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This document appears to be a feasibility study report for a proposed business called the Asian Sweets Company. The company plans to merchandise and distribute chocolate-coated polvoron snacks in various flavors to selected barangays in Pasig City. The report includes sections on the business profile, technical aspects of the feasibility study such as market research and analysis, operations plan, SWOT analysis, and financial projections. The objective is to determine if there is sufficient market demand for the product and if the business idea is financially feasible. The study evaluates factors such as production costs, marketing strategies, sales forecasts, and risks to assess the viability and profitability of the proposed snack business.

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Dwight Miranda
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
41 views234 pages

Srubudu

This document appears to be a feasibility study report for a proposed business called the Asian Sweets Company. The company plans to merchandise and distribute chocolate-coated polvoron snacks in various flavors to selected barangays in Pasig City. The report includes sections on the business profile, technical aspects of the feasibility study such as market research and analysis, operations plan, SWOT analysis, and financial projections. The objective is to determine if there is sufficient market demand for the product and if the business idea is financially feasible. The study evaluates factors such as production costs, marketing strategies, sales forecasts, and risks to assess the viability and profitability of the proposed snack business.

Uploaded by

Dwight Miranda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 234

PAMANTASAN NG LUNGSOD NG PASIG

Alkalde Jose St., Kapasigan, Pasig


City
COLLEGE OF BUSINESS AND
ACCOUNTANCY

A FEASIBILITY STUDY ON THE MERCHANDISING OF “ASIAN SWEETS


POLVORON” TO THE SELECTED BARANGAYS
IN PASIG CITY

Presented to:
The Panel of Oral Examiners of College
of Business and Accountancy

In Partial Fulfillment of the Requirements for the


Degree of Bachelor of Science
in Business Administration Major in
Marketing Management

Proponents:
Revadavia, Stephanie Jen A.
Ricablanca, Joanna Marie S.
Sebastian, Ruth
Sorsano, Joy G.
Tayrus, Mary Jane A.

BSBA 3D

Dr. Maria Isabel Dizon


Feasibility Adviser

Dr. Joanna Marie Pina De Manuel


College Dean

2023

1
Pamantasan ng Lungsod ng Pasig
Alkalde Jose St. Kapasigan, Pasig City
College of Business and Accountancy

APPROVAL SHEET

In Partial fulfillment of the requirements for the


degree of Bachelor of Science in Entrepreneurship this
feasibility study entitled A FEASIBILITY STUDY ON THE
MERCHANDISING OF “ASIAN SWEETS POLVORON” TO THE SELECTED
BARANGAYS IN PASIG CITY was prepared by Ms.Ricablanca,
Joanna Marie, Ms. Revadavia, Stephanie Jen, Ms. Sebastian,
Ruth, Ms. Sorsano Joy and Ms. Tayrus Mary Jane.

Approved by the Committee of Oral Examination on


_________________ with the grade of ____%

Dr. Maria Isabel Dizon


Feasibility Adviser

Gerry Badillo Mariano L. Ching, MBA,


CPA
Marketing Panel Financial Panel

Dr. Joanna Marie Pina De Manuel CFMP RFP


Chairman

2022

2
ACKNOWLEDGEMENT

First and foremost, the proponents would like to

express their sincerest gratitude to the following

individuals who have always supported the group while doing

the feasibility study;

The proponents would like to thank the panel members

for their insightful comments and encouragement.

To the professors who have given continuous support,

for their patience, motivation, and immense knowledge

especially to their adviser, Dr. Maria Isabel Dizon who

helped them pass through the struggles.

The proponents would like to give special thanks to

their family and friends for helping them finish the

different aspects of the feasibility study.

And lastly, to Almighty God who gives the group

guidance all the time. The strength and wisdom He has given

made the proponents continue even in the hardest times.

S. J. A. R

J. M. S. R.

R. A. S.

J. G. S.

M. J. A. T

3
Executive Summary

Introduction

The proponents conducted a study that describes various

aspects in determining the feasibility of selling Asian

Sweets Polvoron in selected barangays of Pasig City on

various aspects- Marketing, Operations, Financial, and

Socio-Economic. The study was carried out to determine the

likelihood that the company would generate a profit or not.

Background of the Study

The Asian Sweets Company is a merchandising and distribution

company that primarily sells chocolate coated Polvoron in

various flavors such as chocolate, matcha, as well as red

velvet. The firm's goal is to market the product in a manner

and distribute it primarily in Barangay Bambang, Kapasigan,

Palatiw, Pinagbuhatan, San Miguel, and Rosario for retail

and Buting, Sta. Lucia, Sagad, Ugong, Dela Paz and Sumilang

for wholesale.

Statement of the Problem

The Asian Sweets Company will sell chocolate-covered

Polvoron, which will appeal to people of all ages due to its

distinct flavor. The company claims that the product's

popularity arises from its melt-in-your-mouth goodness. A

good product, as the saying goes, serves as its own best

4
advertisement. The Asian Sweets Company should be proud of

itself for transforming the heartfelt Polvoron into a

sought-after Filipino delicacy.

Objectives

The primary objective of the research is to determine

whether the business idea has sufficient market demand. The

proponents conducted the survey online and made use of

gathered information to determine whether chocolate-coated

Polvoron exist feasible within the chosen target location.

Expected Cost and Benefits

The predicted cost for the business is estimated to be

P74,115.00 which will be contributed to by the proponents,

each with P16,000.00 each. The total amount will be

sufficient to fund the pre-operational activities that will

be required for the company to be established. The proposed

product will be distributed both internally and externally,

store and online, that will benefit both the business and

the consumer.

Scope and Limitations

The Asian Sweets Company market segment consists of working

individuals or consumers who are capable of buying the

products within the chosen locations. Proponents will first

place emphasis on the six Barangay in Pasig City and

therefore will gradually expand its operations as its

5
performance improves. The survey will assist proponents in

determining and evaluating product demand.

Anticipated Risks

Pricing schemes can be viewed as a threat as well. Customers

want low-cost and yet high-quality products alongside the

service. Since the extent of exposure to prospective

customers is essential, the business site will also play a

key determinant of the firm's profitability. Consumer

preferences are also viewed as a potential risk due to

businesses who have already established brands or are

trusted by customers.

6
TABLE OF CONTENTS

Approval Sheet…………………………………………………………………………………………………………… ii
Acknowledgement………………………………………………………………………………………………………… iii
Executive Summary…………………………………………………………………………………………………… iv
Table of Contents…………………………………………………………………………………………………… vii
List of Tables…………………………………………………………………………………………………………… x
List of Figures………………………………………………………………………………………………………… xiv
Chapter I Business Profile…………………………………………………………………………… 1
Company Name…………………………………………………………………………………………………… 2
Nature of Business………………………………………………………………………………… 3
Company Vision……………………………………………………………………………………………… 3
Company Mission…………………………………………………………………………………………… 4
Company Objectives…………………………………………………………………………………… 4
Short-Term Objectives…………………………………………………………………………… 4
Long-Term Objectives……………………………………………………………………………… 5
Company Logo…………………………………………………………………………………………………… 5
Capital Contribution……………………………………………………………………………… 6
Form of Business………………………………………………………………………………………… 7
Business Location……………………………………………………………………………………… 8
Product Description………………………………………………………………………………… 9
Competitive Edge………………………………………………………………………………………… 10
Chapter II Technical Aspect………………………………………………………………………… 12
Industry Background………………………………………………………………………………… 13
Market Research…………………………………………………………………………………………… 14
Market Analysis…………………………………………………………………………………………… 16
Demand Analysis…………………………………………………………………………………………… 16
Supply Analysis…………………………………………………………………………………………… 59
GAP Analysis…………………………………………………………………………………………………… 60
Marketing Mix………………………………………………………………………………………………… 64
SWOT Analysis………………………………………………………………………………………………… 69
Promotional Schedule……………………………………………………………………………… 84
Promotional Cost………………………………………………………………………………………… 84
Projected Sales (One-Year)……………………………………………………………… 85
Product Costing…………………………………………………………………………………………… 86
Contingency Plan………………………………………………………………………………………… 87
Supply Chain…………………………………………………………………………………………………… 88
Supplier Information……………………………………………………………………………… 89
Chapter III Technical Aspect……………………………………………………………………… 90
Operational Flowchart…………………………………………………………………………… 91
Purchasing Flowchart……………………………………………………………………………… 95
Phone-In Ordering Flowchart…………………………………………………………… 98
Online Ordering Flowchart………………………………………………………………… 100
In-Store Ordering Flowchart…………………………………………………………… 103
Distribution Flowchart………………………………………………………………………… 105
Operational Schedule……………………………………………………………………………… 107
Purchasing Schedule………………………………………………………………………………… 110

7
Phone-In Ordering Schedule……………………………………………………………… 112
Online Ordering Schedule…………………………………………………………………… 114
In-Store Ordering Schedule……………………………………………………………… 115
Distribution Schedule…………………………………………………………………………… 117
Other Tabulated Data Presentation…………………………………………… 119
Location Map…………………………………………………………………………………………………… 127
Store Layout…………………………………………………………………………………………………… 128
Waste Disposal Program………………………………………………………………………… 129
Chapter IV Management Aspect……………………………………………………………………… 130
Pre-Operating Activities…………………………………………………………………… 131
Operating Activities……………………………………………………………………………… 134
One-Year Plan………………………………………………………………………………………………… 137
Organizational Structure…………………………………………………………………… 139
Job Analysis…………………………………………………………………………………………………… 140
Compensation and Benefits………………………………………………………………… 143
Future Plan……………………………………………………………………………………………………… 144
Future Budgetary Plan…………………………………………………………………………… 146
Manpower Scheduling………………………………………………………………………………… 147
Business Policies……………………………………………………………………………………… 147
General Policies………………………………………………………………………………………… 148
Specific Policies……………………………………………………………………………………… 150
Compulsory Policies………………………………………………………………………………… 154
Operational Policies……………………………………………………………………………… 155
Product-Handling Policy……………………………………………………………………… 156
Payment Policy……………………………………………………………………………………………… 157
Chapter V Financial Aspect…………………………………………………………………….…… 159
Financial Assumptions…………………………………………………………………….…… 161
Statement of Comprehensive Income…………………………………………… 166
Statement of Changes in Owner’s Equity……………………………… 168
Balance Sheet………………………………………………………………………………………………… 171
Product Costing(Retail and Wholesale)………………………………… 173
Five Years Projected Sales……………………………………………………………… 179
Cost of Good Sold……………………………………………………………………………………… 183
Cash Flow…………………………………………………………………………………………………………… 187
Chapter VI Socio-Economic Aspect…………………………………………………………… 195
Social Implication…………………………………………………………………………………… 196
Economic Implication……………………………………………………………………………… 197
Environmental Implication………………………………………………………………… 198
References……………………………………………………………………………………………………………………… 199
Appendices……………………………………………………………………………………………………………………… 201

Appendix A Survey Questionnaires…………………………………………………………… 201


Wholesale…………………………………………………………………………………………………………… 202
Retail……………………………………………………………………………………………………………………
205
Appendix B Matrices……………………………………………………………………………………………… 211
SSS Contribution………………………………………………………………………………………… 212

8
Pag-Ibig Contribution…………………………………………………………………………… 212
PhilHealth Contribution……………………………………………………………………… 222
Appendix C Editor’s Certificate……………………………………………………………… 223
Appendix D Curriculum Vitae………………………………………………………………………… 225

9
LIST OF TABLES

Table Title Page

1 Capital Contribution of the Proponents………………………………… 6

2 Summary of respondents for retail and wholesale………… 17

3 Summary of respondents for retail……………………………………………… 17

4 Summary of the Respondents Gender……………………………………………… 18

5 Summary of the Respondents Age……………………………………………………… 18

6 Summary of Residence of Pasig………………………………………………………… 19

7 Summary of Respondents per Barangay………………………………………… 20

8 Summary of Respondents’ Source of Income…………………………… 21

9 Summary of Respondents’ Disposable Monthly Income for

Retail………………………………………………………………………………………………………………………………………… 22

10 Summary Of Demand for Retail…………………………………………………………… 23

11 Summary of Respondents’ Willingness to Buy……………………… 23

12 Frequency Of Buying for Retail……………………………………………………… 24

13 Quantity Preferred to Buy for Retail……………………………………… 25

14 Variety Preferred to Buy for Retail………………………………………… 26

15 Summary of Respondents’ factors to consider…………………… 27

16 Summary of Residents of Pasig for Wholesale…………………… 27

17 Summary of Respondents per Barangay Wholesale……………… 28

18 Summary of Years of Operation for Wholesale…………………… 28

19 Summary of Demand for Wholesale…………………………………………………… 29

20 Willingness to buy……………………………………………………………………………………… 29

21 Frequency of Buying for Wholesale……………………………………………… 30

22 Quantity Prefer to Buy for Wholesale……………………………………… 31

23 Variety Prefer to Buy for Wholesale………………………………………… 32

10
24 Computation of Demand for Retail………………………………………………… 33

25 Summary of Demand per Frequency for Retail……………………… 38

26 Summary of Demand per Variety for Retail…………………………… 39

27 Total Demand for Retail………………………………………………………………………… 40

28 Computation of Demand for Wholesale………………………………………… 41

29 Summary of Demand per Frequency for Wholesale……………… 58

30 Summary of Demand per Variety for Wholesale…………………… 59

31 Total Demand for Wholesale………………………………………………………………… 60

32 Total Demand for Retail and Wholesale…………………………………… 60

33 Supply Analysis with Market Share……………………………………………… 61

34 Demand and Supply Analysis………………………………………………………………… 62

35 Company Demand………………………………………………………………………………………………… 63

36 Capital Contribution of the Proponents………………………………… 64

37 Budget for Pre-Operating Activities………………………………………… 65

38 Asian Sweets Polvoron Retail Prices………………………………………… 67

39 Asian Sweets Polvoron Wholesale Prices………………………………… 68

40 The Asian Sweet Company’s SWOT Analysis……………………………… 72

41 Competitor’s Swot Analysis………………………………………………………………… 83

42 The Asian Sweets’s Promotional Schedule……………………………… 89

43 Promotional Cost…………………………………………………………………………………………… 89

44 The Asian Sweets One year Projected Sales………………………… 90

45 The Asian Sweets PolvoronProduct Costing…………………………… 91

46 Contingency Plan…………………………………………………………………………………………… 92

47 The Asian Sweets Suppliers Information………………………………… 94

48 Operation Schedule……………………………………………………………………………………… 115

49 Purchase Schedule………………………………………………………………………………………… 118

11
50 Ordering Schedule for Phone-in Customers…………………………… 120

51 Ordering Schedule for Online Customers………………………………… 122

52 Ordering Schedule for In-Store Customers…………………………… 124

53 Distribution Schedule……………………………………………………………………………… 125

54 Tools and Equipment…………………………………………………………………………………… 127

55 Furniture and Fixtures…………………………………………………………………………… 128

56 Rent Expense……………………………………………………………………………………………………… 128

57 Utilities Expense………………………………………………………………………………………… 129

58 Communication Expense……………………………………………………………………………… 129

59 Cleaning Supplies………………………………………………………………………………………… 129

60 Delivery Cost…………………………………………………………………………………………………… 130

61 Office Supplies……………………………………………………………………………………………… 130

62 Promotional Cost…………………………………………………………………………………………… 131

63 Compensation Cost………………………………………………………………………………………… 131

64 Allowance For Spoilage…………………………………………………………………………… 132

65 SSS Cost………………………………………………………………………………………………………………… 133

66 Pag-Ibig Cost…………………………………………………………………………………………………… 133

67 Philhealth Cost……………………………………………………………………………………………… 134

68 Business Permit……………………………………………………………………………………………… 135

69 Business Taxes………………………………………………………………………………………………… 135

70 Pre-Operating Activities……………………………………………………………………… 141

71 Budget For Pre-Operating Activities………………………………………… 145

72 Company’s Operating Activities Gantt chart……………………… 146

73 Company’s One Year Plan………………………………………………………………………… 148

74 Cost Budget for One-Year Plan………………………………………………………… 149

75 Company's Job Analysis…………………………………………………………………………… 152

12
76 Company’s Compensation and Benefits………………………………………… 155

77 Company’s Five-year plan Grant…………………………………………………… 157

78 Company’s Five-year plan Budget………………………………………………… 159

79 Company’s Manpower Schedule…………………………………………………………… 160

80 Company’s General Policies……………………………………………………………… 151

81 Company’s Specific Policies…………………………………………………………… 163

82 Initial Capital Contribution Of The Proponents………… 177

83 Budget For Pre-Operating Activities……………………………………… 178

84 The Future Plan Budget………………………………………………………………………… 179

85 Comprehensive Income……………………………………………………………………………… 180

86 Comparative Statement Of Change In Partner’s Equity 182

87 Balance Sheet………………………………………………………………………………………………… 184

88 Product Costing (Retail and Wholesale)……………………………… 185

89 Five years Projected Sales……………………………………………………………… 186

90 Cost of Good Sold……………………………………………………………………………………… 190

91 Cash Flow…………………………………………………………………………………………………………… 194

92 Schedule Of Rent Expense…………………………………………………………………… 195

93 Schedule Of Utilities and Expense…………………………………………… 195

94 Schedule of Allowance For Spoilage………………………………………… 196

95 Schedule Of Allowance And Benefits………………………………………… 196

96 Schedule of Salary And Allowance Expense………………………… 197

97 Schedule Of Communication Expense (Wifi and Load)… 198

98 Schedule Of Office Supplies Expense……………………………………… 198

99 Schedule Of Cleaning Supplies……………………………………………………… 199

100 Schedule Of Promotional Cost………………………………………………………… 199

101 Schedule of Business Permit…………………………………………………… 200

13
LIST OF FIGURES

Figure Title Page

1 The Asian Sweets Company Logo……………………………………………… 5

2 Market Share of Competitors……………………………………………………… 62

3 Gap Analysis Computation……………………………………………………………… 63

4 Asian Sweets Polvoron Product Logo…………………………………… 66

5 Distribution of Asian Sweets Polvoron for Retail…69

6 Distribution of Asian Sweets Polvoron

For Wholesale…………………………………………………………………………………………………………………69

7 The Asian Sweets Company’s Supply Chain……………………… 93

8 Operational Flowchart……………………………………………………………………… 96

9 Purchasing Flowchart for Preparing Orders………………… 101

10 Ordering Flowchart for Phone-in Customers…………… 104

11 Ordering Flowchart for Online Customers………………… 107

12 Ordering Flowchart for In- Store Customers………… 110

13 Distribution Process Flowchart………………………………………… 112

14 Location Map of The Asian Sweets Company……………… 136

15 Store Layout of The Asian Sweets Company……………… 137

16 Waste Disposal Program of The Asian Sweets

Company …………………………………………………………………………………………………………………………… 138

17 Organizational Structure…………………………………………………… 151

14
BUSINESS PROFILE

This chapter includes an overview of the business.

It aims to introduce the details about the company and the

product being studied along with its features.

OBJECTIVES:

● To introduce the company along with its name, nature of

business mission, vision and objectives

● To determine the capital contributions of each

proponent

● To introduce the product of the company which is the

Asian Sweets Polvoron along with its logo, features,

and description.

● To describe the location of the business.

● To list down the competitive edge of the company and

the product as well.

15
BUSINESS PROFILE

COMPANY NAME

The business will be referred to as the "Asian Sweets"

as it aims to offer innovated Asian dessert and it will

start with a Chocolate-Coated Polvoron. The company engages

in the business of providing customers with good value for

their money through merchandise. Moreover, the company

carries a tagline of "goodness melts in your mouth" since

the company offers tasty Chocolate-coated Polvoron treats

with different flavors. The business will provide its

clients with guaranteed high-quality, reasonably priced

homemade treats. Additionally, the business will be known as

"Asian Sweets!" because the organization and the people

behind it aspire to be the home of delights and feel

delightful about enjoying treats like sweets, especially if

they are healthy.

Everybody craves sweets every now and then, especially

after meals. Offering potential customers a type of snack or

dessert that will sate their craving for something sweet is

one of the goals of the Asian Sweets! Company, the aspiring

16
small business, which will be situated in an urban area of

the Philippines.

NATURE OF BUSINESS

The selling and promoting of goods is known as

merchandise. Merchandising is the presentation and promotion

of goods that are available for purchase for both wholesale

and retail sales according to Adam Hayes (2022) This

includes marketing strategies, display design, and

competitive pricing, including discounting. Merchandising is

important for retailers looking to cultivate their brand,

improve the experience of customers, compete with others in

the sector, and ultimately, drive sales. Businesses engaged

in merchandising are those that purchase goods and then

resell them to customers, whether online or in physical

stores.

The Asian Sweets company can be able to reach a large

number of retail outlets through merchandising the product

which can move the product closer to their customers which

may give efficiency to both the company and the buyers.

COMPANY VISION

● The Asian Sweets Company aspires to be one of the

Market's people's choice companies in Pasig City within

17
the next five years by providing delightful desserts

that can satisfy sweet tooth.

COMPANY MISSION

● The mission of the Asian Sweets company is to

improve regular desserts into extraordinary ones and

be introduced to the Filipino people promoting a

delightful experience to offer good quality sweets

for customers and to establish excellent customer

experience.

COMPANY OBJECTIVES

Short-Term Objectives

● To successfully visibly market the product both in

physical and online stores.

● To maintain a great working environment to innovate

efficient and quality products.

● To strengthen the engagements of the business 3 months

after its launch.

● To build customer awareness through social media.

18
● To widen the attributes of the company and increase the

revenue by the end of its first year of operation.

Long-Term Objectives

● To obtain great customer experience and to achieve

customer’s loyalty.

● To successfully execute strategic plans to lessen the

company’s liabilities and expenses.

● To increase brand visibility and awareness with a

strong marketing strategy.

● To develop new product concepts to add to existing

product lines for expansion.

● To expand the visibility of the business in the market

by increasing the number of new Physical stores and

other online platform stores.

COMPANY LOGO

19
Figure 1. The Asian Sweets Company Logo

The image above shows the logo of the company. In order

to distinguish itself and ensure that the company captures

the attention of prospective target consumers, the company

employed dark and light palette tones of brown.

CAPITAL CONTRIBUTION

Table 1: Capital Contribution of the Proponents

CAPITAL CONTRIBUTION
Proponent’s name Capital Percentage
Contribution
Revadavia, Stephanie Jen 16,000.00 20%
Ricablanca, Joanna Marie 16,000.00 20%
S.
Sebastian, Ruth 16,000.00 20%
Sorsano, Joy 16,000.00 20%
Tayrus, Mary Jane 16,000.00 20%
Total 80,000.00 100%
Table 1 shows that the Proponent’s primary plan is to

divide the capital contribution evenly by obtaining a

consecutive balanced capital contribution throughout the

business operation. Each Proponent must contribute 20% of

20
the contribution equivalent to sixteen Thousand Pesos

(₱16,000.00) each. With the total contribution of eighty

thousand pesos (₱80,000.00). This will be the approximately

amount to cover up all the business expenses.

FORM OF BUSINESS

PARTNERSHIP BUSINESS

A partnership business is made up of two or more people

who combine their resources and assets and resources to

establish a business and agree to split the risks, profits,

and losses. According to the American Express Company

(2020), Going into business with a partner gives the owners

opportunity to share experience, expertise, and endeavors

with others. To reap some of these benefits, it is necessary

to first understand what a partnership business is.

The proponents of the Asian Sweets Company will be

operated with a form of partnership business as they see

that it can enable them to utilize their resources for them

to run the business not just efficiently but also at a very

cost-effective way. The proponents believe that in business,

effective synergy can lead to generate a greater result.

21
BUSINESS LOCATION

The Asian Sweets Company wants to put their actual

store along F. Andress Street in Rosario, Pasig City. The

location was selected by the proponents because it was close

to a busy alley or avenue and might potentially draw a

sizable prospective customer base, spanning from retail to

wholesale. The closest landmarks are a school, a Child

Development Center,a bakery, and other businesses.

22
PRODUCT DESCRIPTION

The "Asian Sweets Polvoron" product is a homemade

Polvoron coated in various chocolate flavors, and will be

the main product the Asian Sweets Company will offer. The

company will aim to promote and sell different varieties of

Asian sweets Polvoron to its customers.

The three flavors of Asian Sweets Polvoron — chocolate,

red velvet, and matcha are the customers' all-time favorites

and will continue to be. A shortbread cookie made with

toasted flour, powdered milk, butter, and sugar is known as

Polvoron in the Philippines. Polvoron is viewed as a

healthy snack and dessert in addition to being a low-fat

source of dietary fiber, dietary minerals like calcium and

phosphorus, and vitamins like vitamin C according to Mary

Anne Cabrera of the Little Epicurean (2021). It also

benefits your bones and teeth and you can get vitamin A from

it, which can maintain healthy skin. Consuming this snack in

23
moderation can help consumers with their daily productivity

because it also contains coated chocolate, which has

benefits on it by being good for the heart and an energy and

memory boosters that can help the consumers with their daily

productivity according to Johns Hopkins Medicine (2022).

When it comes to the product’s quality and taste, with

the service showed by the supplier, the Asian Sweets company

can guarantee the quality and taste of it as well as the

safety that can be converted into a good value for its

price.

COMPETITIVE EDGE

Asian Sweets Company intends to grow its business in

the most customer-focused manner possible, emphasizing

customer service and high quality. To delight its customers,

one of the company's long-term goals is to provide the best

customer experience possible through service and product

quality at the most reasonable price.

Asian Sweets Company benefits greatly from highly

effective and efficient producers and/or suppliers. As a

result, they are able to provide very high quality products

and services to their distributors and end users. Asian

Sweets Company's product, the Polvoron, is known to be one

of the most popular snacks/desserts in the Philippines, and

24
with its unique flavoring style of coating it with different

flavored chocolates, customers can enjoy the snack to a

whole new level. Because there are numerous flavors that can

be used to flavor the Polvoron, the product can also provide

an opportunity for the company to expand its variants over

time. Asian Sweets Company sees huge opportunities in its

market by satisfying customers not only with a reasonable

price but also with the product's quality, so business

quality management is being prioritized. The Asian Sweets

Polvoron's salability can be assured by the proponent's

trials and tests. The Asian Sweets Polvoron, as one of the

aspiring shops to be a people's choice when it comes to

sweets and desserts, will be available in Asian Sweets

physical and online store for both wholesale and retail,

allowing for an accessible distribution system or process.

It not only provides the business's target persona with

great craving satisfaction, but it also provides them with

an opportunity and allows them to earn from it by utilizing

the product's features.

For the growth of the business, the proponents are

planning to extend its product line and develop more product

concepts related to high quality sweets and desserts not

only limited to Polvorons. With the business values which

they consider viewing the view point of their target


25
customers, can generate and establish the equity of the

brand

26
Chapter II

Technical Aspect

This chapter is the lifeblood of the entire study. It

seeks to identify opportunities and threats, the target

market, total product demand and supply, competition, and

the marketing program, which refers to the 4 P's strategies.

OBJECTIVES:

● To describe the current background of the industry

● To determine market research and market analysis;

● To show the target market and the sampling technique

used by the company;

● To determine the total demand of the company’s

product

● To determine future market share;

● To establish company projected sales;

● To list down SWOT analysis;

● To determine marketing mix and marketing strategy

27
● To transcribe the Contingency Plan;

● To establish company’s supply chain;

Industry Background

For over three centuries, Spain ruled the Philippines. The

Philippine Islands have been under Spanish control from 1521 to 1898.

The Spanish had a long presence in the Philippines. As a result,

several foods were therefore introduced and translated in the country

including Polvoron.

According to an article titled "Filipinos' interest in sweets

surged during pandemic" (2021), since the beginning of the pandemic,

e-commerce aggregator iPrice reported that the country's interest in

chocolates and other confections has been on a consistent upward

trend. Besides, according to a study conducted by the Malaysia-based

firm, the monthly average of Google searches for sweet treats in 2020

increased by 91% when compared to the same period in 2019.

According to a website eatingexpired.com (2021), Polvoron

originated in the 16th century in the Andalucia region of Spain,

where they are known as Mantecados, and are commonly found in every

household during the Christmas season. Polvorón is derived from the

Spanish word for "dust," where it gave rise to the term polvorón and

its plural, polvorones, for such sugary treats that can be either

very flaky ("dusty") or "dusted" with powdered sugar, or perhaps


13
both. It was also stated that, as with most businesses in the

Philippines, MFP Home of Quality Food Corporation, makers of the

widely popular House of Polvoron (HOP), began as a two-man operation

in the late 1980s, with matriarch Rose Caliwara making and selling

polvoron in her mother's kitchen while her husband Ding Caliwara

handled delivery.

According to Lasco (2017), sugar is everywhere in Filipino

cuisine, and Filipinos have an exceptionally sweet tooth. Polvoron is

made and sold in any snack shop or sari-sari store. It is typically

packaged in small quantities. It is a reasonably priced product that

will undoubtedly appeal to people of all ages. According to Desiderio

(2018), the DTI encourages the entry of Philippine food brands such

as Polvoron into Indonesia. The polvoron gained popularity in

Indonesia through word of mouth, as Indonesians brought these

delicacies back from their trips to the Philippines.

Market Research

14
In this study, the researchers used stratified sampling. The firm

used this technique to ensure that the subjects selected are

representative of the population of interest.

To gather information for the company's marketing decision, the

company will conduct an online survey for both retail and wholesale

respondents in the selected barangays of Pasig City. The survey

results are then used to assist businesses in making more informed

decisions about their operations, strategies, and potential customer

base.

The researchers used Slovin’s formula to identify the sample size for

both retail and wholesale.

n=N/1+ Ne²

Legend:

N = Total Population

e = Margin Error (0.05)

n = Sample Size

The result of the computed sample size of Asian Sweets shows the

total number of samplings of 500 with a 25% buffer for retail and 250

with a 25% buffer for wholesale that gives the ideal survey

respondents of the company. The main target persona on the other hand

15
goes around ages with 18 years old and above for all genders,

specifically the working group as they are capable of buying snacks

and/or sweet treats weekly.

Market Analysis

Demand Analysis

Demand analysis approaches are used by businesses to determine how

well they can enter a market and generate projected revenues in order

to develop their business operations. Demand analysis is the process

of identifying customer demand for a product or service in a target

market by observing consumer behavior in that market. The company

gains a better understanding of the high demand needs for their goods

or services, which allows them to evaluate the viability of investing

in each area.

16
Table 2: Summary of respondents for retail and wholesale

Summary of Respondents

Status Sample Size Percentage


Retail 500 66.67%
Wholesale 250 33.33%
Total: 750 100%

The table above shows the summary of respondents where retail

has a total of 500 respondents which is equivalent to 66.67% and 250

respondents for the wholesale survey which is equivalent to 33.33%

Table 3: Summary of respondents for retail

Summary of Respondents for Retail

Status Sample Size Percentage


Household 317 63.40%
Individual 183 36.60%
Total: 500 100%

Table shows the summary of respondents for retail where

proponents classified them as household and individuals. In the

gathered data, there are 317 households and 183 individuals.

Table 4: Summary of the Respondents’ Gender For retail

Summary of Respondents by Gender

Gender Sample Size Percentage


Male 170 34.00%
Female 330 66.00%
17
Total: 500 100%

The table above shows the gender of the respondents where there

are 330 of female respondents which is equivalent to 66.00% followed

by the Male with 170 respondents which is equivalent to 34.00%.

Table 5: Summary of the Respondents’ Age for retail

Summary of Respondents by Age

Age Sample Size Percentage

18 to 20 Years Old 43 8.60%

21 to 25 Years Old 181 36.20%

26 to 30 Years Old 134 26.80%

31 to 35 Years Old 56 11.20%

36 and above 86 17.20%


Total: 500 100%

Table 5 above shows the age of the respondents where age 21-25

years Old got the highest number of respondents with 36.20%. 18-20

Years Old got the least respondents with a total number of 43 with

8.60%. The 26-30 Years Old has 134 with 26.80% and 36 Years Old and

Above has 86 respondents with 17.20%.

Table 6: Summary of Residence of Pasig for retail

Summary of Resident in Pasig

Place Frequency Percentage

18
Pasig 500 100%

The table shown above, presents the overview of residents of

Pasig for retail. This indicates that 100% or 500 respondents reside

in Pasig City.

Table 7: Summary of Respondents per Barangay for retail

Summary of Respondents by Barabngay

Barangay Sample Size Percentage


Bambang 45 7%
Kapasigan 26 1.75%

Pinagbuhatan 232 54%


19
Rosario 87 17.75%

San Miguel 60 11%


Palatiw 50 8.50%
Total 500 100%

Table above shows the summary of the number of respondents per

barangay. Most of the Respondents are from Pinagbuhatan with 232

respondents, Kapasigan on the other hand has 26 respondents, Bambang

has 45, San Miguel with 60, Palatiw with 50, and Rosario with 87

respondents.

Table 8: Summary of Respondents’ Source of Income for retail

Summary of Respondents by Income

Status Frequency Percentage


Work 365 73%
Allowance 79 15.80%

Family Income 56 11.20%


Total: 500 100%

The table 8 classifies and summarizes the respondents’ source of

income where 365 of them are employed, 79 of them have an allowance


20
and 56 of them consider their family income as their source of

income.

Table 9: Summary of Respondents’ Disposable Monthly Income for Retail

Disposable Monthly Income

Frequency Percentage
No Excess
Allowance 3 1%
2,000.00 6 1%
3,000.00 37 7%
4,000.00 56 11%
5,000.00 91 18%
6,000.00 104 21%
7,000.00 48 10%
8,000.00 75 15%
9,000.00 37 7%
10,000.00 23 5%
11,000.00 9 2%
12,000.00 5 1%
13,000.00 2 0%
14,000.00 1 0%
15,000.00 1 0%
20,000.00 2 0%
Total: 500 98.80%

The table shows the disposable monthly income for retail. The data

shows that 6,000.00php got the highest percentage with 104

21
respondents and 21%. On the other hand, 14,000.00php and

15,000.00php, had the lowest response with 1%.

Table 10: Summary of Demand for retail

Summary Of Demand

Frequency Percentage

Capable and
Demand 495 98.75%
Refusal 0 0%

Not Willing 2 0.50%

Not Capable 3 0.75%


Invalid 0 0.00%
Total 500 100%

The table shows the summary of demand for retail. The total

capable respondents and demand is 495 with 98.75%.

Table 11: Summary of Respondents’ Willingness to Buy

Willingness to Buy

Frequency Percentage
Yes 498 99.50%
No 2 0.50%
Total: 500 100%

Table 11 shows the willingness of respondents to buy. There were

498 respondents who answered yes and 2 of them are not willing to

buy.

22
Table 12: Frequency of buying for Retail

Summary of frequency of Buying for Retail

Chocolate
Red and Red Chocolate Red Velvet All
Frequency Chocolate Velvet Matcha Velvet and Matcha and Matcha Varieties Total Percentage

Weekly 109 38 36 23 14 11 4 235 47.47%

2x a
week 75 23 17 8 5 3 3 134 27.07%
3x a
week 43 14 5 5 1 1 0 69 13.94%
Monthly 11 4 2 7 6 3 9 42 8%
2x a
month 2 4 3 1 3 2 0 15 3.03%
3x a
month 0 0 0 0 0 0 0 0 0%
Total 240 83 63 44 29 20 16 495 100%

Table 12 shows the frequency of buying for retail. Most of the

respondents answered that they are willing to buy the product only

once a week with a frequency of two hundred thirty-Five respondents

(235).

Table 13: Quantity Prefer to Buy for Retail


23
Summary Of Quantity Prefer to Buy for Retail

Chocolat Red
Chocolate e Velvet All
Red and Red and and Variet Percen
Frequency Chocolate Velvet Matcha Velvet Matcha Matcha ies Total tage

1 Pack 130 37 28 28 13 9 4 249 50.30%

2 Packs 82 38 25 12 13 11 5 186 37.58%

3 packs 19 7 7 3 3 0 7 46 9.29%

4 Packs 9 1 3 1 0 0 0 14 2.83%
100.00
Total 240 83 63 44 29 20 16 495 %

Table 13 shows the quantity preferred to buy for retail. The

data shows that respondents prefer to buy one pack of Asian Sweets

Polvoron with two hundred forty-nine (249) respondents’ answers.

Table 14: Variety Prefer to Buy for Retail

Summary Of Variety Prefer to Buy for Retail


Frequency Percentage
Chocolate 240 48.48%
Red Velvet 83 16.77%
Matcha 63 12.73%

Chocolate and Red Velvet 44 8.89%


Chocolate and Matcha 29 5.86%

Red Velvet and Matcha 20 4.04%


All Variants 16 3.23%
TOTAL 495 100%

Table No. 14 shows the summary of the variety preferred to buy

for retail. The data shows that most of the respondents who answered

24
stated that they would prefer to buy chocolate flavored coated

Polvoron with a frequency of 240 respondents.

Table 15: Summary of Respondents’ factors to consider for Retail

Summary of Respondents' Factors


to consider Retail
Frequency Percentage
Taste 213 48.25%
Quality 142 31.75%
Price 49 8%
Promotion 34 4.50%
Availability 31 3.75%
Packaging 26 2.50%
Total: 495 100%

Table No. 15 shows the factors that are considered the most for

retail.

Table 16: Summary of Residents of Pasig for Wholesale

Summary of Resident in Pasig for


Wholesale
Place Of Pasig Frequency Percentage
Pasig 250 100%

Table No. 16 shows the summary of residence of Pasig for

wholesale, it indicates the location of their business if it is in

Pasig or other cities. It shows that all respondents are from Pasig

City.
25
Table 17: Summary of Respondents per Barangay for Wholesale

Summary of Respondents per Barangay for Wholesale


Barangay Sample Size Percentage
Buting 35 14%
Santa Lucia 115 46%
Sagad 24 9.60%
Ugong 19 7.60%
Dela Paz 40 16%
Sumilang 17 6.80%
Total 250 100%

Table 17 shows the summary of respondents per barangay for

wholesale with a total of 250 respondents.

Table 18: Summary of Years of Operation for Wholesale

Summary of Respondents' Years of Operation


No. Of business
years Respondents Percentage
1 year 7 2.80%
2 years 18 7.20%
3 years 51 20.40%
4 years 86 34.40%
5 years 60 24%
6 years 28 11.20%
TOTAL 250 100%

Table No. 18 shows the summary of years of business operation

for wholesale. The data shows that most of the respondents are

already at their 4 years of operation.

26
Table 19: Summary of Demand for Wholesale

Summary Of Demand

Frequency Percentage

Capable and
Demand 250 100%
Refusal 0 0%

Not Willing 0 0%

Not Capable 0 0%
Invalid 0 0%
Total 250 100%

Table No. 19 shows the summary of demand for wholesale. It

stated that all respondents are willing and capable to buy the

product with a total number two hundred fifty respondents.

Table 20: Summary of Respondents’ Willingness to buy for wholesale

Willingness to Buy

Frequency Percentage
Yes 250 100%
No 0 0.00%
Total: 250 100%

Table N0. 20 shows that all respondents are willing to buy the

product.

Table 21: Frequency of Buying for Wholesale

27
Summary of frequency of Buying for Wholesale
Red
Chocola Velve
Red Chocola All
Chocola te t Percent
Frequency Velve Matcha te and Varieti Total
te and Red and age
t Matcha es
Velvet Match
a
Weekly 34 19 23 0 1 1 0 78 31.20%
2x a week 2 0 2 1 0 0 1 6 2.40%
3x aweek 2 1 0 0 0 0 0 3 1.20%
Monthly 53 26 23 2 4 1 6 115 46%
2x a
28 10 6 0 0 0 3 47 18.80%
month
3x a
0 0 1 0 0 0 0 1 0.40%
month
Total 119 56 55 3 5 2 10 250 100%

Table No. 21 shows the frequency of buying wholesale for Asian

Sweets Polvoron. businesses are more likely to buy the product for

wholesale monthly with a total of one hundred fifteen respondents.

Table 22: Quantity Prefer to Buy for Wholesale

Summary Of Quantity Prefer to Buy for Wholesale


Red
Chocola Chocola Velve
Red All
Frequ Chocolat Match te te t Tota Percenta
Velve Varieti
ency e a and Red and and l ge
t es
Velvet Matcha Match
a
28
1 1 1 0 0 0 0 0 2 0.80%
2 1 1 0 0 0 0 1 3 1.20%
3 1 0 0 0 0 0 0 1 0.40%
4 7 2 6 0 0 0 0 15 6%
5 13 10 14 2 0 1 0 40 16%
6 13 5 5 0 0 0 0 23 9.20%
7 4 2 1 0 1 0 0 8 3.20%
8 1 0 1 0 0 0 0 2 0.80%
9 3 4 1 0 2 0 0 10 4%
10 9 6 4 1 0 0 0 20 8%
11 1 0 0 0 0 0 0 1 0.40%
12 2 4 3 0 0 0 0 9 3.60%
13 1 1 0 0 0 1 0 3 1.20%
14 3 0 0 0 0 0 2 5 2%
15 10 9 3 0 0 0 0 22 8.80%
16 0 0 1 0 0 0 0 1 0.40%
20 21 3 7 0 1 0 3 35 14%
25 5 3 5 0 1 0 0 14 5.60%
30 12 5 3 0 0 0 0 20 8%
35 1 0 0 0 0 0 4 5 2%
40 10 0 1 0 0 0 0 11 4.40%
Total 119 56 55 3 5 2 10 250 100%

Table No. 22 shows the summary of the Quantity Prefer to Buy in

Terms of Wholesale. It shows that most wholesale respondents prefer

to buy at least five bundles.

Table 23: Variety Prefer to Buy for Wholesale

Summary Of Variety Prefer to Buy for Wholesale


Frequency Percentage
Chocolate 119 47.60%
Red Velvet 56 22.40%
Macha 55 22%
Chocolate and
3 1.20%
Red Velvet
Chocolate and
5 2%
Matcha
Red Velvet and 2 0.80%

29
Matcha
All Varients 10 4%
TOTAL 250 100%

Table No. 23 shows the summary of Variety Prefer to Buy for

Wholesale. Data shows that 47% of the respondents stated that they

prefer to buy Chocolate flavored coated polvoron.

Table 24: Computation of Demand for Retail

Choco Coated Polvoron in Choco Coated Polvoron in


Chocolate Red Velvet
Monthly Yearly Monthly Yearly
Frequency Quantity Respondents Quantity Respondents
Demand Demand Demand Demand

Weekly 1 40 160 1,920 1 10 40 480

4 2 53 424 5,088 2 24 192 2,304


3 14 168 2,016 3 4 48 576
4 2 32 384 4 0 0 0
Total: 784 9,408 280 3,360

30
2x a 1 51 408 4,896 1 22 176 2,112
Week
8 2 22 352 4,224 2 1 16 192
3 2 16 192 3 0 0 0
4 0 0 0 4 0 0 0
Total: 776 9,312 192 2,304

3x a 1 38 456 5,472 1 4 48 576


Week
12 2 5 120 1,440 2 10 240 2,880
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
Total: 576 6,912 288 3,456

Monthly 1 1 1 12 1 0 0 0

1 2 1 2 24 2 1 2 24
3 3 9 108 3 3 9 108
4 6 24 288 4 0 0 0
Total: 36 432 11 132

2x a 1 0 0 0 1 1 2 24
Month
2 2 1 4 48 2 2 8 96
3 0 0 0 3 0 0 0
4 1 8 96 4 1 6 72
Total: 12 144 16 192

3x a 1 0 0 0 1 0 0 0
Month
3 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
Total: 0 0

GRAND 240 2,184.00 26,208 83 787 9,444


TOTAL:

Choco Coated Polvoron in Chocolate and


Choco Coated Polvoron in Matcha
Red Velvet
Monthly Yearly Monthly Yearly
Frequency Quantity Respondents Quantity Respondents
Demand Demand Demand Demand

Weekly 1 14 56 672 1 14 56 672


4.00 2 19 15 1,824 2 9 72 864
3 3 36 432 3 0 0 0

31
4 0 0 0 4 0 0 0
Total: 244 2,928 128 1,536
2x a 1 11 88 1,056 1 8 64 768
Week
8.00 2 4 64 768 2 0 0 0
3 1 24 288 3 0 0 0
4 1 32 384 4 0 0 0
Total: 208 2,496 64 768
3x a 1 2 24 288 1 4 48 576
Week
12.00 2 1 12 144 2 0 0 0
3 2 24 288 3 1 36 432
4 0 0 0 4 0 0 0
Total: 60 720 84 1,008
Monthly 1 0 0 0 1 1 1 12
1.00 2 1 2 24 2 3 6 72
3 1 2 24 3 2 6 72
4 0 0 0 4 1 4 48
Total: 4 48 17 204
2x a 1 1 2 24 1 1 2 24
Month
2.00 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 2 16 192 4 0 0 0
Total: 18 216 2 24
3x a 1 0 0 0 1 0 0 0
Month
3.00 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
Total:
GRAND 63 534 6,408 44 295 3,540
TOTAL:

Choco Coated Polvoron in Chocolate Choco Coated Polvoron in Red Velvet and
and Matcha Matcha
Monthly Yearly Monthly Yearly
Frequency Quantity Respondents Demand Demand Quantity Respondents Demand Demand

Weekly 1 7 28 336 1 7 28 336

32
4 2 7 56 672 2 4 32 384
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
Total: 84 1008 60 720
2x a
Week 1 4 32 384 1 1 8 96
8 2 0 0 0 2 2 32 384
3 1 24 288 3 0 0 0
4 0 0 0 4 0 0 0
Total: 56 672 40 480
3x a
Week 1 0 0 0 1 1 12 144
12 2 1 24 288 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
Total: 24 288 12 144
Monthly 1 0 0 0 1 0 0 0
1 2 4 4 48 2 3 6 72
3 2 2 24 3 0 0 0
4 0 0 0 4 0 0 0
Total: 6 72 6 72
2x a
Month 1 2 4 48 1 0 0 0
2 2 1 4 48 2 2 8 96
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
Total: 8 96 8 96
3x a
Month 1 0 0 0 1 0 0 0
3 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
Total:
GRAND
TOTAL: 29 178 2136 20 126 1512

All Variants
Frequency Quantity Respondents Monthly Demand Yearly Demand
33
Weekly 1 0 0 0
4 2 4 32 384
3 0 0 0
4 0 0 0
Total: 32 384
2x a Week 1 3 24 288
8 2 0 0 0
3 0 0 0
4 0 0 0
Total: 88 288
3x a Week 1 0 0 0
12 2 0 0 0
3 0 0 0
4 0 0 0
Total: 0 0
Monthly 1 1 1 12
1 2 1 2 24
3 7 21 252
4 0 0 0
Total: 24 288
2x a Month 1 0 0 0
2 2 0 0 0
3 0 0 0
4 0 0 0
Total: 0 0
3x a Month 1 0 0 0
3 2 0 0 0
3 0 0 0
4 0 0 0
Total:
GRAND TOTAL: 16 144 960

Table 24 shows the computation of demand for individuals and

households.

34
Table 25: Summary of Demand per Frequency for Retail

SUMMARY OF DEMAND PER FREQUENCY FOR RETAIL


Choco
Choco Red Choco Match
Chocola All late All All
late Red Velve late a and
Frequ Chocola te Vari and Vari Match Vari Percen
and Velve t and and Red Total
ency te and Red etie Red etie a etie tage
Match t Match Match Velve
Velvet s Velve s s
a a a t
t
Weekl
y 9,408 1,536 1,008 384 3,360 1,536 720 384 2,928 1,008 720 384 23,376 39.41%
2x a
week 9,312 768 672 288 2,304 768 480 288 2,496 672 480 288 18,816 31.72%
3x a
week 6,912 1,008 288 0 3,456 1,008 144 0 720 288 144 0 13,968 23.55%
Month
ly 432 204 72 288 132 204 72 288 48 72 72 288 2,172 3.66%
2x a
month 144 24 96 0 192 24 96 0 216 96 96 0 984 1.66%
3x a
month 0 0 0 0 0 0 0 0 0 0 0 0 0 0%
Total 26,208 3,540 2,136 960 9,444 3,540 1,512 960 6,408 2,136 1,512 960 59,316 100%

Table No. 25 shows the summary of Demand per Frequency for Retail. It

shows that the product has its most demand weekly.

35
Table 26: Summary of Demand per Variety for Retail

Summary of Demand per Variety for Retail


Demand Per
Percentage
Pack
Chocolate 26,208 44.18%
Chocolate and Red
5.97%
Velvet 3,540
Chocolate and
3.60%
Matcha 2,136
All Varieties 960 1.62%
Red Velvet 9,444 15.92%
Chocolate and Red
5.97%
Velvet 3,540
Red Velvet and
2.55%
Matcha 1,512
All Varieties 960 1.62%
Matcha 6,408 10.80%
Chocolate and
3.60%
Matcha 2,136
Red Velvet and
2.55%
Matcha 1,512
All Varieties 960 1.62%
Total: 59,316 100%

36
Table No. 26 shows the summary of Demand per variety for Retail.

It shows that the Chocolate Flavored Asian Sweets Polvoron has the

most demand with forty-four point eighteen percent (44.18%).

Table 27: Total Demand for Retail

TOTAL DEMAND FOR RETAIL


Total
Chocola Chocola Red Yearly
te te Velvet All Demand
and Red and and Varieti Per
VARIETY Chocolate Velvet Matcha Matcha es Pack Percentage
CHOCOLATE 26,208 3,540 2,136 - 960 32,844 55.37%
REDVELVET 9,444 3,540 - 1,512 960 15,456 26.06%
MATCHA 6,408 - 2,136 1,512 960 11,016 18.57%
TOTAL 42,060 7,080 4,272 3,024 2,880 59,316 100%

The Table above shows that there are fifty-nine thousand three

hundred sixteen demands for Asian Sweets Polvoron for retail.

37
Table 28: Computation of Demand for Wholesale

Choco Coated Polvoron in Chocolate Choco Coated Polvoron in Red Velvet


Monthly Yearly Quantit Monthly Yearly
Frequency Quantity Respondents Demand Demand y Respondents Demand Demand
Weekly 1 0 0 0 1 0 0 0
4 2 0 0 0 2 0 0 0
3 1 12 144 3 0 0 0
4 5 80 960 4 2 32 384
5 12 240 2,880 5 10 200 2,400
6 13 312 3,744 6 4 96 1,152
7 3 84 1,008 7 2 56 672
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 1 60 720
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 34 728 8,736 19 444 5,328
2x a
Week 1 0 0 0 1 0 0 0

38
8 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 1 32 384 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 1 72 864 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 2 104 1,248 0 0 0
3x a
Week 1 1 12 144 1 0 0 0
12 2 1 24 288 2 1 24 288
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
39
40 0 0 0 40 0 0 0
Total 2 36 432 1 24 288
Monthly 1 0 0 0 1 0 0 0
1 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 1 5 60 5 0 0 0
6 0 0 0 6 1 6 72
7 0 0 0 7 0 0 0
8 1 8 96 8 0 0 0
9 1 9 108 9 0 0 0
10 4 40 480 10 4 40 480
11 0 0 0 11 0 0 0
12 2 24 288 12 4 48 576
13 1 13 156 13 1 13 156
14 3 42 504 14 0 0 0
15 3 45 540 15 4 60 720
16 0 0 0 16 0 0 0
20 9 180 2,160 20 3 60 720
25 5 125 1,500 25 3 75 900
30 12 360 4,320 30 5 150 1,800
35 1 35 420 35 0 0 0
40 10 400 4,800 40 1 40 480
Total 53 1,286 15,432 26 492 5,904
2x a
Month 1 0 0 0 1 1 2 24
2 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 1 8 96 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 1 14 168 7 0 0 0
8 0 0 0 8 0 0 0
9 1 18 216 9 2 36 432
10 5 100 1,200 10 3 60 720
11 1 22 264 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 7 210 2,520 15 4 120 1,440
16 0 0 0 16 0 0 0
20 12 480 5,760 20 0 0 0
40
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 28 852 10,224 10 218 2,616
3x a
Month 1 0 0 0 1 0 0 0
3 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 0 0 0 0 0 0
Grand
Total 119 3,006 36,072 56 1,178 14,136

Choco Coated Polvoron in Chocolate


Choco Coated Polvoron in Matcha and Red Velvet
Monthly Yearly Monthly Yearly
Frequency Quantity Respondents Demand Demand Quantity Respondents Demand Demand
Weekly 1 0 0 0 1 0 0 0
4 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 6 96 1,152 4 0 0 0
5 12 240 2,880 5 0 0 0
6 4 96 1,152 6 0 0 0

41
7 1 28 336 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 23 460 5,520 0 0 0
2x a
Week 1 0 0 0 1 0 0 0
8 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 1 40 480
6 1 48 576 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 1 128 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 2 176 576 1 40 480
3x a
Week 1 0 0 0 1 0 0 0
12 2 0 0 0 2 0 0 0

42
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 0 0 0 0 0 0
Monthly 1 0 0 0 1 0 0 0
1 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 1 5 60
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 1 8 96 8 0 0 0
9 1 9 108 9 0 0 0
10 1 10 120 10 1 10 120
11 0 0 0 11 0 0 0
12 3 36 432 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 2 30 360 15 0 0 0
16 0 0 0 16 0 0 0
20 6 120 1,440 20 0 0 0
25 5 125 1,500 25 0 0 0
30 3 90 1,080 30 0 0 0
35 0 0 0 35 0 0 0
40 1 40 480 40 0 0 0

43
Total 23 468 5,616 2 15 180
2x a
Month 1 0 0 0 1 0 0 0
2 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 1 10 120 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 3 60 720 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 1 30 360 15 0 0 0
16 0 0 0 16 0 0 0
20 1 40 480 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 6 140 1,680 0 0 0
3x a
Month 1 0 0 0 1 0 0 0
3 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 1 15 180 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0

44
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 1 15 180 0 0 0
Grand
Total 55 1,244 13,572 3 55 660

Choco Coated Polvoron in Chocolate and Choco Coated Polvoron in Red Velvet and
Matcha Matcha
Monthly Yearly Monthly Yearly
Frequency Quantity Respondents Demand Demand Quantity Respondents Demand Demand
Weekly 1 0 0 0 1 0 0 0
4 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 1 20 240
6 0 0 0 6 0 0 0
7 1 28 336 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 1 28 336 1 20 240
2x a Week 1 0 0 0 1 0 0 0
8 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
45
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 0 0 0 0 0 0
3x a Week 1 0 0 0 1 0 0 0
12 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 0 0 0 0 0 0
Monthly 1 0 0 0 1 0 0 0
1 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0

46
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 2 20 240 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 1 13 156
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 1 20 240 20 0 0 0
25 1 25 300 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 4 65 780 1 13 156
2x a
Month 1 0 0 0 1 0 0 0
2 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 0 0 0 0 0 0
3x a 1 0 0 0 1 0 0 0
47
Month
3 2 0 0 0 2 0 0 0
3 0 0 0 3 0 0 0
4 0 0 0 4 0 0 0
5 0 0 0 5 0 0 0
6 0 0 0 6 0 0 0
7 0 0 0 7 0 0 0
8 0 0 0 8 0 0 0
9 0 0 0 9 0 0 0
10 0 0 0 10 0 0 0
11 0 0 0 11 0 0 0
12 0 0 0 12 0 0 0
13 0 0 0 13 0 0 0
14 0 0 0 14 0 0 0
15 0 0 0 15 0 0 0
16 0 0 0 16 0 0 0
20 0 0 0 20 0 0 0
25 0 0 0 25 0 0 0
30 0 0 0 30 0 0 0
35 0 0 0 35 0 0 0
40 0 0 0 40 0 0 0
Total 0 0 0 0 0 0
Grand
Total 5 93 1,116 2 33 396

All Varients
Frequency Quantity Respondents Monthly Demand Yearly Demand
Weekly 1 0 0 0
4 2 0 0 0
3 0 0 0
4 0 0 0
5 0 0 0
6 0 0 0
7 0 0 0
8 0 0 0
9 0 0 0
10 0 0 0
48
11 0 0 0
12 0 0 0
13 0 0 0
14 0 0 0
15 0 0 0
16 0 0 0
20 0 0 0
25 0 0 0
30 0 0 0
35 0 0 0
40 0 0 0
Total 0 0 0
2x a Week 1 0 0 0
8 2 1 16 192
3 0 0 0
4 0 0 0
5 0 0 0
6 0 0 0
7 0 0 0
8 0 0 0
9 0 0 0
10 0 0 0
11 0 0 0
12 0 0 0
13 0 0 0
14 0 0 0
15 0 0 0
16 0 0 0
20 0 0 0
25 0 0 0
30 0 0 0
35 0 0 0
40 0 0 0
Total 1 16 192
3x a Week 1 0 0 0
12 2 0 0 0
3 0 0 0
4 0 0 0
5 0 0 0
6 0 0 0

49
7 0 0 0
8 0 0 0
9 0 0 0
10 0 0 0
11 0 0 0
12 0 0 0
13 0 0 0
14 0 0 0
15 0 0 0
16 0 0 0
20 0 0 0
25 0 0 0
30 0 0 0
35 0 0 0
40 0 0 0
Total 0 0 0
Monthly 1 0 0 0
1 2 0 0 0
3 0 0 0
4 0 0 0
5 0 0 0
6 0 0 0
7 0 0 0
8 0 0 0
9 0 0 0
10 0 0 0
11 0 0 0
12 0 0 0
13 0 0 0
14 0 0 0
15 0 0 0
16 0 0 0
20 2 40 480
25 0 0 0
30 0 0 0
35 4 140 1,680
40 0 0 0
Total 6 180 2,160
2x a Month 1 0 0 0
2 2 0 0 0

50
3 0 0 0
4 0 0 0
5 0 0 0
6 0 0 0
7 0 0 0
8 0 0 0
9 0 0 0
10 0 0 0
11 0 0 0
12 0 0 0
13 0 0 0
14 0 0 0
15 2 60 720
16 0 0 0
20 1 40 480
25 0 0 0
30 0 0 0
35 0 0 0
40 0 0 0
Total 3 100 1,200
3x a Month 1 0 0 0
3 2 0 0 0
3 0 0 0
4 0 0 0
5 0 0 0
6 0 0 0
7 0 0 0
8 0 0 0
9 0 0 0
10 0 0 0
11 0 0 0
12 0 0 0
13 0 0 0
14 0 0 0
15 0 0 0
16 0 0 0
20 0 0 0
25 0 0 0
30 0 0 0
35 0 0 0

51
40 0 0 0
Total 0 0 0
Grand Total 10 296 3,552

Table 28 shows the computation of demand for Wholesale

respondents. Tables for flavors Matcha and chocolate and Red velvet

for 3x a week is not included as it doesn’t have any respondents.

Table 29: Summary of Demand per Frequency for Wholesale

Summary of Demand per Frequency for Wholesale


Choco Red Matc
Chocol late Velv ha Tota
ate Chocol and et Chocol and l Tota
and ate All Red and All ate Red All Per l
Freque Chocol Red and Variet Red Velve Matc Variet Match and Velv Variet Bund Dema Percent
ncy ate Velvet Matcha ies Velvet t ha ies a Matcha et ies le nd age
5,52 20,7 82,9
Weekly 8,736 0 336 0 5,328 0 240 0 0 336 240 0 36 44 26.32%
2x a 3,36 13,4
week 1,248 480 0 192 0 480 0 192 576 0 0 192 0 40 4.27%
3x 2,88
aweek 432 0 0 0 288 0 0 0 0 0 0 0 720 0 0.91%
Monthl 5,61 35,6 142,
y 15,432 180 780 2,160 5,904 180 156 2,160 6 780 156 2,160 64 656 45.27%
2x a 1,68 18,1 72,4
month 10,224 0 0 1,200 2,616 0 0 1,200 0 0 0 1,200 20 80 23%
3x a
month 0 0 0 0 0 0 0 0 180 0 0 0 180 720 0.23%
13, 78, 315,
Total 36,072 660 1,116 3,552 14,136 660 396 3,552 572 1,116 396 3,552 780 120 100%

Table No. 29 shows the summary of Demand per Frequency for

Retail. It shows that the product has its most demand monthly.

52
Table 30: Summary of Demand per Variety for Wholesale

Summary of Demand per Variety for Wholesale


Yearly Total
Demand Demand
Per Bundle Per Pack Percentage
Chocolate 36,072 144,288 45.79%
Chocolate
and Red Velvet 660 2,640 0.84%
Chocolate
and Matcha 1,116 4,464 1.42%
All Varieties 3,552 14,208 4.51%
Red Velvet 14,136 56,544 17.94%
Chocolate
and Red Velvet 660 2,640 0.84%
Red Velvet
and Matcha 396 1,584 0.50%
All Varieties 3,552 14,208 4.51%
Matcha 13,572 54,288 17.23%
Chocolate
and Matcha 1,116 4,464 1.42%
Red Velvet
and Matcha 396 1,584 0.50%
All Varieties 3,552 14,208 4.51%
Total: 78,780 315,120 100%

Table No. 30 shows the summary of Demand per variety for

Wholesale. It shows that the Chocolate Flavored Asian Sweets Polvoron


53
has the most demand with fourty-five point seventy-nine percent

(45.79%)

Table 31:

Total Demand for Wholesale

TOTAL DEMAND FOR WHOLESALE


Choco Red
Demand Total
and velvet Choco and All
Variety Demand Per Demand Percentage
Red and Matcha Varieties
bundle per pack
Velvet Matcha
Chocolate 36,072 660 0 1116 3552 41,400 165,600 52.25%
Red
14,136 660 396 0 3552 18,744 74,976 23.79%
Velvet
Matcha 13,572 0 396 1116 3552 18,636 74,544 23.66%
Total 68,940 1,320 792 2,232 10656 78,780 315,120 100%

The Table above shows that there are Three hundred fifteen

thousand one hundred twenty (293,136) demand per pack for Asian

Sweets Polvoron for Wholesale.

Table 32: Total Demand for Retail and Wholesale

Classification Yearly Demand Percentage


Retail 59,316 15.84%
Wholesale 315,120 84.16%
Total 374,436 100%

The Table above shows the total demand of Asian Sweets Company

for retail and wholesale.

54
Supply Analysis

Table 33: Supply Analysis with Market Share

Supply and Market Share


Monthly Yearly Market
Competitors Supply Supply Share
1 E-Kiel's 1,500 18,000 4.81
3m's Special 24,000 6.41
2 Polvoron 2,000
3 Ellen's Homemade 700 8,400 2.24
4 House of Polvoron 900 10,800 2.88
5 Kings Polvoron 1,500 18,000 4.81
6 Platons 600 7,200 1.92
7 Pasalubong sweets 2,000 24,000 6.41
8 4j's 1,000 12,000 3.20
9 The blue kitchen 900 10,800 2.88
Barquillos de 12,000 3.20
10 Polvoron 1,000
11 Mikee's Best 800 9,600 2.56
12 Povar Polvoron 1,600 19,200 5.13
13 De Luzon's Bakeshop 1,000 12,000 3.20
14 UBE Delivery 1,200 14,400 3.85
15 Guesslyn Polvoron 1,600 19,200 5.13
55
TOTAL 18,300 219,600 58.65
AVAILABLE MARKET
SHARE 41.35
TOTAL PERCENTAGE 100%

Table No. 33 shows the monthly and yearly supply as well as the

market shares of the competitors. Additionally, this table displays

the business’ possible available market share.

Figure 2: Market Share of Competitors

The chart above shows the visual representation of the market

share of the company's competitors.

GAP Analysis

Table 34: Demand and Supply Analysis

56
DEMAND AND SUPPLY ANALYSIS
Year Demand Supply GAP GAP %
2023 374,436 219,600 154,836 41.35
2024 391,323 229,504 161,819 41.35
2025 408,972 239,855 169,117 41.35
2026 427,416 250,672 176,744 41.35
2027 446,693 261,977 184,715 41.35

Table No. 34 shows the demand and supply analysis for Five (5)

years from 2023 to 2027.

GAP Analysis

GAP 154,836 =9,677

15+1

9,677/12 = 806.41

Figure 3: Gap Analysis Computation

Figure 3 shows the company GAP analysis. This data will be the basis

of the company on how many Packs of Polvoron must be supplied for a

month and yearly to achieve the desired profit.

Table 35: Company Demand

Company Demand
Year Monthly Yearly
2023 806 9,677
2024 843 10,114
2025 881 10,570
2026 921 11,047

57
2027 962 11,545

The table above shows the company’s monthly and yearly demand

for the next 5 years from 2023 to 2027.

CAPITAL CONTRIBUTION

Table 36: Capital Contribution of the Proponents

CAPITAL CONTRIBUTION
Proponent’s name Capital Percentage
Contribution
Revadavia, Stephanie Jen 16,000.00 20%
Ricablanca, Joanna Marie 16,000.00 20%
S.
Sebastian, Ruth 16,000.00 20%
Sorsano, Joy 16,000.00 20
Tayrus, Mary Jane 16,000.00 20%
Total 80,000.00 100%
Table 1 shows that the Proponent’s primary plan is to divide the

capital contribution evenly by obtaining a consecutive balanced

capital contribution throughout the business operation. Each

Proponent must contribute 20% of the contribution equivalent to

sixteen Thousand Pesos (₱16,000.00) each. With the total contribution

of eighty thousand pesos (₱80,000.00). This will be the approximately

amount to cover up all the business expenses.

58
Table 37: BUDGET FOR PRE-OPERATING ACTIVITIES

Pre-Operating Budget/Cost
Activities Cost
Capital Investment 80,000.00
Business Planning 500.00
Opening of Bank Account 2,000.00
Site Selection 500.00
Filing of Business
Permits 6,830.00
Purchasing of Product
to Sell 34,225.00
Furniture and Fixtures 4,999.00
Tools and Equipment 18,461.00
Promotional Campaign 600.00
Rent Expense 6,000.00
Total Expense 74,115.00
Cash On hand 5,885.00

The table above shows the budget of Asian Sweets Company for

Pre-Operating Activities. The company will start at P80,000.00 pesos’

capital investment and will end with a P74,115.00 total expense that

will leave the company P5,885.00 cash on hand that can cover other

expenses after the pre-operating expenses.

59
Marketing Mix Strategy

Product

Figure 4: Asian Sweets Polvoron Product Logo

Asian Sweets sells the Bon Bon Polvoron product line. It is a

chocolate-covered Polvoron that comes in three flavors: chocolate,

matcha, and red velvet, and will undoubtedly satisfy customers'

cravings for sweet local treats.

Seeing as how Polvoron is a wild Distribution Sweets Asian!

Retail popular (especially with kids) in the Philippines, Polvoron is

a delightful powdery candy-like snack food. Polvoron is also enjoyed

as a snack on any day of the week, resulting in a weekly demand for

this product. Aside from chocolate, which every Filipino customer


60
adores, the other two variants are modern versions of flavoring that

their taste buds will approve of. Asian Sweets guarantees that the

product's quality is high while remaining affordable to the target

consumers. The company intended to grow the business into a customer-

focused type that distributed quality-tasty delights at a reasonable

price to their customers.

Price

Table 38: Asian Sweets Polvoron Retail Prices

Chocolate Coated Pulvoron


Retail
Product Cost 80.00
Freight-in 1.00
Inflation Rate (5%) 4.00
TOTAL PRODUCT COST 85.00

Unit Contribution Margin (47%) 40.00


Selling Price 125.00

The table above shows the retail prices of Asian Sweets. As

shown on the table, the product cost for retail is to be 80 pesos per

unit with a one-peso freight charge which leads to a 85 pesos total

Product cost. The company uses a five percent inflation rate and the

product has a mark-up of 40 pesos (50%) pesos which results in a one

hundred twenty-five pesos (125) selling price.

61
Table 39: Asian Sweets Polvoron Wholesale Prices

Chocolate Coated Pulvoron


Wholesale
Discount (4%) 5.00
Selling Price 120.00
Selling Price Per Bundle (120 x 4
Packs) 480.00

The table above shows the wholesale prices of Asian Sweets, Four

hundred eighty Pesos (480) which already have a 4% discount, minimum

4 packs.

Place

The proponents' final choice of location is along F. Andress Street

in Rosario, Pasig City. The company expects to reach out to a wide

range of customers of all ages, particularly working adults. The

store was near a busy avenue and could potentially attract a

substantial prospective customer base ranging from retail to

wholesale which can be an opportunity for the business.

62
Distribution Process

The Delivery: Third


Mixed Asian Party
Retailer
Bites Sweets Courier/Pickup
PH Company

End
Consumer

Figure 5: Distribution of Asian Sweets Polvoron for Retail

The figure shows the one-level distribution channel of Asian Sweets

Polvoron from the supplier to the customers is depicted in this

graph. The end customers can either receive their orders via third

party courier or pick up after the suppliers deliver the ordered

products to the physical store to be stocked.

The
Mixed Asian Delivery; Third
Party Wholesaler Retailer
Bites Sweets Courier/Pick-up

PH Company

End
Consumer

Figure 6: Distribution of Asian Sweets Polvoron for Wholesale

63
The two-level distribution channel is depicted in the above graph.

The first channel is the supplier; from whom the business will

purchase the goods it will stock. Asian Sweets will be the next

channel for distribution of the goods to wholesalers. The delivery

process between Asian Sweets and the wholesaler will be the third

channel. The wholesaler, who then sells the goods to retailers, is

the following channel. End Customers is the final channel.

Promotion

Asian Sweets will promote the company as a whole by utilizing

both the online/social media platform and the effectiveness of word-

of-mouth marketing.

Asian Sweets and its Polvoron will be utilizing Facebook by

creating a Facebook page. The site will be the platform of the

business that can be visibly seen by its target customers via online.

In order to touch the targeted audience, every post on the page will

be advertised or boosted by Facebook as a part of promotion. In

addition, as a customer-focused type of business, by aiming to

increase the ability of the company and its brand to instill loyalty

and good relationship to its customers, Asian Sweets will use and

prioritize the word-of-mouth also as a part of their promotion as

they believe that it is one of the very effective ways to promote the

business as a whole. In addition, the company will also consider a

tarpaulin as a type of print advertisement.


64
Along with the growth of the business will be the development of

promotion and advertising strategies as well. The business will not

limit the idea of the above-mentioned promotional strategies as the

proponents will consider implementing improved ideas in the future.

Pricing Strategy

The pricing structure is the most important factor in the

industry. Asian Sweets used Cost-Plus Pricing to determine the best

price for its selling products. The markup is the price difference

between the selling price and the cost of the goods, expressed as a

percentage of the cost of the goods. Despite adding percentages that

cause the selling price to rise, the company ensures that the product

remains affordable while keeping the business's revenue stable.

SWOT ANALYSIS

Table 40: Asian Sweets SWOT Analysis

Marketin Strengths Weaknesses Opportunities Threats


g Mix
(4P’s)
Product ● Can satisfy ● ●Extend our ● Loss of
customers' Imitative brand into unique
65
cravings for productnew areas product
sweet local flavors.
(brand variations.
treats. ● Low
extension ●
● High quality brand outside Pasig Competitors
products. awareness.
Area). have
● Available in ●More stronger
three innovative brand
different products names.
variants. offerings ● Possible
● Homemade, (flavors or Product
Local and variations) failures.
Modern Taste. ●Similar ● High
products on Price
the market Volati
are more lity
expensive or
not
noticeable.
Price ● Affordable ● Limited ●Selling ● Changes
● Competitive Profit Price. in
Levels Regulations
● Various
lower
priced
products
available
in the
market
(price war)
●
Increasing
cost
Place ● Highly ● Difficult ●Broaden the ● Increased
convenient to generate geographic number of
locations. publicity.
● Busy highway
reach. competitors
(Outside of within the
Pasig area) area.
Promotio ● Hands-on in ● Limited ●Expand the ● Online
n gathering market use of social fraud.
appeal.
feedback and ● Limited
media (Bogus
quick Budget for platforms. buyers)
adaptation of the ●Can develop ● Changes
recommendation promotion of relationships in the
s of the product. with online taste
customers. “influencers” preferences
● Consistent . of the
in posting, market.
66
updating and ● Negative
promoting reviews.
products ●
online. Increasing
● Customer- online
Focused presence of
strategy direct and
indirect
competitors
● Limited
success in
creating
engaging
content

Product

Strengths

● Can satisfy customers' cravings for sweet local treats - The

company ensures that the product(polvoron) being offered in the

market can satisfy the customers’ cravings. The inventive

Filipinos have created a variety of polvoron flavors. The

company sells polvorons that have been dipped in melted

chocolate for an extra decadent treat and surely melt in your

mouth.

● High quality products - The company’s products have the

capacity to meet consumer (wants) and give customer

satisfaction.

● Available in three different variants - To give options for

customers in meeting their needs and demand, Asian Sweets offer

67
three different chocolate coated polvoron flavors such as

chocolate,matcha,and redvelvet.

● Homemade Local and Modern Taste - The company provides

products in both traditional and contemporary flavors, allowing

them to enjoy and recall their childhood memories with each bite

together with new different flavors aside from chocolate.

Without a doubt, polvoron is the Filipino glitter, spreading

happiness and leaving a trail of sweet dust in its aftermath.

Weaknesses

● Imitative product design – The company will enter a crowded

market that is full of visible or innovative competitors.

● Low brand awareness – The majority of people are unaware of

the company because it is new to business and sells products

online.

Opportunities

● Extend the company’s brand into new areas (brand extension

outside Pasig Area). – The product is a logistically favorable

type where demand may appear anywhere because it can be consumed

by every age or specifically those who have a sweet tooth

expanding their brand to a larger audience to attract more of

its target market is seen feasible.

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● More innovative product offerings (flavors or variations) -

The company has the opportunity to offer more innovative

products that are new in the eyes and taste buds of potential

customers.

● Similar products on the market are more expensive or not

noticeable - The business has an advantage to compete with other

similar products since there are more prices that are costly ,

which is above what the company offers and cannot afford by the

consumers.

Threats

● Loss of unique product variations – By solely marketing the

product, the supporters would find it difficult to attract

buyers. Instead, they must advocate for their beliefs, voice,

and brand.

● Competitors have stronger brand names - Competitors with a

more strong brand name may pose a threat in the company making

it difficult to compete and standout. These are the ones who

have been in the industry for a long time and have established a

positive image and brand reputation.

69
● Possible product failures. – a product's potential failure to

complete its expected life cycle and quality as specified by the

organization for whatever reason.

Price

Strengths

● Affordable – The business will set a price that will allow

customers, or the majority of households, to afford the goods.

● Competitive price – the selling prices will be lined with

rivals.

Weaknesses

● Higher priced to some consumers - A possibility that some

target consumers who have the capability to buy can either

perceive it as expensive or not.

Opportunities

● Selling Price - The company's product selling price can be

favorable to both employed and self-employed consumers and/or

for retail and wholesalers.

Threats

70
● Changes in Regulations - To be in conformity with regulations,

operating a business necessitates a variety of different

licenses, registrations, and changes. The requirements shift,

and this shift can threaten the market.

● Various lower priced products available in the market (price

war)- Affordable alternatives can be evident on the same market.

● Increase of price cost - Inflation rate will not be avoided

causing the cost of the supply increase which may affect one of

the main values of the brand to its customers which is to offer

high quality product at the lowest price possible.

● High Price Volatility - Prices for energy alter as supply and

demand shift. The stock price of the Asian Sweets Polvoron

swings sharply between new highs and lows in a brief period of

time.

Place

Strengths

● Highly convenient locations. – Location of the company is

convenient. Its target audience is in the Pasig area, and they

will be pleased that it is close by or that they can get there

fast and conveniently.

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● Busy avenue- Because of the area of the location, it can

gather attention publicly from people roaming around the area.

Weaknesses

● Difficult to generate publicity. – People became more

interested in internet purchasing as a result of the epidemic,

which reduced the coverage area for attracting customers.

Opportunities

● Broaden the company’s geographic reach. (Outside of the Pasig

area) – In the future, it will expand the target if there is a

chance.

Threats

● Increased number of competitors. – This is unavoidable

especially if the product that the company's offering is in

demand. Imitators and even indirect competitors will always be

present.

Promotion

Strengths

● Hands-on in gathering feedback and quick adaptation of

recommendations of customers - Reviews are a priceless resource

for suggestions. In order to strengthen the company as a


72
distributor and a business, the company will compile everyone's

opinions, initial reactions, and comments on its websites from

social media.

● Consistent in posting, updating and promoting products online. –

having a scheduled day for posting, updating and boosting social

media accounts so that customers are aware of the possible

changes.

● Customer-Focused strategy - With the company being customer-

focused, it can make them capable of instilling loyalty and trust

from their customer making the numbers of repeat buyers increase.

Aside from that, it can also develop high effectiveness of the

company’s word-of-mouth advice which they believed to be one of

the most effective ways to promote the business as a whole.

Weaknesses

● Limited market appeal. –the company’s geographical area is

limited as a coverage market and the appeal is limited as well.

● Limited Budget for the promotion of the product - The company

will use online platforms, word of mouth as well as tarpaulin to

promote.

Opportunities

73
● Expand the use of social media platforms. – Aside from

Facebook, the company will also use other social media

platforms.

● Develop relationships with online “influencers”. -

Influencers/ public figures and their audiences can inform

others of the company’s brands on growing trends and provide

opinions on the products, and brands can source new ideas.

Building long-term relationships with them will be an advantage.

Threats

● Online fraud. – Online fraud and bogus buyers are

unavoidable.

● Changes in the taste or needs of the markets. – An increase in

the price of a product can cause an increase in demand for

substitute products.

● Negative Reviews - In the first year of the business

operation, it is not guaranteed that people will see the brand’s

value and flaws will still be evident especially when it comes

to the business service. Although it can lead to a great impact

as improvements and revisions will occur, the effect of negative

impact can possibly damage the image of the business especially

in social media.

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● Limited success in creating engaging content. - Engaging

content marketing can help increase brand awareness. But since

the company is new in the market, it may have limited success in

creating engaging content.

● Increasing online presence of direct and indirect competitors

- Of course, there is a strong online presence of competing

businesses in the same market. This would be a threat to the

company to sell products online.

Table 41: Competitor’s SWOT Analysis

Marketing Strengths Weaknesse Opportunities Threats


Mix s
(4P’s)
Product ● Known ● ● New unique ● Loss of
brands/ Imitative selling unique
Brand product product in product
equity design. the area. feature.
● Easy-to- ● No ● Possible
use distinct product
products product failures.
● High features.
quality ● Seen as
products a product
follower.
Price ● Competitive ● Limited ● Under-price ● New
● Targeting profit in order to Government
price
inelastic
levels attack Pricing
markets. competitors. regulation
Place ● ● Limited ● Broadened ● Increased
Attractive sales geographic number of
store area reach. competitors
design/layo coverage. (Outside of .
ut. Pasig area)
● Highly
convenient
75
locations.
Promotion ● Lots of ● Limited ● Connections ● Online
social media market and fraud.
likes/followe appeal.
rs.
collaboration (Bogus
with online buyers)
“influencers” ● Changes
. in the
taste or
needs of
your
markets.

Product

Strengths

● Known brand- Most of Asian Sweets competitors are already well

known.

● Easy-to-use products – easily able to use the product, there

will be less need for customer services.

● High quality products – the product has the capacity to meet

consumer needs (wants) and gives customer satisfaction, making

them free from any deficiencies or defects.

76
Weaknesses

● Imitative product design. – Competitors enter a crowded market

that is full of visible or innovative competitors.

● No distinct product features. – There are no big distinct

differences between offerings with the others on the market.

● Seen as a product follower. – selling the same product as

others, but with very subtle differences.

Opportunities

● New unique selling product in the area. – Since most of the

competitors already have their names in the industry, they can

develop a product with an imitation of ideas and create demand

out of it.

Threats

● Loss of unique product features. – There are a lot of new

businesses and brands developing every year. Struggle to win

customers by promoting products alone. Need to promote the

brand, voice and values consistently.

77
● Possible product failures. – The possible inability of a

product to achieve the anticipated life cycle as defined by the

organization due to any reason.

Price

Strengths

● Competitive price – selling prices will be lined with rivals.

● Targeting price inelastic markets. – If there will be a change

in price it will not significantly impact demand for the product

of the competitors.

Weaknesses

● Limited profit levels. – having low prices, as profits and

sales are limited by intense competition.

Opportunities

● Under-priced in order to attack competitors. –selling prices

will be lower compared to rivals with a very short gap.

Threats

78
● Changes in Regulations - Operating a business requires a number

of different licenses, registrations and adjustments to be in

regulatory compliance. The requirements change, and that change

could become a market threat.

Place

Strengths

● Attractive store design/layout. – An Effective Design makes

navigation easy for customers.

● Highly convenient locations. –Sweets!, the competitor's place

is convenient as the target customers are located in the Pasig

area as well. Customers will be pleased because it is near to

where they are, or they can reach the place quickly and easily.

Weaknesses

● Limited sales area coverage. – Geographical area is limited

as the sales coverage.

Opportunities

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● Broaden the geographic reach. (Outside of Pasig area) –In the

future it hopes to expand the target with the idea of already

owning their brand's equity.

Threats

● Increased number of competitors. – This cannot be avoided,

even for the competitors.

Promotion

Strengths

● High ratings on review websites. – With their brand equity,

competitors can manage their positive promotion by displaying

their good ratings and reviews they've gathered throughout their

operation.

● Lots of social media likes/followers. – The main benefit of

having lots of followers on social media is that it makes a

brand or business look more popular or influential than it

actually is. Potential customers, clients and employees are far

more likely to be “wowed” if it has thousands of followers

rather than a few hundred.

Weaknesses

80
● Limited market appeal. – Geographical area is limited as the

coverage market so appeal is limited as well.

Opportunities

● Develop relationships with online “influencers”. – By being

well known, it is somehow easy for other competitors to instill

good and trustworthy relationships with social media

influencers, giving them opportunities to increase and utilize

their promotion through social media.

Threats

● Online fraud. – Online fraud and bogus buyers are

unavoidable.

● Changes in the taste or needs of the markets. – An increase in

the price of a product can cause an increase in demand for

substitute products.

Table 42: Asian Sweets Promotional Schedule

Promotional
Activities FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Word-Of-Mouth

Social E-Commerce
Platform

Online Advertisement

81
Tarpaulin

The table above shows the schedule of the promotional activities

such as the word-of-mouth, Social E-commerce platform, online

advertisement and tarpaulin of Asian Sweets to promote their

Polvoron.

Table 43: PROMOTIONAL COST

Promotional Activities Monthly Cost (Php) Yearly Cost


(Php)
Word Of Mouth - -
Social E-commerce - -
Platform
Online Advertisement - -
Tarpaulin ₱300.00 (Every 6 ₱600.00
Months)
Total ₱300.00 ₱600.00

The table above shows the needed promotional activities and its

costs, it shows that the business will utilize the online

advertisement and platform as well as the word of mouth as a way to

promote their business for free. Asian Sweets Company varies at a

cost of 300 pesos per 6 months and 600 pesos every year.

Table 44: Asian Sweets One-year Projected Sales

Company One Year Projected Sales


2023
Selling

2023-2024 Price Monthly Yearly


Monthly Yearly
Retail (php) Qty. Sales Qty. Sales
Chocolate Coated 125 71 8,875 852 106,500
Polvoron in
82
Chocolate
Chocolate Coated
Polvoron in Matcha 125 25 3,125.00 300 37,500
Chocolate Coated
Polvoron in Red
Velvet 125 34 4,250.00 408 51,000
Sub-total 130
16,250.00 1,560 195,000
Monthly Yearly
Wholesale (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 120 352 42,240.00 4,224 506,880
Chocolate Coated
Polvoron in Matcha 120 162 19,440.00 1,944 233,280
Chocolate Coated
Polvoron in Red
Velvet 120 162 19,440.00 1,944 233,280
Sub-total 676 81,120.00 8,112 973,440
Grand Total 806 97,370.00 9,672 1,168,440

The table above shows and describes the company’s one year

projected sales at its first year of operation.

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Table 45: Asian Sweets Product Costing

The table above shows the product costing used by the proponents

that leads the product to its selling price. The Selling price for

the Asian Sweets Polvorom in retail will be one hundred twenty-five

pesos per pack and one hundred twenty pesos per pack for wholesale.

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Table 46: CONTINGENCY PLAN

Problem Encounter Contingency Plan


● Sales Decline When sales fall, the Marketing
Manager will identify the reason
and definitely find a clear
solution. To increase the sales,
it takes various programs such as
price discounts, free (1)
products for every planned number
of quantities to purchase.
● Increasing Competition Asian Sweets Company will task
its Marketing Personnel to create
and implement strategies to
maintain the company’s
competitiveness in the market
● The delay of delivery Change the courier to one that is
due to the courier proven and trusted. Revisions and
services. development of Asian Sweets
Company’s service must also be
considered.
● Product is damaged Customers may return the product
during transit to the for replacement.
customer
● The products from the Asian Sweets Company will keep in
supplier are damaged/not touch and reach the supplier and
in good will ask for replacements for the
condition/quantity is rejected products.
not complete
● Cancellation of order The product will be offered to
the sure potential buyer.
● Insufficient supply Asian Sweets Company will
consider contacting their back up
suppliers despite the little
change in product cost.

The table above shows the problems encountered by the company

and the possible solution or contingency plan suited for each

mentioned problem.

85
Supply Chain

Mix
Bites PH

Retailer End
Consumer
Distributor
“The Asian
Sweets”

Wholesaler

Figure 7: Asian Sweets Supply Chain

The figure shows that the Asian Sweets Polvoron is exclusively

available at Asian Sweets, it is the available supplier of Asian

Sweets! who's capable of supplying quality products for the

customers. Asian Sweets will then act as the distributors of the

Chocolate coated polvoron who will provide the product to both

wholesalers and retailers to touch the consumers such as Households

and/or individuals. Wholesalers’ clients can also be able to

distribute the goods to the end users.

Supplier Information

86
Table 47: Asian Sweets Suppliers Information

Name Address Contact


Information

Mixed Bites PH Lagro Quezon City 0915 452 3393

Table contains information of the company's suppliers. It

includes the company name, location, and phone number, which will

assist proponents in communicating product purchasing information to

customers.

CHAPTER III
87
Technical Aspect

This chapter includes technicalities and basic structure of the

proposed product study. It contains a structure plan and its

corresponding schedule, expenses and requirements for implementing

and the location and layout of the store.

It is one of the essentials of the study for it serves as a

guide by giving the business a systematic plan to follow that will

make the product enter the market successfully.

OBJECTIVES:

● To demonstrate the flow of the operation, purchasing, customer

online, phone-in and in-store orders, distribution, and selling

processes, as well as the associated schedule.

● To comprehend the flow of operation, purchasing, customer online,

phone-in and in-store orders, distribution, and selling processes and

its corresponding schedule.

● To illustrate flow of operational, purchasing, customer online,

phone-in and in-store orders, distribution and selling process and

its corresponding schedule.

● To determine supplies, materials, equipment and requirements needed

to operate and its corresponding expenses.

88
● To describe store location, layout and facilities.

OPERATIONAL FLOWCHART

Figure
8: Operational Flowchart

The operational flow of the business will be as follows:

1. Start

● As seen in flowchart, it begins with the start represented in

the circle.

2. Time-In

● In this step, the proponents will do their Time-In to record

what time they arrived at the store for 5 minutes.

89
3. Store Area Cleaning

● The next process involves cleaning the store for 10 minutes.

Customers enjoy browsing in a comfortable space. A clean,

orderly store tells customers that you want their business. This

includes sweeping the floor, dust shelves, and so on.

4. Store Preparation

● The next step describes the preparation process for 10 minutes

whereby it involves preparing change for payments, self-

preparation, in-store promotions and/or advertising, as well as

product arrangement.

5. Store Opening

● For the next 5 minutes, the proponents will open the store and

run the business. Store openings gain recognition and attraction

in the local areas over time, as shoppers pass by the

storefronts, they can come in for visits and purchase.

6. Business Operating Hours

● The business operating hours start with the morning shift for

the first 3 hours. It is when the business activities are

usually conducted. The proponents are engaging with possible

90
customers in order for them to sell and distribute their

products.

7. Lunch Break

● Proponents need time to recharge. An hour-lunch break allows

the proponents to reset both their minds and bodies.

8. Continuation of Business Operating Hours

● Operations will then resume by 4 pm. Proponents re-engage with

potential customers so they can sell and distribute their

products.

9. Store Area Cleaning

● Later on, the proponents will clean their store area again for

a maximum of 10 minutes again to put things back in their proper

places so that everything is neat and organized.

10. Stock Handling/Inventory Control

● Afterwards, the proponents will do their stock control which

used to show and track how much stock does the business have or

left from selling within 10 minutes. This is also to make sure

that the business maintains the stock level to meet customer

demand and minimize costs.

91
11. Store Closing

● This is where the proponents will close their store which

implies that the business hours within the day have ended.

12. Short Meeting

● The proponents will be having a short meeting to discuss how

the business operation went so far, what are the tasks left that

needs to be done, planning, and so on for 10 minutes

13. Time-Out

● Eventually, the proponents will do their time-out to record

what time does their working hours or shift end

14. End

● It ends with an "end" represented in the circle shape.

92
PURCHASING FLOWCHART

Figure 9: Purchasing Flowchart for Preparing Orders

93
The ordering flow for phone-in customers will be as follows:

1. Prepared Orders.

● The Proponents will prepare all orders in the designated

time period during business hours. While preparing, the

proponents will ensure the tools and resources that will be

used to communicate with the suppliers.

2. Contact Suppliers.

● The Proponents will communicate with the suppliers

regarding the assurance of the delivery and will discuss the

estimated time of the shipment, number of items, materials,

and the quality of goods that will be delivered.

3. Wait for Delivery.

● The Proponents will wait for the items to be delivered

during the discussed timeframe with the suppliers.

4. Inspection of Inventory.

● The Proponents will physically verify the quantities and

condition of the items held in inventory. Are the items

complete and in good quality and condition? If No, the

Proponents should think of a new Plan or inform/contact the

suppliers that they should remove or replace poor quality


94
items and should follow what is on the recorded inventory.

The flowchart will end. If Yes, continue with the flowchart.

5. and Accept Receipts.

● The Proponents and the suppliers will set up a payment and

the two should have to document a receipt to show the proof

of payment during trading.

6. Record Purchase.

● The Suppliers should provide a receipt or invoice to the

Proponents for proof of documentation maintained by the

Proponents recording the amount of the items removed from the

consignment warehouse and taking over by the Proponents and

specifying the amount of items the seller is obliged to

deliver to the consignment warehouse to maintain the agreed

number of items.

7. Storage Replacement.

● The Proponents will remain fully aware of the number of

items that have been removed from the inventory during the

trading and replaced it with new items to maintain the

designated number of orders.

ORDERING FLOWCHART

95
Figure 10: Ordering Flowchart for Phone-in Customers

The ordering flow for phone-in customers will be as follows:

1. Accommodating Customers.

● The Proponents will accommodate customer inquiries by

answering product-related questions through phone. If the

customer is willing to buy, the Proponents will begin the

ordering process; if the customer is unwilling to buy, the

Proponent will wait for a new customer to call.

2. Taking of Orders.

96
● Customer’s orders will now be taken by the Proponents, who

may also accept special instructions from the customers.

3. Setting an Appointment for Delivery.

● The Proponents will propose a schedule for the delivery

date. If the customer is not available on the proposed date,

the Proponents will schedule another delivery date.

4. Packing of order

● After confirming the order, the product will then be

packed and prepared to be handed over for delivery.

5. Booking of orders for delivery

● The activity will then be followed by the booking of

orders for delivery, in which the proponent will ask the

customer's preferences for who will book the delivery as

they will carry its fee; if they prefer to book the

delivery themselves, it will be handled by the courier; if

not, the proponents will automatically do it for them.

6. Payment and Issuance of Receipt.

● The Proponents and the customer will agree on the method of

payment that the customer will use. Cash on Delivery or GCash

97
are two options for payment. The proponents will accept the

customer's payment and issue an official receipt for the

products ordered.

7. Recording of Orders.

● To keep track of the purchased products, one of the

Proponents will record the customer's order along with the

delivery date.

Figure 11: Ordering Flowchart for Online Customers

The ordering flow for online customers will be as follows:

98
1. Accommodating customer’s inquiries

● The Proponents will then accommodate the product-related

messages of customers online. If the customer is willing to

buy, the Proponents will begin the ordering process; if the

customer is unwilling to buy, the Proponent will wait for a

new customer.

2. Confirmation of order

● If the customer is certain that they would like to

purchase, the Proponents will confirm the order as part of

the ordering process.

3. Setting Delivery date.

● The Proponents will propose a schedule for the delivery

date. If the customer is not available on the proposed date,

the Proponents will schedule another delivery date.

4. Packing of order.

● After confirming the order, the product will then be packed

and prepared to be handed over for delivery.

99
5. Booking of orders for delivery

● The activity will then be followed by the booking of

orders for delivery, in which the proponent will ask the

customer's preferences for who will book the delivery as

they will carry its fee; if they prefer to book the

delivery themselves, it will be handled by the courier; if

not, the proponents will automatically do it for them.

6. Payment and Issuance of Receipt.

● The Proponents and the customer will agree on the method of

payment that the customer will use. Cash on Delivery or GCash

are two options for payment. The proponents will accept the

customer's payment and issue an official receipt for the

products ordered.

7. Recording of Orders.

● To keep track of the purchased products, one of the Proponents

will record the customer's order along with the delivery date.

100
Figure 12: Ordering Flowchart for In- Store Customers

The ordering flow for online customers will be as follows:

1. Accommodating customers’ inquiries

● The Proponents will then accommodate the product-related

questions of customers. If the customer is willing to buy,

the Proponents will begin the purchasing process; if the

customer is unwilling to buy, the Proponent will wait for a

new customer.

2. Clarification and computation of the purchase

101
● If the customer decides to buy, the proponents will clarify

and compute the purchased product's specifications and total

price.

3. Payment and Issuance of Receipt.

● The Proponents and the customer will agree on the method

of payment that the customer will use. On hand or GCash are

two options for payment. The proponents will accept the

customer's payment and issue an official receipt for the

products ordered.

4. Actual order packaging and preparation in front of the customer

● The proponents will ensure that the preparation of

orders, including the packaging process, is visible to the

customer.

5. Recording of Orders.

● To keep track of the purchased products, one of the

Proponents will record the customer's purchase.

102
DISTRIBUTION FLOWCHART

Figure 13: Distribution Process Flowchart

The distribution process will be as follows:

1. Product Assessment.

103
● The Proponents will ensure the products to be purchased are

complete and of good quality. If the products do not satisfy

the required quality standards or are incomplete, the

proponents will replace the products to be used and/or look

for the missing items to complete the order.

2. Ordered Preparation.

● The Proponents will arrange the goods in accordance with the

customer’s requested specifications, if there is, which may

contain particular directions.

3. Delivery.

● This is the process of bringing the products to the exact

place or address given by the customer.

4. Payment and Issuance of Receipt.

● Which method of payment the consumer will use will be agreed

upon between the Proponents and the customer. Cash on

Delivery or GCash are both acceptable forms of payment. The

proponents will take the customer's cash and provide the

buyer an official receipt for the goods.

104
5. Customer Quality Assessment.

● In order to determine whether the supplied goods are in

satisfactory shape, the client will evaluate them and give

the Proponents comments. A second set of ordered products

must be prepared by the proponents to replace the original

one if the client complains that the products are of poor

quality.

6. Recording of Sales.

● The proponents will record the sales according to the issued

receipts.

7. Inventory.

● The proponents will examine the leftover or excess products

to see if they can be used for the following orders. They

will then make a list of the items that need to be

replenished.

OPERATION SCHEDULE

Table 48: OPERATION SCHEDULE OF Asian Sweets COMPANY


105
Activities Actual Time Allotted Personnel in Possible Alternative
time Charge Problem/s Solution/s

1.Time-In 8:00am- 5 minutes -General Being absent or - Time tracking


8:05am Manager Failure to log schedule
in on time/
late arrival - Tiredness
consequence
policy.

2.Store area 8:05am- 10 minutes -General - Lack of -Use applicable


Cleaning 8:15am Manager cleaning alternative
materials. materials for
-Operating cleaning.
Personnel - Physical and
chemical - Have proper
hazards knowledge about
the dos and
don’ts while
performing
cleaning.

-Have proper
materials for
safety.

3.Store 8:15am- 10 minutes -General -Unavailability - Contact


preparation 8:25am Manager of supplies. suppliers to
order supplies.
-Operating - Insufficient
Personnel coins/bills to - Check the
begin with. available bills
beforehand.

4.Store 8:25am- 5 Minutes -General - Failure to - Extend the


opening Manager open the store operation time to
8: 30 am on time. complete 8
Operating working hours.
Personnel
- Proponents
should learn how
to work
effectively and
efficiently

5.Business 8:30 am - 3 hours -General - Customer - Manage workload


106
operating 11:30 am Manager complaints - Proper
hours communication
-Operating - A sudden out skills for
(Morning) Personnel of stock customers

- Keeping on
track on the
product
inventory.

6.Lunch break 11:30 pm- 1 hour -General Late lunch Adjust working
12:30 pm Manager breaks due to hours to complete
workloads. 8 hours of
operation

7.Resume of 12:30pm- 4 hours -Operating Customer - Manage workload


Business 4:30pm Assistant complaints
- Proper
Operation A sudden out of communication
stock skills for
customers

- Keeping on
track on the
product
inventory.

8.Store area 4:30pm – 10 minutes -Operating - Lack of - Use applicable


cleaning 4:40 pm Assistant cleaning alternative
materials. materials for
cleaning.
- Physical and
chemical - Have proper
hazards knowledge about
the dos and
don’ts while
performing
cleaning.

- Have proper
materials for
safety.

9.Stock 4:40 pm – 10 minutes -Financial - Unrecorded - Recount and


handling/ 4:50pm Personnel sales and recheck the
inventory expenses. receipt
control immediately.
- Under or over
stocking - Understand or
forecasting the
customer/market
demand

107
10.Closing 4:50pm – 5 minutes - Operating - Overtime as Accommodate the
4:55pm Assistant the store still customers
have customers efficiently yet
effectively
- Lack of time

4:55 pm- 10 minutes -General Lack of time Utilize the


5:05pm Manager advancement of
11.Short technology/online
meeting and set meetings
after the
operation.

12. Time-out 5:05pm- 5 minutes -General - Failure to Apply multi-


5:10pm Manager log out on time tasking operation
policy.
- Bringing work
out home

The schedule for the general operation of Asian Sweets is shown in

the table above, which normally begins with the Time in activity at

8:00 a.m. and ends with Time-out activity at 5:10 a.m. It exemplifies

how the Proponents can perform the general operation for 9 hours and

10 minutes. The shop will be open in service for 8 hours a day,

starting at 8:30 a.m. to 4:30 p.m excluding the preparation time.

Note that there will be a shift that will happen in break time every

day and the operation of business will continue even if it is break

time.

PURCHASE SCHEDULE

Table 49: PURCHASE SCHEDULE


Activities Actual Allotted Personnel Possible Alternative

108
Time Time Incharge Problem/s Solution/s

1. Prepared 4:00am – 1 hour Missing Double checking


Orders 5:00am -General products, and
incomplete Consolidating
Manager orders, wrong orders.
items, wrong
quantity

2. Contact 5:00am- 15 minutes Unable to Communicate with


Supplier 5:15am -General reach out with other suppliers
suppliers,
Manager lack of
resources,
-Marketing tools and
technology.
Personnel Supplier is
not
responsive.

3. Wait for 5:15am- 1 hour Exceeded the Use a fast way


Delivery 6:15am -General designated of
time frame of transportation,
Manager delivery. scheduled a time
Transportation earlier. Set for
-Operating or shipment another schedule
defects,
Personnel/ traffic.

Assistant

4. Inspecti 6:15am- 20 minutes Items are Ask Supplier to


on of 6:35am -General incomplete and replace the
Delivery some items are wrong items and
Manager not in good defect items. to
condition a new one.
-Operating
Personnel/

Assistant

5. Payment 6:35am- 20 minutes Insufficient Consider issuing


and 6:55am -General cash/funds a Promissory
Acceptin note.
Manager and
g
Receipt
-Financial
Personnel

6. Record 6:55am- 10 minutes errors in Recheck the


Purchase 7:05am -General recorder data record through
s the copy of
Manager receipts and
correct
-Financial immediately
Personnel

The schedule for purchasing activity of Asian Sweets Company is

shown in the table above, which normally begins with the preparation

109
of orders at 4:00 a.m. and ends with Storage replacement activity at

7:20 a.m. It shows that the company is capable of doing the

purchasing activity for 3 hours and 20 minutes.

ORDERING SCHEDULE

Table 50: ORDERING SCHEDULE FOR PHONE-IN CUSTOMERS

Activities Actual Allotted Personnel in Possible Alternative


Time time Charge Problem/s Solution/s

1.Accommodatin 8:30am- 2 minutes -General The Implement strong


g the Customer 8:32am Manager willingness marketing/sellin
of customers g strategies.
-Operating to buy.
Personnel/As
sistant

-Marketing
Personnel

2.Taking of 8:32am- 5 minutes -General Mistakes or Recheck the


Orders 8:37am Manager errors in exact ordered
order products.
-Operating specificatio
Personnel/As n.
sistant

110
3.Setting Date 8:37am- 2 minutes -General Contrasts in Set for another
for Delivery. 8:39pm Manager the proposed schedule.
schedule.
-Operating
Personnel/As
sistant

4.Packing of 8:39am- 8 minutes -General - Product - Ensuring safe


orders 8:47 am Manager protection packaging
due to bad materials and
-Operating packaging processes.
Personnel/As
sistant - Failed to - Recheck the
include all list/receipt of
products in product ordered
the in the process
packaging. of packaging.

5.Booking of 8:47 am - 5 minutes -General - Errors in - Get


orders 8:52 am Manager customer’s confirmation
information from customer if
-Operating data. the inputted
Personnel/As data are correct
sistant - Courier
unavailable - Transact with
multiple
couriers as
possible.

6.Payment 8:52 am- 2 minutes -General Insufficient Consider issuing


8:54am Manager cash/funds. a Promissory
note.
-Operating
Personnel/As
sistant

-Financial
Personnel

7.Recording of 8:54am- 2 minutes -General Errors in Recheck the


Orders 8:56am Manager recorder record through
data. the copy of
-Financial receipts and
Personnel correct
immediately

111
The schedule for the Ordering of Phone - In Customers process is

shown in the table above, which begins with customer accommodations

at 8:30 a.m. and ends with Recording of Orders at 8:57 a.m. It

exemplifies how the Proponents can handle in-phone order for at least

26 minutes. The shop will be open in service for 8 hours a day,

starting at 8:30 a.m. to 4:30 p.m.

Table 51: ORDERING SCHEDULE FOR ONLINE CUSTOMERS

Activities Actual Allotted Personnel in Possible Alternative


Time time Charge Problem/s Solution/s

1.Accommodating 8:30am- 2 minutes -General The Implement strong


customer 8:32am Manager willingness of marketing/selling
inquiries customers to strategies.
-Operating buy.
Personnel/Assi
stant

-Marketing
Personnel

2.Taking and 8:32am- 5 minutes -General Mistakes or Recheck the exact


confirmation of 8:37am Manager errors in ordered products.
orders order
-Operating specification.
Personnel/Assi
stant

-Marketing
Personnel

3.Setting Date 8:37am- 2 minutes -General Contrasts in Set for another


for Delivery. 8:39pm Manager the proposed schedule.
schedule.
-Operating
Personnel/Assi
112
stant

4.Packing of 8:39am- 8 minutes -General - Product - Ensuring safe


orders 8:47 am Manager protection due packaging
to bad materials and
-Operating packaging processes.
Personnel/Assi
stant - Failed to - Recheck the
include all list/receipt of
products in product ordered in
the packaging. the process of
packaging.

5.Booking of 8:47 am - 5 minutes -General - Errors in - Get confirmation


orders for 8:52 am Manager customer’s from customer if
delivery information the inputted data
-Operating data. are correct
Personnel/Assi
stant - Courier - Transact with
unavailable multiple couriers
as possible.

6.Payment 8:52 am- 3 minutes -General Insufficient Consider issuing a


8:55am Manager cash/funds. Promissory note.

-Operating
Personnel/Assi
stant

-Financial
Personnel

7.Recording of 8:55am- 2 minutes -General Errors in Recheck the record


Orders 8:57am Manager recorder data. through the copy
of receipts and
-Financial correct
Personnel immediately

The above table shows the schedule for online customers' ordering

process, which usually begins with Customer accommodation at 8:30

a.m. and ends with Orders Recording at 8:25 a.m. It exemplifies how

the Proponents can accommodate an online customer for at least 27

113
minutes. The shop will be open in service for 8 hours a day, starting

at 8:30 a.m. to 4:30 p.m.

Table 52: ORDERING SCHEDULE FOR IN-STORE CUSTOMERS

Activities Actual Allotted Personnel in Possible Alternative


Time time Charge Problem/s Solution/s

1.Accommodating 8:30am- 2 minutes -General Manager The Implement strong


customer 8:32am willingness of marketing/selling
-Operating customers to strategies.
Personnel/Assist buy.
ant

-Marketing
Personnel

2.Clarification 8:32am- 5 minutes -General Mistakes or Twice the normal


and computation 8:37am Manager errors in checking of the
of the purchase. purchase exact products to
-Operating specification be purchased and
Personnel/Assi and/or price recalculate the
stant computation. prices to ensure
accuracy.

3.Payment and 8:37am- 2 minutes -General Insufficient Consider issuing a


issuance of 8:39pm Manager cash/funds. Promissory note.
receipt.
-Financial
Personnel

4.Actual order 8:39am- 5 minutes -Operating Failed to Recheck the


packaging and 8:44 am Personnel/Assi include all list/receipt of
preparation in stant products in product ordered in
front of the packaging. the process of
customer packaging.

5.Recording of 8:44am- 2 minutes -General Errors in Recheck the record


Orders Manager - recorder data. through the copy
8:46m Financial of receipts and
correct
Personnel immediately

114
The table above shows the schedule of the Ordering process of

In-Store customers, which begins with accommodation activity that

usually starts at 8:30 a.m. and ends with recording of orders at 8:46

a.m. It exemplifies the Proponents' ability to handle an In-store

customer for at least 16 minutes. The shop will be open for business

8 hours a day, beginning at 8:30 a.m. to 4:30 p.m.

DISTRIBUTION SCHEDULE

Table 53: DISTRIBUTION PROCESS SCHEDULE OF Asian Sweets COMPANY

Activities Actual Time Allotted Personnel Possible Alternative


time in Charge Problem/s Solution/s

1.Production 8:30am- 10 -General - Failure in - Re-checking


Assessment minutes Manager product
8:40am completion. - Replace
-Operating defective
Personnel - Products are products
and/or not in good
Operating condition
Assistant

2.Preparing 8:40am- 10 -General A scarcity of - Purchase


the Ordered minutes Manager supplies. supplies
Product 8:50 am immediately.
-Operating
Personnel - Good
and/or inventory
Operating management
Assistant

3.Delivery 8:50am – 1 hour -General Return of Replace the


10:20am and 30 Manager Goods return of
minutes goods from the
-Operating customer
Personnel
115
and/or immediately.
Operating
Assistant

4.Payment and 10:20am- 2 -General Loss of - The


Issuance of 10:22am minutes Manager payment proponent will
Receipt be liable for
-Financial Difficulties the lost
Personnel in receiving amount.
payments
- Learn the
payment method
system
effectively.

5.Customer 10:22am- 10 -General Customers lost Reviewing


Quality 10:32am minutes Manager the receipt records of
Assessment transactions.
-Operating
Personnel/

Assistant

-Financial
Personnel

6. Recording 10:32am – 3 -General Unrecorded Check the


of Sales 10:35am minutes Manager Sales data. receipt and
record it
-Financial immediately.
Personnel

7. Inventory 10:35 pm- 20 -General - Unavailable - Find


10:55pm minutes Manager storage alternative
inventory. storage.
-Operating
Personnel/ - Inconsistent - Double check
Tracking the leftovers
Assistant and those that
need to be
replenished.

The table above shows the schedule of the Distribution process that

starts in Production Assessment at 8:30 in the morning and ends with


116
Inventory at 10:55 in the afternoon. This shows the capability of the

proponents to execute their distribution activities for a customer

for at least 2 hours and 25 minutes.

Other Tabulated Data

Table 54: TOOLS AND EQUIPMENT

Useful
Item Unit Cost Quantity Total Cost Life Depreciation

Laptop 6,000 1 6,000 5 years 1,200

Mobile Phone 6,000 1 6,000 5 years 1,200

Fire
Extinguisher 803 4 3,212 5 year 642

Ceiling fan 1,699 1 1,699 5 years 340

Light Bulb 155 10 1,550 5 year 310

Total 14,657 18,461 3,692

The table above shows the tools and equipment that will be used in

the operation of the business. The proponents used a straight line

method to compute the depreciation cost using the formula of total

cost over useful life.

Table 55: FURNITURE AND FIXTURES

Item Unit Cost Quantity Total Cost Useful Life Depreciation


Chairs 250 3 750 5 years 150
Table 3,749 1 3,749 5 years 750

Digital 500 1 500 5 years 100


117
Clock
Total 4,499 4,999 999.80

The table above shows the furniture and fixtures that will be

used in the operation of the business. The proponents used a

straight-line method to compute the depreciation cost using the

formula of total cost over useful life.

Table 56: RENT EXPENSE

Monthly Yearly
Rent ₱2,000.00 ₱24,000.00
Total ₱2,000.00 ₱24,000.00

The table above shows the monthly and yearly allocation for rent

expense.

Table 57: UTILITIES EXPENSE

Monthly Yearly
Electricity ₱600.00 ₱7,200.00
Expense
Water Expense ₱100.00 ₱1,200.00
Total ₱ 700.00 ₱8,400.00

The table above shows the anticipated monthly and yearly

expenses for electricity and water expenses.

Table 58: COMMUNICATION EXPENSE

Monthly Annually
Wi-Fi ₱1,000.00 ₱12,000.00
Load ₱299.00 ₱3,588.00
Total ₱1,299.00 ₱15,588.00
118
The table above determined the communication expense that will

be used by the Company monthly which is ₱1,499.00 Philippine Peso and

yearly basis of ₱17,988.00 Philippine Peso.

Table 59: CLEANING SUPPLIES

Item Unit Cost Yearly Quantity Total Cost


Broom ₱120.00 3 ₱360.00
Dustpan ₱90.00 2 ₱180.00
Rag ₱5.00 10 ₱50.00
Trash bins ₱80.00 4 ₱320.00
Trash bag ₱30.00 6 ₱180.00
Gallon of Alcohol ₱123.00 4 ₱492.00
Total ₱448.00 ₱1,582.00

The table above shows the cleaning materials needed essentially

during the operation with a total cost of ₱1,582.00 Philippine Peso.

Table 60: Delivery Cost

Monthly Yearly
Delivery Cost ₱50.00 ₱600.00

The table shows that the company has ₱200.00 monthly delivery cost

and ₱2,400.00 yearly cost.

Table 61: OFFICE SUPPLIES

119
Item Cost per Unit Yearly Total
(Php) Quantity Cost
per year
Ballpen ₱6.00 120 ₱720.00
Record Journal ₱100.00 2 ₱200.00
Book
Calculator ₱150.00 2 ₱300.00
Scissors ₱35.00 4 ₱140.00
Receipt ₱150.00 10 booklets ₱1,500.00
Total ₱441.00 ₱2,860.00

The table above determined the office supplies needed in the

operation of the business with an annual total cost of ₱2,860

Philippine Peso

Table 62: PROMOTIONAL COST

Promotional Activities Monthly Cost (Php) Yearly Cost


(Php)
Word Of Mouth - -
Social E-commerce - -
Platform
Online Advertisement - -
Tarpaulin ₱300.00 (Every 6 ₱600.00
Months)
Total ₱300.00 ₱600.00

The table above shows the needed promotional activities and its

costs, it shows that the business will utilize the online

advertisement and platform as well as the word of mouth as a way to

promote their business for free. Asian Sweets Company varies at a

cost of 300 pesos per 6 months and 600 pesos every year.

120
Table 63: COMPENSATION/ALLOWANCE COST

COMPENSATION/ALLOWANCE COST
Position Monthly Yearly
General 2,600.00 31,200.00
Manager
Financial 2,600.00 31,200.00
Personnel
Marketing 2,600.00 31,200.00
Personnel
Operations 2,600.00 31,200.00
Personnel
Operations 2,600.00 31,200.00
Assistant
Total 13,000.00 156,000.00

The allowance cost of each proponent is shown in the table above

on a monthly and yearly basis. They will each receive a total monthly

allowance of ₱2,600.00. The total compensation expense for the

business will be ₱13,00.00 per month for each employee and the

business will have ₱156,000.00 per year allowance cost. Because they

will divide the profits of their business at the end of the month

based on the agreed ratio, the proponents only provide a basic

allowance for their partners.

Table 64: ALLOWANCE FOR SPOILAGE

Monthly Yearly
Spoilage Allowance ₱500 ₱2,000
Total ₱500 ₱2,000

121
The table Above shows Asian Sweets Company’s allowance for

spoilages monthly and yearly. The company will be having a ₱500 pesos

allowance every month that will cost them ₱2,000 pesos yearly

Table 65: SSS COST

SSS
Position Monthly Yearly
General 135.00 1,620.00
Manager
Financial 135.00 1,620.00
Personnel
Marketing 135.00 1,620.00
Personnel
Operations 135.00 1,620.00

Personnel
Operations 135.00 1,620.00

Assistant
Total 675.00 8,100.00

The table above shows the SSS cost of the Proponents on a

monthly and yearly basis with a total of ₱675.00 per month and

₱8,100.00 per year.

Table 66: PAG-IBIG COST


122
PAG-IBIG
Position Monthly Yearly
General 52.00 624.00
Manager
Financial 52.00 624.00
Personnel
Marketing 52.00 624.00
Personnel
Operations 52.00 624.00
Personnel
Operations 52.00 624.00
Assistant
Total 260.00 3,120.00

The table above shows the PAG-IBIG cost of the Proponents on a

monthly and yearly basis with a total of ₱260.00 per month and

₱3,120.00 per year.

Table 67: PHILHEALTH COST

PHILHEALTH
Position Monthly Yearly
General 104.00 1,248.00
Manager
Financial 104.00 1,248.00
Personnel
Marketing 104.00 1,248.00
Personnel
Operations 104.00 1,248.00
Personnel
Operations 104.00 1,248.00
Assistant
Total 520.00 6,240.00

The table above shows the PHILHEALTH cost of the Proponents on a

monthly and yearly basis with a total of ₱520.00 pesos per month and

₱6,240.00 per year.

Table 68: BUSINESS PERMIT

123
2,023.00 2,024.00 2,025.00 2,026.00 2,027.00

Mayor’s
Permit 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00

Barangay
Permit 500.00 500.00 500.00 500.00 500.00
BIR 530.00 530.00 530.00 530.00 530.00
SEC 500.00 500.00 500.00 500.00 500.00

Sanitary
Permit 300.00 300.00 300.00 300.00 300.00

BMBE 1,000.00 1,000.00 1,000.00 1,000.00


Total 6,830.00 7,830.00 7,830.00 7,830.00 7,830.00

The table above shows the costs of each permit the business

needs to acquire and renew yearly.

Table 69: Business Taxes

2023 2024 2025 2026 2027


Gross
Sales 1,168,440 1,222,020 1,277,040 1,335,060 1,394,520
3%
Percentage

of the tax 35,053.20 36,660.60 38,311.20 40,051.80 41,835.60

124
The table shows the estimated yearly gross sales of Asian Sweets

Company in order to get the 3% amount for the business tax.

Figure 14: Location Map of Asian Sweets Company

Asian Sweets wants to put their actual store along F. Andress Street

in Rosario, Pasig City. The location was selected by the proponents

because it was close to a busy highway and might potentially draw a

sizable prospective customer base, spanning from retail to wholesale.

The closest landmarks are a school, a Child Development Center, a

bakery, and other businesses.

125
4 sqm

4 sqm

3 sqm

9 sqm

Figure 15: Store Layout of Asian Sweets Company

The Asian Sweets store's layout is shown in the image above. The

store includes a 9 by 3 square meter floor and 4 square meter

bathroom. Happy Wash & Co. displays products in front since they want

the customer to notice and be pulled to them. Additionally, a table

is there to assist shoppers anytime they make a purchase.

126
Figure 16: Waste Disposal Program of Asian Sweets Company

The proponents’ method to implement in the Company as their

waste disposal program includes the 3 R's (Reduce, Reuse, Recycle) as

the system for waste management.

The product is packaged in a plastic zip lock bag, but Asian

Sweets Company is aware of how harmful it is to dispose of such

plastics in the environment. To reduce this type of threat to the

environment, proponents encourage their customers to use the

packaging as an alternative tool to propagate a plant. Making new

plants that are genetically identical to their parent plant is the

process of propagation. With the proper procedure, propagating a

plant using a zip lock bag as an alternative material used can be

127
effective. With this initiative, the company might help reduce

plastic waste.

CHAPTER IV

Management Aspect

This chapter includes planning, organizing, directing, and

controlling inside the business such as activities of the company

before, during and after the implementation process of the business.

The company's organizational structure and corresponding roles are

also represented.

OBJECTIVES:

● To determine and plan pre-operating activities, operating

activities and future plan of the organization;

● To show the organizational structure of the company;

● To define job description and job specification of each

proponent;

● To outline the compensation and benefits of the proponents;

● To show the manpower schedule of the proponents;

128
● To indicate the policies of the business.

PRE-OPERATING ACTIVITIES

Table 70: Pre-Operating Activities Gantt chart

1. Business Planning

During this time, the proponents will conduct study on the

proposed product and determine whether the business is feasible.

Questionnaire surveys will be used to collect and interpret data

in order to assess the viability of the product. It will begin in

the first week of September and will last until the

launch/opening.

129
2. Site Selection

Along with business planning, the proponents will conduct a site

inspection to determine whether the business is viable for their

target market. This activity, in which they will look for a market

location, will take place during the last two weeks of September

as part of their ongoing study.

3. Opening Bank Account

The proponents will open a bank account in order to secure all of

their earnings and the assets of the business. For the business bank

account to open, the anticipated time to be consumed will be three to

four weeks. This activity will be done from the last two weeks of

October to the first two weeks of December 2022 before the

acquisition of capital.

4. Acquisition of Capital

Capitalization is important in the establishment of a business

because the business will not occur without it. This activity will be

performed during the month of December 2022 after the proponents open

the firm's bank account. During this time, the proposed business's
130
finances must be carefully planned. The proponents will contribute

equally, and ample time will be given to complete the amount required

for the business's operation.

5. Registration of Business/Filing of legal and business requirements

All the legal procedures and requirements for the start of the

business must be accomplished during this period. Securing business

permits from Municipal or City Government, Security and Exchange

Commission (SEC), Bureau of Internal Revenue (BIR), Social Security

System (SSS) and Philippine Health Insurance Corporation (PhilHealth)

must be completed. This activity will be done by the proponents every

mid-December 2022 to 2 nd
week of January 2023.

6. Canvassing and Purchasing of Equipment

The canvassing and purchasing of equipment will also be done in

mid-January 2023. The equipment that will be bought will be used

in the daily administrative operation of the business.

7. Online Promotional Campaign

Since the setting up of the business is nearly approaching,

this is the best time to endorse the product. Having enough time

to notify and inform people about the organization and the product

offered by posting through social media platforms and blog sites,

and notifying the public with various communication channels will


131
make the presence of the business known in the market. The

promotional activities will begin two weeks before the start of

operations and will continue indefinitely.

8. Canvassing and Purchasing of Stocks

The proponents will start the canvassing and purchasing of the

stocks at the last week of January 2023, a week before the start

of the business operation. All of the stocks that will be

purchased will be used in the operation of the business.

Table 71: BUDGET FOR PRE-OPERATING ACTIVITIES

Pre-Operating Budget/Cost
Activities Cost
Capital Investment 80,000.00
Business Planning 500.00
Opening of Bank Account 2,000.00
Site Selection 500.00
Filing of Business
Permits 6,830.00
Purchasing of Product
to Sell 34,225.00
Furniture and Fixtures 4,999.00
Tools and Equipment 18,461.00
Promotional Campaign 600.00
Rent Expense 6,000.00
Total Expense 74,115.00
Cash On hand 5,885.00

The table above shows the budget of Asian Sweets Company for

Pre-Operating Activities. The company will start at P80,000.00 pesos’

capital investment and will end with a P74,115.00 total expense that

132
will leave the company P5,885.00 cash on hand that can cover other

expenses after the pre-operating expenses.

OPERATING ACTIVITIES

Table 72: Asian Sweets Company’s Operating Activities Gantt chart

1. Promotional Activities

To raise awareness among their target market and customers, the

company will begin promotional activities weeks before the start

of operation. The activity will then be performed on a regular

basis.

2.Start of business operation/Soft Opening

133
The business will have its soft opening to celebrate the start

of the operation in the first week of February.

3. Recording of Daily transaction

All of the daily transactions made from the business will be

recorded. This will help the proponents to monitor transactions

being done during the operation period.

4. Bank Deposit

After earning profits in selling the products, the proponents

will deposit its profits in its bank account under the name of the

business.

5. Purchasing and restocking of supplies

For half of the year, the proponent will consider purchasing

supplies a week before their first operation period and restocking

them mid-year for the other half.

6. Monthly Inventory

Every month the business will conduct inventory or checking and

counting of stocks to determine how many stocks will be purchased

for the next month.

7. Business Evaluation

134
To assess the business’s yearly performance, the proponents will

conduct evaluation quarterly every year.

8. Preparation of financial report.

To assess and stabilize financial health of the business, the

proponents will issue and prepare financial statements as

frequently as quarterly.

ONE YEAR PLAN

Table 73: Asian Sweets Company’s One Year Plan Gantt Chart

1. Renewal of Business Permit

The proponents need to renew the business permit to let the company

continue the operation. The renewal of business permit will be done

135
every first week of January yearly. The permits that will be renewed

will be based on the requirements of the Local Government Unit and

other Government Agencies.

2. Reviewing of sales and expense

The proponents will be doing a review of sales and expenses every end

of the month during operation periods to monitor the firm's financial

health. \

3. Assessment of business

The proponents will then evaluate and assess the business

performance on a quarterly basis.

4. Promotional strategies improvement

The proponents will aim to develop an improvement in the business

promotional strategies that will start after the first month of

operation. The proponents will develop the promotional activities

better month by month to maintain its visibility in the market.

5. Yearly Inventory

The company's annual inventory will be taken every year in the

last week of January.

Table 74: COST BUDGET FOR ONE-YEAR PLAN

136
Activities Cost
Renewal of business permits ₱6,830.00
Reviewing of Sales and Expenses -
Assessment of business -
Promotional strategies
improvement ₱11,400.00
Yearly Inventory -
TOTAL: ₱18,230.00

The table above shows the one-year plan cost per listed

activities.

ORGANIZATIONAL STRUCTURE

137
Figure 17: Organizational Structure

The organizational chart is a graphical representation of the

key details in the organizational structure, such as the major

functions and their respective relationships between positions in

terms of authority and responsibility. This is a diagram that depicts

the key functions of the line and staff organizational structure.

JOB ANALYSIS

The job analysis is performed by enumerating all positions

needed for the business to operate:

Table 75: Asian Sweets Company’s JOB ANALYSIS

Position Job description Job qualifications


General - Oversees key projects, - Must be 25 years old and above.
Manager processes and - Possesses bachelor’s degree or
performance reports, master’s degree in business
data and analysis. administration.
- Formulates and - Must have at least two years of
administers the firm's work experience in a similar or
policies, directing and related field.
coordinating all - Must be able to speak
divisional unit effectively in the English
activities. language.
- Reviews the outcome of - Must have sufficient computer
operations, value of skills and be able to use
costs and forecast of company-issued software programs.
acquired data. - Knowledgeable office
- Oversees manufacturing administration procedures and
flow of materials and resource management disciplines.
labor productivity. - Must be able to perform each
essential duty and responsibility
in a safe and satisfactory
manner.
Operations - Responsible for - A Bachelor’s Degree in
Personnel sourcing and purchasing Operations Management, Project
the best quality Management, Strategic Management,
equipment, goods and Business Management, or similar.
services at the most - A Master’s Degree in a related
competitive prices. field is preferred.

138
- Reports to the General - Extensive experience in an
Manager operations management position,
- Develops and or similar.
implements purchasing - In-depth knowledge of project
strategies. management and strategic
- Manages daily planning.
purchasing activities, - Exceptional leadership and
supervising staff, and communication skills.
allocating tasks. - Ability to promote efficiency
- Ensures that all toward achieving business
procured items meet the objectives and profitability.
required quality - Advanced knowledge of best
standards and business practices.
specifications. - Experience with budgets and
financial reports, and monitoring
expenses.
- Developing human resources
policies, and monitoring
compliance and performance.
- Proficiency in business
operations management software,
such as Project Manager and
SYSPRO.
Operations - Performs - Bachelor’s degree
Assistant administrative duties - Experience in a business work
- Assists receptionists environment preferred
- Keeps important files - Knowledge of the industry and
- Provides innovative market trends.
ideas - Excellent verbal and written
- Manages records of communication skills.
company policies and - Proficiency in Microsoft Office
procedures. applications.
- Coordinates company - An eye for attention to detail.
meetings, events and - Ability to work effectively in
sessions with other a fast-paced environment
department assistants. - Exceptional analytical skills
- Prepares guests or to sift through high volumes of
client accommodations. data and information.
- Creates presentations,
documents, files,
spreadsheets and
databases.
- Arranging the delivery
of the orders.
Financial - Must be able to - Bachelor’s degree in finance or
Personnel analyze market trends accounting
and various business - Business administration,
opportunities from a management consultant or any
financial perspective. related experience
- A Financial Manager - Excellent skill in using Excel
should excel in this - Excellent Written and Verbal
role and have an Communication skill
analytical mind and a - Excellent problem-solving
keen understanding of skills
how a business works. - Strong knowledge in financial
- Must be able to reporting, financial system and
present financial business administration
139
reports with the understanding.
executives, and help
with decision making.
Marketing - Marketing Manager will - Possesses bachelor’s degree
Personnel be in charge of or master’s degree in business
overseeing the promotion administration.
of the company’s brands - Strong, effective
and responsible for
communicator.
developing pricing
strategies. - Highly developed,
- Identifies new demonstrated teamwork skills.
customers. Ability to coordinate the
- Supports lead efforts of a large team of
generation efforts diverse creative employees.
- Creates promotions - Demonstrated ability to
with our advertising increase productivity and
managers. continuously improve methods,
- Develops budgets and approaches, and departmental
expenditures, as well as contribution.
R&D appropriations.
- In charge of
- Expert in Internet and
developing and managing social media strategy with a
the company’s demonstrated track record.
advertising campaigns. - Demonstrated effectiveness
in holding conversations with
customers, customer
evangelism, and customer-
focused product development
and outreach.
- Familiarity and skill with
the tools of the trade in
marketing including PR,
written communication, website
development, market research,
product packaging, Microsoft
software suite of products,
visual communication
software products, and
creative services.
- Experience managing external
PR and communication
consulting firms and
contractors.
- Experience in the global
marketplace is a plus.

The Job Analysis is concerned with gathering and evaluating

information about the content and requirements of an individual in

terms of activities involved and attributes required to perform the

activities. Only the partners from the partnership make up the


140
manpower. Each must be qualified in order to carry out an effective

and efficient resource allocation in the organization.

COMPENSATION AND BENEFIT

Table 76: Asian Sweets Company’s COMPENSATION AND BENEFITS

This includes the employees' position, basic monthly salary,

basic annual salary, total annual salary, monthly deductions such as

141
SSS, Phil health, contributions and their respective annual

contributions and computed withholding taxes.

1. Social Security System (SSS) Registration

All companies must be registered with SSS and must secure

an employer number which will be used as a reference for the

remittance of their monthly contributions.

2. Phil-Health Registration

Phil-Health is the country’s health insurance corporation.

All employers are required to register their employees with Phil-

Health as stated in the New National Health Insurance Act (RA

7875/RA9421). This agency manages and administers the government

health care system in the Philippines.

3. Pag-IBIG (Home Development Mutual Fund) Registration

Pag-IBIG Fund is also known as the Home Development Mutual Fund which

is mandatory for all employees covered by the Social Security System

(SSS). The Pag-IBIG Fund essentially provides various types of loans

to the members.

FUTURE PLAN ACTIVITIES

142
Table 77: Asian Sweets Company’s Five year plan Grant

Activities 2023 2024 2025 2026 2027


Renewal Of Business Permit
Production Expansion
Promotional Activities
Business Expansion
Hiring and Training of Additional
Employees
Purchase of Additional Equipment
Compensation Program

1. Renewal of Permits

As business continues to function, the Proponents will renew the

business permit every year for the completion of the requirements.

2. Product Expansion

Every year, a thousand new and inventive items emerge on the market.

Asian Sweets Company, a start-up small business, will consider

product expansion every 5 years in order to cultivate customer

loyalty and guarantee that it remains before moving on with product

growth.

3. Promotional Activities

Activities for the business promotion will be done consistently every

year to stabilize the sales performance of the firm.

4. Expansion of business

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In 2027, the Proponents will start planning and visualizing the

expansion of the business and its operations in order to gain more

profit and to rest the continuing demand of the product.

5. Hiring and training additional employees.

More employees are required for the company to run efficiently as

it grows and expands. As the company expands, Asian Sweets Company

will hire and properly train new staff to deliver the best

possible level of customer service.

6.Purchase of additional equipment

The Proponents will purchase additional equipment based on the

needs of the business and its customers. This will help the business

to monitor the efficiency of their operation.

7.Compensation Program

A basic compensation package consists solely of a salary or

wages. In the case of Asian Sweets Company, there will be an agreed

ratio of profit sharing every month aside from their weekly

allowance.

FUTURE PLAN BUDGET

Table 78: Asian Sweets Company’s Five-year plan Budget

Activities 2023 2024 2025 2026 2027

144
Renewal Of
Business Permit 6,830.00 7,830.00 7,830.00 7,830.00 7,830.00
Production
Expansion
Promotional
Activities ₱600.00 ₱600.00 ₱600.00 ₱600.00 ₱600.00
Business
Expansion
Hiring and
Training of
Additional
Employees
Purchase of
Additional
Equipment
Compensation
Program
Total: ₱7,430 ₱8,430.00 ₱8,430.00 ₱8,430.00 ₱8,430.00

The table shows the Five years Future Plan of the Business From the

year 2023 to 2027. For the year 2023 total plan budget would be

₱7,4300.00 and year 2024 to 2027 will be ₱8,430.00and year 2028 will be

the renewal and increase of business assets and plans.

Table 79: Asian Sweets Company’s MANPOWER SCHEDULE

Tuesda Wednes Thursd Saturd


Position Sunday Monday y day ay Friday ay LEGEND
General
Manager PM PM PM PM PM PM
Marketing REST
Personnel AM AM AM AM AM AM DAY
Financial AM
Personnel PM PM PM PM PM PM SHIFT
Operating PM
Personnel AM AM AM AM AM AM SHIFT
Operating
Assistant PM PM PM PM PM PM

The Manpower Schedule, which is the method by which tasks are

delegated to employees in the most effective way possible, is


145
depicted in the table above. As every personnel has their role in

every operation, they are necessary in every operating period. The

operation will be five days a week, having Wednesday and Saturday as

their day offs.

BUSINESS POLICIES

The purpose of Business policies is to help the organization

bind together the mission, vision, values, and culture that is

written or documented for all the employees to follow and to take

heart. Every business should have a set of policies in place to

govern its day-to-day operations and to protect the business and its

employees. In short, corporate policies are the guidelines developed

by an organization to guide its actions.

Table 80: Asian Sweets Company’s GENERAL POLICIES

Activities 1st 2nd


offense offense
Leave of Absence Policy Verbal Personal
Warning Talk
Employees should arrive at work on or Written Verbal
before 8:00 AM and utilize the working Warning talk
hours given.
Leaving and returning work on or before Written Verbal
the end of the allotted/scheduled work. Warning talk
(In/Break/Out)

General policies are explained below;

1. Leave of Absence Policy

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● Employees must have various reasons ranging from health issues

to get a vacation plan.

● Employees may be required to be absent from work occasionally.

● Employees are required to work every day except non-working

days and public holidays.

● Excused Absence

● The employee must inform his supervisor of his absence at least

48 hours in advance. The leave request is pre-approved by the

employee's manager.

● Unexcused Absence

● When an employee chooses to take a personal day without

communicating or arranging with their employer, it is usually an

unexcused absence.

● Timely and regular attendance is a performance expectation for

all employees and punctuality must be observed at all times.

2. Employees should arrive at work on or before 8:00 AM and utilize

the working hour given.

147
● Latest/tiredness will not be tolerable in the company, come as

scheduled is prioritized.

0. Leaving and returning to work on or before the end of the

allotted/scheduled work time

● Leaving and returning to work on or before the end of the

allotted/scheduled work time without the supervisor's prior

approval will be counted as late.

● Employees are required to report to work on time and return

after scheduled breaks. If employees cannot report to work as

scheduled, they must notify their supervisor no later than the

regular start of work.

● Time Clocks and Failure to Clock in/out

● Employees must do their time-in at exactly 8:00 AM to 8:05 AM

and time-out at 5:05 PM to 5:30 PM.

SPECIFIC POLICIES

Table 81: Asian Sweets Company’s specific policies

Activities 1st Offense 2nd Offense


Computer, email and internet usage Personal Talk 2 days
suspension
Unacceptable use of the internet by Personal Talk 5 days
employees suspension
Cash control policy Verbal Warning Personal talk

148
Workplace Health and Safety Policy Written Verbal
Warning Warning
Equal Opportunity Policy Written Verbal
Warning Warning
Employee disciplinary action and code of Written Verbal
conduct policy Warning Warning
Paydays rules Written Verbal
Warning Warning

Specific policies are explained below:

1. Computer, email and internet usage

● Company employees are expected to use the Internet responsibly

and productively. Internet access is limited to job-related

activities only and personal use is not permitted.

● Job-related activities include research and educational tasks

that may be found via the Internet that would help in an

employee's role.

● All Internet data that is composed, transmitted and/or

received by the company’s computer systems belong to Asian

Sweets Company and is recognized as part of its official data.

It is therefore subject to disclosure for legal reasons or to

other appropriate third parties.

● The equipment, services and technology used to access the

Internet are the property of Asian Sweets Company and the

company reserves the right to monitor Internet traffic and

149
monitor and access data that is composed, sent or received

through its online connections.

● Emails sent via the company email system should not contain

content that is deemed to be offensive. This includes, though is

not restricted to, the use of vulgar or harassing

language/images.

● All sites and downloads may be monitored and/or blocked by the

company if they are deemed to be harmful and/or not productive

to business. The installation of software such as instant

messaging technology is strictly prohibited

2. Unacceptable use of the internet by employees includes, but is not

limited to:

● Sending or posting discriminatory, harassing, or threatening

messages or images on the Internet or via company’s email

service.

● Using computers to perpetrate any form of fraud, and/or

software, film or music piracy

● Stealing, using, or disclosing someone else's password without

authorization

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● Downloading, copying or pirating software and electronic files

that are copyrighted or without authorization

● Sharing confidential material, trade secrets, or proprietary

information outside of the organization

● Hacking into unauthorized websites

● Sending or posting information that is defamatory to the

company, its products/services, colleagues and/or customers

● Introducing malicious software onto the company network and/or

jeopardizing the security of the organization's electronic

communications systems

● Sending or posting chain letters, solicitations, or

advertisements not related to business purposes or activities

● Passing off personal views as representing those of the

organization

3. Cash control policy

● All received cash shall be given and collected by the

treasurer of the company.

151
● Capital that will be used for the company should be accounted

for and shall be authorized by the owners of the company.

● Online transaction shall be checked by the assigned employee

24/7

4. Workplace Health and Safety Policy

● Employees must work within the health and safety protocols.

● Employees must have proper etiquette on his/her personal

hygiene.

● Employee must cooperate on safety health measures

5. Equal Opportunity Policy

● It prohibits the company from discriminating against

employees.

● It is for the fundamental basis of protected characteristics

of the employees.

● Creates fair environment to the workplace

6. Employee disciplinary action and code of conduct policy

152
● Employees must know how and what circumstances they will be

disciplined.

● Employees must communicate with the expectations clearly in

code of conduct for compliance.

● Employee and PCSM co. must have written code of conduct that

includes the important elements.

7. Paydays

● Salary is given exactly every 15th and 30th of the month.

● The loan of the employees can be deducted from salaries are

the:

● SSS

● Pag-Ibig

● Philhealth

COMPULSORY POLICIES:

1. Return and Refunds

● Employees must focus on the convenience of the customers.

153
● Employees must stay transparent so that it is perfectly not to

offer full refund and returns.

2. Shipping

● Purchaser must shoulder the delivery fee.

● He/ She must choose a reasonable handling time to give some

friendly reassurance that the order(s) will be on its way

shortly

3. Mode of Payment

● The company is accepting payment through Gcash, Paymaya, or

Bank transfers for the convenience of Cashless transactions of

all.

● The company offers Cash on Delivery to assure the legitimacy

of the product.

OPERATIONAL POLICIES

1. Placing Orders

● Prior to placing the Order, the customers are required to

provide the delivery address in order for the company to know

where the product will be delivered and provide hem too with the

delivery courier.
154
● In placing orders, customers can message the Facebook page of

Asian Sweets Company or contact them by their phone number,

customers are required to provide additional details to complete

their order. They are required to review and confirm that all

the information they provide, including the amounts, delivery

details, personal details and payment method are accurate and

true.

2. WRONG ORDER, MISSING ITEMS, DEFECTIVE GOODS

● Upon receipt of the Order and discovering that there are

issues with it (e.g., wrong order, defective order, or missing

items) contact customer support by messaging Asian Sweets

Company through its Facebook page or via phone number. In some

cases, the company may request for photographic proof and/or

additional information to properly investigate the issue with

the order.

3. CONFIDENTIALITY

● Asian Sweets Company guarantees the security of the

information of its customers. All of the information provided by

the customers are all kept with confidentiality and will only be

used primarily for business transactions.

CUSTOMER POLICIES

155
● No cancellation of orders;

● Should have prior notice when ordering in bulks (three-day

notice);

● Shipping fee will be shouldered by the customers;

PRODUCT HANDLING POLICIES

Product Handling may be varied depending on the transaction of

orders. All of the complaints from the customer regarding the product

will be recorded. The business will not be responsible for problems

in the following situation:

● If the customer has given the wrong information causing

problems in the delivery of the product.

● No Cancellation / Refund. The customer must be sure of the

ordering of the product because cancellation / refund will not

be given as it is not in the policy of the business.

PAYMENT POLICIES

● The company is accepting payments from Gcash, Paymaya and online

bank transfer for a more convenient process.

156
● There is no return & refund policy.

● In terms of bulk orders, the customer must pay 50% for the

reservation of orders.

● The payment method will be discussed through messenger chats or

phone chats/calls while placing the order/s.

DELIVERY POLICIES

● The Shipping fee must be shouldered by the buyer.

● All orders are processed within a day, it may take hours

before receiving depends within the area of delivery.

● In bulk orders, estimated delivery time is 1-2 business days.

● If we are experiencing a high volume of orders walk-ins or

online, shipments are expected to be delayed for a few hours.

● If there will be a significant delay of the shipment of the order,

the company will contact the customer via messenger or telephone.

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CHAPTER V

Financial Aspect

This Chapter discusses the Financial Report of the

Asian Sweets The data was gathered from the marketing,

158
technical and management aspect. Financial Aspect consists

of the Capitalization of the Company, Projected Cost,

Financial Assumption, Statement of Comprehensive Income,

Cost of Sales, and Statement of Changes in Owner’s Equity,

Statement of Financial Position, Statement of Cash Flow,

Financial Analysis.

OBJECTIVES:

● To outline the Financial Assumptions of the Company;

● To determine the Capital Contribution of the Proponents

needed in establishing the Business;

● To identify the Projected Income of the Business for five

(5) years;

● To know the Projected Cost of the Company for five (5)

years;

● To compute for the Company’s Statement of Cash Flow; and

159
● To compute the Business’ Cost of Sales.

INTRODUCTION

The financial aspects are the approximation of the amount

of start-up capital requirements of the business, together

with the sources of funding, returns on investment, and

other financial factors. It examines the amount of money

needed, where it will come from, and how it will be spent.

The more the company knows about business needs before

starting up, the easier it will be to raise financing and

get started when the company is ready.

The following information was gathered from management,

technical, and marketing sources. The company's starting

capital is 80,000.00 pesos. The remaining capital will be

set aside for advertising on social media platforms such as

Facebook for the pages. Financial assumptions will be used

to outline the products and their prices.

All components for the business will be provided by the

supplier. The aforesaid suppliers provide the best prices

for the components used in the business. The team will be

the source of income. They will come up with a capital that

will help the business get started, no matter how small

it is.

160
This is the first step in launching this business, and it is

where everything will begin.

Proper configuration of financial assumptions of the

product, identify a possible income in the incoming year,

know the full cost of the business, estimate the company’s

statement of cash flow and the computation of the business

cost of sales and other detailed information about the

products expenses and sales can be found in the financial

assumptions.

FINANCIAL ASSUMPTION

The following are the Financial Assumptions by The

Proponents of Asian Sweets in preparation of the Company’s

financial statements.

1. The business operation will start in February 2023.

2. The type of business is Partnership and will be engaged

in selling “Asian Sweets” Brand Name “Asian Sweets

Polvoron”. The Proponents’ total capital investment is

80,000 which will be equally divided by The Proponents.

The Company will use the fiscal year in preparing the

financial statements.

3. The Projected Sales are expected to increase by 2.15%

annually. This is based on the Population Growth Rate

161
of

162
the selected Barangay of the Proponents (Page 187, Table

90)

4. All Transactions will be on on-cash basis.

5. Selling price of Asian Sweets ₱125.00 per one (1) Pack.

While, wholesale is ₱480.00 consisting of 4 packs

6. The 5% inflation rate used by the proponents is applied

and reflected in every year’s product cost in computing

the Cost of Goods Sold which they believe can cover

each year’s anticipated inflation rate in the

Philippines.

7. Rent Expense will remain constant in consecutive 5

years of operating.

8. Utilities Expense will increase 4.5% per annum as per

the forecasted increase of utilities for the years 2018

to 2029 according to Antonio A. Archives (Page 187,

Table 89)

9. promotional cost will remain constant.

10. The allowance will remain constant in the next 5

years of operation.

11. SSS, PAGIBIG, AND PHILHEALTH will remain

persistent.

12. Straight line for depreciation applied capital

assets. Estimated useful life for 5 years.

13. Allowance for spoilage will be added to the Cost

163
of Goods Sold.

164
14. The proposed business is exempt from income tax

since it is under BMBE law and the company will observe

the 3% of business taxes.

Table 82: INITIAL CAPITAL CONTRIBUTION OF THE PROPONENTS

CAPITAL CONTRIBUTION
Proponent’s name Capital Percentage
Contribution
Revadavia, Stephanie Jen 16,000.00 20%
Ricablanca, Joanna Marie 16,000.00 20%
S.
Sebastian, Ruth 16,000.00 20%
Sorsano, Joy 16,000.00 20%
Tayrus, Mary Jane 16,000.00 20%
Total 80,000.00 100%
Table 82 shows that the Proponent’s primary plan is to

divide the capital contribution evenly by obtaining a

consecutive balanced capital contribution throughout the

business operation. Each Proponent must contribute 20% of

the contribution equivalent to sixteen Thousand Pesos

(₱16,000.00) each. With the total contribution of eighty

thousand pesos (₱80,000.00). This will be the approximately

amount to cover up all the business expenses.

165
TABLE 83: BUDGET FOR PRE-OPERATING ACTIVITIES

Pre-Operating Budget/Cost
Activities Cost
Capital Investment 80,000.00
Business Planning 500.00
Opening of Bank Account 2,000.00
Site Selection 500.00
Filing of Business
Permits 6,830.00
Purchasing of Product
to Sell (Good for one
month) 34,225.00
Furniture and Fixtures 4,999.00
Tools and Equipment 18,461.00
Promotional Campaign 600.00
Rent Expense 6,000.00
Total Expense 74,115.00
Cash On hand 5,885.00

The table above shows the budget of Asian Sweets

Company for Pre-Operating Activities. The company will start

at P80,000.00 pesos’ capital investment and will end with a

P74,115.00 total expense that will leave the company

P5,885.00 cash on hand that can cover other expenses after

the pre-operating expenses.

166
Table 84: THE FUTURE PLAN BUDGET

Activities 2023 2024 2025 2026 2027


Renewal
6,830.00 7,830.00 7,830.00 7,830.00 7,830.00
Of Business
Permit
Producti
on
Expansio
n
Promotion
al ₱600.00 ₱600.00 ₱600.00 ₱600.00 ₱600.00
Activitie
s
Busines
s
Expansi
on
Hiring

and Training
of
Addition
al
Employee
s
Purchase

of
Additional
Equipment
Compensation
Program
Total: ₱7,430 ₱8,430.0 ₱8,430.0 ₱8,430.0 ₱8,430.0
0 0 0 0

The table shows the Future plan Budget of the company. The

table indicates that the budget for the year 2023 will be

(₱7,430.00) and Year 2024 to 2027 will be (₱8,430.00). Year 2028

167
will be the Renewal of the activities.

168
Statement of Comprehensive Income

Table 85: Comprehensive Income

Asian Sweets COMPANY


COMPARATIVE STATEMENT OF COMPREHENSIVE
INCOME

FOR THE FISCAL YEAR 2023-2027


2023 2024 2025 2026 2027
Sales 1,168,44 1,222,02 1,277,04 1,335,06 1,394,52
0 0 0 0 0
Cost of
Goods Sold 822,120 859,860 898,620 939,420 981,240
(COGS)
Gross Profit 346,320 362,160 378,420 395,640 413,280
Business Tax
3% of 35,053 36,661 38,311 40,052 41,836
sales
Rent Expense 24,000 24,000 24,000 24,000 24,000
Water 1,200 1,254 1,310 1,369 1,431
Electricity 7,200 7,524 7,863 8,216 8,586
Salary 156,000 156,000 156,000 156,000 156,000
PhilHealth 6,240 6,240 6,240 6,240 6,240
PAG-IBIG 3,120 3,120 3,120 3,120 3,120
SSS 8,100 8,100 8,100 8,100 8,100
Delivery
Expense 600 600 600 600 600
(Freight Out)
Communicatio
n Expense 15,588 15,588 15,588 15,588 15,588
Cleaning
Materials
(Sanitation 1,582 1,582 1,582 1,582 1,582
)
Office 2,860 2,860 2,860 2,860 2,860
Supplies
Promotional 600 600 600 600 600
Cost
Allowance
for 2,000 2,000 2,000 2,000 2,000
169
Spoilage
Business 6,830 6,830 6,830 6,830 6,830
Permit
Depreciation:
Furniture
and 999.80 999.80 999.80 999.80 999.80
Fixture
Depreciation
: Tools
and 3,692 3,692 3,692 3,692 3,692
Equipment
TOTAL 275,665 277,650 279,696 281,849 284,065
Expenses

Net Income
Before Tax 70,655 84,510 98,724 113,791 129,215

Formula:
Gross
Profit -
Total
Expenses
Income Tax 0 0 0 0 0

Net Income
After Tax 70,655 84,510 98,724 113,791 129,215

Formula: Net
Income
Before Tax
- Income
Tax
The company's anticipated five-year income statement is

displayed in the table above. The difference between total expense

and gross profit—which was created by subtracting the cost of

products sold from sales—gave the proprietors their total net income

before taxes and the addition of income tax and net income before

tax gave them the total net income after tax.


170
Comparative Statement of Changes in Owner’s Equity

Table 86: Comparative Statement of change in partner’s equity

COMPARATIVE STATEMENT OF CHANGES IN


PARTNER'S EQUITY
2023-2024
Revadav Ricablan Sebasti Sorsan Tayrus Total
ia ca an o
Beginning 0 0 0 0 0 0
Capital
Add: 16,000 16,000 16,000 16,000 16,000 80,000
Investments
Net Income 14,131 14,131 14,131 14,131 14,131 70,655
Subtotal 30,131 30,131 30,131 30,131 30,131 150,65
5
Less: Drawing 0 0 0 0 0 0
Ending Capital 30,131 30,131 30,131 30,131 30,131 150,65
5
2024-2025
Beginning 30,131 30,131 30,131 30,131 30,131 150,65
Capital 5
Add: 0 0 0 0 0
Investments
Net Income 16,902 16,902 16,902 16,902 16,902 84,510
Subtotal 47,033 47,033 47,033 47,033 47,033 235,16
4
Less: Drawing
Ending Capital 47,033 47,033 47,033 47,033 47,033 235,16
4
2025-2026
Beginning 47,033 47,033 47,033 47,033 47,033 235,16
Capital 4
Add: 0 0 0 0 0
Investments

171
Net Income 19,745 19,745 19,745 19,745 19,745 98,724
Subtotal 66,778 66,778 66,778 66,778 66,778 333,88
8
Less: Drawing 0 0 0 0 0 0
Ending Capital 66,778 66,778 66,778 66,778 66,778 333,88
8
2026-2027
Beginning 66,778 66,778 66,778 66,778 66,778 333,88
Capital 8
Add: 0 0 0 0 0 0
Investments
Net Income 22,758 22,758 22,758 22,758 22,758 113,79
1
Subtotal 89,536 89,536 89,536 89,536 89,536 447,67
9
Less: Drawing 0 0 0 0 0 0
Ending Capital 89,536 89,536 89,536 89,536 89,536 447,67
9
2027-2028
Beginning 89,536 89,536 89,536 89,536 89,536 447,67
Capital 9
Add: 0 0 0 0 0 0
Investments
Net Income 25,843 25,843 25,843 25,843 25,843 129,21
5
Subtotal 115,379 115,379 115,379 115,37 115,37 576,89
9 9 4
Less: Drawing 0 0 0 0 0 0
Ending Capital 115,379 115,379 115,379 115,37 115,37 576,89
9 9 4

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Table above shows the investments made by each proponent.

Also, it determines the fair and equal division of the profit

for each. Every Net income after tax yearly will be divided and

distributed to each of the proponent. For the first year, the

divided net income is added to their initial capital

contribution that gives then their first year’s ending capital.

For the remaining years the previous ending capital became their

beginning capital added by the divided net income that leads

then to have their ending capital.

173
Balance Sheet
Table 87: Financial Position

STATEMENT OF FINANCIAL POSITION FOR FISCAL YEAR ENDED JAN


2023 - 2027
BALANCE
SHEETS
2022- 2023- 2024- 2025- 2026-
2023 2024 2025 2026 2027
Current Asset

Cash 131,88 221,08 324,50 442,98 576,89


7 8 4 6 4
Accounts Receivable - - - - -
Allowance for Bad - - - - -
Debts

Total Current Asset 131,88 221,08 324,50 442,98 576,89


7 8 4 6 4

Non-Current Asset
Equipment 18,461 18,461 18,461 18,461 18,461
Accumulated
Depreciation: -3,692 -7,384 - - -
Equipment 11,077 14,769 18,461
Furniture & Fixtures 4,999 4,999 4,999 4,999 4,999
Accumulated - - - -
Depreciation: - 1,999. 2,999. 3,999. 4,999.
Furniture & 999.80 60 40 20 00
Fixtures
Total Non-Current 18,768 14,076 9,384 4,692 0
Assets
Total Assets 150,65 235,16 333,88 447,67 576,89
5 4 8 8 4

Liabilities and
Partner's - - - - -
Equity

174
Liabilities
Accounts Payable 0 0 0 0 0
Total Liabilities 0 0 0 0 0

Equity
Revadavia 30,131 47,033 66,778 89,536 115,37
9
Ricablanca 30,131 47,033 66,778 89,536 115,37
9
Sebastian 30,131 47,033 66,778 89,536 115,37
9
Sorsano 30,131 47,033 66,778 89,536 115,37
9
Tayrus 30,131 47,033 66,778 89,536 115,37
9
Total Equity 150,65 235,16 333,88 447,67 576,89
5 4 8 9 4
Total Liabilities
and Owners Equity
150,65 235,16 333,88 447,67 576,89
5 4 8 9 4
The table shows the Company’s financial position for fiscal

years 2023-2027. Tools and Equipment and Furniture and Fixtures

depreciations are good for 5 years. The proponents had their

Total Non-current income by getting the difference of the total

cost of furniture and fixtures and tools and equipment to their

depreciation. The depreciations are increasing every year based

from their accumulated year.

175
Product Costing (Retail and Wholesale)

Table 88: Product Costing (Retail and Wholesale)

Product Costing
Retail
Total
Produc Inflatio Produc Mar Sellin
Variety t Freigh n Rate t Cost k g
Cost t (5%) Up Price
Chocolat
e
Coated
Polvoron
in 0.4
Chocolat 80.00 1.00 4 85 7 125.00
e
Chocolat
e
Coated
Polvoro 0.4
n 80.00 1.00 4 85 7 125.00
in
Matcha

Chocolat
e
Coated
Polvoro
n in 0.4
Red 80.00 1.00 4 85 7 125.00
Velvet

176
Wholesale
Total
Inflatio Produc Mar Discoun Sellin
Produc Freigh n Rate t Cost k t g
Variety t Cost t (5%) Up (4%) Price
Chocolat
e Coated
Polvoron
in
Chocolat 0.4
e 80.00 1.00 4 85 7 5.00 120.00
Chocolat
e Coated
Polvoron
in 0.4
Matcha 80.00 1.00 4 85 7 5.00 120.00
Chocolat
e Coated
Polvoron
in Red 0.4
Velvet 80.00 1.00 4 85 7 5.00 120.00

The table above shows the product costing used by the

proponents that leads the product to its selling price. The

Selling price for the Asian Sweets in retail will be one hundred

twenty-five pesos (P125) per pack and one hundred twenty pesos

(P120) per pack for wholesale.

177
TABLE 89: COMPUTATION FOR INFLATION RATE

INFLATION RATE
2018 5.2%
2019 2.4%
2020 2.4%
2021 3.9%
2022 5.8%
2023 8.7%
TOTAL 28.4%
AVERAGE 4.73% / 5%

The Table above shows how the proponents came up to the

average rate of inflation being used which are gathered from the

consumer price index recorded inflation rate from the years 2018

to 2023

178
TABLE 90: GROWTH RATE COMPUTATION

Barangays in ANNUAL
Retail RATE OF POPULATION
Population Population CHANGE IN GROWTH RATE
(2022) (2020) DIFFERENCE POPULATION

Bambang 22,648 20,801 1,847 8.88% 2.96%


Kapasigan 6,055 4,774 1,281 26.83% 8.94%
Pinagbuhatan 166,630 163,598 3,032 1.85% 0.62%
Rosario 67,889 73,979 -6,090 -8.23% -2.74%
San Miguel 33,945 40,199 -6,254 -15.56% -5.19%
Palatiw 20,126 27,499 -7,373 -26.81% -8.94%
Barangays in
Wholesale
Buting 12,162 10,348 1,814 17.53% 5.84%
Sta. Lucia 48,832 43,749 5,083 11.62% 3.87%
Sagad 7,745 6,036 1,709 28.31% 9.44%
Ugong 24,680 28,737 -4,057 -14.12% -4.71%
Dela Paz 22,099 19,804 2,295 11.59% 3.86%
Sumilang 5,875 4,334 1,541 35.56% 11.85%
Total: 77.45% 25.82%
Computation
to get the
Average: 6.45%
2.15%
The table shows the computation of how the Proponents got the

Average Growth Rate of the selected Barangay in Pasig City. The

computed average came from the comparison of the change in

population of each selected barangay and its total growth rate based

from the latest record year 2020 to 2022. The population growth

changes show the increase or decrease of individuals per barangay.

TABLE 91: GROWTH RATE COMPUTATION (PER HOUSEHOLD)

179
Barangays in ANNUAL
Retail HOUSEHOLD HOUSEHOLD NUMBERS RATE OF POPULATION
POPULATION POPULATION OF CHANGE IN GROWTH RATE
(2022) (2020) HOUSEHOLD POPULATION

Bambang 5,524 5,073 450 8.88% 2.96%


Kapasigan 1,477 1,164 312 26.83% 8.94%
Pinagbuhatan 40,641 39,902 740 1.85% 0.62%
Rosario 16,558 18,044 -1,485 -8.23% -2.74%
San Miguel 8,279 9,805 -1,525 -15.56% -5.19%
Palatiw 4,909 6,707 -1,798 -26.81% -8.94%
Barangays in
Wholesale
Buting 2,966 2,524 442 17.53% 5.84%
Sta. Lucia 11,910 10,670 1,240 11.62% 3.87%
Sagad 1,889 1,472 417 28.31% 9.44%
Ugong 6,020 7,009 -990 -14.12% -4.71%
Dela Paz 5,390 4,830 560 11.59% 3.86%
Sumilang 1,433 1,057 376 35.56% 11.85%
Total: 77.45% 25.82%
Computation
to get the
Average: 6.45%
2.15%
The table above shows the estimated change in household

population per chosen barangay. The negative rates reflect and

shows that from 2020 to 2022, there are a decrease of population

with some of the barangays which are barangay Rosario, San

Miguel, Palatiw, and Ugong. To get the estimation, 4.1 is being

used f0r computation which is the average household size/person

per household in the Philippines based from the data searched by

Michael Bauer (2022). Some of the main reasons why these

barangays’ population decreases are because, those numbers of

180
people including both individuals and/or a whole household of

big families do chose and considered moving to a larger area

and/or some children and better educated people included in the

numbers decided to move to other places with better

opportunities.

181
Projected Sales

Table 92: Five years Projected Sales

Asian Sweets COMPANY


COMPARATIVE STATEMENT OF PROJECTED SALES
FOR THE FISCAL YEAR FEBRUARY 2023 - 2023
Company One Year Projected Sales
2023
Selling
2023-2024 Price Monthly Yearly
Monthly Yearly
Retail (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 125 71 8,875 852 106,500
Chocolate Coated
Polvoron in Matcha 125 25 3,125.00 300 37,500
Chocolate Coated
Polvoron in Red
Velvet 125 34 4,250.00 408 51,000
Sub-total 130
16,250.00 1,560 195,000
Monthly Yearly
Wholesale (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 120 352 42,240.00 4,224 506,880
Chocolate Coated
Polvoron in Matcha 120 162 19,440.00 1,944 233,280
Chocolate Coated
Polvoron in Red
Velvet 120 162 19,440.00 1,944 233,280
Sub-total 676 81,120.00 8,112 973,440
Grand Total 806 97,370.00 9,672 1,168,440
Company One Year Projected Sales
2024
Selling
2024-2025 Price Monthly Yearly

182
Monthly Yearly
Retail (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 125 74 9,250 888 111,000
Chocolate Coated
Polvoron in Matcha 125 26 3,250 312 39,000
Chocolate Coated
Polvoron in Red
Velvet 125 35 4,375 420 52,500
Sub-total 135 16,875 1,620 202,500
Monthly Yearly
Wholesale (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 120 368 44,160 4,416 529,920
Chocolate Coated
Polvoron in Matcha 120 170 20,400 2,040 244,800
Chocolate Coated
Polvoron in Red
Velvet 120 170 20,400 2,040 244,800
Sub-total 708 84,960 8,496 1,019,520
Grand Total 843 101,835 10,116 1,222,020
Company One Year Projected Sales
2025
Selling
2025-2026 Price Monthly Yearly
Monthly Yearly
Retail (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 125 76 9,500 912 114,000
Chocolate Coated
Polvoron in Matcha 125 27 3,375 324 40,500
Chocolate Coated
Polvoron in Red
Velvet 125 37 4,625 444 55,500
Sub-total 140 17,500 1,680 210,000
Monthly Yearly
Wholesale (php) Qty. Sales Qty. Sales

183
Chocolate Coated
Polvoron in
Chocolate 120 385 46,200 4,620 554,400
Chocolate Coated
Polvoron in Matcha 120 178 21,360 2,136 256,320
Chocolate Coated
Polvoron in Red
Velvet 120 178 21,360 2,136 256,320
Sub-total 741 88,920 8,892 1,067,040
Grand Total 881 106,420 10,572 1,277,040
Company One Year Projected Sales
2026
Selling
2026-2027 Price Monthly Yearly
Monthly Yearly
Retail (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 125 81 10,125 972 121,500
Chocolate Coated
Polvoron in Matcha 125 28 3,500 336 42,000
Chocolate Coated
Polvoron in Red
Velvet 125 38 4,750 456 57,000
Sub-total 147 18,375 1,764 220,500
Monthly Yearly
Wholesale (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 120 402 48,240 4,824 578,880
Chocolate Coated
Polvoron in Matcha 120 186 22,320 2,232 267,840
Chocolate Coated
Polvoron in Red
Velvet 120 186 22,320 2,232 267,840
Sub-total 774 92,880 9,288 1,114,560
Grand Total 921 111,255 11,052 1,335,060
Company One Year Projected Sales
2027

184
Selling
2027 Price Monthly Yearly
Monthly Yearly
Retail (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 125 85 10,625 1,020 127,500
Chocolate Coated
Polvoron in Matcha 125 29 3,625 348 43,500
Chocolate Coated
Polvoron in Red
Velvet 125 40 5,000 480 60,000
Sub-total 154 19,250 1,848 231,000
Monthly Yearly
Wholesale (php) Qty. Sales Qty. Sales
Chocolate Coated
Polvoron in
Chocolate 120 420 50,400 5,040 604,800
Chocolate Coated
Polvoron in Matcha 120 194 23,280 2,328 279,360
Chocolate Coated
Polvoron in Red
Velvet 120 194 23,280 2,328 279,360
Sub-total 808 96,960 9,696 1,163,520
Grand Total 962 116,210 11,544 1,394,520

Table above shows the projected sales of Asian Sweets for

the fiscal years 2023-202

185
Cost of Goods Sold

Table 93: Cost of Goods Sold (5 years)

Asian Sweets COMPANY


COMPARATIVE STATEMENT OF COST OF GOOD SOLD
FOR THE FISCAL YEAR FEBRUARY 2023 - 2027
Product Costing / Cost of Goods Sold (COGS) (2023)
2023
Prouct
2023-2024 Cost Monthly Yearly
Yearly
Retail (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85.00 71 6,035.00 852 72,420
Chocolate Coated
Polvoron in Matcha 85.00 25 2,125.00 300 25,500
Chocolate Coated
Polvoron in Red
Velvet 85.00 34 2,890.00 408 34,680
Sub-total 130 11,050.00 1,560 132,600
Yearly
Wholesale (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85.00 352 29,920.00 4,224 359,040
Chocolate Coated
Polvoron in Matcha 85.00 162 13,770.00 1,944 165,240
Chocolate Coated
Polvoron in Red
Velvet 85.00 162 13,770.00 1,944 165,240
Sub-total 676 57,460.00 8,112 689,520
Grand Total 806 68,510.00 9,672 822,120
Product Costing / Cost of Goods Sold (COGS) (2024)
2024
Product
2024-2025 Cost Monthly Yearly
Yearly
Retail (php) Qty. Cost Qty. cost
186
Chocolate Coated
Polvoron in
Chocolate 85.00 74 6,290 888 75,480
Chocolate Coated
Polvoron in Matcha 85.00 26 2,210 312 26,520
Chocolate Coated
Polvoron in Red
Velvet 85.00 35 2,975 420 35,700
Sub-total 135 11,475 1,620 137,700
Yearly
Wholesale (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85.00 368 31,280 4,416 375,360
Chocolate Coated
Polvoron in Matcha 85.00 170 14,450 2,040 173,400
Chocolate Coated
Polvoron in Red
Velvet 85.00 170 14,450 2,040 173,400
Sub-total 708 60,180 8,496 722,160
Grand Total 843 71,655 10,116 859,860
Product Costing / Cost of Goods Sold (COGS) (2025)
2025
Product
2025-2026 Cost Monthly Yearly
Yearly
Retail (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85.00 76 6,460.00 912 77,520.00
Chocolate Coated
Polvoron in Matcha 85.00 27 2,295.00 324 27,540.00
Chocolate Coated
Polvoron in Red
Velvet 85.00 37 3,145.00 444 37,740.00
Sub-total 140 11,900.00 1,680 142,800.00
Yearly
Wholesale (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85.00 385 32,725.00 4,620 392,70
0.00
Chocolate Coated
187
Polvoron in Matcha 85.00 178 15,130.00 2,136 181,56
0.00
Chocolate Coated
Polvoron in Red
Velvet 85.00 178 15,130.00 2,136181,56
0.00
Sub-total 741 62,985.00 8,892 755,82
0.00
Grand Total 881 74,885.00 10,572 898,62
0.00
Product Costing / Cost of Goods Sold (COGS) (2026)
2026
Product
2026-2027 Cost Monthly Yearly
Yearly
Retail (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85 81 6,885 972 82,620
Chocolate Coated
Polvoron in Matcha 85 28 2,380 336 28,560
Chocolate Coated
Polvoron in Red
Velvet 85 38 3,230 456 38,760
Sub-total 147 12,495 1764 149,940
Yearly
Wholesale (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85 402 34,170 4824 410,040
Chocolate Coated
Polvoron in Matcha 85 186 15,810 2232 189,720
Chocolate Coated
Polvoron in Red
Velvet 85 186 15,810 2232 189,720
Sub-total 774 65,790 9288 789,480
Grand Total 921 78,285 11052 939,420
Product Costing / Cost of Goods Sold (COGS) (2023)
2027
Product
2027 Cost Monthly Yearly
Yearly

188
Retail (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85.00 85 7,225.00 1,020 86,700
Chocolate Coated
Polvoron in Matcha 85.00 29 2,465.00 348 29,580
Chocolate Coated
Polvoron in Red
Velvet 85.00 40 3,400.00 480 40,800
Sub-total 154 13,090.00 1,848 157,080
Yearly
Wholesale (php) Qty. Cost Qty. cost
Chocolate Coated
Polvoron in
Chocolate 85.00 420 35,700.00 5,040 428,400
Chocolate Coated
Polvoron in Matcha 85.00 194 16,490.00 2,328 197,880
Chocolate Coated
Polvoron in Red
Velvet 85.00 194 16,490.00 2,328 197,880
Sub-total 808 68,680.00 9,696 824,160
Grand Total 962 81,770.00 11,544 981,240
The table above shows the computation of the cost of goods

sold. 5% inflation rate is applied in the product cost used

every year which the proponents believe can cover each year’s

anticipated inflation rate in the Philippines.

189
Cash Flow
Table 94: Cash Flow

The House of BonBons


Company
Comparative Statement of
Cash flow
For the Fiscal Year 2023
- 2027
2023 2024 2025 2026 2027
Operating Activities
Collection from 1,168,4 1,222,0 1,277,0 1,335,0 1,394,5
Customers 40 20 40 60 20
Payment to Supplies 822,120 859,860 898,620 939,420 981,240
Business Tax (3%) 35,053 36,661 38,311 40,052 41,836
Rent Expense 24,000 24,000 24,000 24,000 24,000
Utilities Expense 8,400 8,778 9,173 9,586 10,017
Communication/
Internet 15,588 15,588 15,588 15,588 15,588
Expense
Cleaning Supplies 1,582 1,582 1,582 1,582 1,582
Expense
Office Supplies 2,860 2,860 2,860 2,860 2,860
Expense
Promotional Expense 600 600 600 600 600
Delivery Expense 600 600 600 600 600
Spoilage Expense 2,000 2,000 2,000 2,000 2,000
Allowance/
Compensation 156,000 156,000 156,000 156,000 156,000
Expense
Philhealth 6,240 6,240 6,240 6,240 6,240
Pag-Ibig 3,120 3,120 3,120 3,120 3,120
SSS 8,100 8,100 8,100 8,100 8,100
Business Permit 6,830 6,830 6,830 6,830 6,830

190
Total 1,093,0 1,132,8 1,173,6 1,216,5 1,260,6
93 19 24 78 13

Net Cash Flow (used)


Provided in 75,347 89,201 103,416 118,482 133,907
Operating
Activities
Investing Activities
Acquisition of Tools
and Equipment 18,461 0 0 0 0
Acquisition of
Furnitures and 4,999
Fixtures
Net Cash Flow (used)
for Investing 23,460 0 0 0 0
Activities
Financing Activities
80,000 0 0 0 0
Investment
0 0 0 0 0
Drawing

Net Cash Flow (used) 80,000 0 0 0 0


Provided in Financing
Activities
131,887 89,201 103,416 118,482 133,907
Net Cash Increase
(Decrease)
0 131,887 221,088 324,504 442,986
Beginning Cash
Balance
131,887 221,088 324,504 442,986 576,894
Ending Cash Balance

The table above shows the inflow and outflow of the cash in

the business.

Table 95: SCHEDULE OF RENT EXPENSE

SCHEDULE OF RENT EXPENSE


2023- 2024- 2025- 2026-
Monthly Yearly 2024 2025 2026 2027
RENT 2,000 24,000 24,000 24,000 24,000 24,000
191
The table above shows Asian Sweets' schedule of rent expenses.

It shows that the business will be having a 24,000.00 pesos yearly

rent expenses for the next 5 years.

Table 96: SCHEDULE OF UTILITIES AND EXPENSE (Water and

Electricity)

SCHEDULE OF UTILITIES EXPENSE (WATER AND ELECTRICITY)


2023- 2024- 2025- 2026-
Monthl Yearl 2024 2025 2026 2027 2027-
y y 2028
UTILITIE
S 700 8,400 8,400 8,778 9,173.0 9,585.8 10,017.1
EXPENSE 1 0 6

The table shows the five (5) years of Utilities and Expense.

The table indicates that the Utilities and Expense will increase

4.5% per annum based from the Real Price of utilities in the

Philippines years 2018-2029 according to Antonio A. Ver

Archives.

Table 97: SCHEDULE OF ALLOWANCE FOR SPOILAGE

ALLOWANCE FOR SPOILAGE


2023- 2024- 2025- 2026-
Monthly Yearly 2024 2025 2026 2027
SPOILAGE
ALLOWANC
500.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
E

The table shows the five (5) years Allowance for spoilage.

The table indicates that the Allowance for spoilage will remain

192
persistent in (5) years.

193
Table 98: SCHEDULE OF ALLOWANCE AND BENEFITS

SCHEDULE OF SALARY/ALLOWANCE EXPENSE

Position Monthl Yearly 2023 2024 2025 2026 2027


y (Php) (Php) (Php) (Php) (Php)
Genera 2,600 31,200 31,200 31,200 31,200 31,200 31,200
l
Manage
r
Financia 2,600 31,200 31,200 31,200 31,200 31,200 31,200
l
Personne
l
Marketin 2,600 31,200 31,200 31,200 31,200 31,200 31,200
g
Personne
l
Operation 2,600 31,200 31,200 31,200 31,200 31,200 31,200
s
Personne
l
Operation 2,600 31,200 31,200 31,200 31,200 31,200 31,200
s
Assistan
t
Tota 13,00 156,00 156,00 156,00 156,00 156,00 156,00
l 0 0 0 0 0 0 0
Table shows that this includes the employees' position,

basic monthly and annual salary

194
Table 99: SCHEDULE OF SALARY AND ALLOWANCE EXPENSE (with deductions)

SCHEDULE OF SALARY AND ALLOWANCE EXPENSE (with


deductions)
Positi Monthly Yearly 2023 2024 2025 2026 2027
on (With (With (Php) (Php) (Php) (Php) (Php)
Deductio deductio
n) n)
Gener 2,309 27,708 27,708 27,70 27,708 27,70 27,708
al 8 8
Manag
er
Financi 2,309 27,708 27,708 27,70 27,708 27,70 27,708
al 8 8
Personn
el
Marketi 2,309 27,708 27,708 27,70 27,708 27,70 27,708
ng 8 8
Personn
el
Operatio 2,309 27,708 27,708 27,70 27,708 27,70 27,708
ns 8 8
Personne
l
Operatio 2,309 27,708 27,708 27,70 27,708 27,70 27,708
ns 8 8
Assistan
t
Total 11,545 138,540 138,54 138,54 138,54 138,54 138,54
0 0 0 0 0

Table shows the (5) years’ salary and allowance expenses

and these include the employees' position, basic monthly salary

without monthly benefit deductions, basic annual salary per

year. Annual salary per year will remain persistent in (5)

years.

195
Table 100: SCHEDULE OF COMMUNICATION EXPENSE (Wi-fi

and Load)

SCHEDULE OF COMMUNICATION EXPENSE


Monthl Yearly 2023 2024 2025 2026 2027
y
WI-FI 1,299.0 15,588. 15,588. 15,588. 15,588. 15,588. 15,588.
AND 0 00 00 00 00 00 00
LOAD

The table above shows the five (5) years Communication

expenses. The table indicates that the Communication expenses will

remain persistent in (5) years.

Table 101: SCHEDULE OF OFFICE SUPPLIES EXPENSE

SCHEDULE OF OFFICE SUPPLIES EXPENSE


Yearly 2023 2024 2025 2026 2027
OFFICE 2,860. 2,860.00 2,860.00 2,860.00 2,860.00 2,860.00
SUPPLIE 00
S

The table shows the five (5) years Office Supplies

Expenses. The table indicates that the Office Supplies Expenses

will remain persistent in (5) years.

196
Table 102: SCHEDULE OF CLEANING SUPPLIES

SCHEDULE OF CLEANING SUPPLIES


EXPENSE
Yearly 2023 2024 2025 2026 2027
CLEANIN 1,582.0 1,582.0 1,582.00 1,582.0 1,582.0 1,582.0
G 0 0 0 0 0
SUPPLIE
S

The table shows the five (5) years cleaning supplies.

The table indicates that the cleaning supplies will remain

persistent in (5) years.

Table 103: OF PROMOTIONAL COST

SCHEDULE OF PROMOTIONAL COST


Month Yearl 202 202 2025 202 202
l y y 3 4 6 7
PROMOTIONA 300 600 600 600 600 600 600
L COST

The table shows the five (5) years promotional cost. The

table indicates that the promotional cost will remain persistent

in (5) years.

197
Table 104: SCHEDULE OF BUSINESS PERMIT

SCHEDULE OF BUSINESS PERMITS

Mayor’
s 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Permit
Baranga
500.00 500.00 500.00 500.00 500.00
y
Permit

BIR 530.00 530.00 530.00 530.00 530.00

SEC 500.00 500.00 500.00 500.00 500.00


Sanitar
y 300.00 300.00 300.00 300.00 300.00
Permit

BMBE 1,000.00 1,000.00 1,000.00 1,000.00

Total 6,830.00 7,830.00 7,830.00 7,830.00 7,830.00

The table shows the five (5) years business permit. The table

indicates that the first year of operation business permit will be

(₱6,830.00) and for the Year 2024 up until 2027 will be

(₱7,830.00).

198
Chapter VI

Socio-Economic Aspect

This study's socioeconomic impact includes the amount of labor to be

employed and the amount of taxes to be paid by businesses that can

assist the government. The company's safety, security, and health of

each worker, as well as the environment, will be properly implemented

as a result. The following are the business's socio-economic

objectives:

1. To determine the implications of the business and the


society.

2. To explain the economic implications of the company.

3. To define the environmental implication of the company.

4. To determine the significant contribution of the business to

the Philippine Economy.

5. To identify the benefits of its community.

6. To address the social impacts of business.

199
Social Implications

Asian Sweets Company will keep good ties with its suppliers,

customers, and other business’s stakeholders. The Asian Sweets

Polvoron will be introduced to the market in this generation where

the problem of increasing unemployment rate is still being issued in

every society of the Philippines. The brand is intended to be

merchandised in order to ensure the availability of the product. The

business's goals are to have a valuable product and service to

sustain, provide and meet the needs and satisfaction, as well as to

provide a source of income in a very viable manner.

The major aim of the Asian Sweets Company is to make the company

and its brand more customer-focused, as they want to increase the

number of repeat customers in order for their demand to grow as the

company grows. To reach their aims, the company is focusing on

developing positive relationships with their suppliers, other

businesses, and, most importantly, their customers. The business

expects to offer a very valuable product to its market by providing a

high-quality dessert at its reasonable cost and by giving them the

opportunity to earn from its features, functions, and benefits.

200
Economic Implications

Profitability is not the only goal of Asian Sweets Company. The

Company will also make a commitment to society, community, and the

economy, particularly to consumers.

Asian Sweets Company can offer numerous opportunities which will

provide the needs of the people in Pasig City and to its economy.

Because of the availability of the business and its product as well

as the other of its features, the company can visibly provide and

give a fortune for people to have a source of income that can

contribute to aid the country's unemployment issues. The business can

guarantee that its customers are protected from community threats.

While the business is gaining, it will definitely remember its

obligation to pay taxes even as it makes profits and gives customers

the fulfillment they deserve from the product.

201
Environmental Implications

The City of Pasig will be the location of the business. Pasig

City highly advocates environmental awareness in its community. Thus,

Asian Sweets Company will adhere to the City’s Environmental rules

and regulations. The company assures that its business operations

will not harm its environment. All of the wastes from the operations

of business will be strictly monitored. It will be disposed of

properly through the help of the City's garbage collectors. The

business and its proponents will provide a right allocation of budget

for its waste management and promote a waste disposal program.

202
Reference:

Dierks, K. (2022, December 28). Food Trends We Predict To See And Eat

In 2023. Spoon University.

https://spoonuniversity.com/lifestyle/food-trends-of-2023

Desserts Market Research Reports & Desserts Industry Analysis |

MarketResearch.com. (n.d.). https://www.marketresearch.com/Food-

Beverage-c84/Food-c167/Desserts-c486/

Gershon, L. (2019, August 19). The Invention of Dessert. JSTOR Daily.

https://daily.jstor.org/the-invention-of-dessert/

Access Restricted. (n.d.). https://fox40.com/health-and-fitness/5-

legitimate-reasons-you-should-eat-dessert-every-day/

Dierks, K. (2022b, December 28). Food Trends We Predict To See And

Eat In 2023. Spoon University.

https://spoonuniversity.com/lifestyle/food-trends-of-2023

Admin, N. (2022, December 15). Sweets for Babies? What Parents Should

Know. The Nourished Child. https://thenourishedchild.com/babies-eat-

sweets/
203
Lasco, G. (2017, December 21). Why Filipinos have a sweet tooth.

INQUIRER.net.

https://www.google.com/amp/s/opinion.inquirer.net/109639/filipinos-

sweet-tooth/amp

Star) -, B. L. D. P. (2018d, September 22). DTI pushes entry of

Philippines food brands in Indonesia. Philstar.com.

https://www.philstar.com/business/2018/09/22/1853470/dti-pushes-

entry-philippines-food-brands-indonesia/amp

The Benefits of Having a Healthy Relationship with Chocolate. (2022,

January 18). Johns Hopkins Medicine.

https://www.hopkinsmedicine.org/health/wellness-and-prevention/the-

benefits-of-having-a-healthy-relationship-with-chocolate

Statista. (n.d.). Snack Food - Philippines | Statista Market

Forecast. https://www.statista.com/outlook/cmo/food/confectionery-

snacks/snack-food/philippines

204
APPENDIX A
SURVEY QUESTIONNAIRES

205
WHOLESALE
DATA PRIVACY STATEMENT
In accordance with the Data Privacy Act of 2012, we value and protect
your personal information. The information you provide will be
treated with strict confidentiality, securely stored, and used solely
for academic purposes. By clicking I Agree and continuing with this
online survey, you give us permission to collect your data.
Thank you for your utmost cooperation.

____I Agree

I. GENERAL INFORMATION OF THE BUSINESS


Direction: Choose from the following options that best describe your
answer.

Name of the Business: __________________________________


Years in Operation: ___ 1 Year
___ 2 Years
___ 3 Years
___ 4 Years
___ 5 Years
___ 6 Years and above

Place of Residence (Pasig City)

___ Buting
___ Sta. Lucia
___ Sagad
___ Ugong
___ Dela Paz
___ Sumilong

Line of Business: ___Retail


Other: _______

Product line of the Business: ___ Store


206
___ Market
___ Online Selling
___ Other:

II. WILLINGNESS TO SELL THE PRODUCT

We are The Asian Sweet and we are distributing Chocolate Coated


Polvoron at the amount of Php 480 per Bundle (4Pcs/Packs) are you
willing to buy from us?

_____ Yes
_____ No

If yes How many bundle/s of Choco Coated Polvoron do you want to buy?

_____ 1 Bundle
_____ 2 Bundles
_____ 3 Bundles
_____ 4 Bundles
_____ 5 Bundles
_____ 6 Bundles
_____ Other:

How often do you like to purchase?

_____ Weekly
_____ 2x a Week
_____ 3x a Week
_____ Monthly
_____ 2x a Month
_____ 3x a Month
_____ Other:

How much is your budget for purchasing Choco Coated Pulvoron?

207
_____ 10,000.00
_____ 11,000.00
_____ 12,000.00
_____ 13,000.00
_____ 14,000.00
_____ 15,000.00
_____ 16,000.00
_____ 17,000.00
_____ 18,000.00
_____ 19,000.00
_____ 20,000.00 and above
_____ Other:

What variety do you prefer to buy?

_____ Choco Coated Pulvoron in Chocolate


_____ Choco Coated Pulvoron in Matcha
_____ Choco Coated Pulvoron in Red Velvet
_____ Choco Coated Polvoron in Chocolate and Matcha
_____ Choco Coated Polvoron in Chocolate and Red Velvet
_____ Choco Coated Polvoron in Red Velvet and Matcha
_____ All Varieties

What factor do you most consider when buying Choco Coated Polvoron?

_____ Price
_____ Taste
_____ Quality
_____ Availability
_____ Promotion
_____ Packaging
_____ Other:

In what manner will you buy Choco Coated Polvoron?

_____ Instore
208
_____ Online

If online, what mode of delivery do you prefer?

_____ Pick up from Store


_____ Through 3rd Party Courier
_____ Other:

If through 3rd party courier, are you willing to shoulder the


delivery fee?

_____ Yes
_____ No

What is your payment preference?

_____ Cash
_____ Online Payment (Gcash/PayMaya)
_____ Online Bank Transfer
_____ Other:

RETAIL
A FEASIBILITY STUDY ON THE MERCHANDISING OF "ASIAN SWEETS POLVORON"
IN SELECTED BARANGAYS IN PASIG CITY

209
Dear Respondents:

As proponents of this feasibility study, A FEASIBILITY STUDY ON THE


MERCHANDISING OF ASIAN SWEETS POLVORON IN SELECTED BARANGAYS IN PASIG
CITY, this is to request a few minutes of your time to answer this
survey completely. The information or data gathered from this
instrument will determine the viability of the proposed product for
this study. Rest assured all gathered information will be utilized
for academic purposes and it will be treated with utmost
confidentiality.

DATA PRIVACY STATEMENT

In accordance with the Data Privacy Act of 2012, we value and


protect your personal information. The information you provide will
be treated with strict confidentiality, securely stored, and used
solely for academic purposes. By clicking I Agree and continuing with
this online survey, you give us permission to collect your data.
Thank you for your utmost cooperation

O I Agree

PERSONAL INFORMATION

Direction: Choose from the following options that best describe your
answer.

Email:

Name:

Sex:

O Male
O Female
Age:

O 18 to 20 Years Old
O 21 to 25 Years Old
O 26 to 30 Years Old
O 31 to 35 Years Old
O 36 and above
210
O Others:

Place of Residence:

O Pasig
O Other Cities

Place of Residence (Pasig City)

O Bambang
O Kapasigan
O Palatiw
O Rosario
O San Miguel
O Pinagbuhatan

Classification of Respondents:

O Individual
O Household

SOCIO ECONOIMIC INFORMATION Source of Income:

O Work (For those who are employed/self-employed)


O Allowance (For those who have other source of income)
O Family Income
O Others:

How much is your estimated Household Monthly Income?

O ₱12,000.00
O ₱13,000.00
O ₱14,000.00
O ₱15,000.00
O ₱16,000.00
O ₱17,000.00
O ₱18,000.00
O ₱19,000.00
O ₱20,000.00
O ₱21,000.00
O ₱22,000.00
O ₱23,000.00
211
O ₱24,000.00
O ₱25,000.00
O ₱26,000.00
O ₱27,000.00
O ₱28,000.00
O ₱29,000.00
O ₱30,000.00
O Others:

How much is your estimated Household Monthly Expense?

O ₱9,000.00
O ₱10,000.00
O ₱11,000.00
O ₱12,000.00
O ₱13,000.00
O ₱14,000.00
O ₱15,000.00
O ₱16,000.00
O ₱17,000.00
O ₱18,000.00
O ₱19,000.00
O ₱20,000.00
O ₱21,000.00
O ₱22,000.00
O ₱23,000.00
O ₱24,000.00
O ₱25,000.00
O Others:

PRODUCT AWARENESS

Do you purchase Pulvoron?


O Yes
O No

Have you heard of or tried Choco Coated Pulvoron?

O Yes
212
O No

We are The Asian Sweets and we are offering a Chocolate Coated


Polvoron, are you willing to buy from us with the following amount?

Choco Coated Polvoron in Chocolate (₱125.00)


Choco Coated Polvoron in Matcha (₱125.00)
Choco Coated Polvoron in Red Velvet (₱125.00)

O Yes
O No

If yes, what variety do you prefer to buy?

O Choco Coated Polvoron in Chocolate


O Choco Coated Polvoron in Matcha
O Choco Coated Polvoron in Red Velvet O Choco Coated Polvoron in
Chocolate and Matcha
O Choco Coated Polvoron in Chocolate and Red Velvet
O Choco Coated Polvoron in Red Velvet and Matcha
O All Varieties

How frequently do you want to buy from us?

O Weekly
O 2x a Week
O 3x a Week
O Monthly
O 2x a Month
O 3x a Month
O Others:
How many pack/s do you prefer to buy?

O 1 Pack
O 2 Packs
O 3 Packs
O 4 Packs
O Others:

What factor do you most consider when buying Choco Coated Polvoron?

O Price
213
O Taste
O Quality
O Availability
O Promotion
O Packaging
O Others:

If we offer The Asian Sweets Polvoron online with shipping cost,


would you purchase them?

O Yes
O No

What social media platform do you usually use? If others, please


specify.

O Facebook
O Twitter
O Instagram
O Others:

What is your payment preference?

O Cash
O Online Payment (Gcash/PayMaya)
O Online Bank Transfer
O Others:

214
APPENDIX B
Matrices

215
SSS CONTRIBUTION

SSS
Position Monthly Yearly
General 135.00 1,620.00
Manager
Financial 135.00 1,620.00
Personnel
Marketing 135.00 1,620.00
Personnel
Operations 135.00 1,620.00

Personnel
Operations 135.00 1,620.00

Assistant
Total 675.00 8,100.00

PAG-IBIG CONTRIBUTION

PAG-IBIG
Position Monthly Yearly
General 52.00 624.00
Manager
Financial 52.00 624.00
Personnel
Marketing 52.00 624.00
Personnel
Operations 52.00 624.00
Personnel
Operations 52.00 624.00
Assistant
Total 260.00 3,120.00

216
PHILHEALTH CONTRIBUTION

PHILHEALTH
Position Monthly Yearly
General 104.00 1,248.00
Manager
Financial 104.00 1,248.00
Personnel
Marketing 104.00 1,248.00
Personnel
Operations 104.00 1,248.00
Personnel
Operations 104.00 1,248.00
Assistant
Total 520.00 6,240.00

217
APPENDIX C
Editor’s Certifica

218
Pamantasan ng Lungsod ng Pasig
Alkalde Jose St. Kapasigan,
Pasig City
College of Business and Accountancy

EDITOR’S CERTIFICATE

This is to certify that the Feasibility Study entitled "A


FEASIBILITY STUDY ON THE MERCHANDISING OF “ASIAN SWEETS POLVORON” TO
THE SELECTED BARANGAYSIN PASIG CITY," authored and researched by:
REVADAVIA, STEPHANIE JEN A; RICABLANCA,JOANNA MARIE S; SEBASTIAN,
RUTH A; SORSANO, JOY G; AND TAYRUS, MARY JANE A. reviewed, checked,
and edited for format, grammar, and content coherence.
This certification is issued for any Legal-Academic purposes it
may serve. Given this ___________ of 2023.

Signed:

219

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