Scribd Logo
Upload

Welcome to Scribd!

  • 9 views

    Marketing Strategy

    Uploaded by

    Bonfansio Chiziwa
    Global seeds company will use a door-to-door sales campaign targeting medium and high-income civil servants, employees of NGOs and private companies, and medium/large scale farmers. A team of 5 sales and marketing staff will meet customers at their offices and schools, hospitals, banks, construction companies, and churches/mosques to sell seeds through lay-buy (installment payments) and credit sales. The credit sales require a guarantor and 20% deposit, while lay-buy requires a 20% non-refundable deposit. The strategy aims to build brand recognition and customer relationships through personalized service. Sales staff will receive a fixed salary and bonuses for exceeding targets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Strategy

    Uploaded by

    Bonfansio Chiziwa
    9 views2 pages
    Global seeds company will use a door-to-door sales campaign targeting medium and high-income civil servants, employees of NGOs and private companies, and medium/large scale farmers. A team of 5 sales and marketing staff will meet customers at their offices and schools, hospitals, banks, construction companies, and churches/mosques to sell seeds through lay-buy (installment payments) and credit sales. The credit sales require a guarantor and 20% deposit, while lay-buy requires a 20% non-refundable deposit. The strategy aims to build brand recognition and customer relationships through personalized service. Sales staff will receive a fixed salary and bonuses for exceeding targets.

    Original Title

    MARKETING STRATEGY

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Global seeds company will use a door-to-door sales campaign targeting medium and high-income civil servants, employees of NGOs and private companies, and medium/large scale farmers. A team of 5 sales and marketing staff will meet customers at their offices and schools, hospitals, banks, construction companies, and churches/mosques to sell seeds through lay-buy (installment payments) and credit sales. The credit sales require a guarantor and 20% deposit, while lay-buy requires a 20% non-refundable deposit. The strategy aims to build brand recognition and customer relationships through personalized service. Sales staff will receive a fixed salary and bonuses for exceeding targets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    9 views2 pages

    Marketing Strategy

    Uploaded by

    Bonfansio Chiziwa
    Global seeds company will use a door-to-door sales campaign targeting medium and high-income civil servants, employees of NGOs and private companies, and medium/large scale farmers. A team of 5 sales and marketing staff will meet customers at their offices and schools, hospitals, banks, construction companies, and churches/mosques to sell seeds through lay-buy (installment payments) and credit sales. The credit sales require a guarantor and 20% deposit, while lay-buy requires a 20% non-refundable deposit. The strategy aims to build brand recognition and customer relationships through personalized service. Sales staff will receive a fixed salary and bonuses for exceeding targets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MARKETING STRATEGY

    2018/2019 Selling season global seeds company will use a door to door sales
    campaign.
    Our target customers are the medium and high-income earners; specifically, those
    who are employed. We are targeting both civil servants and other employees from the
    NGO’s and private companies.
    Target # 1: Employed people
    We are targeting all employed persons who are farming or have an interest in farming.
    This strategy will mainly focus on credit sales with a maximum repayment period of 3
    months. Below are the targeted sections:
    1. Schools
    2. Hospital
    3. Offices
    4. Banks
    5. Churches/Mosque’s
    6. Construction Companies
    Target # 2 Medium and Large-Scale farmers
    We are targeting all medium scale farmers, Estate farmers across Central Region.
    These are believed to be the biggest buyers of seed on cash.
    These medium/large scale farmers are both employed and business persons who can
    be found in various locations.

    EXECUTION
    Five Sales and marketing staff will be hired. We will use door to door marketing where
    our team will meet these persons in their offices.

    The sales campaign has been divided into two areas;


    1. lay-buy sales
     For those that can afford to pay in advance they will use Lay-Buy, where they
    will choose what product they want and its value then they will pay in advance
    instalments.
     Once the last instalment is paid the seed will be released/delivered to them

    2. credit (loan) Sales


     For those customers that can not afford to pay on Lay-Buy or cash, a credit
    facility will be given to them. Before seed is given on credit, the employer of the
    individual will sign a guarantor form confirming the trustworthy of the
    individual to pay.
     On Credit Terms the buyer will pay an initial deposit of 20% of the total amount
    of the seed being purchased of which will be refunded upon completion of the
    loan.
     On Lay Buy the buyer will pay 20% deposit to reduce the balance and it will not
    be refunded.
    Benefits of the strategy

     Relationship; the system will help us create a good and trusted relationship
    with customers/buyers
     Flexibility; the payment period gives room to a customer to plan ahead and be
    able to settle the payment without panic
     Management; it is an effective way and efficient way of managing customer data
    with speed.
    Opportunities

     This strategy will build strong brand recognition since our sales team will be
    able to explain more to the customer about our Seeds
     We will be able to reach persons who have an interest in farming and persuade
    them to buy our products
     The provision of high level of personalized service will create strong bond/trust

    Sales Team
    The sales campaign will be driven by the marketing team of five staff that global seeds
    will employ for the season. Each one of them will be given a target to achieve
    depending on the customer’s demands or requirement.

    Remuneration & Commission

     No commission will be given to the sales team


     The company will set a fixed salary for the sales team
     Each person will be given a target to achieve and bonus will be given to the
    person who will beat the target

    You might also like