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‘Thank you for your participation. Our research depends on volunteers like you and we appreciate you spending time and effort on this
‘experiment.
Your results for fis the Evaluative Priming Task (EPT) that you took are reported below:
‘Your data suggest automatic preference of Positive CS over Negative CS.
Your results for second the Evaluative Priming Task (EPT) that you took are reported below:
‘Your data suggest automatic preference of Positive CS over Negative CS.
Disclaimer
These results are not a defnve assossmont of your implict prforonce. The results may be influncod by variables rolatod to the test (eg. tems
Used on the EPT) or the person (e.g, how tired you ara). The resus are provided for educational purposes only. Ary single EPT is unikely to predict
behavior well fora speci indviual. In the aggregate, the EPT can predict behavior such as diseriminaton in hiring and promotion, medical
treatment, and decisions related to criminal justice.
1. What was this study about?
In this study, we are exploring how impli attitudes change. Specialy, we want to Know whothor they change n response to associative
Information (pairings of targets with good and bad things), propesitional information (verbal instructions about such paring), and the combination
ofthe twa,
2, How was the study conducted?
‘The study consisted ofa learning phase and two test phases,
In the leaming phase, you were randomly assigned fo one of four conltons:
+ Associatve condliton: In this condition, you watched palings of two targets (e.g, shapes of two colors) with good and bad still (.g, mages
cor words)
+ Propositional same conditon: In his conditon, you were fld thatthe targets and the good and bad stimll with which they were paired are the
same, equivalent, or similar
+ Propositional opposite condition: In ths condition, you were told that the targets ané the good and bad stimull with which they wore paired are
the citferent, the opposite or dissimilar
In the tast phases, you wore asked to complete an Evaluative Priming Task (EPT), which measured your automatic impli attudes toward th two
targets that you encountered inthe earning phase.
On the EPT we tested a psychological phenomenon called priming: the automatic influence of mental concepts on judgment. You ware asked to
categorize positive and negative words tothe categories “Good” and “Bad.” Before wach ofthe words appeared, you saw stimul that you had learned
‘about earlier (e.9,, faces of two people). The stimul that appeared before the words you were catagorzing are called primes. Previous research found
that people tend to categorize postive words faster when they re preceded by posttve primes than when they are preceded by negative primes, ane
‘vce verse forthe categorization of negative words, Important, the resuls on the EPT (i, the speed of categorization of good and bad words,
preceded by differnt primes) is often interpreted as people's automatic preference of one ofthe prime categories, relative tothe other category.
We also asked you fo complete some questionnaire measures to se whether your explit(sel-reporid) attitudes and implictattiudes behaved
similarly or diferent.
'3, What was the hypothesis?
Based on previous work we expected that both implicit and expicattudes would shit in response toa combination of associative and propositional
Information
4. Why is this study important?
This projects important because it explores haw implicit attuces toward social groups can change. Therefore, this study teaches us about how the
Impleiteystem of the mind works and may also help us design more effective ant-bias interventions in the future
5, References:
Kurd, 8. & Banal, M.R. (2017), Repeated evaluative pairings and evaluatve statements: How effectively do they shit implicit atttuces? Journal of
Experimental Psychology: General, 146(2), 184-215. hipsiléo.org/01037/x3e0000238 (htpslieo.org/10.1037!xy00000239)
Lal, C.K, Marni, M, Lehr, S.A, Cert, C., Shin, J-E.L, Joy-Gaba, J.A., Ho, AK, Teachman, 8A, Wojek, S.P., Kolevs, S.P. Frazer, RS.
Heiphetz L., Chen, EE, Turer, RN. Haid, J, Kesebir, S., Hawkins, CB, Schaefer, H. S, Rubichi,S., .. Nosek, B.A. (2044). Reducing implicit
racial preferences: |, comparative investigation of 17 interventions. Joural of Experimental Psychology: General, 143(4), 1765-1785.
hhtosolorg/10.1037/40096260 ( tps idl org/10.1037/a0086260)
6, How to contact the researcher:
IF you have unanswered questions about the task, please review background information (impliceackgroundinformaton him!) on implicit attudes. I
you have questlons or concerns about your partcpaton or payment, or want o request a summary of research ndings, please contact the
researcher: Benedek Kurd, at benedek [email protected] (malto:benedek [email protected]). I you have general questions, please check out the
Frequently Asked Questions (FAQ) (htps:/implet harvard. eduimplictfags.html) page.
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17. Whom to contact about your rights a a participant in this research:
Ifyou have questions about your rights as a research participant, or you have complains about this research, you may cal the Yale Institutional
Review Boards at (208) 785-4688 or email [email protected] (malls [email protected]}
Donate to Project Implicit (https:Staryaexisidlya{fionplinatjés xin)a692c-6aa1-4767-852d-£
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