CHAPTER 1 Communication Process Principles and Ethics
CHAPTER 1 Communication Process Principles and Ethics
Communication Processes,
Principles, and Ethics
DEFINING COMMUNICATION
What is Communication?
● Communication came from the Latin word “communicare,” which
means to share or to make familiar.
● It can be VERBAL or NON-VERBAL.
● It is a two-way process.
○ It is the exchange of thoughts, messages or information, by speech,
writing, signals, or behavior between a sender and a receiver.
What is Communication?
Communication is not
In doing merely transmitting
Theo Haiman stated communication, it is the message to
that “Communication the sender’s another; instead, it
means the process of responsibility to involves correct
passing information deliver the message interpretation and
and understanding effectively, and as for the same
from one person to the receiver, it is his understanding of the
another.” responsibility to message between the
interpret the message sender and receiver,
correctly. resulting in successful
communication.
What is Purposive Communication?
Purposive communication is a form of communication that
takes place within a specific context. The context may refer
to different aspects such as:
• setting or environment (school, office, market, community)
• social relations (colleagues, classmates, friends, family);
• scenes, it includes the place, time, and occasion (business meeting,
job interview, social gathering); and
• culture (norms, values, beliefs, traditions)
This action consists of the process from the sender going to the
receiver.
Shannon-Weaver Model of Communication
This model was made in 1948 by Claude Shannon, an American Mathematician and an
Electronics Engineer, together with Warren Weaver, an American Mathematician.
It is best known for its ability to explain how messages can be mixed up and
misinterpreted in the process of sending and receiving the message.
Founder of Shannon-Weaver Model of Communication
receiver.
○ Second, clarity involves using appropriate language, grammar,
often used in conversation. In this way, the sender and the receiver
will understand one another.
2. Clarity
● In communicating with others, avoid stating too many points
in one message to avoid confusion.
● Complete clarity of thoughts and ideas will enhance the
essence of the message and will make it more understandable.
3. Correctness