This Unit Looks at The Ways in Which Emproyers Are Using Technotogy in The Recruitment Process

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Thisunitlooksat thewaysin whichemproyers

areusingtechnotogy
in the
recruitment
process.

Discuss
thesequestions.
1 Whenyouarethinkingaboutyourfuturecareer,howcanyoufindoutaboutthedifferent companies
andorganisations
youcouldworkfor?
2 Whatsortof process
do youhaveto gothroughin orderto geta job?Describe
thevariousstages.

tr Understandingthe
mainpoints
Readthearticleontheopposite
pageandanswerthesequestions.
1 Whichmoderntechnological
resource
arecompanies
nowusingto recruitthenextgenerationof employees?
2 Besides
theirownwebsite,
whichtwoothertypesof sitearecompanies usingto attractandrecruit
graduates?
3 At whichstagein therecruitment
process is onlinetestinguseful?
4 Inwhichtwomainwaysis thisgenerallyusefulto bothemptoyers andgraduates?
5 why is it important
forcompanies
to givequick automated feedback?
6 Whyis it notsufficientforcompanies simptyto usetheirownwebsiteto attractyoungrecruits?
7 Whatarecompanies tryingto achieve
byengaging withpotentialemployees outsideof thecompany's
ownwebsitedomain?
8 According to thearticle,area[[employers
proficientat usingwebresourcesto attractandrecruit
employees yet?

tr Understandingdetails
Readthearticleagainandanswerthesequestions.
1 Whichwelt-known Internet
siteis playing
a majorrolein ErnstandYoung's recruitment
strategy?
2 Whatistheworld'slargest onlinerecruitmentgroup?
3 Givea specificexampleof howonlinetestingis useful,firsttyto thecompany
andsecondlyto the
job applicant.
potentiaI
4 Whichvirtualworldaresomecompanies usingin orderto meetpotentialrecruits?
5 Howcanpotential recruits
usethatresource to meetandtatkto company employees?
6 whichothertwo Internetforumsdo employers useto meetyoungpeople?
7 onceemployers havemadecontact withyoungpeople,howdotheykeepthoseyoungpeople
interested
in them?
U N I T1 ' " E - R E C R U I T M E N T

Onlinerecruitment: theservicesof companiessuchasMonster,


world's largestonline recruitment
Internet,outsidetheir own web do-
mains.Tech-sav\T. younger-Beneration
individuals now entering the job
Shoppingfor talent zo to speedup the applicationprocess.
group,they areusingonlinetechnology
market spend much of their lives
This allows candidatesto find out online and expect recruiters to be
in a virtual world detailsaboutthejob they areapplying
for and completethe first stagesof F
there,too.
Forcompanies. thismeansengaging
by Sarah Murray the application. 65 in the online social networkingthat
C Oneimpoftantpart of this processis plays such an important part in the
onlinetesting.Takinga practiceteston way youngrecruitsinteractwith their
a corporatewebsitemeansan individ- peers.As well as social networking
ual can measurethemselvesagainst sites,virtual worlds such as Second
the standards of thecompanyin areas Life also provide opportunities to
:o such as numeracy,for example.For engageprospectivecandidates, whose
companies,thesetestscan weed out 'avatars'(inventedonline characters)
inappropriatecandidatesbefore they can interactwith thoseof the compa-
haveevenstartedthe applicationpro- ny's employees.
cess.And for graduates, they savetime G Much of the real powerof the Inter-
:s and money.If they don't measureup, net in recruitment exists in these
they can withdraw from the process externalsites.wherecompanies can
without having to spend time on build an employer brand and tap
application forms or travelling to into potentialrecruitsby engagingin
anothercity. issuesabout which theseindividuals
D It is importantfor companiesto fol- arepassionate. This meanscompanies
low up with automatedfeedbackon needto establisha presencein every-
A Since2007, Ernst & Young'srecruit- the tests,however.Candidateswho do thing from chatroomsto blogs.
ment strategyhas included a pageon well in practice tests and receive H But while someforward-thinking
Facebook.On the site,job candidates instant feedback telling them that 85 companies aredoingthis,manyrecruit-
canmeetstudentsgainingwork experi- +s they'veexceededthe standardrequire- ershaveyetto tapinto theseaudiences.
'Organisationsare a bit unsureat the
ence,participatein opinion polls and mentsfind that very encouraging,and
join discussiongroups,whosetopics so tendto stick with the companyand moment of how to take advantageof
cover everythingfrom psychometric continuetheir application. this,' says Emma Parry, Research
testingto working in China. E However,the web offers more than Fellow at CranfieldSchoolof Manage-
B However, the accounting firm's so automatedform filling, particularly ment. 'But it's somethingthey'll have
l0 move into social networking is only when it comesto identifying the best to do in the future because,for this
oneexampleof thewaycompanies can talentamongthegraduate community. generationof recruits,that'sthe way
usethe web to attracttop talent.Some Traditionally, companiesthought they communicate.'
companieshaveextendedtheir useof abouthow to find the right candidate.
the Intemetin the recruitmentprocess ss Today,however,they think abouthow
and are using web tools very effec- the right candidatecan find them -
FT
tively. As well as making use of the by ' settingup shop'in otherpartsof the

Searchingfor information
1 Lookat thesereasonswhy employersparticipatein socialnetworkingsites.Tick (/) the ones
mentionedin the article.
1 to attract
toptatent 4 to tap into potentialrecruits
2 to havefunplayingon Second
Life 5 t o l e a r nm o r ea b o u tw o r l di s s u e s
3 to buildanemployer brand
whyyoungpeopleinteract
2 Lookat thesereasons withcompanies
onsocialnetworking
sites.
Tick(/) theonesmentioned
in thearticle.
1 to develop'avatars' 4 to meetinterns
2 to improvetheircomputer
skitls 5 to participate polls
in opinion
3 to joindiscussion
groups
UNITI " E-RECRUITMENT

tr Word
search
Findthreewordsin paragraphs A andB of the articlewhichfoltowthe wordrecruitment
andmatchthe
resultingphraseswith theirmeanings.
1 recruitment
t ....... a) a setof companies whosejob it is to helpemployers
findnewemployees
p........ b) a planfor recruiting
2 recruitment newemployees
9........ c) a seriesof stepswhichresultsin thehiringof newemployees
3 recruitment

tr families
Word
1 Complete
the chartwith wordsfromthe article.

2 Complete
the chartwiththe corresponding
nouns.

verb noun
1
to attract
2
to extend
to withdrawfrom
to followup
5
to receive

g Wordpartnerships
1 Matchtheverbsandverbphrases(1-8)with the nounphrases(a-h)to formwordpartnerships
relatingto the useof onlinetechnology process.
in the iob application
1 to use a) inappropriatecandidates
2 to complete b) webtoolsveryeffectively
3 to followupwith c) a practicetest
4 to findout d) timeandmoney
5 to weedout e) detailsaboutthejob
6 to take f) thefirststagesoftheapplication
7 to save g) againstthestandardsofthecompany
8 to measure themselves h) automated feedback
1 belongto the candidate
Decidewhichactionsin Exercise andwhichbelongthe company.
Oneofthemappliesto both.

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