement of location for the proposed
business.
This aspect of the studies identifies whether the product being offered are at
the highest quality minimum cost. It also covers the asset being used by the
furniture and fixtures, office supply and sanitary supplies. This aspect considered
of the service offering, project layout and project site, building specification,
4.3 Building
QUEENIE FOOD building almost perfect for our business there is an enough
space for Manager, Assistant Manager, Kitchen Manager, Cashier, Locker Room
and Staff. The first floor accommodate to the counter and tables and chair for the
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customer. The monthly rent of Five Thousand Six Hundred (5,600) is reasonable
enough to pay for the rental. There is also one comport room in the office.
There will also two entrance and exit door, 1 backdoor, 2 fire exit and 1 exit
for the safeties of all. The business logo are presented in signage at front of the
building for the businesses recognition. This will also be a standing tarpaulin to
be placed in front of office which will showcase the product being offered by the
firm.
program.
paper.
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TELEPHONE is a
numbers.
cooking.
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MIXING BOWL is a bowl used for
mixing of ingredients.
ingredients in cooking.
cooking.
as a weapon.
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GRATER is a metal frame with holes
cutting.
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4.5 Picture of Furniture and fixtures
lie down.
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CHAIR is a seat for one person that
for a point.
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STAPLER is a mechanical device that
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FOLDER is a folded cover or large
wide lines.
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LEDGER is a book that a company
writing or printing.
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4.7 Maintenance supplies
and water.
urination.
broomstick.
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TOILET CLEANSER refers to a
purposes.
broom.
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4.8 Product Supplies
Salt
Lumpia Wrapper Cooking Oil
Condensed Milk
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4.9 Office Supplies Quantity and Prices
TOTAL Php9,662
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4.10 Machinery and Equipment
TOTAL Php69,801.00
TOTAL 48,803.00
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4.12 Quantity and Prices of Office Maintenance Supplies
TOTAL P2,227.25
TOTAL P1079.63
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4.14 Raw Materials
NUMBER OF
ITEM UNIT PRICE TOTAL COST
UNITS
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Floor Plan
First Floor
Room
Staircase
Counter
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Second Floor
Rest Room
Fire Exit
Staircase
Locker Room
Manager’s Office
Assistant Manager’s
Staff
Room
Office
Manager’s
Kitchen
Office Supplies Room
Office
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CHAPTER V
FINANCIAL ASPECT
proposed business.
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The partners’ equity and their share in the profit and loss would be based on
16%
18%
16% 16%
16% 18%
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Total Projected Cost
Total ₱ 166,149
Working Capital
Administrative Expense
Supplies-Office ₱ 115,944
Add:Contingency ₱ 322,331.04
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B.Projected Income Statement
Sales 3,528,000
Squash 77,000
Flour 20,800
Salt 3,000
Administrative
Expenses
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CHAPTER VI
“Tasty Queenie Food” will offer a healthy product with the affordable price.
Supplying them products or services with right quality on the right time.
Palindan, Ibaan, Batangas. This business will not only for the benefit of
the owner and the members but our society as well as giving
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6.4 To the Government
Giving incentives.
the proper waste disposal, to help the our environment and to maintain the
cleanliness.
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