COMSATS UNIVERSITY ISLAMABAD

SAHIWAL CAMPUS
Daraz.pk project report

FOREVER In (Daraz Seller Account)

Supervised by:
Mr. Moazzam Ali
Lecturer
Submitted by:
FA20-BBA-002 Hamza Hader
FA20-BBA-026 Rehman Ashraf
FA20-BBA-030 Talha Akram
FA20-BBA-080 Muhammad Shahzaib
FA20-BBA-084 Muhammad Zain
03-01-2023

COMSATS UNIVERSITY ISLAMABAD, SAHIWAL CAMPUS

COMSATS ROAD, OFF G.T ROAD, SAHIWAL
Contents
Introduction....................................................................................................................................................1
Company........................................................................................................................................................2
Product...........................................................................................................................................................2
MID-CALF SOCKS......................................................................................................................................2
LOW CUT SOCKS......................................................................................................................................3
Promotion.......................................................................................................................................................4
Facebook.................................................................................................................................................4
Instagram.................................................................................................................................................5
Return and exchange policy...........................................................................................................................7
Valid reasons to return an item...............................................................................................................7
Conditions for Returns.............................................................................................................................7
Listing Material..............................................................................................................................................7
LOW CUT SOCKS......................................................................................................................................7
MID-CALF SOCKS......................................................................................................................................9
Packing.........................................................................................................................................................10
Shipping.......................................................................................................................................................12
Sourcing.......................................................................................................................................................14
Cost and price..............................................................................................................................................14
Figure 1......................................................................................................................................................4
Figure 2......................................................................................................................................................5
Figure 3......................................................................................................................................................6
Figure 4......................................................................................................................................................8
Figure 5....................................................................................................................................................10
Figure 6....................................................................................................................................................11
Figure 7....................................................................................................................................................12
Figure 8....................................................................................................................................................12
Figure 9....................................................................................................................................................13
Figure 10..................................................................................................................................................14
Figure 11..................................................................................................................................................15
Figure 12..................................................................................................................................................16
Introduction

One day I am sitting with my friends and we are talking about e-business. So, we planned to sell
a product on daraz. First of all, we divide our responsibility. We are 5 member and everyone take
his responsibility and give his best. Talha and Hamza work on Product Title, Description,
Specifications, Picture and also work on make Project report. Shahzaib and Zain work on
Product sourcing, Packing and Shipping. Last one Rehman work on gather information about
daraz for example how many daraz charges and daraz wat etc. and also work on pricing
elements.

First of all, we make daraz seller account our account name is Forever. If you see the meaning of
Forever its meaning continuously, always and repeat. That’s name is very attracting, meaning
full and easily remember able. So, then we choice our product we sit all member after long
discussion we choice our product. Our product is sock

Our product also relates to our account name now a basic question in your mind how our product
relates to our account name so if we see that sock is basic need of everyone. Everyone use sock
in his life take an example of our surrounding when we get admission in school so every school
policy is that wear a uniform and sock is compulsory. So, sock attach with our life when we are
3-year-old and we study in school at least 12 to 13 years. After that we get admission in college
so now, we improve but we use socks but different types.

After complete our education we enter in our life if we do business or enter in job line so sock in
use in every profession. And after 40 or 45 people use sock in winter or on faction. So that way
sock attach with our life.

A sock is an item of clothing worn on the feet and often covering the ankle and some part of the
calf. Some types of shoes or boots are typically worn over socks. Socks help to absorb sweat and
draw it to areas where air can evaporate the perspiration. In cold environments, socks made from
wool insulate the foot and decrease the risk of frostbite. In addition to the numerous practical
uses of socks, they are also a fashion item, and they are available in myriad colors and patterns.

Socks are a commodity of daily use for an individual. It is a footwear product that is used in all
seasons. The major types of socks used are Cotton Socks, Woolen Socks and Nylon Socks. The

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socks production in general has been a tradition since inception of Pakistan. Karachi and
Faisalabad have been leading cities having family trade of socks manufacturing and marketing
within Pakistan. Mostly socks in Pakistan are produced and supplied to local distributors for
local consumption.

Company Hierarchy

CEO
Talha Gill

Finance
Manager
M. Zain

Sales Manager
M. Hamza

Marketing
Manager
M. Rehman

HR Manager
M. Shahzaib

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 Product

MID-CALF SOCKS

Also known as “trouser length” socks, mid-calf is the most common length for men’s dress
socks. They’re the types of socks businessmen and any man wanting to look sharp and
professional will go for (save for over-the-calf, which we discuss in the next section).Commonly
made of thinner materials than any of the shorter sock lengths, mid-calf socks also often sport
decorative patterns that look great when worn with dress pants. Boardroom Socks, currently our
favorite brand for men’s socks, has plenty of great mid-calf dress socks. Oddly, you’ll
sometimes see the terms for crew and mid-calf length socks used interchangeably.

Since there’s no official designation for how tall each category of sock is, it’s more useful to
choose mid-calf socks based on their material. You’ll find merino wool socks in varying
thicknesses, making mid-calf dress socks available for every season.

 When to wear it: Spring and summer for thinner wool, silk, or modal, fall and winter for thicker
wool
 What to wear it with: Business attire, or choose colorful patterned socks for any occasion

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 Figure 1

LOW CUT SOCKS

Noticeably taller than true no-show socks, low cuts will come right up to the top edge of most
low top shoes. The socks’ ribbing usually ends right at the ankle bone, while still leaving a nice
clean line when worn with cuffed pants or shorts. If you’ve worn no-show socks and ended up
with painful chafing or blisters from your shoes, low cuts will provide a welcome relief. That
extra inch or so of material is exactly the amount that you need to protect sensitive skin.

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 Additionally, the length of most close-fitting athletic socks starts at a low cut. Unless you’re
wearing joggers or athletic pants to work out, low cut socks like Foot Joy will be your best bet.

 When to wear it: Spring and summer, or anytime you’re working out indoors
 What to wear it with: Cuffed pants, shorts, low or mid-rise shoes and boots, and any athletic
shoes

Figure 2

Promotion

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Facebook

We are promotion our product on Facebook. Because you now a less audience on daraz so we
promotion our product on daraz to attract audience. We also create a short video and post on
Facebook page. First of all, we set our goal about a Facebook promotion who many we attract
audience we select area and also make budget.

Figure 3

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Instagram

Exposure: Instagram is one of the most popular social media apps in the world.

Reach: Instagram is the third-most-popular social media platform in the world, with 1 billion
monthly active users and 500 million daily active users (Source: Instagram).

Connect with your audience: Instagram is the most gender-neutral of the social media
platforms, at 50.9% female to 49.1% male, which means that your promotions are useful for
connecting to both segments of your target audience (Source: Statista).

Customers: With such a large user base, you can pretty confidently conclude that you are
reaching a large percentage of your target market on Instagram. And conveying value,
earning trust, and building relationships on such a widely-used app will help you to attract
and keep more customers.

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 Figure 4

Return and exchange policy

Valid reasons to return an item

1. Delivered product is damaged (i.e. physically destroyed or broken) / defective (e.g. unable
to switch on)
2. Delivered product is incomplete (i.e. has missing items and/or accessories).
3. Delivered product is incorrect (i.e., wrong product/size/color, fake item, or expired)
4. Delivered product is does not match product description or picture (i.e., product not as
advertised)

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 5. Delivered product does not fit. (i.e. size is unsuitable)

Conditions for Returns

1. The product must be unused, unworn, unwashed and without any flaws. For fashion products,
products may be tried on to see if the item fits. This will still be considered as unworn.

2. The product must include the original tags, user manuals, warranty cards, freebies, invoice and
accessories.

3. The product must be returned in the original and undamaged manufacturer's packaging/box. If
the product was delivered in Daraz packaging/box, the same packaging/box should be returned.
Do not put tape or stickers directly on the manufacturer's packaging / box.

Listing Material
LOW CUT SOCKS

Title

Fashion Men's Cotton Show Athletic Socks, Comfortable Socks (CK)

Description

 Setti 59% Cotton, 29% Rayon, 9% Nylon, 2% Polyester, 1% Spandex

 Made in the Pakistan
 Pull On closure
 Machine Wash

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  NAIL THE BASICS: Whether you’re heading to work, stepping out for the weekend, or
hitting the gym, we have the socks to match. Choose between classic crew socks for men,
quarter tops for pairing with sneakers, or no-shows for a clean look.
 ALL-DAY COMFORT: Cushioned for comfort and designed with superior moisture
control in mind, Burlington socks for men make for happy feet. Our men’s no show socks
also stand out with a stay-up comfort top to keep you focused on what matters.
 MADE FOR DURABILITY: It’s our hallmark; the one thing that sets apart our socks
from all the rest: legendary durability. And it’s all thanks to the premium materials and a
reinforced heel & toe that withstand repeated wear and numerous washes
 THE IDEAL FIT: Over a quarter a century, we’ve perfected the art of creating
comfortable, breathable socks for men that ergonomically hug your feet, stay in place all
day & give you the support to push past your limit. Suitable for shoe sizes 6-12
 DESIGNED IN THE PAKISTAN: It’s been 75 years of creating socks that withstand the
test of time – and we’re still exceeding expectations right in the Pakistan. Don’t settle for
less. Upgrade your sock drawer with trusty, made-in-Pakistan Standard qualifying Short
Description

Figure 5

MID-CALF SOCKS

Title

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Fashion Men's Recycled Everyday Socks Reprieve Arch Support Band and
Breathable Mesh with high efficiency and comfort for feet socks

Description

 48% Polyester, 25% Wool, 20% Acrylic, 5% Nylon, 2% Spandex

 Nation Product
 Pull On closure
 Machine Wash
 Fashion Wool Blend: Wool blended fibers provide temperature regulating comfort for
year-round wear, while Fashion technology provides sweat-fighting, keep your feet dry
and comfort.
 Max Cushion Technology: Added cushion throughout leg and foot provides added
comfort in boots and shoes.
 Best-Fit Arch Compression & Heel Lock: Added compression at arch provides added
support, while heel lock technology securely keeps socks in place for best fit and
comfort.
 Mesh Ventilation Channel: Ventilation channel in footbed provided air circulation and
moisture control.
 Fashion Performance Outdoor: Engineered with temperature regulating wool, to keep
foot comfortable in both cold and warm conditions

Figure 6
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Packing

We pack our product in very attract way first of all we take box decorate it and then put logo on
it. Box two side we put logo and two side write product specification and its quality.

Figure 7

Then we also send a card to our customer on card we present our logo and contact number,
account name. we also put invoice in packing because a lot of sellers not give invoice to his
customer, we buy daraz pamphlet

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Figure 8

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 Figure 9

Shipping

First, we try to give free shipping to our customer but unfortunately, we are not getting this
opportunity then we pack our product in this way daraz take low charge of shipping. Deliver
time of our product after receive our product customer give good review about product, we use

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daraz hub because that is a best way to shipping a product, we have two more way to shipping a
product one Is leap and other it. But they charge a lot of money to shipping a product.

Figure 10

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 Figure 11

Sourcing

We are sourcing product from Sahiwal because our friend work in men garments. In this way our
sourcing cost less mean is equal to zero. He is working from 5 year and good information about
product. We are buy 30 units because if our product running on daraz then we buy more.

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 Figure 12

Cost and price

The cost of this product which is socks is 60 rupees per pcs. We purchased it at wholesale rate
from the supplier and after including all the tax and commission percentage and fee of daraz and
including all the expenses it cost 130 per pcs and job pay of our members is not included yet.

Let’s first talk about the half socks. After our detailed discussion with group members we came
to the conclusion that the price of the product is must be 170. Because it costs currently RS:130
per pcs and our job expense I also gone be included. It’s our beginning so we are sales increased
and we go in bulk then our aim is to decrease our expenses and also try to figure out a new
supplier for cost reduction.

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