Executive Summary
In recent years, many household women have produced domestic products with good
quality such as clothes, cosmetics, and food in Myanmar. Some of them sell their products by
using social network (Facebook app) individually. Most of them sell their products in their quarter
and town because they are not familiar with IT. Moreover, some small local businesses produce
good quality products as local brand and sell their products in their market or via Facebook app.
As a result, good quality products cannot be well known because of the narrow market. For this
reason,
Our business plan is ;
To introduce good quality local products to public
To be able to buy local products in one place
To know the history of those local products
To promote good quality local products of Myanmar from domestic products to well-
known products
To make Myanmar’s local brands become successful locally or internationally
To help foreigner who visit Myanmar can easily buy small local items as souvenirs
back home in one place
To support local products or local brands of Myanmar by Information Technology
Business Description
MMLocalBrands provides service for everyone who is interested in local products and
order whenever they want. For shop owners they can advertise their products with a suitable cost
so they can get expand IT market. If shop owners want to advertise their product on the Web, they
must pay advertisement fees. The system gets 15% depend on the selling price of the material. By
using this system, it can make more comfortable than current marketing system because it saves
time and can choose desired local products and related price. Our business plan use the technician
to check the quality of product and price. So, the information supported by the proposed business
plan is accurate, correct and the products and prices are reliable. The system will show up-to-date
information including new products and prices, so customers might get satisfaction by using the
proposed system. The system will help the local brands business to increase the selling rate of
products year by year and also increase the incomes. The products will be well-known to global
and local because the system is used by IT so that people who are interested in local products can
be used the system and can solve the difficulties of going to the shops. The system accepts the
advertisements of other which are non-relative products so that the system can get income from
other businesses later. By the way, MMLocalBrands is a new commercial tool for local brands
business owners and customers to fulfill their needs.
SWOT Analysis
Strength Weakness
Easy to known information of Limited storage space
Myanmar local brands Lower profits
Can get reasonable price
Can infiltrate the market
Can inquire whatever they want to buy
Opportunities Threats
Can develop Myanmar’s local Unexpected natural disasters
brands enterprises Local customers are less
Can increase the profit of the interested in local products
local brands shop Other competitor
Can be familiar with information
technology by using this system
Cost Estimation
The initial budget and cost of MMLocalBrands for five years is categorized into Development
Cost , Inflow and Outflow of every year cost , and advertisement cost. All amounts are calculated
in Myanmar Kyats(MMKS).
Investment Fee
Table describes the investment fee of this system. The registration fee for Website Development
6,000,000 Kyats for 3 months. The fee of laptop costs 4500,000 Kyats and other accessories costs
500,000 Kyats. Investment (Environmental Set Up) costs 110,000,000 Kyats for 3 months. If the
system has a problem , the renewal charges cost 500,000 Kyats.
No. Description Type Cost (MMK)
1 Website Development Variable Cost 7000000
2 Computer + Other Fixed Cost 6000000
Accessories
3 Investment Fixed Cost 115000000
(Environmental Set Up)
4 Extra Fee Variable Cost 500000
Total 250000000
Table : Investment Fee
Net Inflow
Table describes the net income for 5 years from the system. Business Local Brand Owners, get
10% of sale price as service cost. The advertisement fee for brand owners get 1,000,000 for first 2
year and will increase in next years. The delivery fee is 180000 per year and can also get additional
income from advertisement in next years. For the first year, we set a target sales 3,000,000 for one
month for each brand. And the next four years, the sales will increase month by month.
Year Advertisement Advertisement fee Get 10% from Total
fee from brand from delivery sale materials of
owners company brand owners
1 1000000*5 = 180000*3 = 540000 18000000 23540000
5000000
2 1000000*7 = 180000*3 = 540000 33600000 41140000
7000000
3 1200000*7 = 180000*4 = 720000 37800000 46920000
8400000
4 1500000*9 = 180000*4 = 720000 50760000 64980000
13500000
5 1500000*10 = 180000*5 = 900000 60000000 75900000
15000000
