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    Otm SEO Report

    Uploaded by

    Haseem Ajaz
    - Website analytics showed declines across key metrics from the previous quarter, with a 18.4% decrease in users, 22.5% decrease in sessions, and 38.4% decrease in pageviews. Mobile devices accounted for 77.9% of users. The majority of traffic and pageviews came from direct sources and cities in California. - Performance on Google search declined as well, with a 9.6% decrease in clicks, but a 34.4% increase in impressions, leading to a 32.7% decrease in click-through rate. The average search result position improved by 9.1% to 18.23. - The top non-branded search queries driving traffic to the site were for

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    Otm SEO Report

    Uploaded by

    Haseem Ajaz
    64 views1 page
    - Website analytics showed declines across key metrics from the previous quarter, with a 18.4% decrease in users, 22.5% decrease in sessions, and 38.4% decrease in pageviews. Mobile devices accounted for 77.9% of users. The majority of traffic and pageviews came from direct sources and cities in California. - Performance on Google search declined as well, with a 9.6% decrease in clicks, but a 34.4% increase in impressions, leading to a 32.7% decrease in click-through rate. The average search result position improved by 9.1% to 18.23. - The top non-branded search queries driving traffic to the site were for

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    - Website analytics showed declines across key metrics from the previous quarter, with a 18.4% decrease in users, 22.5% decrease in sessions, and 38.4% decrease in pageviews. Mobile devices accounted for 77.9% of users. The majority of traffic and pageviews came from direct sources and cities in California. - Performance on Google search declined as well, with a 9.6% decrease in clicks, but a 34.4% increase in impressions, leading to a 32.7% decrease in click-through rate. The average search result position improved by 9.1% to 18.23. - The top non-branded search queries driving traffic to the site were for

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    64 views1 page

    Otm SEO Report

    Uploaded by

    Haseem Ajaz
    - Website analytics showed declines across key metrics from the previous quarter, with a 18.4% decrease in users, 22.5% decrease in sessions, and 38.4% decrease in pageviews. Mobile devices accounted for 77.9% of users. The majority of traffic and pageviews came from direct sources and cities in California. - Performance on Google search declined as well, with a 9.6% decrease in clicks, but a 34.4% increase in impressions, leading to a 32.7% decrease in click-through rate. The average search result position improved by 9.1% to 18.23. - The top non-branded search queries driving traffic to the site were for

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 1

    https://ontopmarketing.

    agency/ Jan 1, 2023 - Mar 31, 2023 ▼

    Website Analytics Overview

    Users New Users Sessions Pageviews

    145,653 138,583 199,689 792,537


    -18.4% from previous quarter -18.5% from previous quarter -22.5% from previous quarter -38.4% from previous quarter

    Page Views by Traffic Source Users by Device

    Source Pageviews
    1. (direct) 690,480
    21%
    2. google 96,831
    desktop
    3. bing 4,257
    mobile
    4. Partners 936
    tablet
    5. dfa 24

    6. (not set) 9 77.9%

    Users by Age Users by Gender Page Views by Town/City

    20K 17,242 City Pageviews


    18,939
    15K (not set) 89,646
    11,898

    New York 28,938


    10K 41.7%
    6,718
    Sunnyvale 18,661
    5K 3,405
    2,154 58.3%
    Mountain View 18,099

    0 San Jose 16,862


    25-34 35-44 55-64
    18-24 45-54 65+ London 16,462

    Users
    male female San Francisco 15,011

    Top Pages by Users

    Page Users
    1. /home 88,301

    2. /store.html 22,527

    3. /google+redesign/apparel/mens 20,372

    4. /google+redesign/apparel 18,341

    5. /basket.html 16,338

    6. /signin.html 15,990

    7. /google+redesign/new 13,789

    8. /google+redesign/lifestyle/drinkware 12,747

    9. /google+redesign/shop+by+brand/youtube 12,290

    10. /google+redesign/lifestyle/bags 11,247

    1 - 100 / 875
    < >

    Website Performance in Google

    Clicks Impressions Site CTR Average Position

    41,857 3,069,568 1.36% 18.23


    -9.6% 34.4% -32.7% 9.1%

    Clicks and Impressions Overtime in Google

    700 60K

    600
    40K

    500

    20K
    400

    300 0
    Jan 1 Jan 7 Jan 13 Jan 19 Jan 25 Jan 31 Feb 6 Feb 12 Feb 18 Feb 24 Mar 2 Mar 8 Mar 14 Mar 20 Mar 26

    Clicks Impressions

    Top Non-Branded Search Queries in Google

    Query Impressions Clicks


    1. youtube merch 8,103 1,124

    2. youtube store 5,942 1,064

    3. google merchandise store 45,006 681

    4. dino 287,148 638

    5. google t shirt 4,577 613

    6. youtube shop 5,633 578

    7. google backpack 8,514 548

    8. google stickers 3,543 497

    9. google bike 6,871 433

    10. google tshirt 1,855 376

    11. chrome dino 113,837 371

    12. youtube merchandise 3,904 347


    1 - 100 / 36650 < >

    Top Landing Pages by Clicks in Google

    Landing Page Impressions Url Clicks


    1. https://shop.googlemerchandisestore.com/Google+Redesign/Shop+by+Brand/Yo… 206,705 5,436

    2. https://shop.googlemerchandisestore.com/Google+Redesign/Apparel/Mens/Men… 188,866 3,308

    3. https://shop.googlemerchandisestore.com/Google+Redesign/Apparel 207,457 3,197

    4. https://shop.googlemerchandisestore.com/store.html?vid=20180201712 102,915 2,772

    5. https://shop.googlemerchandisestore.com/Google+Redesign/Accessories/Google… 509,763 2,584

    6. https://shop.googlemerchandisestore.com/Google+Redesign/Stationery/Stickers 32,843 1,101

    7. https://shop.googlemerchandisestore.com/Google+Redesign/Lifestyle/Bags 33,263 1,024

    8. https://shop.googlemerchandisestore.com/Chrome+Dino 339,484 985

    9. https://shop.googlemerchandisestore.com/Google+Redesign/Apparel/Mens 115,004 965

    10. https://shop.googlemerchandisestore.com/Google+Redesign/Lifestyle/Google+C… 150,723 958

    11. https://shop.googlemerchandisestore.com/Google+Redesign/Accessories/Google… 25,996 958

    12. https://shop.googlemerchandisestore.com/store-policies/frequently-asked-questi… 29,358 750


    1 - 100 / 852 < >

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