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Purposive Communication Prelim

This document discusses the key concepts of purposive communication. It defines communication as the process of transmitting and perceiving ideas between people. There are different types of communication including intrapersonal, interpersonal, public speaking, and mass communication. Effective communication requires understanding the situation, participants, message, channel, potential noise or barriers, feedback, and intended effect. There are also four main models of communication: Aristotle's speaker-centered model, Laswell's sender-receiver model, Shannon-Weaver's technical model, and Berlo's SMCRN model. Principles of ethical and effective oral and written communication are outlined.

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Crystal Maurin
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56 views5 pages

Purposive Communication Prelim

This document discusses the key concepts of purposive communication. It defines communication as the process of transmitting and perceiving ideas between people. There are different types of communication including intrapersonal, interpersonal, public speaking, and mass communication. Effective communication requires understanding the situation, participants, message, channel, potential noise or barriers, feedback, and intended effect. There are also four main models of communication: Aristotle's speaker-centered model, Laswell's sender-receiver model, Shannon-Weaver's technical model, and Berlo's SMCRN model. Principles of ethical and effective oral and written communication are outlined.

Uploaded by

Crystal Maurin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Purposive Communication
(Prelim)
Communication

Skills of transmitting (encoding) and perceiving (decoding).

Systematic process

Occurs when an idea, message or information is passed from one person to


another.

Life of man involves a lot of communication encounters:

Intrapersonal Communication - Oneself.

Interpersonal Dyadic communication - Direct interaction between people.

Interpersonal group - Person-to-person communication among individuals.

Speaker-Audience Public Communication - Public transmission of messages from


speaker to audience.

Mass Communication - Sending of messages to the general public via the multi-
media.

Purposive Communication

Purposive Communication (Prelim) 1


Writing, speaking and presenting to different audiences and for various purposes. (CMO
20 s 2013).
Elements/Components of Communication

1. Situation - Time, place, occasion, or context.

2. Speaker - Sender, source, originator of the message, encoder, transmitter.

3. Listener - Receiver, audience, destination of the message, decoder, perceiver.

4. Message - Idea, concept, information, feeling or emotion or behavior, and event.

5. Channel - The medium of the message.

a. Verbal Channels - Words with which we express our ideas, feelings, and
attitudes.

b. Nonverbal Channels - How we articulate our message through gestures,


posture, movements, facial expression as well as our voice.

6. Noise - The barrier, interference, or distortion.

a. Physical - poorly lighted and ventilated room or noisy place.

b. Psychological - e.g. fear and nervousness.

c. Physiological - e.g. hungry and thirsty.

7. Feedback - The return signal or response.

a. Positive

b. Negative

c. Ambiguous

8. Effect - the result or outcome of communication.

Four Communication Models

1. Aristotle’s Communication Model - A speaker centered model where the speaker


and speech are vey important. the speaker gives the speech whereas the target
audience is passively influenced. It is broadly divided into five primary elements:

a. Speaker

b. Speech

Purposive Communication (Prelim) 2


c. Occasion

d. Audience

e. Effect

2. Laswell’s Communication Model - Describes who is saying something, which


channel is used to convey the messages, who the message is aimed at and what
effect the message has. Communication sciences and public relations still often use
this model, making this a classic sender receiver model.

3. Shannon-Weaver’s Communication Model - Conceptualized for the functioning of


the radio and television serving as a model for technical communication and, later
on, adopted in the field of communication. It is specially designed to develop the
effective communication between sender and receiver. It deals with various concept
like information source, transmitter, noise, channel, message, receiver, channel,
information destination, encode and decode.

4. Berlo’s Communication Model - The most well-known among the communication


models. Initially, Berlo’s model was called SMCR which stands for Sender of the
Message sent through a Channel or medium to a Receiver. However, it was
modified later on to include Noise, hence the acronym SMCRN.

Ethical Considerations in Communication


Ethics - Branch of philosophy that focuses on issues of right and wrong in human
affairs.

Ethical Communicators:

1. Respect the audience.

2. Consider the result of communication.

3. Value truth.

4. Use information correctly.

5. Do not falsify information.

General Principles of Effective Communication

1. Know your purpose in communicating.

2. Know your audience.

Purposive Communication (Prelim) 3


3. Know your topic.

4. Adjust your speech or writing to the context of the situation.

5. Work on the given feedback.

Principles of Effective Oral Communication

1. Be Clear with your purpose - Know by heart your objective in communicating.

2. Be Complete with the message you deliver - make sure that your claims are
supported by facts and essential information.

3. Be Concise - Do not be verbose or wordy with you statements. Brevity in speech is


a must.

4. Be Natural with your delivery - Punctuate important words with the appropriate
gestures and movements. Exude a certain degree of confidence even if you do not
feel confident enough.

5. Be Specific and Timely with you feedback - Inputs are most helpful when provided
on time.

Guide for Effective Oral Communication:

7% Words

38% Voice or way of speaking

55% Body Language

Principles of Effective Written Communication

1. Clear - Always be guided by your purpose in communicating.

2. Concise -Stick to the point and do not beat or run around the bush. Be brief by
focusing in your main point.

3. Concrete - Support your claims with enough facts. Your readers will easily know if
you are bluffing or deceiving them because there is nothing to substantiate your
claims.

4. Correct - It is important to observe grammatical incorrectness in your writing.


Always have time to revise and edit your work. Even simple spelling errors may
easily distract your readers.

Purposive Communication (Prelim) 4


5. Coherent. Your writing becomes coherent only when you convey a logical message.
The ideas should be connected to each other and related to the topic. Make sure
that you observe a sound structure that will present a smooth flow of your ideas.
Use transitional or cohesive devices so that the ideas cohere with one another.

6. Complete - Include all necessary and relevant information so that the audience will
not be left wanting of any information. Always place yourself in the shoes of the
audience, who is always interested to receive new information.

7. Courteous - The tone of your writing should be friendly. Avoid any overtone or
undertone or insinuation to eliminate confusion and misinterpretation.

Four Primary Principles of Communication

1. The message sent is not necessarily the message received.

2. It is impossible to not communicate.

3. Every message has both content and feeling.

4. Nonverbal cues are more believable than verbal cues.

Purposive Communication (Prelim) 5

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