BGMEA University of Fashion & Technology (BUFT)

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BGMEA University Of Fashion & Technology ( BUFT )

Course Title : Fashion Orientation


Course Code : BFS 02121101
Factory Visit Report Submitted To :

Course Supervisor
Fahema Akter,
Assistant Professor,
Department Of Fashion Studies ( BFS )

Submitted by :
Lamisha Akter Rotna
ID: 231-037-511
B.A. in Fashion Studies(BFS) ,BUFT

Submission Date : 05.09.23


Acknowledgement

Fashion designers usually take inspiration from painting,


sculpture, architecture, furniture, flowers, animals or any
possible object that fascinates them. It is important to
learn about the start of any design process - the
inspiration. Finding inspiration is probably the most
important part of designing clothes.

The goal of seeking design inspiration is to generate


fresh ideas and unique perspectives to help designers
create something new and original. The process of
seeking inspiration is essential to the design process
and allows designers to create compelling, functional,
and aesthetically pleasing designs.
Table Of Contents

Serial Topic Page

01 Description Of Abed 01

02 History 02

03 Notable Trends 03

04 Project Explanation 04

05 Project Photoshoot 05

06 Notable Awards 06
Bangladeshi Factory (Ayesha Abed Foundation)

Ayesha abed foundation was established to organise thousands of rural


women and give them training on a variety of crafts, connecting them to
Aarong's designers, providing them a suitable working environment,
linking them to BRAC's social development programmes, and most
importantly, equipping them with a regular source of income.

On September 3, 1983, the Manikgonj Foundation production centre was


inaugurated. Today, the Foundation is spread across 14 districts with 15
main centres, 736 sub-centres and 11 wings in both rural and
semi-urban areas.
History of the Factory

The Ayesha Abed Foundation (AAF) was founded in 1982 to honour the
memory and contributions of the late Mrs. Ayesha Abed, a BRAC staff
member and spouse of the late Sir Fazle Hasan Abed, founder of BRAC.

• Following her steps, AAF started out in Bangladesh's central district


Manikganj. The main goal was to empower illiterate and therefore
discriminated women. The foundation hired skilled craftspeople to train
the women in stitching, weaving and dyeing.

• To come up with a first collection of embroidered textiles


the foundation began to study and catalogue the designs
and motifs of traditional art forms by visiting museums,
elderly craft masters and private collectors. They
Experimented with all kinds of traditional forms of design
and materials.
Notable Trends of the Factory

Over 25,000 artisans, 97% of whom are women, currently work with the
Ayesha Abed Foundation. Most artisans work at AAF sub-centres near
their home, which is managed by a local woman from that respective
area. Aarong provides the design, raw materials, and technical support
for each product they produce. Our sub-centre artisans focus on various
hand embroidery value additions for apparels and home textile. Once
they finish their work, the product is transferred to our main centre,
where another group of artisans complete the final steps.

The AAF main centres consist of various craft sections with master
artisans who regularly train new groups of women to develop their skills
to produce finished garments, home textiles, and other product lines
which are then retailed at Aarong. In addition to craftpersons, AAF
consists of management professionals who maintain the supply chain to
ensure its seamless operation and final distribution to Aarong shops
around Bangladesh.
Explanation of the project

I'm inspired from hand painting and our traditional theme. I have
designed my project with our traditional Khadi fabric. Then I have
painted on it with the theme of rickshaws backhood,called peacock
design.

Khadi or khaddar is handspun and hand-woven cloth from India,


Bangladesh and Pakistan mainly made out of cotton. The cloth is usually
woven from cotton and may also include silk, or wool, which are all spun
into yarn on a spinning wheel called a charkha. It is a versatile fabric,
cool in summer and warm in winter. In order to improve the look,
khaddar is sometimes starched to give it a stiffer feel. It is widely
accepted in fashion circles. Khadi is being promoted in India by Khadi
and Village Industries Commission.

Hand Painting
Hand Painting is the placement of copy onto an out-of-home structure or
piece of vinyl using an artist who actually paints the artwork onto a
wallscape, outdoor advertising unit or the vinyl by hand. The outdoor
advertising industry was started with hand painted billboards and the
hand painting of billboards continued until the early 1970s. Recently
hand painted billboards are making a comeback on wallscapes and
other billboard structures.
Photoshoot:
Notable awards of the brand
Aarong wins UNESCO Award of Excellence 2012

10 December 2012, Dhaka. This year Aarong has been awarded the prestigious
2012 UNESCO Award of Excellence for Handicrafts in South-East Asia and Asia for
Jamdani stole, silk Nakshi Kantha table runner and bridal jewellery box. These
products were selected by UNESCO out of 189 nominations received from ten
countries. The products were judged on excellence, authenticity, innovation and
marketability with pre-conditions of respect for environment and social responsibility.

The UNESCO panel of expert praised Nakshi Kantha table runner for its "Fine
execution of the traditional Nakshi Kantha embroidery on the piece with
contemporary selection of colours and design, bringing traditional folk art into
modern households" and bridal jewellery box for its "Very fine execution of the
traditional Nakshi Kantha embroidery, enhanced by the bright red colour with perfect
finishing and its multiple compartments that make it fully functional."

In 2006, Aarong was granted UNESCO Award of Excellence for Handicrafts in


South-East Asia and Asia for the Terracotta fruit bowl. The earthen bowls, Nakshi
Kantha table runner and bridal jewellery box are available in all Aarong outlets.

Owned by BRAC, the fashion retailer Aarong is one of Bangladesh's largest chains.
This chic brand began as a humble means to an end for a quiet organisation fighting
to uphold the dignity of marginalised people. In 1976, when BRAC first began to
support silk firming for Bangladeshi women, the only buyers were a few scattered
retailers in Dhaka. Weeks, even months would pass between supply and payment -
until BRAC intervened.

Aarong, which means "market" in Bengali, was born to ensure that poor silk farmers
were paid on time to feed their families.

Today, Aarong is a fair trade organisation that supports more than 65,000 artisans,
85 percent of whom are women. It is an example to the world of how the poor, when
organised properly, can generate a financial surplus to support vital development
work.

Thank You

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