H$moS> Z§.

Code No. 66/C/3

amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

ZmoQ> NOTE
(I) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV (I) Please check that this question
n¥ð> 23 h¢ & paper contains 23 printed pages.

(II) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS (II) Code number given on the right
>Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥ð> na hand side of the question paper
{bI| & should be written on the title page of
the answer-book by the candidate.
(III) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| (III) Please check that this question
>34 àíZ h¢ & paper contains 34 questions.
(IV) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go (IV) Please write down the Serial
nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Number of the question in the
Adí` {bI| & answer-book before attempting it.
(V) Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m (V) 15 minute time has been allotted to
g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU read this question paper. The
nydm©• _| 10.15 ~Oo {H$`m OmEJm & question paper will be distributed
10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will read the
àíZ-nÌ H$mo n‹T>|Jo Am¡a Bg Ad{Y Ho$ Xm¡amZ question paper only and will not
do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo & write any answer on the
answer-book during this period.

ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80

Time allowed : 3 hours Maximum Marks : 80

.66/G/3 1 P.T.O.
gm_mÝ` {ZX}e :
{ZåZ{b{IV {ZX}em| H$mo ~hþV gmdYmZr go n{‹T>E Am¡a CZH$m g™Vr go nmbZ H$s{OE :
(i) àíZ-nÌ nm±M I§S>m| _| {d^m{OV {H$`m J`m h¡  H$, I, J, K Ed§ L> & Bg àíZ-nÌ _|
34 àíZ h¢ & g^r àíZ A{Zdm`© h¢ &
(ii) IÊS>> H$ _| àíZ g§»`m 1 go 20 VH$ A{V bKwCÎmar` àH$ma Ho$ àíZ h¢, àË`oH$ àíZ 1
A§H$ H$m h¡ &
(iii) IÊS> I _| àíZ g§»`m 21 go 25 VH$ bKwCÎmar` àH$ma I Ho$ àíZ h¢, àË`oH$ àíZ 3 A§H$m|
H$m h¡ &
(iv) IÊS> J _| àíZ g§»`m 26 go 28 VH$ bKwCÎmar` àH$ma II Ho$ àíZ h¢, àË`oH$ àíZ 4 A§H$m|
H$m h¡ &
(v) IÊS>> K _| àíZ g§»`m 29 go 31 VH$ XrK©CÎmar` àH$ma I Ho$ àíZ h¢, àË`oH$ àíZ 5 A§H$m|
H$m h¡ &
(vi) IÊS> L> _| àíZ g§»`m 32 go 34 VH$ XrK©CÎmar` àH$ma II Ho$ àíZ h¢, àË`oH$ àíZ 6 A§H$m|
H$m h¡ &
(vii) CÎma g§{jßV VWm q~Xþdma hmoZo Mm{hE &
(viii) àíZ-nÌ _| g_J« na H$moB© {dH$ën Zht h¡ & VWm{n 3 A§H$m| dmbo EH$ àíZ _|, 4 A§H$m|
dmbo EH$ àíZ _|, 5 A§H$m| dmbo VrZ àíZm| _| VWm 6 A§H$m| dmbo Xmo àíZm| _| Am§V[aH$
{dH$ën {XE JE h¢ & Eogo àíZm| _| go Ho$db EH$ hr {dH$ën H$m CÎma {b{IE &

IÊS> H$

1. H$maU XoVo hþE ~VmBE {H$ {ZåZ H$WZ gË` h¡ AWdm AgË` h¡ : 1
‘‘{Z`_ CÔoí`m| H$mo Ü`mZ _| aIVo hþE H$m`© H$mo {Zînm{XV H$aZo H$m EH$ {ZYm©[aV amñVm `m
VarH$m h¡ &’’

2. {ZåZ _| go H$m¡Z-gm MaU {Z`moOZ à{H«$`m H$m Zht h¡ ? 1

(A) ^{dî` Ho$ {bE H$ënZm H$aZm &
(B) àmá {H$E OmZo dmbo CÔoí`m| Ho$ àH$me _| {d{^Þ àñVmdm| H$m _yë`m§H$Z H$aZm &
(C) àË`oH$ {d^mJ Ho$ gXñ`m| H$mo H$m`m] H$m Am~§Q>Z H$aZm &
(D) `h XoIZm {H$ J{V{d{Y`m| H$m {ZînmXZ H$m`©H«$_ (AZwgyMr) AZwgma hmo ahm h¡ `m
Zht &
.66/G/3 2
General Instructions :
Read the following instructions very carefully and strictly follow them :
(i) This question paper comprises five sections  A, B, C, D and E. There
are 34 questions in the question paper. All questions are compulsory.
(ii) Section A – Question nos. 1 to 20 are very short answer type questions,
carrying 1 mark each.
(iii) Section B – Question nos. 21 to 25 are short answer type I questions,
carrying 3 marks each.
(iv) Section C – Question nos. 26 to 28 are short answer type II questions,
carrying 4 marks each.
(v) Section D – Question nos. 29 to 31 are long answer type I questions,
carrying 5 marks each.
(vi) Section E – Question nos. 32 to 34 are long answer type II questions,
carrying 6 marks each.
(vii) Answers should be brief and to the point.
(viii) There is no overall choice in the question paper. However, an internal
choice has been provided in one question of 3 marks, one question of
4 marks, three questions of 5 marks and two questions of 6 marks. Only
one of the choices in such questions have to be attempted.

SECTION A

1. State, giving reason, whether the following statement is true or false : 1

‘‘A rule is the prescribed way or manner in which a task has to be
performed considering the objective.’’

2. Which of the following is not a step in the process of planning ? 1

(A) Making assumptions about the future.
(B) Evaluating different proposals in light of the objectives to be
achieved.
(C) Allocation of jobs to members of each department.
(D) Seeing whether activities are performed as per schedule or not.

.66/G/3 3 P.T.O.
3. à~§Y H$m dh CÔoí` Omo g_mO Ho$ {d{^Þ KQ>H$m| Ho$ {bE {Za§Va Am{W©H$ _yë` H$m g¥OZ
H$aVm h¡ : 1
(A) g§JR>ZmË_H$ CÔoí`
(B) gm_m{OH$ CÔoí`
(C) ì`{º$JV CÔoí`
(D) gm_m{OH$ Ed§ ì`{º$JV XmoZm|
4. {ZåZ _| go H$m¡Z-gm Am{W©H$ n`m©daU H$m EH$ KQ>H$ h¡ ? 1
(A) OrdZ H$s JwUdÎmm gå~ÝYr gmoM
(B) ~MV VWm {Zdoe H$s Xa|
(C) ì`dgm` _| gaH$mar hñVjon H$s gr_m
(D) OrdZ Ed§ _aU Xa|
5. à~§Y Ho$ {gÕmÝVm| H$mo bMrbm H$hm OmVm h¡ Š`m|{H$ 1
(A) CZH$m CÔoí` _mZd ì`dhma H$mo à^m{dV H$aZm h¡ &
(B) do H$m`© hoVw gm_mÝ` {ZX}e h¢, naÝVw à~§Y g_ñ`mAm| Ho$ {bE ~Zo-~ZmE g_mYmZ
àXmZ Zht H$aVo &
(C) BÝh| n[apñW{V H$s Amdí`H$Vm AZwgma à~§YH$ Ûmam g§emo{YV {H$`m Om gH$Vm h¡ &
(D) CZH$m Cn`moJ {H$gr g_` {deof na àM{bV n[apñW{V na {Z^©a H$aVm h¡ &
6. CÎmamIÊS> _| AdpñWV ñdmpñVH$ BÊS>ñQ´>rO {b{_Q>oS> Ho$ {ZåZ g§JR>ZmË_H$ MmQ>© go g§JR>Z
Ho$ àH$ma H$s nhMmZ H$s{OE : 1

7. à^mdr A§VaU Ho$ {bE `h A{Zdm`© h¡ {H$ {X`m J`m A{YH$ma {XE JE __________ Ho$
AZwê$n hmo & 1
8. ___________ narjm EH$ ì`{º$ Ûmam ZE H$m¡eb grIZo H$s j_Vm H$m _mnH$ h¡ & 1
(A) ì`{º$Ëd
(B) H$m¡eb
(C) ~w{Õ
(D) A{^é{M
.66/G/3 4
3. The objective of management which consistently creates economic value
for various constituents of society is : 1
(A) Organisational objective
(B) Social objective
(C) Personal objective
(D) Both Social and Personal objective
4. Which of the following is a component of economic environment ? 1
(A) Concern with quality of life
(B) Rates of saving and investment
(C) Extent of government intervention in business
(D) Birth and death rates
5. The principles of management are said to be flexible as : 1
(A) they aim at influencing behaviour of human beings.
(B) they are general guidelines to action, but do not provide
readymade solutions to management problems.
(C) they can be modified by the manager when the situation so
demands.
(D) their application is dependent upon the prevailing situation at a
particular point of time.
6. Identify the type of organisation structure from the organisational chart
given below of Swastika Industries Ltd. located in Uttarakhand : 1

7. For delegation to be effective, it is necessary that authority granted must

be commensurate with assigned __________ . 1
8. ____________ test is a measure of an individual’s potential for learning
new skills. 1
(A) Personality
(B) Aptitude
(C) Intelligence
(D) Interest

.66/G/3 5 P.T.O.
9. ‘g§JR>Z g§aMZm’ Ho$ g§~§Y _| H$m¡Z-gm H$WZ ghr Zht h¡ ? 1
(A) _mZd VWm ^m¡{VH$ g§gmYZm| _| g_Ýd` gw{ZpíMV H$aZm &
(B) gwMmê$ g§àofU àdmh gw{ZpíMV H$aZm &
(C) ì`{º$`m|, H$m`© VWm g§gmYZm| _| g§~§Y H$mo C{„{IV H$aZm &
(D) {Z`ÝÌU Ho$ {bE _mZH$m| H$m {ZYm©aU H$aVm h¡ &
10. [aº$ nXm| H$mo ~mø òmoVm| Ho$ Cn`moJ Ûmam ^aZm : 1
(i) ì`mnH$ {dH$ën XoVm h¡ &
(ii) M`Z à{H«$`m H$mo gab ~ZmVm h¡ &
(iii) dV©_mZ H$_©Mm[a`m| _| à{V`mo{JVm H$s ^mdZm OmJ¥V H$aVm h¡ &
(iv) g§JR>Z _| Zd à{V^m H$m g§Mma Zht H$aVm h¡ &
{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE :
(A) (i) VWm (ii)
(B) (i) VWm (iii)
(C) (i), (iii) VWm (iv)
(D) (ii) VWm (iv)
11. do g§JR>Z Omo AnZo àMmbZm| _| {d{dYVm bmZm MmhVo h¢ CÝh| __________ ñWm`r ny±Or H$s
Amdí`H$Vm hmoVr h¡ & (A{YH$/Ý`yZ) 1
12. CËnmXm| H$s _w»` {deofVmAm| Ho$ AmYma na CZH$m {d{^Þ g_yhm| _| dJuH$aU H$s à{H«$`m
{ZåZ _| go {dnUZ Ho$ {H$g H$m`© H$mo g§X{^©V H$aVr h¡ ? 1
(A) loUrH$aU (J«oS> V` H$aZm)
(B) _mZH$sH$aU
(C) CËnmX H$m ê$nm§H$Z
(D) {dnUZ {Z`moOZ
13. {dÎmr` à~§Y Ho$ CÔoí` H$m C„oI H$s{OE & 1
14. CËnmX H$s __________ {ZYm©[aV H$aVr h¡, _yë` H$s {ZMbr gr_m, O~{H$ BgHo$ Ûmam àXmZ
H$s JB© Cn`mo{JVm {ZYm©[aV H$aVr h¡, _yë` H$s D$nar gr_m {OgH$m ^wJVmZ EH$ H«o$Vm H$aZo
Ho$ {bE V¡`ma hmoVm h¡ & 1
15. ‘Q>oånQ>oeZ’ ~¢Jbwê$ Ho$ Bånr[a`b _mb _| ^moOZ H$m EH$ ñWmZ h¡ & AnZr ì`§OZ-gyMr _|
ñdmñÏ`dY©H$ VWm {Za§Va MbZo dmbo ‘nZra-a¡n’, ‘MZo H$m gbmX’, ‘{J«ëS> g¢S>{dM’, BË`m{X
ì`§OZm| Ho$ H$maU `h {dÚm{W©`m| VWm H$m`©H$mar bmoJm| _| bmoH${à` hmo ahm h¡ &
BgZo A~ ~¢Jbwê$ Ho$ Xmo AÝ` ^mJm| _| Xmo ZB© emImE± ImobZo H$m {ZU©` {b`m h¡ &
Cn`w©º$ pñW{V _| {H$g {dÎmr` {ZU©` H$s MMm© H$s JB© h¡ ? 1
(A) XrK©H$mbrZ {Zdoe {ZU©`
(B) AënH$mbrZ {Zdoe {ZU©`
(C) bm^m§e {ZU©`
(D) {dÎmr` {ZU©`
.66/G/3 6
9. Which statement is not correct, with respect to ‘Organisation Structure’ ? 1
(A) Ensures coordination among human and physical resources.
(B) Ensures smooth flow of communication.
(C) Specifies relationship between people, work and resources.
(D) Establishes standards for controlling.
10. Using external sources for filling vacant positions : 1
(i) Gives a wider choice.
(ii) Simplifies the process of selection.
(iii) Instils a competitive spirit among the existing employees.
(iv) Does not infuse fresh talent in the organisation.
Choose the correct option from the following :
(A) (i) and (ii)
(B) (i) and (iii)
(C) (i), (iii) and (iv)
(D) (ii) and (iv)
11. Organisations which choose to diversify their operations require
__________ fixed capital. (more/less) 1
12. The process of classification of products into different groups on the basis
of their important characteristics refers to which of the following
marketing functions ? 1
(A) Grading
(B) Standardisation
(C) Product designing
(D) Marketing planning
13. State the objective of financial management. 1
14. While the product _____________ sets the lower limit of the price, the
utility provided by the product sets the upper limit of price, which a
buyer would be prepared to pay. 1
15. ‘Temptations’ is a food joint in Imperial Mall in Bengaluru. It is becoming
popular among students and working people due to healthy, on-the-go
dishes on its menu like ‘Paneer Wrap’, ‘Chickpeas Salad’, ‘Grilled
Sandwiches’, etc.
It has now decided to open two new branches in other parts of Bengaluru.
Which financial decision has been discussed in the above case ? 1
(A) Long-term investment decision
(B) Short-term investment decision
(C) Dividend decision
(D) Financing decision

.66/G/3 7 P.T.O.
16. Cn^moº$m g§ajU A{Y{Z`_, 1986 Ho$ AÝVJ©V {ZåZ _| go {H$go EH$ Cn^moº$m Zht _mZm
OmVm ? 1
(A) EH$ ì`{º$ {H$gr à{V\$b Ho$ ~Xbo {OgH$m ^wJVmZ H$a {X`m J`m h¡, {H$gr dñVw
H$m H«$` H$aVm h¡ &
(B) EH$ ì`{º$ {H$gr à{V\$b Ho$ ~Xbo {OgHo$ ^wJVmZ H$m dmXm {H$`m J`m h¡, {H$gr
godm H$m bm^ CR>mVm h¡ &
(C) EH$ ì`{º$ Omo dm{UpÁ`H$ CÔoí` Ho$ {bE {H$gr godm H$m bm^ CR>mVm h¡ &
(D) dñVwAm| H$m H$moB© ^r Cn`moJH$Vm© O~ CgH$m Cn`moJ H«o$Vm H$s ñdrH¥${V go {H$`m J`m
hmo &
17. H$maU XoVo hþE ~VmBE {H$ {ZåZ H$WZ ghr h¡ AWdm JbV h¡ : 1
‘‘{dkmnZ Eogo Aënmd{Y àoaH$ hmoVo h¢ {OÝh| H«o$VmAm| H$mo EH$ CËnmX Ho$ Vwa§V H«$` hoVw
àmoËgm{hV H$aZo Ho$ {bE {S>O
µ mBZ {H$`m OmVm h¡ &’’
18. Ho$.Ama.E_. adm BS>br {_l H$m n¡Ho$O VrZ gab MaUm| _| BS>br ~ZmZo H$s H$m`©{d{Y H$m
dU©Z H$aVm h¡ & dh BgH$s gm_J«r VWm Bgo ñQ>moa H$aZo d namogZo Ho$ {ZX}e ^r C{„{IV
H$aVm h¡ & 1
Cn`w©º$ pñW{V _| bo~b Ûmam {Zînm{XV H$m`© h¡ :
(A) CËnmX H$m dU©Z H$aZm VWm BgH$s {df`-dñVw ñnï> H$aZm &
(B) CËnmX AWdm ~«mÊS> H$s nhMmZ H$aZm &
(C) CËnmXm| Ho$ àdV©Z _| ghm`Vm H$aZm &
(D) H$mZyZ Ûmam Amdí`H$ OmZH$mar àXmZ H$aZm &
19. AaZd Zo hmb hr _| H$åß`yQ>a ~oMZo H$m ì`dgm` Amaå^ {H$`m h¡ & CgZo ZB© {X„r Ho$ Zohê$
ßbog _| EH$ XþH$mZ {H$amE na br h¡, Ohm± dh H$åß`yQ>a ~ZmZo Ho$ {d{^Þ nwµOm] H$mo BH$Æ>m
H$aVm h¡ VWm CZH$s Amny{V© AmXoemZwgma H$aVm h¡ &
dh EH$OwQ> bo{H$Z n¥WH²$-n¥WH²$ H$m`m] H$s EH$ ûm§¥Ibm H$m EH$gmW {ZînmXZ H$aVm h¡ VWm
`h gw{ZpíMV H$aVm h¡ {H$ AmXoemZwgma H$åß`yQ>am| H$s Amny{V© g_` na hmo OmE & `o H$m`©
g^r à~§YH$m| Ûmam ha g_` {H$E OmVo h¢ & 1
Cn`w©º$ _| àH$m{eV à~§Y H$s {deofVm h¡ :
(A) à~§Y EH$ gVV à{H«$`m h¡ &
(B) à~§Y gd©ì`mnr h¡ &
(C) à~§Y J{Verb h¡ &
(D) à~§Y EH$ gm_y{hH$ {H«$`m h¡ &
.66/G/3 8
16. Who among the following is not considered a consumer under the
Consumer Protection Act, 1986 ? 1
(A) A person who buys any goods for a consideration which has been
paid.
(B) A person who avails of any service for a consideration which has
been promised.
(C) A person who avails of a service for a commercial purpose.
(D) Any user of goods when such use is made with the approval of the
buyer.

17. State, giving reason, whether the following statement is true or false : 1
‘‘Advertising refers to short term incentives which are designed to
encourage the buyers to make immediate purchase of a product.’’

18. The package of KRM Rawa Idli Mix describes the procedure of cooking
idlis in three easy steps. It also specifies its ingredients, instructions for
storage and serving.
The function performed by the label in the above case is : 1
(A) Describing the product and specifies its contents.
(B) Identification of the product or brand.
(C) Helping in promotion of products.
(D) Providing information required by law.

19. Arnav has recently started a business to sell computers. He hired a shop
in Nehru Place in New Delhi, where he assembles various components to
make computers and supplies them as per order.
He performs a series of composite but separate functions simultaneously
and ensures that computers are delivered in time as per orders. These
functions are performed by all managers at all times.
The feature of management highlighted above is : 1
(A) Management is a continuous process.
(B) Management is pervasive.
(C) Management is dynamic.
(D) Management is a group activity.

.66/G/3 9 P.T.O.
20. Amé{f Zo {~ñHw$Q>m| H$m EH$ n¡{H$Q> IarXm & O~ CgZo Bgo Imobm, Vmo CgZo AZw^d {H$`m {H$
{~ñHw$Q> ~mgr Wo & CgZo gmdYmZr go {~ñHw$Q> Ho$ n¡{H$Q> Ho$ bo~b H$mo n‹T>m {Og_| `h C„oI
{H$`m J`m Wm : 1
‘‘`{X Amn CËnmX H$s JwUdÎmm go g§Vwï> Zht h¢, Vmo h_mao Cn^moº$m XoIaoI H$j (gob) H$mo
Bg nVo na {b{IE :
~¡b \y$S²>g àmBdoQ> {b{_Q>oS>
~r/321, Omb§Ya, n§Om~ &’’
{~ñHw$Q> H$ånZr Zo AnZo ñd`§ Ho$ Cn^moº$m godm VWm {eH$m`V H$j H$s ñWmnZm H$a br h¡
Vm{H$ {ZåZ A{YH$ma g§a{jV VWm g§d{Y©V hmo :
(A) gwajm H$m A{YH$ma
(B) gwZdmB© ({eH$m`V) H$m A{YH$ma
(C) gyMZm nmZo H$m A{YH$ma
(D) Cn^moº$m {ejm H$m A{YH$ma
IÊS> I
21. AmOH$b, ^maVr` AW©ì`dñWm _| ~¢qH$J joÌ ~hþV-gr H${R>ZmB`m| H$m gm_Zm H$a ahm h¡ &
~¢H$m| Ûmam O_m na {XE OmZo dmbo ã`mO H$s Xa| AË`{YH$ H$_ hmo JB© h¢ ; BgHo$
n[aUm_ñdê$n ~¢H$ H$_ _mÌm _| O_m EH${ÌV H$a nm aho h¢ &
^maVr` [aµOd© ~¢H$ H$s Zr{V`m| Ho$ H$maU, CYma XoZo H$s Xa| ^r H$_ hmo JB© h¢ & Am°Q>mo_mo~mBb
CÚmoJ ^r ~hþV-gr H${R>ZmB`m| H$m gm_Zm H$a ahm h¡ Am¡a Bg{bE CÝhm|Zo ^r H$mam| Ho$ _yë`m| _|
H$_r H$a Xr h¡ & Bg H$maU bmoJ ~¢H$m| go H$ma-G U boZo Ho$ {bE àmoËgm{hV hþE h¢ Š`m|{H$
G Um| na ã`mO Xam| Ho$ gmW Am°Q>mo_mo~mBb CÚmoJ joÌ _| H$mam| Ho$ _yë` H$_ hmo aho h¢ &
H${R>Z VabVm H$s Bg pñW{V _| ‘Amo~oam` ~¢H$ {b{_Q>oS>’ Zo Eogo Aënmd{Y Agwa{jV ànÌ
Ho$ {ZJ©_ Ûmam H$mof EH${ÌV H$aZo H$m {ZU©` {b`m h¡ {OÝh| {ZJ_m|, H$ån{Z`m| VWm ì`{º$`m|
Ûmam IarXm Om gHo$ &
(a) ‘Amo~oam` ~¢H$ {b{_Q>oS>’ Ûmam H$mof EH$Ì H$aZo hoVw Cn`moJ {H$E JE _wÐm ~mµOma
àboI H$s nhMmZ H$s{OE VWm g_PmBE &
(b) ~¢H$m| Ûmam H¡$e [aµOd© AZwnmV ~ZmE aIZo Ho$ {bE Cn`moJ {H$E OmZo dmbo _wÐm
~mµOma Ho$ àboI H$mo ^r g_PmBE & 3

22. {Z`moOZ H$s gr_mAm| Ho$ ê$n _| {ZåZ{b{IV H$mo g_PmBE : 3

(a) {Z`moOZ Ñ‹T>Vm CËnÞ H$aVm h¡ &
(b) {Z`moOZ _| ^mar bmJV AmVr h¡ &
(c) {Z`moOZ g\$bVm H$m AmídmgZ Zht h¡ &
AWdm
.66/G/3 10
20. Aarushi purchased a pack of biscuits. When she opened it, she felt the
biscuits were stale. She carefully read the label on the pack of biscuits
which mentioned : 1
‘‘If you are not satisfied with the product quality, write to our Customer
Care Cell at
Bell Foods Pvt. Ltd.
B/321, Jalandhar, Punjab.’’
The biscuit company has set up its own consumer service and grievance
cell to promote and protect the following right :
(A) Right to Safety
(B) Right to be Heard
(C) Right to be Informed
(D) Right to Consumer Education

SECTION B
21. Currently, the banking sector in the Indian economy is facing lots of
problems. The rates of interest that banks are paying on deposits have
sharply decreased; as a result banks are able to collect lesser amounts of
deposits.
Due to the policies of the Reserve Bank of India, lending rates have also
decreased. The automobile industry is also facing a lot of problems and
thus they have also reduced the prices of cars. This has encouraged
people to take car loans from banks as the interest rates on loans, along
with prices of cars in the automobile sector are declining.
Due to this position of tight liquidity, ‘The Oberoi Bank Ltd.’ decided to
raise funds by issuing an unsecured, short-term instrument which could
be purchased by corporations, companies and individuals.
(a) Identify and explain the money market instrument used by ‘The
Oberoi Bank Ltd.’ to raise funds.
(b) Also explain the money market instrument used by the banks to
maintain Cash Reserve Ratio. 3
22. Explain the following as limitations of planning : 3
(a) Planning leads to rigidity.
(b) Planning involves huge costs.
(c) Planning does not guarantee success.
OR
.66/G/3 11 P.T.O.
 A{YH$ma A§VaU Ho$ _hÎd Ho$ ê$n _| {ZåZ {~ÝXþAm| H$mo g_PmBE : 3
(a) H$_©Mm[a`m| H$mo A{^àoaU
(b) H$_©Mm[a`m| H$m {dH$mg
(c) à~§Y gmonm{ZH$s (nXmZwH«$_) H$m AmYma
23. d¡^d e_m© {H«$g|Q> \$m_m©ñ`w{Q>H$ëg àmBdoQ> {b{_Q>oS> _| CËnmXZ à~§YH$ Ho$ ê$n _| H$m`©aV
Wm & AnZo nwÌ H$m {dÚmb` _| àdoe H$amZo Ho$ {bE dh H$m`m©b` go AdH$me boZm MmhVm
Wm naÝVw Cgr {XZ H$ånZr Ho$ _w»` H$m`©H$mar A{YH$mar (gr.B©.Amo.) Ho$ gmW EH$ _hÎdnyU©
~¡R>H$ àñVm{dV Wr {Og_| CËnm{XV H$s OmZo dmbr Hw$N> ZB© XdmB`m| H$s MMm© H$s OmZr Wr &
~¡R>H$ Ho$ _hÎd H$mo Ü`mZ _| aIVo hþE CgZo AdH$me Zht {b`m & gr.B©.Amo. Zo CgHo$
AZwH$aUr` ì`dhma H$s gamhZm H$s Š`m|{H$ CgZo AnZo {ZOr {hV H$s Anojm g§JR>ZmË_H$
{hV H$mo àmW{_H$Vm Xr &
Cn`w©º$ pñW{V _| d¡^d e_m© Ûmam AZwgaU {H$E JE à~§Y Ho$ {gÕmÝV H$m Zm_ ~VmBE VWm
Cgo g_PmBE & 3
24. {Z`w{º$H$aU à{H«$`m Ho$ {ZåZ MaUm| H$mo g_PmBE : 3
(a) {ZînmXZ _yë`m§H$Z
(b) nXmoÞ{V VWm AmOr{dH$m {Z`moOZ
(c) nm[al{_H$
25. S>~mb B§{S>`m {b{_Q>oS> Ûmam EH$ àmo~m`mo{Q>H$ no` ‘ñQ>o {\$Q>’ ~mµOma _| CVmam J`m Omo Xoe Ho$
{d{^Þ eham| _| CnbãY h¡ & S>m°ŠQ>a BgH$s g§ñVw{V H$aVo h¢ Š`m|{H$ `h CXa Ho$ {bE ~hþV
Cn`moJr h¡ & H$ånZr ^r J«mhH$m| H$mo AnZo CËnmX H$s gyMZm XoZo VWm Cgo IarXZo Ho$ {bE
àmoËgm{hV H$aZo Ho$ {d{^Þ VarH$m| H$m Cn`moJ H$aVr h¡ &
hmb hr _| BgZo J«mhH$m| H$mo àmoËgm{hV H$aZo VWm CÝh| BgHo$ bm^m| go AdJV H$amZo Ho$ {bE
_wµâV Z_yZo ~m±Q>Zo ewê$ {H$E h¢ Vm{H$ ^{dî` _| do àmo~m`mo{Q>H$ no` IarX| &
H$ånZr Zo ~‹S>r g§»`m _| {dH«$`H$Vm©Am| H$s {Z`w{º$ ^r H$s h¡, Omo g§^m{dV J«mhH$m| go g§nH©$
H$aVo h¢ VWm {dH«$` Ho$ {bE CZgo g§dmX H$aVo h¢ & Bg àH$ma, H$ånZr AnZo J«mhH$m| Ho$ gmW
ì`{º$JV K{Zð>Vm {dH${gV H$aZo _| g\$b hþB© h¡ &
{dÚmb`r ~ƒm| _| BgHo$ {df` _| OmJê$H$Vm CËnÞ H$aZo VWm BgH$s bmoH${à`Vm ~‹T>mZo Ho$
{bE, dh {dÚm{W©`m| VWm {ejH$m| Ho$ {bE H$m`©embm H$m Am`moOZ ^r H$aVr h¡ & à{H«$`U
VWm n¡Ho$qOJ, Am{X _| AnZmE JE ñdÀN>Vm _mZH$m| Ho$ ~mao _| OmJê$H$Vm CËnÞ H$aZo Ho$
{bE BgZo {dÚm{W©`m| VWm {ejH$m| Ho$ {bE H$maImZm ^«_U H$s ì`dñWm ^r H$s h¡ & Bggo
H$ånZr H$mo g_mO _| AnZo CËnmX H$s gH$mamË_H$ N>{d ~ZmZo _| ghm`Vm {_bVr h¡ & Bg
àH$ma J«mhH$m| H$mo AnZr \$_© Ho$ CËnmX H$s gyMZm XoZo VWm Cgo IarXZo Ho $ {bE àmoËgm{hV
H$aZo Ho$ {bE H$ånZr g§àofU VarH$m| Ho$ g§`moOZ H$m Cn`moJ H$a ahr h¡ &
BZ VarH$m| H$s nhMmZ H$s{OE VWm g_PmBE & 3
.66/G/3 12
 Explain the following points as importance of delegation of authority : 3
(a) Motivation of employees
(b) Employee development
(c) Basis of management hierarchy
23. Vaibhav Sharma was working as the Production Manager in Crescent
Pharmaceuticals Pvt. Ltd. To get his son admitted in school he wanted to
take leave from the office but on the same day, an important meeting
with the Chief Executive Officer (CEO) of the company was scheduled to
discuss about some new medicines to be manufactured. Considering the
significance of the meeting, he did not take leave. The CEO appreciated
his exemplary behaviour as he gave priority to the organisational interest
over his personal interest.
Name and explain the principle of management being followed by
Vaibhav Sharma in the above case. 3

24. Explain the following steps in the process of staffing : 3

(a) Performance Appraisal
(b) Promotion and Career Planning
(c) Compensation

25. ‘Stay Fit’, a probiotic drink was launched in the market by Dabal India
Ltd. and is available in various cities across the country. Doctors are
recommending it as it is very useful for the stomach. The company is also
using various tools to inform and persuade customers about its product.
It has recently started free distribution of its samples to encourage the
customers to know about its benefits to buy this probiotic drink in future.
The company has also appointed a large number of salespersons, who
contact the prospective buyers and communicate with them to make
sales. This way, the company is able to develop personal rapport with its
customers.
In order to create awareness and to increase its popularity among school
children, it also organises workshops for students and teachers. It also
arranged visits of students and teachers to the factory to create
awareness about the standards of hygiene adopted in processing and
packaging, etc. This helps the company to build a positive image of its
product in the society. This way the company is using a combination of
communication tools to inform and persuade customers about their firm’s
product.
Identify and explain these tools. 3
.66/G/3 13 P.T.O.
 IÊS> J

26. ^maVr` à{V^y{V Ed§ {d{Z_` ~moS>© Ho$ {H$Ýht Mma {Z`m_H$ H$m`m] H$mo g_PmBE & 4

AWdm
‘dm{UpÁ`H$ ànÌm|’ VWm ‘Q´>oµOar {~b’ H$mo _wÐm ~mµOma Ho$ ànÌm| Ho$ ê$n _| g_PmBE & 4

27. ßbmpñQ>H$ An{eï> H$mo IË_ H$aZo Ho$ EH$ à`mg _| ^maV gaH$ma Zo EH$b-Cn`moJ ßbmpñQ>H$
na Xoeì`mnr à{V~§Y bJm {X`m & _w»` bú` ßbmpñQ>H$ H$Q>bar, {VZH$m| (ñQ´>m°g), H$n VWm
{Jbmgm| H$mo à{V~§{YV H$aZm Wm &
Bg à{V~§Y Ho$ n[aUm_ñdê$n ì`dgm`m| H$mo AnZr n[anm{Q>`m| H$mo ~XbZo Ho$ {bE _O~ya
hmoZm n‹S>m & ‘{d_mZ E`abmBÝg’ Zo AnZr âbmBQ>m| _| N>moQ>r nmZr H$s ~moVb| XoZm ~§X H$a
{X`m &
Xoe _| {d{^Þ \$_] Am JBª Omo _m±S> (ñQ>mM©), Johÿ± H$s \y$g VWm noQ´>moHo${_H$ëg go
O¡d-{ZåZrH$aUr` (~m`mo{S>J«oS>o~b) ßbmpñQ>H$ ~Zm ahr h¢ & AV… Bg AmJm_r CÚmoJ _|
à{V`mo{JVm AË`{YH$ h¡ &
ì`dgm` ßbmpñQ>H$ W¡bm| Ho$ {dH$ën Ho$ {bE ^r ZB© VH$ZrH$m| H$m {dH$mg H$aZo na Ü`mZ
Ho$pÝÐV H$a aho h¢ & EH$ AJ«Ur B§Or{Z`[a¨J H$ånZr ‘H$mbm}g Q>oŠZmobm°OrµO {b{_Q>oS>’ Zo Eogr
CÞV VH$ZrH$ dmbr _erZ| {S>µOmBZ VWm {dVaU H$aZo H$s `moOZm ~ZmB© h¡, Omo ßbmpñQ>H$
W¡bm| H$mo ~Xb H$a g_mMma-nÌm| go ~Zo W¡bm| Ho$ CËnmXZ H$mo ~‹T>m gH$Vr h¢ & ~hþV-gr
H$ån{Z`m± Eogr _erZm| Ho$ {bE AmXoe (Am°S>©a) Xo ahr h¢ & Bggo nona Ho$ W¡bo ~ZmZo dmbr
N>moQ>r \$_m] Ho$ gå_wI MwZm¡{V`m± ~‹T> JBª h¢ &
~hþV-go CÚ_m| _|, H$_©Mm[a`m| H$mo BZ CÞV VH$ZrH$ dmbr _erZm| Ho$ àMmbZ Ho$ {bE
à{ejU {X`m Om ahm h¡ & `h CƒVa XjVm dmbo _mZd g§gmYZ àXmZ H$aoJm &
~‹T>r hþB© OmJê$H$Vm Ho$ H$maU J«mhH$m| H$s _m±J ^r AË`{YH$ ~‹T>Zo bJr h¡ VWm do {dH«o$VmAm|
H$mo Eogo W¡bm| H$mo AnZmZo Ho$ {bE ~mÜ` H$a aho h¢, Omo ßbmpñQ>H$ go Zht ~Zo h¢ &
ì`dgm` Ed§ CÚmoJ na Cn`w©º$ gaH$mar Zr{V Ho$ à^md H$mo nhMm{ZE Ed§ g_PmBE & 4

.66/G/3 14
 SECTION C

26. Explain any four regulatory functions of Securities and Exchange Board
of India (SEBI). 4
OR

Explain ‘Commercial Paper’ and ‘Treasury Bill’ as money market

instruments. 4

27. The Government of India, in an effort to eliminate plastic waste, imposed

a nationwide ban on single-use plastic. The ban would most likely target
plastic cutlery, straws, cups and glasses.
As a result of this ban, the businesses have been forced to change their
practices. ‘Viman Airlines’ decided to stop giving small water bottles on
its flights.
Various firms have come up in the country that are making
biodegradable plastic out of starch, wheat hay or petrochemicals. Thus
competition in this upcoming industry is immense.
Businesses are also focusing on developing techniques to produce
alternatives for plastic bags. ‘Carlos Technologies Ltd.’, a leading
engineering company, has planned to design and deliver hi-tech
machines that can scale up production of bags made from newspaper to
replace plastic bags. Many companies are placing orders for such
machines. This has added challenges before smaller firms making paper
bags.
In various enterprises, employees are being trained to operate such
hi-tech machines. This will provide human resource with higher
competence.
Customers have also become more demanding due to increased
awareness and are forcing sellers to adopt bags which are not made of
plastic.
Identify and explain the impact of the above Government policy on
Business and Industry. 4

.66/G/3 15 P.T.O.
28. AbH$m ‘_m°S>Z© bm°Šg {b{_Q>oS>’ Ho$ boIm {d^mJ _| H$m`©aV h¡ & CZH$s _mVmOr H$m ñdmñÏ`
R>rH$ Zht h¡ VWm CZH$s XoIaoI Ho$ {bE dh EH$ gámh H$m AdH$me boZm MmhVr Wr &
BgHo$ {bE, dh d[að> boInmb, _ZmoO Ho$ nmg JB© VWm AnZr g_ñ`m na MMm© H$s & Cg
g_` _ZmoO H$ånZr Ho$ pñW{V {ddaU H$s ^r gmW-gmW Om±M H$a ahm Wm & Š`m|{H$ CgH$m
_pñVîH$ nhbo go hr {H$gr H$m`© _| ì`ñV Wm, AV… CgZo AbH$m H$mo Ü`mZ go Zht gwZm
VWm dh CgH$s g_ñ`m H$mo Zht g_P nm`m &
AbH$m, _ZmoO Ho$ ì`dhma go H$m\$s {Zame Wr &
(a) Cn`w©º$ M{M©V g§àofU AdamoY Ho$ àH$ma H$s nhMmZ H$s{OE &
(b) Bgr àH$ma Ho$ {H$Ýht VrZ AdamoYm| H$mo ^r g_PmBE & 4

IÊS> K

29. gZ B§S>ñQ´>rµO {b{_Q>oS> ^maV _| ñQ>rb H$m CËnmXZ H$aZo dmbr EH$ AJ«Ur H$ånZr h¡ & BgHo$
g§`§Ì O_eoXnwa VWm ~moH$mamo _| AdpñWV h¢ &
A^r `h bJ^J VrZ {_{b`Z (Vrg bmI) Q>Z {dH«$`-`mo½` ñQ>rb H$m CËnmXZ H$aVr h¡ &
My±{H$ ñQ>rb H$s _m±J ~‹T> ahr h¡, AV… `h AnZo ñQ>rb g§`§Ìm| H$s j_Vm ~‹T>mZo H$s `moOZm
~Zm ahr h¡ & `h AZw_mZ bJm`m J`m h¡ {H$ BgHo$ {bE < 1,800 H$amo‹S> H$s ñWm`r ny±Or
VWm < 200 H$amo‹S> H$s H$m`©erb ny±Or H$s Amdí`H$Vm hmoJr &
H$mof EH${ÌV H$aZo Ho$ {bE H$ånZr {dMma H$a ahr h¡ {H$ `h g_Vm A§em| H$m {ZJ©_Z H$ao
AWdm < 2,000 H$amo‹S> Ho$ 7% G UnÌm| H$m {ZJ©_Z H$ao & dV©_mZ _| H$ånZr H$s ny±Or
g§aMZm _| Ho$db g_Vm hr h¡ & H$ånZr Ho$ {dÎm à~§YH$ Zo gwPmd {X`m {H$ My±{H$ ñQ>m°H$
~mµOmam| _| _§Xr H$m Xm¡a Mb ahm h¡, AV… Bgo G UnÌm| H$m {ZJ©_Z H$aZm Mm{hE &
(a) Š`m G UnÌm| Ho$ {ZJ©_Z Ûmam H$mof EH${ÌV H$aZm Ý`m`mo{MV h¡ ? AnZo CÎma Ho$
g_W©Z _| H$maU Xr{OE &
(b) G UnÌm| Ho$ {ZJ©_Z go H$ånZr Ûmam CR>mE OmZo dmbo Omo{I_ Ho$ à^md H$mo
g_PmBE &
(c) H$ånZr Ho$ ny±Or T>m±Mo na ‘G U H$s bmJV’ VWm ‘g_Vm H$s bmJV’ Ho$ à^md H$mo
g_PmBE & 1+2+2=5
AWdm
.66/G/3 16
28. Alka is working in the Accounts Department of ‘Modern Locks Ltd’. Her
mother is not well and to attend to her she wanted to take leave for one
week.
For this, she went to the Senior Accountant, Manoj and discussed her
problem. At that time Manoj was simultaneously checking the Balance
Sheet of the company. Since his mind was preoccupied in some work, he
did not listen to Alka attentively and could not understand her problem.
Alka was quite disappointed with the behaviour of Manoj.

(a) Identify the type of communication barrier discussed above.

(b) Also explain any three barriers of the same type. 4

SECTION D

29. Sun Industries Ltd. is a leading company in India which manufactures

steel. Its plants are located in Jamshedpur and Bokaro.
Currently it produces about three million tonnes of saleable steel. As the
demand for steel is growing, it is planning to expand the capacity of the
existing steel plants. It is estimated that it will require < 1,800 crore of
fixed capital and < 200 crore of working capital.
To raise the funds, the company is considering whether it should issue
equity shares or 7% debentures of < 2,000 crore. Presently the capital
structure is comprising of equity only. The Finance Manager of the
company suggested that since the stock markets are undergoing a
bearish phase, it should issue debentures.
(a) Is it justified to raise funds by issuing debentures ? Give reason in
support of your answer.
(b) Explain the impact of issue of debentures on the risk faced by the
company.
(c) Explain the impact of ‘cost of debt’ and ‘cost of equity’ on the
capital structure of the company. 1+2+2=5

OR
.66/G/3 17 P.T.O.
 {nN>bo ~hþV-go dfm] go Zdå~a _hrZo _| {X„r VWm CÎmar ^maV Ho$ AÝ` ^mJm| _| àXÿfU ñVa
_| AMmZH$ d¥{Õ Ho$ H$maU hdm ewÕ H$aZo Ho$ CnH$aUm| H$s _m±J ~‹T> JB© h¡ &
B§ÐàñW Q>oŠZmobm°OrµO {b{_Q>oS>, Omo hdm ewÕ H$aZo Ho$ CnH$aUm| H$m CËnmXZ H$aVr h¡, Bg
Adga H$m bm^ CR>mZm MmhVr h¡ VWm H$ƒo _mb (ñQ>m°H$) _| AnZm {Zdoe ~‹T>mZm MmhVr
h¡ & `h Amem H$s Om ahr h¡ {H$ Bg {ZU©` go ì`dgm` H$s bm^àXVm Xa ~‹T> OmEJr & Bg
H$maU ~hþV-go à{V`mo{J`m| Zo hmb hr _| Bg CÚmoJ _| àdoe {H$`m h¡ & {dH«$` ~‹T>mZo Ho$ {bE
H$ånZr Zo AmgmZ CYma eVm] na hdm ewÕ H$aZo dmbo CnH$aU ~oMZm Amaå^ H$a {X`m h¡ &
Bggo H$ånZr Ho$ bm^ na à^md Zht n‹S> ahm h¡ Š`m|{H$ CËnmX H$m CËnmXZ MH«$ N>moQ>m h¡ &
Eogo {H$Ýht Xmo H$maH$m| H$s nhMmZ H$s{OE VWm CZH$m C„oI H$s{OE {OÝh| ‘B§ÐàñW
Q>oŠZmobm°OrµO {b{_Q>oS>’ AnZr H$m`©erb ny±Or H$s Amdí`H$Vm {ZYm©aU go nyd© Ü`mZ _|
aIoJr & Eogo VrZ AÝ` H$maH$m| H$m ^r C„oI H$s{OE {OÝh| EH$ H$ånZr Ûmam H$m`©erb ny±Or
Amdí`H$VmAm| H$m {ZYm©aU H$aVo g_` Ü`mZ _| aIm OmZm Mm{hE & 5
30. ^Vu Ho$ AmÝV[aH$ òmoVm| H$s {H$Ýht nm±M gr_mAm| H$m C„oI H$s{OE & 5
AWdm
gåàofU H$s à^m{dVm H$mo gwYmaZo Ho$ {bE g§JR>Zm| Ûmam AnZmE Om gH$Zo dmbo {H$Ýht nm±M
Cnm`m| H$m C„oI H$s{OE & 5
31. g_Ýd` H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5
AWdm
Š`m à~§Y EH$ noem h¡ ? g_PmBE & 5
IÊS> L>
32. B§\$mo_¡S> {b{_Q>oS> EH$ ~‹T>Vr hþB© AmB©.Q>r. \$_© h¡ Omo VoµOr go AnZm ~mµOma A§e ~‹T>m ahr h¡ &
hmb hr _| Bgo ‘^maV _| H$m_ H$aZo dmbo gd©loð> g§JR>Z – 2019’ nwañH$ma go gå_m{ZV
{H$`m J`m h¡ VWm amoµOJma MmhZo dmbm| _| BgH$s AË`{YH$ _m±J h¡ &
Bg H$ånZr _| erf© à~§YZ Zo H$_©Mm[a`m| Ûmam nmbZ {H$E OmZo dmbo {Z`_ VWm H$m`©{d{Y`m|
H$m ñnï>Vm go {ZYm©aU {H$`m h¡ & àË`oH$ gXñ` Ûmam {Z^mB© OmZo dmbr ^y{_H$m _| H$moB©
Añnï>Vm Zht h¡, Š`m|{H$ H$V©ì`m| H$m {ZYm©aU {H$`m J`m h¡ &
^moOZ AdH$me na g§JR>Z Ho$ g^r H$_©Mmar H¢$Q>rZ _| EH${ÌV hmoVo h¢ & Bg g_` Ho$ {bE
àË`oH$ H$_©Mmar ~hþàVr{jV ahVo h¢ Š`m|{H$ `h CÝh| Xÿgam| Ho$ gmW AnZr ^mdZmAm| H$mo
gmPm H$aZo H$m Adga àXmZ H$aVm h¡ & Bggo g§JR>Z H$mo g\$bVm {_bVr h¡ &
(a) Cn`w©º$ pñW{V _| M{M©V g§JR>Z Ho$ àH$mam| H$mo nhMm{ZE Ed§ g_PmBE &
(b) Cn`w©º$ (a) _| nhMmZo JE g§JR>Z Ho$ Cg àË`oH$ àH$ma Ho$ Xmo bm^m| H$m C„oI
H$s{OE {OZH$s MMm© Cn`w©º$ AZwÀN>oX _| Zht H$s JB© h¡ & 6
AWdm
.66/G/3 18
 From last many years, in the month of November, due to sudden rise in
the pollution levels in Delhi and other parts of northern India, there has
been an increase in the demand for air purifiers.
Inderprastha Technologies Ltd., a manufacturer of air purifiers wants to
encash this opportunity and wants to raise its investment in stock. It is
expected that this decision would increase the rate of profitability of the
business. Due to this many competitors have recently entered in this
industry. In order to increase the sales, the company has started selling
air purifiers on liberal credit terms. It is not affecting the profits of the
company since the production cycle of the product is short.
Identify and state any two factors that ‘Inderprastha Technologies Ltd.’
will keep in mind before deciding its working capital requirements. Also
state three other factors which should be kept in mind while deciding the
working capital requirements of a company. 5

30. State any five limitations of internal sources of recruitment. 5

OR
State any five measures that can be adopted by organisations to improve
effectiveness of communication. 5

31. Explain any five characteristics of coordination. 5

OR
Is management a profession ? Explain. 5

SECTION E
32. InfoMed Ltd. is a growing IT firm with rapidly increasing market share.
It has recently been awarded ‘The Best Organisation to Work in
India – 2019’ and is the most sought after by job-seekers.
In this company, rules and procedures to be followed by employees have
been clearly laid down by the top management. There is no ambiguity in
the role that each member has to play, as the duties are specified.
During lunch time, all employees of the organisation get together in the
canteen. This time is much awaited by every employee as it allows them
to share their feelings with others. This leads to the success of the
organisation.
(a) Identify and explain the types of organisation being discussed in
the above case.
(b) State two advantages of each type of the organisation identified in
(a) above which have not been discussed in the above para. 6
OR
.66/G/3 19 P.T.O.
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g_PmBE & 6

33. {Z`moOZ Ed§ {Z`ÝÌU Ho$ gå~ÝY H$mo g_PmBE & 6

AWdm
‘àmapå^H$ Om±M’ VWm ‘M`Z narjmAm|’ Ho$ ~mX M`Z à{H«$`m _| g{Þ{hV MaUm| H$mo
g_PmBE & 6

.66/G/3 20
 ‘Good Looks Ltd.’ are the manufacturers of cosmetics. The company
enjoyed a pre-eminent position in the business and has grown in size. Till
recently the company had been doing good business; but after the entry of
competitors the market share of ‘Good Looks Ltd.’ has declined. One of
the reasons for this was that all decisions were taken by the higher
management. This has resulted in the concentration of all
decision-making process at the apex of the management hierarchy.
Worried about the decline in market share and profit, the company
appointed ‘Structures Consultants India Ltd.’ as a consultant to suggest
improvements in the organisation’s decision-making process. The
consultant suggested that the decision-making responsibilities may be
divided among hierarchical levels. They said that if decision-making
authority will be shared with the lowest levels and is consequently placed
near the point of action, it will help in quick decision-making and this
will help the company in adapting itself to the dynamic operating
conditions. They stated that the philosophy of dispersal of authority
propagates the belief that people are competent, capable and resourceful
and can assume the responsibility of effective implementation of their
decisions.

(a) Identify and give the meaning of the concept based on which
‘Structures Consultants India Ltd.’ gave their recommendations to
‘Good Looks Ltd.’.

(b) Explain any four points of importance of the concept identified in

(a) above. 6

33. Explain the relationship of planning and controlling. 6

OR

Explain the steps involved in the process of selection after ‘preliminary

screening’ and ‘selection tests’. 6

.66/G/3 21 P.T.O.
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(Xe©Zm|) H$mo nhMm{ZE VWm g_PmBE & 6

.66/G/3 22
34. Arnav had a garments business specialising in jackets for all seasons.
Though the jackets were available at an affordable price, the business
was not doing well.
Aman, his eldest son, suggested that they should undertake aggressive
selling and promotional efforts to make customers buy the products. He
believed that customers buy only when they are adequately convinced
and motivated for the same. Aditya, his second son, believed that
availability, low price and aggressive selling techniques cannot ensure
increased sales. He felt that customers looked for products which were
superior in quality and do not mind paying a high price for it. So, he
decided to manufacture good quality jackets at a separate production
unit. He also opened a separate outlet on the first floor of the showroom
for the same. Very soon, the business started flourishing.
Identify and explain the marketing philosophies guiding the marketing
efforts of Arnav, Aman and Aditya. 6

.66/G/3 23 P.T.O.