Event Management
Event Management
EventSpark
Product Manager
managed.
Product Manage r
Incredible
Yash Kansara
Executive Summary
The event management app is designed to help users manage and create events with ease. It offers a
range of features to support users in every step of the event planning process, from finding and
exploring events to hosting and managing them. With this app, users can update each other on the
status of their attendance and communicate important information to guests.
Design Process
Research
1 U X Design
2 User Flow
3 Wireframe
4 Style Guide
5
& Ui Element
User Persona
In the initial stage of creating the application, we paid special attention to creating user
-
personas. Since our application is user oriented, we used the Human Centers Design methods.
Sarah is a busy manager who en oys j David is a young software engineer who
Goals Goals
Organize and host successful events A ttend j
and en oy various events in his area
Save time and stress during event planning E asily find events that interest him
Create memorable and uni q ue events Stay informed about updates to events
Frustrations Frustrations
L ack of time to manage all event planning F inding events that match his interests
F inding the right vendors and suppliers Keeping track of multiple events, schedule
Event Discovery
specific needs.
Event Creation
track of attendees.
As a user of the event management
app, I want to be able to set up
smoothly.
Attendee Management
- -
and up to date about the events I am As a user of the event management
attending app, I want to be able to RS V P to
necessary accommodations.
AI Powered Features
personalized recommendations.
recommendation system to take into
recommendations.
that I en oy. j
Private Events
As a user of the event management ensure that only the intended guests
possible paths the user might take during their ourney and j
Start examine what happens during each step. I usually create a
Use r
Use r
Dashboard
Registration Login
Attendee Ticke t
Event Event
Management Sales Management Creation
User Side
Start
Browse Event
Registratio n
Leave
Attend
End End
Wireframes
Based on the research conducted at the U X stage, we started developing wireframes. It was
important to conveniently arrange the elements on the screens and provide an intuitive structure
of the application.
Technical Re quirements
Programming Languages
Development tools
Monetization Strategy
-
Sponsorship based model Partner :
with event sponsors to promote their
Marketing Strategy
Use social media platforms like Facebook, Twitter, LinkedIn, and Instagram
to promote the app. Use targeted ads to reach out to users who are
Influencer marketing
Partner with influencers in the event industry to promote the app to their
followers. They can provide reviews, demos, or tutorials to showcase how
Optimize the app's App Store and Google Play Store listing with relevant
keywords, a compelling description, and high-quality screenshots and
videos. This will increase the app's visibility in the app stores and attract
more downloads.
Referral Programs
Offer incentives to users who refer their friends and family to download and
use the app. This can be in the form of free features or discounts on event
tickets.
Success Matrix
User engagement
This measures how users interact with the app, including the number of
downloads, active users, session duration, and user retention. The app
Revenue growth
This measures the app's ability to generate revenue. Revenue growth can
be measured by the number of tickets sold through the app, the amount of
Customer satisfaction
This measures the level of satisfaction that users have with the app.
Conversion rate
This measures the percentage of users who take a desired action such as
feature. A high conversion rate indicates that the app is effective in driving
process, such as bugs or errors that could impact the functionality of the
app. To mitigate these risks, it's important to test the app thoroughly during
Integration issues: The app may require integration with third-party tools or
mitigate the risks, it's important to ensure that these integrations are
User adoption: There is a risk that users may not adopt the app as
and gather user feedback during the development process to ensure that
the app meets the needs of the target audience. It's also important to have
audience.
Security risks: The app may be vulnerable to security risks, such as data
and there is a risk that the app may not be able to stand out among
analysis of the competition and identify areas where the app can
UI Screens
Combining all the elements together, the result is a clean, moderately bright application.
Thank You!
Yash Kansara