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Consumer Behaviour Quize 4

The document discusses how classical and instrumental conditioning can influence a consumer's behavior on a virtual tutoring website or virtual world. For classical conditioning, seeing Albert Einstein as an avatar on the tutoring website could elicit a positive response from consumers by associating the avatar with intelligence and achievement. For instrumental conditioning, purchasing an outfit for an avatar could be influenced through positive or negative reinforcement that provides information about the product's consequences. Consumers may build associative networks from their avatar's experiences similar to real-world experiences.

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Faizullah Anwar
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51 views3 pages

Consumer Behaviour Quize 4

The document discusses how classical and instrumental conditioning can influence a consumer's behavior on a virtual tutoring website or virtual world. For classical conditioning, seeing Albert Einstein as an avatar on the tutoring website could elicit a positive response from consumers by associating the avatar with intelligence and achievement. For instrumental conditioning, purchasing an outfit for an avatar could be influenced through positive or negative reinforcement that provides information about the product's consequences. Consumers may build associative networks from their avatar's experiences similar to real-world experiences.

Uploaded by

Faizullah Anwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name : Faizullah

Reg no. 2203221


Subject : Consumer Behaviour
Qno.1

How might classical conditioning operate for a consumer visiting a new tutoring website and greeted
by the website’s avatar who resembles Albert Einstein?

Ans

Classical conditioning is an evoked reaction from stimuli such as Albert Einstein. Albert Einstein is a
recognizable face further to recognized for his mind, motivation and lifelong achievements withinside
the scientific global. Albert Einstein posed as an avatar should elicit a response of seeking to take a look
at along with recognizing a sizeable individual. Moreover, this can reason the purchaser to enjoy extra
secure even as navigating into the internet site. Let’s remind that classical conditioning takes place:
“whilst a stimulus that glaringly elicits a response (an unconditioned stimulus) is paired with every other
stimulus that doesn't initially elicit this response” (166). Therefore, via way of manner of seeing Albert
Einstein on the website, customers will expect that it's far reliable. Albert Einstein in this case is a form
of motivational pass, because customers will be more precipitated to observe the educational.

Qno.2

How might instrumental conditioning influence a consumer who purchasees a new outfit for his
avatar in a virtual world ?

How might a consumer


purchase a new outfit for his
avatar on a virtual world be
influenced by instrumental
conditioning?
How might a consumer
purchase a new outfit for his
avatar on a virtual world be
influenced by instrumental
conditioning?
How might a consumer
purchase a new outfit for his
avatar on a virtual world be
influenced by instrumental
conditioning?
How might a consumer
purchase a new outfit for his
avatar on a virtual world be
influenced by instrumental
conditioning?
How might a consumer
purchase a new outfit for his
avatar on a virtual world be
influenced by instrumental
conditioning?
Ans:
Instrumental conditioning or operant conditioning occurs while people do matters which have
advantageous consequences and avoid those that cause unfavorable consequences. It's true that a
client’s buy on a virtual global be inspired by using instrumental conditioning as it influences the
consumer with the aid of offering them records approximately the goods. Instrumental conditioning
happens in 3 special approaches that are

 Positive reinforcement
 Negative reinforcement
 Punishment

Qno.3

Do Consumer build associative network from their avatar’s experience ? if so would the associations
from their avatar experience be any different from other?

Ans:

In my opinion purchasers do construct associative networks via their avatar’s experience simply as they
could with another services or products as it represents the man or woman they would love to be. But it
relies upon on our personal unique experiences. In a virtual global, an avatar can interact with human
beings. These reviews might also form associative hyperlinks. When separate pieces of facts are viewed
as similar, we hyperlink them together beneath a few greater abstract category. Then, we're in a
position to interpret new, incoming information to be steady with the structure we simply created.

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