A Business Proposal for

Technopreneurship

Names of Incorporators:

Avelino, Januel

Bantulay, Rizelle Anne

Castillo, Bray Alex

Dianongco, Adam

Nones, Al Nikko

Orcajada, Andrea Jean

Tumunong, Klint John

May 16, 2023

 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 1
Bacolod City, Negros Occidental, 6100

TABLE OF CONTENTS
PAGE

The Business…………………………………………………………………………….…… 1

Description of Business……………………………………………………………….……… 2

Products / Services…………………………………………………………………….…..….. 3

Business Goals……………………………………………………………………….…..…… 5

Market………………………………………………………………………………….……... 6

Management………………………………………………………………………….……….. 8

Strategies……………………………………………………………………………………… 10

Financial Resources………………………………………………………………………….... 11

Total Project Cost……………………………………………………………………………… 12

Working Capital ……………………………………………………………………………….. 13

Salaries………………………………………………………………………………….……… 14

Projected overload expenses for 3 months operation………………………………………..…. 15

Summary of 3 months expenses……………………………………………………………....... 15

Investments…………………………………………………………………………………..…. 16
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 2
Bacolod City, Negros Occidental, 6100
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive
Bacolod City, Negros Occidental, 6100

Name of Business: TECHNO FLASK BY LAGTECH INCORPORATION

Services: DOUBLE-WALLED INSULATED TUMBLER (SELF HEATING AND COOLING)

Name of Principals

Chief Executive Officer: Bantulay Rizelle Anne

Chief Operating Officer/Branch Manager: Nones, Al Nikko

Chief Financial Officer/Treasurer: Avelino, Januel

Finance Manager/Auditor: Orcajada, Andrea Jean

Marketing Manager: Tumunong, Klint John

Product Manager: Dianongco, Adam

Production Manager: Castillo, Bray Alex

Address: Lacson Street, Dimal Building, Corner North Capitol Road, Bacolod City, Negros

Occidental, 6100

CONTACT NUMBERS:

Landline: 343-454-6296

Cellphone: 09986128453

E-mail Address: [email protected]

Website: www.lagtech.inc.co
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 2
Bacolod City, Negros Occidental, 6100

Description of Business

A double-walled insulated tumbler is a type of drinking container that is designed to keep

beverages at their desired temperature for an extended period. The tumbler features two walls

with a small gap in between that is typically filled with a vacuum or insulating material, which

helps to maintain the temperature of the liquid inside.

The company specializes in the production of high-quality tumblers designed to keep hot

drinks hot and cold drinks cold. These tumblers are typically made with two layers of stainless

steel or another insulating material, which helps to maintain the temperature of the beverage

inside. These are made from high-quality materials such as stainless steel, glass, or plastic and

come in a variety of sizes and shapes, making them suitable for a range of different uses.

The manufacturing process for double-walled insulated tumblers involves several steps,

including cutting and shaping the materials, welding or bonding the layers together, and adding

any additional features such as lids, handles, or custom designs. The company may also perform

quality control tests to ensure that each tumbler meets its standards for insulation, durability, and

overall quality.

Overall, the double-walled insulated tumbler is an essential item for anyone who values

high-quality drinks and wants to maintain their desired temperature for as long as possible.

Double-walled insulated tumblers are a popular product in the market due to their practicality

and durability. They are often used by commuters, outdoor enthusiasts, and anyone looking to

keep their drinks at a consistent temperature while on the go. As such, there is a high demand for

these products, and manufacturers must maintain high standards of quality to remain competitive

in the market.
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 3
Bacolod City, Negros Occidental, 6100

Product/Services

DRINK THE DIFFERENCE: TECHNO FLASK The double-walled flask versatile

design is optimal for indoor or outdoor use. With a press of a button, the drink inside the water

bottle will be instantly cooled or heated. Available in all colors, it can also be customized in the

customer’s preferred design.

ALWAYS THE RIGHT TEMPERATURE: TECHNO FLASK water bottle will keep

the cold drinks cool and the hot drinks steaming! The bottles feature double-layer vacuum

insulation that will keep liquids cold for up to 24 hours and hot for up to 12 hours.

● ClearShield COATING: TECHNO FLASK 18/8 food-grade stainless steel BPA-free

water bottles use our proprietary eco-friendly coating to prevent scratches and scuffs and

enable an easy comfortable grip that feels great in your hand.

● SAFE TO USE: The new technology is safe and tested with 100% effectiveness with our

technology engineers and developers.

● NO LEAKS, NO SWEAT: The water bottles are leak proof, do not condensate (sweat),

and do not freeze on the outside. It is easy to keep clean with just soapy water and a

bottle brush.

● LIFETIME WARRANTY: At TECHNO FLASK, thrive for 100% customer

satisfaction.
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 4
Bacolod City, Negros Occidental, 6100
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 5
Bacolod City, Negros Occidental, 6100

Business Goals

1. Increase Sales: The primary goal for any business is to increase its sales and revenue. For a

double-walled insulated tumbler business, this might mean setting targets for the number of

tumblers sold monthly or yearly and increasing sales through targeted marketing campaigns,

expanding product lines, and reaching out to new customer segments.

2. Expand Market Reach: Another essential goal for a tumbler business might be to expand its

market reach by entering new geographic regions, expanding its online presence through

e-commerce channels, or partnering with retailers to increase visibility and sales.

3. Build Brand Awareness: Building brand awareness is crucial in establishing a solid market

position and increasing sales. A tumbler business might set goals to improve its social media

followers, boost website traffic, and generate positive customer reviews.

4. Increase Product Range: Expanding the product range can help a tumbler business attract new

customers and increase revenue. Goals include developing new designs, adding new colors or

finishes, or creating custom designs for corporate clients.

5. Enhance Product Quality: Product quality can be a crucial differentiator in a competitive

market. A tumbler business might set goals for improving product quality through rigorous

testing and design improvements or by sourcing high-quality materials from reputable suppliers.

6. Improve Customer Satisfaction: Finally, a tumbler business might prioritize goals related to

customer satisfaction, such as improving shipping times, offering a satisfaction guarantee, or

providing exceptional customer service. These goals can help build loyalty and drive repeat

business.
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 6
Bacolod City, Negros Occidental, 6100

Market

The market for a double-walled insulated tumbler business can be quite broad, as the

demand for high-quality drinkware is growing in many different segments. According to Grand

View Research, the global market for insulated drinkware was valued at $6.5 billion in 2019 and

is expected to grow at a CAGR of 7.6% from 2020 to 2027. The same report shows that the

demand for stainless steel tumblers is increasing due to their durability and eco-friendliness.

Stainless steel tumblers are projected to grow at a CAGR of 8.4% from 2020 to 2027.

These are a few potential markets for a tumbler business:

1. Outdoor and Adventure Market: Outdoor enthusiasts, hikers, campers, and adventure seekers

are an ideal market for tumblers. They require durable, spill-proof, and temperature-retaining

drinkware for their activities. The outdoor and adventure market is a key segment for insulated

drinkware. According to a report by the Outdoor Industry Association, outdoor recreation

accounts for $887 billion in consumer spending and 7.6 million American jobs.

2. Coffee and Tea Lovers: Coffee and tea drinkers are a large market segment, and many people

prefer to keep their drinks hot or cold for longer periods of time. A tumbler business could target

this market by providing stylish, reusable, and well-insulated drinkware that keeps drinks at the

right temperature. The demand for tumblers among coffee and tea drinkers is also growing.

According to a report by Technomic, the percentage of consumers who purchase coffee or tea

from food service outlets at least once a week has increased from 44% in 2015 to 50% in 2019.
 LAGTECH Incorporation
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Bacolod City, Negros Occidental, 6100

3. Commuters: People who commute to work or school can benefit from tumblers that keep their

drinks at the desired temperature during the commute. They are looking for portable, leak-proof,

and easy-to-carry drinkware.

4. Sports and Fitness Market: Athletes, fitness enthusiasts, and people who engage in physical

activities require drinkware that is both easy to carry and leak-proof. A tumbler business could

cater to this market by providing durable, high-quality, and well-insulated tumblers. The sports

and fitness market is another key segment for insulated drinkware. According to a report by the

Sports & Fitness Industry Association, the U.S. sports and fitness market was valued at $96.7

billion in 2019.

5. Corporate Market: Many businesses and organizations require custom-branded tumblers to

give to employees or as promotional items. A tumbler business can target this market by offering

personalized drinkware with logos or slogans. The corporate market is also a significant segment

of insulated drinkware. According to a report by ASI Central, drinkware is the second most

popular promotional item (after shirts) and is used by 53% of consumers.

6. Home and Kitchen Market: Tumblers are also a popular choice for home use, especially for

families with young children who might knock over cups. A tumbler business can provide a

range of options for home use, including colorful and well-insulated tumblers.

The market for double-walled insulated tumblers is growing and encompasses a wide

range of segments, including outdoor and adventure, coffee and tea, sports and fitness, and the

corporate market. Stainless steel tumblers are gaining popularity due to their durability and

eco-friendliness. These are just a few potential markets for a double-walled insulated tumbler
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 8
Bacolod City, Negros Occidental, 6100

business. The specific market for a tumbler business will depend on various factors such as

product design, price point, and marketing strategy.

There are many players in the double-walled insulated tumbler market, ranging from

large corporations to small startups. Here are some prominent players in the market:

1. Yeti

2. Hydro Flask

3. Contigo

4. Corkcicle

5. S'well

6. Tervis

Management

Chief Executive Officer

The Chief Executive Officer (CEO) is the highest-ranking executive in a company and

has overall responsibility for the organization's strategy, operations, and performance. The CEO

is accountable to the board of directors and shareholders and is responsible for ensuring the

organization achieves its goals and objectives.

Chief Operating Officer

The Chief Operating Officer (COO) is responsible for the day-to-day operations of a

company and is typically the second-in-command to the CEO. The COO works closely with the
 LAGTECH Incorporation
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Bacolod City, Negros Occidental, 6100

CEO and other members of the executive team to develop and execute the organization's strategy

and ensure that the business operates effectively and efficiently.

Chief Financial Officer

The Chief Financial Officer (CFO) is responsible for the financial management and

strategic planning of a company. Their duties include tracking cash flow, analyzing strengths and

weaknesses to propose corrective action plans when necessary, and preparing accurate forecasts

so that management can make informed decisions about future investments or cuts. The CFO

protects the vital assets of the company, ensures compliance with financial regulations, closes the

books correctly, and communicates value and risk issues to investors and boards.

Financial Manager

A financial manager is a person who takes care of all the important financial functions of

an organization. The person in charge should maintain a far-sightedness in order to ensure that

the funds are utilized in the most efficient manner.

Marketing Manager

The Marketing Manager is responsible for developing and executing marketing strategies

that help a company achieve its business objectives. The Marketing Manager's role can vary

depending on the size and type of the organization, but some common roles and responsibilities

include
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 10
Bacolod City, Negros Occidental, 6100

Product Manager

A Product Manager is responsible for the development and management of a company's

products or services throughout their lifecycle. This includes identifying market needs,

developing product strategies, conducting market research, and working with cross-functional

teams to bring products to market.

Production Manager

A Production Manager is responsible for overseeing the manufacturing process of a

company's products. Their role is to ensure that products are produced efficiently, safely, and

within budget while maintaining high-quality standards.

Strategies

In order that the objectives can be attained, TECHNO FLASK by LAGTECH will be

directed to consider the following business strategies:

1. Branding: Developing a strong brand identity can help to establish the business in the market

and build customer loyalty. This could involve creating a brand message that resonates with the

target audience, developing a consistent brand image across all channels, and building a loyal

customer base through effective marketing.

2. Differentiation: Standing out in a crowded market is crucial for success, and differentiation is

a powerful strategy for achieving this. The business could consider developing unique features or
 LAGTECH Incorporation
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Bacolod City, Negros Occidental, 6100

designs that set their tumblers apart from others on the market, such as custom colors, patterns,

or personalized engraving.

3. Expansion: Diversifying the product line to include other insulated products such as water

bottles, coffee mugs, or food storage containers could help to increase revenue and reach a wider

audience. This strategy could be especially effective for businesses with a loyal customer base

who are interested in purchasing other related products.

4. E-commerce: Developing a strong online presence through e-commerce channels could help

to reach customers beyond the local area. This could involve building an online store, using

social media to promote products, or partnering with online retailers to sell products.

5. Sustainability: Incorporating sustainable practices into the business, such as using eco-friendly

materials, promoting reusable products, and minimizing waste in the manufacturing process,

could help to attract environmentally conscious consumers and differentiate the business from

competitors who do not prioritize sustainability.

Financial Resources

In order to set up this business, financial sources will be taken from the investors and

from Ms. Rizelle Anne Bantulay, CEO of LAGTECH Incorporated, who is responsible for the

overall management. The purchase of some assets will be financed by a loan that will be repaid

within 12 months of the purchase date.

 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 12
Bacolod City, Negros Occidental, 6100

TOTAL PROJECT COST

Based on the major assumptions and personnel listed in section 1 of this business plan,

the estimated cost of setting up LAGTECH Negros is as follows:

Pre-Operating Expenses

BIR Certificate of Registration ₱ 500

DTI registration ₱ 2,000

Mayor's Permit ₱ 2,000

Sales Invoice ₱ 15,000

Promotions ₱ 30,000

Goodwills ₱ 15, 000

Others ₱ 20, 000

Fixed Cost

Machines and Equipments ₱ 1,000,000

Raw Materials ₱ 2,000,000

Indirect Cost

Salaries ₱ 3,000,000

Equipment Maintenance ₱ 100, 000

Others ₱ 200, 000

 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 13
Bacolod City, Negros Occidental, 6100

Working Capital

The working capital will be based from the projected expenditures for the first 3-month

operation. This includes the following:

1. Salaries/Wages/Allowances

2. Power and Water

3. Maintenance

4. Communication Expense

5. Promotion

6. Transportation Cost

7. Representation

8. Office Supplies

9. Travel Expenses
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 14
Bacolod City, Negros Occidental, 6100

As the company enters its introductory stage, the following operating expenses should be

budgeted and allocated by the management:

Salaries

Position No. of Employee Monthly Salary 3 Month Salary

Chief Executive
1 ₱ 150, 000 ₱ 450, 000
Officer

Chief Operating
1 ₱ 120, 000 ₱ 360, 000
Officer

Chief Financial
1 ₱100, 000 ₱ 300, 000
Officer

Finance Manager
1 ₱ 90, 000 ₱ 270, 000

Marketing Manager
1 ₱ 60, 000 ₱ 180, 000

Product Manager
1 ₱ 40, 000 ₱ 120, 000

Production
1 ₱ 40, 000 ₱ 120, 000
Manager

Operation
₱ 20 ,000 (each)
2 ₱ 120, 000
Supervisor
₱ 40, 000
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 15
Bacolod City, Negros Occidental, 6100

Marketing
₱ 20, 000 (each)
2 ₱ 120, 000
Supervisor
Total - ₱ 40, 000

₱ 12, 000 (each)

Operation Workers
30 ₱ 1,080,000
Total - ₱ 360, 000

TOTAL
₱ 3, 000,000

Projected overload expenses for 3 months operations

Description Monthly Expenses 3 Month Expenses

Rent ₱ 20,000 ₱ 60,000

Utility ₱ 5,000 ₱ 15,000

Communication ₱ 1,500 ₱ 4,500

Transportation ₱ 10,000 ₱ 30,000

Office supplies ₱ 1,000 ₱ 3,000

Promotion ₱ 1,000 ₱ 3,000

Marketing Expenses ₱ 5,000 ₱ 15,000

Total ₱ 43,500 ₱ 130,500

Summary for 3 months expenses

Salaries ₱ 3,000,000

Overhead Expenses ₱ 130,500

Contingency ₱ 1,000,000

Total ₱ 4,130,500
 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 16
Bacolod City, Negros Occidental, 6100

Investment

President of the Incorporation = 40% of the total expenses

Shareholders = 40% of the total expenses

Investors = 20% of the total expenses

 LAGTECH Incorporation
North Point Building, B.S. Aquino Drive 17
Bacolod City, Negros Occidental, 6100

Avelino, Januel Bantulay, Rizelle Anne

Castillo, Bray Alex Dianongco, Adam

Nones, Al Nikko Orcajada, Andrea Jean

Tumunong, Klint John