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    #2.1 Internal and External Analysis

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    Chelsea A. SADSAD
    Internal environmental scanning involves analyzing internal factors like employee interactions, objectives, strengths, and weaknesses. SWOT analysis is an important tool that analyzes internal strengths and weaknesses as well as external opportunities and threats. External environmental scanning examines the industry, market segments, supply chain, and macro environment including political, economic, social, and technological factors (PESTEL analysis). Understanding both the internal and external environment is crucial for strategic planning and decision making.

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    #2.1 Internal and External Analysis

    Uploaded by

    Chelsea A. SADSAD
    15 views2 pages
    Internal environmental scanning involves analyzing internal factors like employee interactions, objectives, strengths, and weaknesses. SWOT analysis is an important tool that analyzes internal strengths and weaknesses as well as external opportunities and threats. External environmental scanning examines the industry, market segments, supply chain, and macro environment including political, economic, social, and technological factors (PESTEL analysis). Understanding both the internal and external environment is crucial for strategic planning and decision making.

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    Internal environmental scanning involves analyzing internal factors like employee interactions, objectives, strengths, and weaknesses. SWOT analysis is an important tool that analyzes internal strengths and weaknesses as well as external opportunities and threats. External environmental scanning examines the industry, market segments, supply chain, and macro environment including political, economic, social, and technological factors (PESTEL analysis). Understanding both the internal and external environment is crucial for strategic planning and decision making.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    #2.1 Internal and External Analysis

    Uploaded by

    Chelsea A. SADSAD
    Internal environmental scanning involves analyzing internal factors like employee interactions, objectives, strengths, and weaknesses. SWOT analysis is an important tool that analyzes internal strengths and weaknesses as well as external opportunities and threats. External environmental scanning examines the industry, market segments, supply chain, and macro environment including political, economic, social, and technological factors (PESTEL analysis). Understanding both the internal and external environment is crucial for strategic planning and decision making.

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    © All Rights Reserved
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    of 2

    BEntSim: INTERNAL AND EXTERNAL

    ENVIRONMENTAL SCANNING
    2. Consists of all those forces of external that affect the
    working of a business.
    INTERNAL ANALYSIS OF THE ENVIRONMENT 3. Refers to the conditions, forces, events and situations
     is the first step of environment scanning. Organizations within which business enterprises have to operate.
    should observe the internal organizational environment. 4. Closely related to SWOT Analysis

    HOW DO BUSINESSES CONDUCT INTERNAL Industry


    SCANNING? WHAT DOES IT INCLUDE?  is a group of companies offering products or services
    1. Employee Interaction that are close substitutes for each other. Examples of an
    2. Setting Objectives industry include soft drinks, mobile phones, and
    3. Identifying Strengths And Weaknesses sportswear.
    Market Segment
    What can be used to assess the internal environment?  are distinct groups of customers within a market that can
    1. Interviews, be differentiated from each other based on individual
    2. surveys, attributes and specific demands. Market segments can be
    3. discussions or evaluation separated by characteristics such as geography,
    demography, and behavior.
    Why is SWOT analysis important?
    SWOT (strengths, weaknesses, opportunities, and threats) is a Will companies survive if the marketing strategy is dependent
    widely used strategic planning tool that organisations use to upon targeting an entire mass market?
    perform a comprehensive and competitive analysis of various Scenario
    internal and external factors. The result of SWOT analysis helps  Farmer Joseph realize that not everyone would purchase
    the organisation. to make effective planning for the future. his healthy organic produce. He does not want to
    advertise to the masses because he does not want his
    financial budget to be affected. What will he do instead?
    SWOT (strengths, weaknesses, opportunities, and threats) is a
    widely used strategic planning tool that performs a comprehensive
    and competitive analysis of the above four factors of any given Supply Chain
    organization.  It is the system involved in converting a product or
    service from raw materials into finished goods and then
    Strengths and weaknesses are internal variables of an transporting finished goods from the supplier to the
    organisation, while opportunities and threats are two external consumer.
    variables. The value of the SWOT analysis often depends on the
    objectives of those, who carry out the SWOT test. If they can
    provide objective, relevant analysis information, the results are
    extremely useful for the company.

    Why do businesses need to conduct a thorough external


    analysis and analyze its supply chain?
    • In order to meet the customers at a least cost
    • To quickly distribute products/increasing the speed of
    getting a product from production to market.
    • Boosts customer service
    • Improves financial positions

    PESTEL Analysis
     To round off external analysis, a company must conduct
    an examination of the Political, Economic, Social, and
    Technological landscape of the industry.

    EXTERNAL ENVIRONMENT ANALYSIS SCANNING


    1. Examining the industry environment of the organization
    Importance of PESTEL Analysis:
    • It helps you determine the steps you should take in
    starting up a business and the bases of your SWOT
    Analysis
    • It helps you to provide what your customers needs and
    wants leaning towards being a business solution oriented
    for their customers.

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    analysis

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