Devanshi Khanna
Devanshi Khanna
Devanshi Khanna
They all start with the needs of the customers and work backwards.
Nykaa today, stands at the top in the market it is operating in because it chose to lead
the market by reshaping its norms, rather than just adapting to the market trends
RECOMMENDATION
Nykaa should focus on utilising its strengths from the analysis to
make the most out of the available opportunities.It should enhance
both its primary and support activities within its value chain. Nykaa
has proven to have filled the gap between supply and demand The
expansion will boost its business thereby enabling it to sustain its
market leader position in a long run.
QUESTIONNAIRE
NAME
GENDER
●
female
●
male
●
Other
AGE
●
18-20
●
21-23
●
24-26
HOW DID YOU HEAR ABOUT NYKAA FASHION
●
television ad
●
online ad
●
word of mouth
●
social media
would you consider purchasing from nykaa fashion
●
yes if there are discounts
●
maybe
●
will not consider
●
yes i will
have you purchsed anything this past year
●
yes
●
No
would you recommend nykaa fashion to your friend and family
●
definitely
●
probably
●
neutral
●
probably not
●
definitely no
primary reason for you not to buy from nykaa fashion
●
lack of trust
●
better prices on other sites
●
technical issue on site
●
negative reviews
●
limited product range
●
unfavourable return or refund policy
how satisfied were you with overall shopping experience
●
highly satisfied
●
satisfied
●
neutral
●
not satisfied
●
highly unsatisfied
REFERENCES
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https://www.similarweb.com/website/nykaafashio
n.com/#demographics
●
https://www.indeed.co.in/cmp/Nykaa.com/reviews
●
https://www.nykaa.com
●
https://www.freepressjournal.in/ucretail/nykaa-com-beauty-at-the-click-of-a-mouse/55
4841