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Event Management

The event management app is designed to help users manage and create events with ease. It offers features to support event planning, finding and exploring events, hosting and managing events, and allowing users to update each other on attendance and share information. In developing the app, user personas were created and user stories identified key requirements like discovering and filtering events, customizing event details when creating events, and managing RSVPs and notifications.

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0% found this document useful (0 votes)
19 views1 page

Event Management

The event management app is designed to help users manage and create events with ease. It offers features to support event planning, finding and exploring events, hosting and managing events, and allowing users to update each other on attendance and share information. In developing the app, user personas were created and user stories identified key requirements like discovering and filtering events, customizing event details when creating events, and managing RSVPs and notifications.

Uploaded by

asd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Yash Kansara

EventSpark
Product Manager

Your events, effortlessly

managed.

Product Manage r

Incredible

Yash Kansara

Executive Summary
The event management app is designed to help users manage and create events with ease. It offers a

range of features to support users in every step of the event planning process, from finding and

exploring events to hosting and managing them. With this app, users can update each other on the
status of their attendance and communicate important information to guests.

Design Process

Research
1 U X Design
2 User Flow
3 Wireframe
4 Style Guide
5
& Ui Element

User Persona

In the initial stage of creating the application, we paid special attention to creating user

-
personas. Since our application is user oriented, we used the Human Centers Design methods.

Name: Sarah V Name: David G


Age: 25 Years Age: 31 Years
:
Profession Marketing :
Profession Developer

Sarah is a busy manager who en oys j David is a young software engineer who

organizing events for her company and social j


en oys attending events such as music

circle. concerts, art shows, and tech meetups.

Goals Goals
Organize and host successful events A ttend j
and en oy various events in his area

Save time and stress during event planning E asily find events that interest him
Create memorable and uni q ue events Stay informed about updates to events

Frustrations Frustrations

L ack of time to manage all event planning F inding events that match his interests

F inding the right vendors and suppliers Keeping track of multiple events, schedule

Managing guest lists and RS V Ps Staying informed about event updates

Features and User Stories


Here is overview of features and user stories that will be

developed in the app. These User stories are designed to

better understand customer problem and customer

behavior. These user stories are atomic re quirement of


product which can be added to product backlog.

Event Discovery

As a user of the event management


app, I want to be able to discover

events in my area easily and quickly,


so that I can find interesting events to

attend. As a user of the event management


app, I want to be able to filter events

based on various criteria such as

location, date, price, and category, so

that I can find events that meet my

specific needs.

Event Creation

As a user of the event management


app, I want to be able to create and

manage events easily and efficiently,

so that I can host successful events.

As a user of the event management


app, I want to be able to customize the

event details such as event name,

description, theme, and category, so

that I can create uni que and


memorable events that stand out.
As a user of the event management
app, I want to be able to invite guests

to the event by sending personalized

invitations via email or SMS, so that I

can easily manage RS V Ps and keep

track of attendees.
As a user of the event management
app, I want to be able to set up

reminders and notifications for

important event milestones such as

RS V P deadlines, vendor payments, and

event day preparations, so that I can

stay on top of all aspects of event

planning and ensure the event runs

smoothly.

Attendee Management

As a user of the event management


app, I want to be able to manage my

attendance to events easily and

efficiently, so that I can stay informed

- -
and up to date about the events I am As a user of the event management
attending app, I want to be able to RS V P to

events easily and quickly, so that the


event host can have an accurate

headcount for the event.

As a user of the event management


app, I want to be able to update my

RS V P status if my plans change, so

that the event host can have an

accurate headcount and make


As a user of the event management
necessary arrangements.
app, I want to be able to receive

notifications and reminders about the

event details, so that I can stay

informed and prepared for the event.

Host Management Tools

As a user of the event management


app, I want to have access to host

management tools, so that I can

manage my events efficiently and

effectively. As a user of the event management


app, I want to be able to view attendee

lists and RS V P statuses, so that I can

manage the guest list and plan for any

necessary accommodations.

As a user of the event management


app, I want to be able to track event

expenses and payments, so that I can

manage the event budget and stay on

top of vendor payments.


As a user of the event management
app, I want to be able to set up event

reminders and notifications, so that I

can stay on top of important event

milestones and tasks.

AI Powered Features

As a user of the event management


app, I want to be able to customize the

AI-powered recommendation system


by specifying my preferences and

As a user of the event management interests, so that the system can

app, I want the AI-powered


provide even more accurate and

personalized recommendations.
recommendation system to take into

account my past attendance history

and feedback, so that the system can

continuously improve and refine its

recommendations.

As a user of the event management


app, I want to have access to an AI-

powered recommendation system

that suggests events based on my

As a user of the event management interests and history, so that I can

app, I want the AI-powered


discover new events that align with my

preferences and attend events that


recommendation system to be
are relevant to me.
accurate and personalized, so that I

can trust the suggestions and have a

higher likelihood of attending events

that I en oy. j

Private Events

As a user of the event management


app, I want to be able to create private

events and invite only specific guests,

so that I can control the guest list and

As a user of the event management ensure that only the intended guests

can access event details and


app, I want the ability to easily invite
information.
guests to the private event through the

app, so that I can ensure that only the

intended guests receive the invitation.

As a user of the event management


app, I want the private event to have

enhanced security features, such as

password protection or invitation only -


As a user of the event management access, so that only the invited guests

can access event details and


app, I want to be able to receive event
information.
updates and communication only for

the private event that I am invited to,

so that my event feed is not cluttered

with irrelevant information.

Admin Side User Flow


In order to design the best experience, I’ve look at the

possible paths the user might take during their ourney and j
Start examine what happens during each step. I usually create a

map in Figma to get a detailed view of the User Flow.

Use r
Use r

Dashboard
Registration Login

Attendee Ticke t
Event Event
Management Sales Management Creation

Feedback Logout End


and Reviews

User Side

Start

Browse Event
Registratio n

Events Details /Login

Leave
Attend

Logout Feedback/ Dashboard


Event
Review

End End

Wireframes
Based on the research conducted at the U X stage, we started developing wireframes. It was
important to conveniently arrange the elements on the screens and provide an intuitive structure

of the application.

Technical Re quirements

Programming Languages

Frameworks & Libraries

Third party - APIs

Development tools

Monetization Strategy

Freemium model: Offer a free version


of the app with basic features and

limited access to advanced features.

Offer premium features for a one time -


purchase or a monthly yearly /
-
Commission based model Charge :
subscription.
event organizers a commission fee for

every ticket sold through the app. This

could be a fixed percentage of the

ticket price or a flat fee.

Advertising-based model: Display ads


within the app and charge advertisers

based on clicks or impressions.

-
Sponsorship based model Partner :
with event sponsors to promote their

products or services within the app in

exchange for a fee.

Marketing Strategy

Social media campaigns

Use social media platforms like Facebook, Twitter, LinkedIn, and Instagram
to promote the app. Use targeted ads to reach out to users who are

interested in attending events and follow relevant hashtags to oin in on j


the conversation.

Influencer marketing

Partner with influencers in the event industry to promote the app to their
followers. They can provide reviews, demos, or tutorials to showcase how

the app works and its benefits.

App Store Optimization

Optimize the app's App Store and Google Play Store listing with relevant
keywords, a compelling description, and high-quality screenshots and

videos. This will increase the app's visibility in the app stores and attract

more downloads.

Referral Programs

Offer incentives to users who refer their friends and family to download and
use the app. This can be in the form of free features or discounts on event

tickets.

Success Matrix

User engagement

This measures how users interact with the app, including the number of

downloads, active users, session duration, and user retention. The app

should aim to achieve a high level of engagement to keep users coming

back to use it again.

Revenue growth

This measures the app's ability to generate revenue. Revenue growth can

be measured by the number of tickets sold through the app, the amount of

commission earned, or the number of paid subscriptions.

Customer satisfaction

This measures the level of satisfaction that users have with the app.

Customer satisfaction can be measured through surveys, app reviews, and

ratings. The app should aim to maintain a high level of customer

satisfaction to retain existing users and attract new ones.

Conversion rate

This measures the percentage of users who take a desired action such as

purchasing a ticket, subscribing to a plan, or upgrading to a premium

feature. A high conversion rate indicates that the app is effective in driving

users to take action.

Challenges and Mitigation Strategies

Technical issues: There may be technical issues during the development

process, such as bugs or errors that could impact the functionality of the

app. To mitigate these risks, it's important to test the app thoroughly during

the development process and conduct extensive quality assurance (QA)

testing before launching the app.

Integration issues: The app may require integration with third-party tools or

platforms, such as payment gateways or social media platforms. To

mitigate the risks, it's important to ensure that these integrations are

thoroughly tested before launching the app.

User adoption: There is a risk that users may not adopt the app as

expected. To mitigate this risk, it's important to conduct market research

and gather user feedback during the development process to ensure that

the app meets the needs of the target audience. It's also important to have

a comprehensive marketing strategy to promote the app to the target

audience.

Security risks: The app may be vulnerable to security risks, such as data

breaches or unauthorized access. To mitigate these risks, it's important to

implement strong security measures, such as encryption and two-factor

authentication, to protect user data.

Competition: The event management app market is highly competitive,

and there is a risk that the app may not be able to stand out among

competitors. To mitigate this risk, it's important to conduct a thorough

analysis of the competition and identify areas where the app can

differentiate itself. It's also important to have a strong marketing strategy

to promote the app's unique features and benefits.

UI Screens

Combining all the elements together, the result is a clean, moderately bright application.

Hi, I’m Yash Kansara. Scrum certified

product owner (CSPO) and Design thinking

practitioner (IBM DTP) with 5+ years of

industry experience from Product initiation

to successful launch and maintenance!

Thank You!

Yash Kansara

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