Detailed Lesson Plan

in English 8

Content Standard:

The learner demonstrates

understanding of: Southeast
Asian literature as mirror to a
shared heritage ; coping
strategies in
processing textual information;
strategies in examining
features of a listening and
viewing material; structural
analysis of
words and propaganda
techniques; and grammatical
signals for opinion- making,
persuasion, and emphasis.
The learner demonstrates
understanding of: Southeast
Asian literature as mirror to a
shared heritage ; coping
strategies in
processing textual information;
strategies in examining
features of a listening and
viewing material; structural
analysis of
words and propaganda
techniques; and grammatical
signals for opinion- making,
persuasion, and emphasis.
The learner demonstrates understanding of: Southeast Asian literature as mirror to a shared
heritage ; coping strategies in processing textual information; strategies in examining features of a
listening and viewing material; structural analysis of words and propaganda techniques; and
grammatical signals for opinion- making, persuasion, and emphasis.

Performance Standard:
The learner transfers learning by composing and delivering a persuasive speech based on an
informative essay featuring use of properly acknowledged information sources, grammatical signals
for opinion-making, persuasion, and emphasis, and appropriate prosodic features, stance, and
behavior.

I: OBJECTIVES:

At the end of the lesson, the students will be able to:

a. Identify and analyze the propaganda techniques;
b. Express the importance of propaganda techniques in our daily lives; and
c. Perform propaganda techniques in promoting a product.

II: LEARNING CONTENT

Lesson: Analyzing Propaganda
Materials:
1. PowerPoint presentation
2. pictures
3. carboard and pen

References:
1. K to 12 Curriculum G, p.173-177
2. Module, MELC 2

III: LEARNING TASKS

Teacher’s Activity Student’s Activity

PRELIMINARY ACTIVITY
A. PRAYER
Everybody stand and let us start our day with a prayer.
Our Father who art in heaven…

B. GREETINGS

“Good Morning Class! How are you today?” We’re great Ma’am!

C. CHECKING OF ATTENDANCE

“That’s good to know. Before taking your seats, I want you to look
around and pick those pieces of trashes under your chairs, throw
those in the trash bin. Arrange your chairs horizontally and vertically
aligned. Are everybody in their seats already? Now, look to your
right and then to your left. Have you noticed someone missing? No absent today, Ma’am.
Well then that’s great, there are no absentees for today.

D. REVIEW

“For now, let’s have a review of what we have tackled last meeting.”
What was that again? We learned about Bias.

Yes, It’s Bias.

“And what is bias?” Bias refers to an author’s expression of
his/her own opinion on a particular issue
without examining and presenting enough
evidences.
Good job Grade 8!

Now, to further understand bias in writing, I have here the activity

for you about the topic.

Instruction: Put the word/s in the box according to your Answer:

understanding about the past lesson.

“Excellent! It seems that you really understand our last topic.”

An author becomes bias when he/she persuades the reader to

believe on his/her own stand of the issue by giving inaccurate
information or false impression even with or without the intention
of misleading the readers.

Let us now proceed for today’s topic.

Our learning competency is, you are expected to analyze

propaganda techniques.

Today, we will explore and learn the propaganda techniques.

E.Motivation

We will have a game entitled “Tagline Sounds Familiar”. I will divide

you into two groups. Each group will receive an improvised board
and a piece of chalk. The task of the group is to guess the name of
the television commercial based on the “ tagline” that I will read.

Here the mechanics of the game:

A. The teacher will read the tagline twice.
B. If you hear the word “go”, you will start your brainstorming.
C. I will give you 10 seconds to think and write your answer.
D. If you hear the word “stop, and raise your board.
E. In case of late response, the group’s answer will not be credited,
but they may participate again in the next time.
F. The highest pointer will be declared as winner.

LET’ S START!

1. “We find ways.” 1. BDO

2. It’s Finger Lickin Good 2. KFC
3. Batang May Laban 3. Bonakid
4. Bida ang Saya 4. Jollibee
5. Para sa Malinis at Bangong Tumatagal 5. Surf FabCon

Good Job!

Since, you did well, let’s move to our topic which is related to our
activity.

A. Lesson Proper/Discussion of the lesson

As human beings, we use the art of persuasion in our daily lives.

Sales person, politicians, con artist, teacher and even you
boyfriend/girlfriend used persuasion to convince you or someone to
do something you suggest. Understanding it cannot only help you
learn how to influence others; it can also make you more aware of
the technique others might use to try and change your beliefs and
behaviors. One of the techniques commonly used to persuade is
propaganda.

In this part of the module, you will learn more about the nature of
propaganda and how to analyze propaganda techniques.

Propaganda it is a form of communication that is aimed at

influencing the attitudes, perspectives and emotions of people or
communities toward some cause or position by presenting only one
side of an argument. It is usually repeated and presented over a
wide variety of media in order to attract the interests of a greater
majority.

Types of Propaganda Techniques. There are several ways and/or

techniques on how to persuade people to buy products, accept
ideas, and avail services.

Who can read this? Ma’am!

Okay, Renz. Please read.

1. Name Calling or “labelling”- It labels competitors by attacking the Name Calling or “labelling”- It labels
competitor’s integrity, morality even intelligence. competitors by attacking the competitor’s
Example of these labels are: Republican, integrity, morality even intelligence.
terrorist, fascist, radical , pig etc. Example of these labels are: Republican,
terrorist, fascist, radical , pig etc.
Example:
A politician campaigning for an election
says that you should not vote his
opponent because his opponent is
alcoholic.
Next, we have Bandwagon.
Who can read this?

Please read Akisha.

2. Bandwagon – This type of propaganda follows the ideology of

joining to fit in. It tries to persuade everyone to follow because
everybody is doing it. This technique appeals to your desire to Ma’am!
belong to a group.

Example:
“ You decide to buy a brand of detergent powder because according Bandwagon – This type of propaganda
to its advertisements millions of people follows the ideology of joining to fit in. It
are using it. tries to persuade everyone to follow because
everybody is doing it. This technique appeals
to your desire to belong to a group.

Let’s move to the next, which is Card Stacking.

Please read, John.

3. Card Stacking - is giving the positive side for your own point of
view. It deliberately withholds information, manipulates, or even lies Okay ma’am.
about a product, a person or an idea. You will get misled if you do
not look for what is missing in the argument.

Example: A brand of biscuit emphasized on its label that is sugar free Card Stacking - is giving the positive side for
and 0 gram fat. your own point of view. It deliberately
withholds information, manipulates, or even
lies about a product, a person or an idea.
Let’s proceed to Testimonial. You will get misled if you do not look for
what is missing in the argument.
Who wants to read?

Please read, Jewel.

4. Testimonial – when a product is sold

by using words from famous people or authority figures.

Example“ Kim Jones, a well-known

basketball player, says that Adidas
is the best shoes he has ever
used.”

Next, we have Transfer. Ma’am!

Please read, Edward.

5. Transfer – when a product is sold by the name or picture of a Testimonial – when a product is sold by
famous person or thing but no words from the said person or thing. using words from famous people or
authority figures.
Example: A certain politician delivered his campaign address with
the background of a country’s flag to associate patriotism to himself.

Now, we are in Glittering

Generalities.

Raise your hand if you want to

answer.

Okay, please read Tristan.

6. Glittering Generalities- is the use of

broad statements or slogans to inspire or evoke positive feeling Okay, ma’am.
from the audience for a person, product, and idea.

Transfer – when a product is sold by the

Example: A certain politician during campaigning used the slogan name or picture of a famous person or thing
“Act for a Change”. but no words from the said person or thing.

Let’s move to the last technique

which is the Plain Folks.

Please read, Abegail.

7. Plain Folks - Identifies a product,

idea or a person with a locality or a
country. The advertisers convince
the audience that the particular product or service brought value to
a regular human being themselves.

Example: A grocery store advertises using a picture of a mother and

child in a shopping cart. Ma’am, I want to read it.

Okay ma’am.

Do you Glittering Generalities- is the use of broad

have statements or slogans to inspire or evoke
positive feeling from the audience for a
person, product, and idea.

questions or any clarifications about the topic?

Okay, so let’s proceed to our activity.

 B. Application

The class will be divided into 2 groups. Each group will present
TV commercials using any techniques in propaganda. The
Okay Ma’am.
presentation will be in 1-2 minutes only.

For example: Mapino, Mahumok kag Namit-namit guid ya,” Plain Folks - Identifies a product, idea or a
person with a locality or a country. The
Angelina Bakeshop – Card stacking , because it give positive advertisers convince the audience that the
side and qualities for the product. particular product or service brought value
to a regular human being themselves.

RUBRIC FOR PROPAGANDA PRESENTATION

3 2 1

CREATIVITY and The commercial is The commercial is The commercial

PRESENTATION creative and somewhat creative shows little
effectively written and effective creativity or
and presented and/or the effectiveness
well. presentation is and/or is not well
adequate. presented.
Need for product The commercial The commercial The commercial
clearly explains the somewhat explains does not
need for the the needs for the adequately explain
product. product. the need for the
product.
Visual Aids (props) The commercial The commercial is The commercial
makes good use of somewhat making does not include
visual aids or use of visual aids or any visual aids or
props. props. props.
Enunciation/Diction Presenters’ Presenters’ Presenters’
enunciation/diction enunciation/diction enunciation/diction No Ma’am.
is excellent. is average. is below average.

Within time frame The commercial is The commercial is The commercial is

(1 – 2 minutes) presented within presented slightly presented
the time frame. outside the time significantly
frame. outside the frame.

C. Generalization

The teacher will ask the students to give their ideas about
Propaganda and Basic Propaganda Strategy.

1. 1. What is Propaganda?
2.
3. 2. What are the propaganda techniques that you learned
today?
4.
5. 3.As a student, how does propaganda techniques help you in
buying the products?
6.
7. 4. Why does propaganda techniques is very important in our
daily lives?
8.
9. 5. If you were given a chance to endorse “Pantat festival” ,
what kind of propaganda technique would you like to use and
why?

1. Propaganda is an art of persuasion which

convince you or someone to do something
you suggest.
2. The propaganda techniques that I learned
today are Name Calling, Bandwagon, Card
Stacking, Testimonial, Transfer, Glittering
Generalities, and Plain Folks.
3. Yes, it helps me buying the products in the
way which we should be smart enough and
aware of the techniques might use to try and
can change our beliefs and behaviors.
4. It is important in our life because this a
kind of communication which disseminate or
spread information to influence public
opinion.
5. If I will given a chance to endorse “Pantat
Festival” , I will use Bandwagon because I
want everyone to join the festival in order
for them to witness what kind of festival we
have, also for them to taste how delicious
our product is.

Evaluation:

I. Directions: Identify the propaganda technique used in an advertisement.

1. Propaganda:

2. Propaganda:
3. Propaganda:

4. Propaganda:

5. Propaganda:

II. Make a tagline promoting the importance of “Pantat Festival” using propaganda techniques.

VI: Assignment

Assignment:
With the things you have learned today, write an essay why do we need not to buy or to buy a
product even though it is a very famous one. Write it on a half sheet of paper crosswise.

Prepared by:

JERUSHUA A. PARREÑO
Applicant