BGMEA University of Fashion & Technology (BUFT)
BGMEA University of Fashion & Technology (BUFT)
BGMEA University of Fashion & Technology (BUFT)
Course Supervisor
Fahema Akter,
Assistant Professor,
Department Of Fashion Studies ( BFS )
Submitted by :
Lamisha Akter Rotna
ID: 231-037-511
B.A. in Fashion Studies(BFS) ,BUFT
01 Description Of Abed 01
02 History 02
03 Notable Trends 03
04 Project Explanation 04
05 Project Photoshoot 05
06 Notable Awards 06
Bangladeshi Factory (Ayesha Abed Foundation)
The Ayesha Abed Foundation (AAF) was founded in 1982 to honour the
memory and contributions of the late Mrs. Ayesha Abed, a BRAC staff
member and spouse of the late Sir Fazle Hasan Abed, founder of BRAC.
Over 25,000 artisans, 97% of whom are women, currently work with the
Ayesha Abed Foundation. Most artisans work at AAF sub-centres near
their home, which is managed by a local woman from that respective
area. Aarong provides the design, raw materials, and technical support
for each product they produce. Our sub-centre artisans focus on various
hand embroidery value additions for apparels and home textile. Once
they finish their work, the product is transferred to our main centre,
where another group of artisans complete the final steps.
The AAF main centres consist of various craft sections with master
artisans who regularly train new groups of women to develop their skills
to produce finished garments, home textiles, and other product lines
which are then retailed at Aarong. In addition to craftpersons, AAF
consists of management professionals who maintain the supply chain to
ensure its seamless operation and final distribution to Aarong shops
around Bangladesh.
Explanation of the project
I'm inspired from hand painting and our traditional theme. I have
designed my project with our traditional Khadi fabric. Then I have
painted on it with the theme of rickshaws backhood,called peacock
design.
Hand Painting
Hand Painting is the placement of copy onto an out-of-home structure or
piece of vinyl using an artist who actually paints the artwork onto a
wallscape, outdoor advertising unit or the vinyl by hand. The outdoor
advertising industry was started with hand painted billboards and the
hand painting of billboards continued until the early 1970s. Recently
hand painted billboards are making a comeback on wallscapes and
other billboard structures.
Photoshoot:
Notable awards of the brand
Aarong wins UNESCO Award of Excellence 2012
10 December 2012, Dhaka. This year Aarong has been awarded the prestigious
2012 UNESCO Award of Excellence for Handicrafts in South-East Asia and Asia for
Jamdani stole, silk Nakshi Kantha table runner and bridal jewellery box. These
products were selected by UNESCO out of 189 nominations received from ten
countries. The products were judged on excellence, authenticity, innovation and
marketability with pre-conditions of respect for environment and social responsibility.
The UNESCO panel of expert praised Nakshi Kantha table runner for its "Fine
execution of the traditional Nakshi Kantha embroidery on the piece with
contemporary selection of colours and design, bringing traditional folk art into
modern households" and bridal jewellery box for its "Very fine execution of the
traditional Nakshi Kantha embroidery, enhanced by the bright red colour with perfect
finishing and its multiple compartments that make it fully functional."
Owned by BRAC, the fashion retailer Aarong is one of Bangladesh's largest chains.
This chic brand began as a humble means to an end for a quiet organisation fighting
to uphold the dignity of marginalised people. In 1976, when BRAC first began to
support silk firming for Bangladeshi women, the only buyers were a few scattered
retailers in Dhaka. Weeks, even months would pass between supply and payment -
until BRAC intervened.
Aarong, which means "market" in Bengali, was born to ensure that poor silk farmers
were paid on time to feed their families.
Today, Aarong is a fair trade organisation that supports more than 65,000 artisans,
85 percent of whom are women. It is an example to the world of how the poor, when
organised properly, can generate a financial surplus to support vital development
work.
Thank You