Leveraging Knowledge Sharing
Leveraging Knowledge Sharing
https://www.emerald.com/insight/1741-0401.htm
Abstract
Purpose – This study aimed to examine and explain the role of knowledge sharing in shaping innovation culture
to improve business performance and build sustainable competitive advantage. Most empirical research tended
to be conducted in large companies, and there are limited studies on this topic in the SME sector. Thus, the study
needs to re-examine whether the theories developed to understand large companies apply to SMEs.
Design/methodology/approach – This quantitative study involved 259 respondents from a 59 sampling
frame consisting of three levels of management of export SMEs in the Bali province of Indonesia. The
questionnaire used to gather the data used a semantic differential scale, and the data were analyzed using
SmartPLS software.
Findings – The results showed that knowledge sharing significantly influenced innovation culture, business
performance and sustainable competitive advantage. Theoretically, this research provides insight into the
body of knowledge in innovation culture and business performance as a mediator variable.
Research limitations/implications – Cross-sectional design limits the authors from drawing definitive
generalizations, and self-reported measures used in the study increase the chances of bias.
Practical implications – The study’s findings could motivate managers and practitioners to place emphasis
on knowledge sharing and innovation culture in the SME sector.
Originality/value – The role of knowledge sharing has been focused on large companies in several countries.
However, research examining the role of knowledge sharing in building an innovation culture is still rare in the
SME sector, particularly in Indonesian SMEs. Therefore, research on this topic is needed because Indonesia has
not only a different culture but also different business practices.
Keywords Knowledge sharing, Innovation culture, Business performance,
Sustainable competitive advantage, SMEs
Paper type Research paper
1. Introduction
Small medium enterprises (SMEs) is a sector that needs significant attention in the Industrial
Revolution 4.0 era. It has a sustainable competitive advantage in increasing growth
opportunities and optimizing profits, therefore contributing to the country’s GDP (Anwar International Journal of
et al., 2018). Previous studies indicated that the inability of SMEs to manage resources has Productivity and Performance
Management
increased the failure of this enterprise, both in developed and developing countries. Vol. 71 No. 2, 2022
pp. 405-428
© Emerald Publishing Limited
1741-0401
Thank you to the reviewer for the valuable comments, suggestions and improvements to this paper. DOI 10.1108/IJPPM-04-2020-0192
IJPPM This phenomenon is not only the primary concern of managers and public policymakers but
71,2 also includes academics (Singh and Verma, 2019).
The sustainable competitive advantage plays a crucial role in the long-term resilience and
success of SMEs (Anwar et al., 2018). Organizations also continue to focus on identifying
different product strategies, building core competencies related to service delivery,
employing skilled personnel and accumulating intellectual property (Eidizadeh et al., 2017).
According to Gutierrez-Martinez and Duhamel (2019), the sustainable competitive advantage
406 determined by the four transversal dimensions include leadership orientation, organizational
culture, team-based structure, human resources and control management systems. Other
research identified that sustainable competitive advantage was influenced by learning
organization (Mahmoud et al., 2016), human resource capabilities (Khandekar and Sharma,
2005; Petrova et al., 2020), intellectual capital and innovation (Chahal and Bakshi, 2015),
creativity and effective solution (Bari et al., 2019), entrepreneurial competency (Zainol and Al
Mamun, 2018), innovation culture (Wolf et al., 2011) and knowledge management (Bashir and
Farooq, 2019). Therefore, the synergy between knowledge management and innovation
business model shaped the sustainable competitive advantage (Malhotra, 2001).
One of the management dimensions required in creating a competitive advantage is
knowledge sharing (Magnier-Watanabe and Senoo, 2009). This is the primary key of
organizational learning, innovation (Ahmad, 2018) and functions as a crucial driver in
creating values for business excellence and performance (Aboramadan et al., 2019; Exposito
and Sanchis-llopis, 2018), especially for SMEs (Jordao et al., 2019). Most of these empirical
research studies were conducted in large companies, with limited topic in SME sector. Also, it
has restricted resources, such as labour, finance and small number of customers and market
(Saunila, 2016). In the innovation context, the studies also focused on large firms, while the
patterns in small enterprise had widely been neglected (Singh et al., 2017). Therefore, there is a
need to re-examine whether the theories developed for understanding large companies were
also applicable to SMEs. Therefore, the competitive advantage in the SMEs needs to be
investigated (Sergeeva and Andreeva, 2016).
The issue of competitive advantage of a business entity was examined around the world.
But, it has been investigated using various variables representing the concept of competitive
advantage, which was not explained comprehensively. This study attempts to address the
following four gaps and offer a substantial share to the theory of sustainable competitive
advantage literature. First, besides many contributions of similar research, there is a
significant gap, that is, no research adopted a single conceptual framework to achieve
sustainable competitive advantage in business organizations (Gutierrez-Martinez and
Duhamel, 2019). Other studies found that the innovation culture, mostly in SMEs, was too
fragmented and needs consolidating (Bashir and Farooq, 2019; Wolf et al., 2011). This
research is the first to build a comprehensive framework.
Second, the research on innovation culture in SMEs is still limited; however, it needs to
improve in performance and have a sustainable competitive advantage (Ahmad and
Alaskari, 2014; Dabic et al., 2019; Kafetzopoulos et al., 2019). The aim of innovation culture
in the SME context is to develop and understand the intentions, build supporting
infrastructure, promote behaviour to influence market and value orientation and
understand the environment to implement innovation (Hanifah et al., 2019b). Several
theories and empirical studies of innovation culture were focused on large companies or
organizations, such as those conducted in Greece (Chatzoglou and Chatzoudes, 2018;
Kafetzopoulos et al., 2019), Spain (Exposito and Sanchis-llopis, 2018), Brazil–Portugal
(Teixeira et al., 2019) and Malaysia (Hanifah et al., 2019a, b). The findings showed that in
countries where SMEs are actively implementing innovation culture, their business
performance has improved. Although the results of these empirical studies have been
successfully applied elsewhere, it has not been proven in Indonesia. Further investigation is
needed in this country, because it has a different culture, , with various business practices. Knowledge
This survey is the first to examine the innovation culture of the SME sector in Indonesia. sharing and
Third, sustainable competitive advantage is crucial for the success and long-term survival
of SMEs (Anwar et al., 2018). Therefore, organizations that have a high level of innovation
innovation
culture had succeeded in developing and maintaining competitive advantage (Chatzoglou culture
and Chatzoudes, 2018; Soetjipto et al., 2018). However, the relationship between the
innovation culture and competitive advantage has not been rigorously examined. Fourth, the
sustainable competitive advantage associated with innovation knowledge and culture is still 407
rare; therefore, it is worth researching in developing countries (Sajjad et al., 2018; Singh and
Verma, 2019). The issue of sustainability is related to various realities in developing countries
(Orazalin et al., 2019). Meanwhile, each company has significant opportunities to differentiate
personal sustainability. This means that competitive advantage shows a higher self-image
than competitors (Gutierrez-Martinez and Duhamel, 2019).
This study aims to explore the role of knowledge sharing in building innovation culture to
improve business performance and sustainable competitive advantage (Amoako, 2019),
particularly in the SME sector in Indonesia. In the SME context, innovation culture is still
considered as not crucial, as no benefits have been shown through empirical validation (Abdul-
Halim et al., 2018). Besides, most studies on innovation culture have been focusing on employees
and large companies. Only a few analyses have examined how small companies become
essential players in the global market (Chang et al., 2017). Therefore, this is one of the first
studies that examine business performance antecedent, relating to sustainable competitive
advantage. Based on social exchange theory (Blau, 1964; Emerson, 1976) and perspective of
knowledge sharing (Chatzoglou and Chatzoudes, 2018; Iqbal et al., 2019), this topic is important
in understanding the dynamic scenarios and provides a better analysis in explaining
sustainable competitiveness in Indonesian SMEs. This study uses intellectual capital as a
mediator between knowledge sharing and sustainable competitive advantage. Also, business
performance serves as a mediator of intellectual capital and sustainable competitive advantage.
Section 2 discusses the literature review and formulation of hypotheses development.
Section 3 discusses research methodology, and then data analysis and findings in Section 4.
In Section 5, this paper presents the conclusion. The last section has to do with limitations and
suggestions for future research.
3. Research methodology
3.1 Data collection and sample demographics
This survey study was conducted at export SMEs in Bali province, Indonesia, as they were
carrying out active transactions to the American, European and Middle Eastern markets.
Some considerations were underlying the selection of research sites. Firstly, export SMEs are
always required to innovate in order to adapt to environmental changes. Secondly,
innovation is only done with knowledge and creativity. In this case, export SMEs should be
supported by good knowledge management (knowledge sharing) to create a sustainable
competitive advantage. Therefore, high innovation potential and dynamic organizational
strategies are needed.
C ust
S atisf
Knowledge
Q uality
(B P 2)
F inanc
sharing and
O bjectv
(B P 1) (B P 3)
innovation
(IC 5)
NPD
culture
(B P 4)
M anag
(IC 4)
411
B usiness
P rocess
P erform ance
(IC 3)
Innovation H3 (B P )
V alue
culture
(S C A 1)
(IC )
P roduct
(IC 2)
H5
H4
SDS
(S C A 2)
C ulture
(IC 1) H1
S ustainable
C om p A dv
(S C A )
GP
(S C A 3)
S oc
H2
(K S 1)
K now ledge
MS
sharing (S C A 4)
(K S )
Ex
(K S 2)
C om IP
(K S 3) (S C A 5)
R are
IN I
(S C A 6)
(S C A 7)
In
Figure 1.
(K S 4) Research framework
The sample included 69 export SMEs divided into six business sectors, namely, fashion
designers and manufacturers, furniture and home decor, spa, aromatic and specialty products,
accessories and jewelry and services. Using the formula proposed by Krejcie and Morgan
(1970), a total of 59 SMEs as a sampling frame was derived. This selection was carried out using
random sampling (lottery method). The population and sample are presented in Table 1.
From the 59 SMEs, five respondents were recruited from each for filling out the research
questionnaire. The total number of the participants was 295, which included managers from
three levels, namely, low (supervisors), middle (assistants) and top (export-SME). Their selection
was triggered by the assumption that they possess organizational strategy and run and make
policies related to performance, sustainability, and competitive advantage. The demographic
profile of the respondents is presented in Table 2. The questionnaire was distributed through
two methods, namely, through a mail survey and through manually submitting when visiting
the SMEs. The filling out time of questionnaire was seven months, from March to October 2019.
In the mail survey, questionnaires were sent via email and the participants were reminded
once a week to fill the questionnaire naturally. The cover letter also guaranteed that the
respondents’ answers will be only used for research purposes and confidentiality would be
maintained. While distributing questionnaires directly and achieving high response rates,
self-managed surveys were used in a drop-off and pick-up approach, with the help of research
assistants, namely, students. For this purpose, meetings were arranged with SME, either with
general or human resources managers, to seek consent for participation in the study and have
IJPPM SMEs export Percentage of (x)
71,2 specialized Population population Samples Samples Respondents
No (1) (2) (3) (4) (5) (6)
Criteria Percentage
Gender
Male 67.12
Female 32.88
Age
21–30 17.97
31–40 41.69
41–50 27.46
51–60 12.88
Education level
Bachelor 91.53
Master 7.79
Doctoral 0.68
Experience in export
5 years or less 22.03
6–10 years 54.92
10 years or more 23.05
Level of management
Table 2. Lower management 15.25
Participant Middle management 72.89
demographic factors Top management 11.86
them fill out a questionnaire. To maintain anonymity, respondents were not required to write
their names. To comply with the university’s ethical standards, a cover letter was attached to
the questionnaire, explaining the objectives of the research, emphasizing that participation in
the survey was purely voluntary and stating that the data would only be analyzed on an
aggregate basis for scientific purposes. To test the validity and reliability, the questionnaires
were distributed to the first 30 respondents with the help of SPSS 25.0
3.2 Measures
All measures were adopted and modified from previous studies. All constructs were designed
using a self-assessment report with a semantic differential scale approach of 1–7 (1: strongly
disagree to 7: strongly agree). The questionnaire was developed using simple and easily Knowledge
understood language for the research objectives to be achieved. To measure knowledge sharing and
sharing, the SECI model was used which consists of socialization, externalization,
combination and internalization, adopted from Ayanbode (2020), Berraies (2019),
innovation
Boroujerdi et al. (2019), Julpisit (2019), Magnier-Watanabe and Senoo (2009) and Steffen culture
et al. (2017).
The measurement of the innovation culture used five dimensions, namely, organizational
culture, product, process, management and objectives innovation (Dabic et al., 2019; Exposito 413
and Sanchis-llopis, 2018; Ghasemzadeh et al., 2019; Hanifah et al., 2019a, b; Sattayaraksa and
Boon-itt, 2016; Soetjipto et al., 2018). Business performance was measured by four
dimensions, namely, product quality, customer satisfaction, financial performance and
new product development (Aboramadan et al., 2019; Anwar et al., 2018; Charoenrat and
Harvie, 2017; Dabic et al., 2019; Exposito and Sanchis-llopis, 2018; Khandekar and Sharma,
2005; Kneipp et al., 2019; Sigalas and Papadakis, 2018; Vuks and Sus, 2019; Zainol and Al
Mamun, 2018).
The sustainable competitive advantage used seven dimensions, namely, innovation
practices, service delivery systems, growth and performance, market share (Singh and
Verma, 2019; Soetjipto et al., 2018; Zainol and Al Mamun, 2018), value, rareness and
imperfectly non-imitable (Anwar et al., 2018; Bhat and Darzi, 2018; Sigalas and Papadakis,
2018). In measuring these dimensions, modified and elaborated measurements were adopted
to best suit the research topic (see Table 3).
Knowledge sharing (KS) Socialization (KS1) Ayanbode (2020), Berraies (2019), Boroujerdi et al. (2019), Julpisit
Externalization (KS2) (2019), Magnier-Watanabe and Senoo (2009), Steffen et al. (2017)
Combination (KS3)
Internalization (KS4)
Innovation sulture (IC) Organizational culture Dabic et al. (2019), Exposito and Sanchis-llopis (2018),
(IC1) Ghasemzadeh et al. (2019), Hanifah et al. (2019b, 2019a),
Innovation product Sattayaraksa and Boon-itt (2016), Soetjipto et al. (2018)
(IC2)
Innovation process (IC3)
Innovation
management (IC4)
Innovation objective
(IC5)
Business performance Product quality (BP1) Aboramadan et al. (2019), Anwar et al. (2018), Dabic et al. (2019),
(BP) Customer satisfaction Exposito and Sanchis-llopis (2018), Khandekar and Sharma
(BP2) (2005), Kneipp et al. (2019), Sigalas and Papadakis (2018),
Financial performance Vuks and Sus (2019), Zainol and Al Mamun (2018)
(BP3)
New product
development (BP4)
Sustainable competitive Value (SCA1) Anwar et al. (2018), Bhat and Darzi (2018), Sigalas and
advantage (SCA) Service delivery Papadakis (2018), Singh and Verma (2019), Soetjipto et al. (2018),
systems (SCA2) Zainol and Al Mamun (2018)
Growth and
performance (SCA3)
Market share (SCA4)
Innovation practices
(SCA5)
Rareness (SCA6)
Imperfectly non- Table 3.
imitable (SCA7) Dimensions and
Source(s): researcher elaboration (2020) variables source
IJPPM 4. Data analysis and findings
71,2 The data were analyzed using PLS-3.0 software with a second-order approach, starting from
evaluation of the measurement model, which was aimed at determining the validity and
reliability of the dimensions’ indicators used and subsequently testing the inner model
through the resampling bootstrapping process.
Coefficient of correlation*
Variables AVE √AVE KS IC BP SCA
Constructs KS IC BP
Knowledge sharing
Innovation culture 0.803
Business performance 0.784 0.832
Table 5. Sustainable CA 0.748 0.800 0.879
Heterotrait-monotrait Note(s): *KS 5 knowledge sharing, IC 5 innovation culture, BP 5 business performance, SCA 5 sustainable
ratio (HTMT) competitive advantage
Cronbach’s Composite Average variance
Knowledge
Second-order constructs Items* alpha Rho_A reliability extracted (AVE) sharing and
Knowledge sharing KS 1.000
innovation
Second order scale type; KS1 0.823 0.870 0.871 0.538 culture
reflective-reflective KS2 0.873 0.877 0.914 0.728
KS3 0.834 0.855 0.889 0.669
KS4 0.889 0.893 0.924 0.755
Innovation culture IC 1.000 415
Second-order scale type; IC1 0.919 0.919 0.949 0.860
reflective-reflective IC2 0.931 0.939 0.956 0.878
IC3 0.979 0.980 0.986 0.960
IC4 0.892 0.911 0.932 0.821
IC5 0.896 1.016 0.930 0.817
Business performance BP 1.000
Second-order scale type; BP1 0.972 0.972 0.982 0.947
reflective-reflective BP2 0.856 0.887 0.911 0.773
BP3 0.741 0.896 0.809 0.587
BP4 0.947 0.948 0.966 0.904
Sustainable competitive SCA 1.000
advantage
Second- order scale type; SCA1 0.699 0.725 0.868 0.766
reflective-reflective SCA2 0.934 0.934 0.968 0.938
SCA3 0.781 0.789 0.901 0.820
SCA4 0.886 0.887 0.946 0.898
SCA5 0.849 0.853 0.930 0.869
SCA6 0.877 0.880 0.942 0.890
SCA7 0.953 0.960 0.969 0.913 Table 6.
Note(s): *KS 5 knowledge sharing, IC 5 innovation culture, BP 5 business performance, SCA 5 sustainable Instrument
competitive advantage reliability test
The results of the calculation of composite reliability ranged from 0.809 to 0.986 (>0.70),
indicating that the dimensions of the variable were reliable. Also, the Cronbach’s alpha values
ranged from 0.699 to 0.979 (>0.70), meaning that the dimensions and indicators were reliable
and were declared free from the problem of random error (MacKenzie et al., 2011; Singleton
and Straits, 2010).
Variables R2 R2 adjusted
Standard
Original Sample deviation T statistics p
Construct* sample (O) mean (M) (STDEV) (jO/STDEVj) values Decision
Independent Mediator-
variable- dependent Total VAF
Link* Mediator* mediator variable Direct Indirect effect (%) Decision
419
Figure 2.
SmartPLS second-
order analysis
IJPPM partial and VAF value > 0.80 means full. Table 8 showed the results of the mediation variable
71,2 test. To examine the effects of mediation in the research model, the non-parametric
bootstrapping was used. To assess the role of mediation, the mediating variable should
absorb some direct effects of the independent factors from the dependent. Finally, to assess
mediation, the value of the variance accounted for (VAF) was calculated to obtain the size of
the indirect and the total links. When the VAF was greater than 80%, then it should be argued
as full mediation; between 20 and 80%, it was partial; and below 20%, it means that there was
420 no mediating effect (Hair et al., 2014). Because there were two mediation channels tested in
this study, it was concluded that innovation culture partially mediated the relationship
between KS and SCA, where the VAF value was equal to 63.30%, indicating that hypothesis 6
was accepted. At the same time, business performance also served as a partial mediation
relationship between innovation culture and sustainable competitive advantage, with a VAF
value of 51.66%, which means hypothesis 7 was accepted.
5. Conclusion
Amidst a rapid change in the Industrial Revolution 4.0, the role of SME sector in solving social
and environmental problems was manifested through innovation and competition, being
sensitive to change, knowledge mapping and valuing intellectual capital (Nakruang et al.,
2020). The SMEs also developed through innovation, creation and knowledge sharing to
create new products, services and meet changing customer needs to maintain a sustainable
competitive advantage (Berraies, 2019).
SMEs that were unable to learn, manage knowledge according to changing situations and
innovate did not have the ability to survive (Wichitsathian and Nakruang, 2019). This
encouraged SMEs to build a system of mutually beneficial values and trust to create cohesion
and support mechanisms (Vesna et al., 2019), building healthy interactions and sharing of
intangible assets (Bari et al., 2016). They were also able to change business strategies by
integrating knowledge in order to remain competitive in the dynamic market, as well as to
build a research and development network in strengthening the performance of sustainable
innovation (Julpisit, 2019; Zhang, 2019). The ability to apply knowledge management was the
most relevant in gaining a sustainable competitive advantage (Arsawan et al., 2018; Bashir
and Farooq, 2019). Optimizing knowledge sharing was expected to create and strengthen
problem-solving strategies, which ultimately promote their innovation culture.
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IJPPM About the authors
I Wayan Edi Arsawan is an associate professor at the Department of Business Administration, State
71,2 Polytechnic of Bali, Indonesia. He holds a doctoral degree in management science, specializing in human
resource management from the University of Udayana, Indonesia. His areas of research interests are
human resource management, organizational behaviour, leadership, strategic management, knowledge
management and sustainability. I Wayan Edi Arsawan is the corresponding author and can be
contacted at: [email protected]
428 Viktor Koval is a professor and head of the Department of Accounting, Economics and Management
of Odessa Institute of Trade and Economics of Kyiv National University, Ukraine. His research interests
are earth and planetary sciences; business, management and accounting; environmental science; energy;
engineering; decision sciences economics, econometrics and finance.
Ismi Rajiani is an associate professor at University of Muhammadiyah Gresik, Indonesia. He holds a
PhD degree from University of Brawijaya, Indonesia. He is an external examiner to many universities in
Asia as well as a reviewer to many international journals in management. His research interest are
business, management and accounting; medicine; engineering; social sciences; decision sciences;
computer science; energy; environmental science;and mathematics.
Ni Wayan Rustiarini is an assistant professor at Faculty of Economic and Business, University of
Mahasaraswati Denpasar Bali, Indonesia. She holds a PhD degree from University of Brawijaya,
Indonesia. Her research interests are business and management, accounting, intellectual capital,
financial managemen, and strategic management.
Wayan Gede Supartha is a professor at the Faculty of Economics and Business, University of
Udayana, Indonesia. As Head of Doctoral of Management Science, he has more than 15 years of
experience in management science. His research interests are human resource management,
organizational behaviour, leadership, strategic management and decision sciences.
Ni Putu Santi Suryantini is an assistant professor at the Faculty of Economics and Business,
University of Udayana, Indonesia. Her research interests are financial management, behavioral finance,
finance, stock exchange, human resource management and knowledge management.
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