If Trees Could Talk Investor PDF

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A celebration

of connection
& creativity

Paris, Hangar Y - July 1-3, 2022


“step off the path that you have
planned, and meander, discover,
walk, wander…without knowing
where you are going, and see
where the path leads you...”
― Holly Worton
Why‘Trees…’
In 2019, ‘Trees’ project was initiated
by observing that People craved Nature,
Arts, Creativity and Connection. In 2022
after the "Great Reset" and much reflection,
our thesis was further validated.

Trees is part of the "Cultural Renaissance"


to raise awareness, drive impact and build
community thru art and experiences.

THIS IS WHY WE GATHER AND CREATE.

THIS IS OUR PURPOSE,


THIS IS OUR PASSION.
Our Ethos

WE ARE CURIOUS AND THOUGHT PROVOKING

WE ARE AUTHENTIC AND ACCOUNTABLE

WE ARE OPEN AND DRIVEN BY CONNECTION


About
If trees could talk is experiences and
connection. An exclusive serene piece of
paradise in Paris inspired by...

ECOLOGY
CREATIVITY
CULTURE
COMMUNITY

IMMERSION
ACTIVE PARTICIPATION
We aim to foster a community that is...

CULTURALLY DIVERSE
OPEN MINDED
CONSCIOUS
GLOBAL
THOUGHTFUL

Trees Tribe
A celebration where you can learn, share,
meet, taste, discover and enjoy...

ART - GASTRONOMY - IDEAS - MUSIC - NATURE

Experiences
Location - Hangar Y

A historic landmark that will be transformed


into a cultural & artistic center dedicated to
Contemporary art.
Hangar Y, hosted the first zeppelin (airship) to be built
in 1879, it is now one of the only remaining in Europe.

Paris is the world leading tourist


and cultural destination.
- 15 minutes from the Eiffel Tower
- Secured 10 years lease with favorable terms
Venue Exclusivity

Partnership with Art Explora, a leading art


foundation investing "X" into developing the venue.

www.artexplora.org/en/home

Watch Video
Tree Founders are innovators, industry leaders
and major community builders

Benjamin Cassan Jason Swamy


founder/ceo co-founder/creative director

Ben has been an expert in community building Jason has been creating community and culture for
and curating for almost 20 years. From his first the past 23 years, HE has held leadership roles at
members club in Paris in 2000 to building the critically acclaimed and award winning Robot
clientele for one of the most upscale F&B Heart, Further Future and Wonderfruit which has
groups in Paris. He has a broad international been labeled one of the best festivals in the world.
network of key opinion leaders.
His agency Do What You Love has produced,
He is an expert in Event conception, created and curated experiences working with
Grammy winners, Michelin starred chefs, Fortune 500
communication and production and has
entrepreneurs, wellness gurus, thought leaders and
organised multiple large scale events such
renowned artists.
as Solomun in Paris gathering 10K fans.
Jason specialises in launching and grow
international start ups.

www.dwyl.asia
www.vimeo.com/showcase/6844957
www.linktr.ee/dowhatyouloveasia
Founder/Director/Creative/Leadership roles in:
Raspoutine paris: 10 years partner, community curator & face of the most select club in Paris Highlights:
Zain Agency: 20 years Worldwide large scale private events in Uzbekistan, Brazil, Paris, Robot Heart: 15 years (Creative/Music Director, Founding Member, resident DJ)
Ukraine, Italy and more Wonderfruit: Founding Member & Director, 8 years , 2014 to present
Paris Society: upscale F&B in Paris, developing internationally NetEase Fever: 4th Largest tech company in China, (China's first Electronic music
Kazantip: 10 years co-organiser of the biggest festival in ex-USSR lifestyle brand), 2017-2020
Further Future: Co-Founder Creative Director (2015-2016, 2022)
Soho House: Board Member & Yoga Teacher, 2019 to present
Experienced Team
Benjamin:
Administration – Marketing – Sales
FOUNDERS
Jason Swamy:
Artistic Direction – Music – Wellness

YEARLY CONTENT SUPPLIERS


PRODUCTION Alexia: Content Talk
TEAM Adrien’s: Food zone
William Attal: Music Stage Lineup Manager
Julie Tourneux: Production - Sales
Victoire Sabouret: Production - Marketing
Lea Embry: Production manager
Martin Colliac: Assistant Production
Jeanne Wojetas: Assistant Production

OPERATIONS
Doris Hakk: Light and Vid o design
Sylvain Ponte: Power supply Sound and stage Mgt
Federico Espagna: Securit et stock
Damien Morin: Gestion des Bar et Cashless
Hugo Cassaro: Familly (VIP) area mgt
Market Size

EUROPEAN FESTIVAL MARKET SIZE


4.1 billion euros in 2020
Join the Family
BECOME AN ACTIVE FOUNDER OF TREES
AND CREATE IMPACT

Build a legacy by supporting creativity & our Planet.


Be empowered and help us build this community
and brand.

Join the Adventure...


Thriving Opportunity
Does it resonate with you?
Euro 100K = 5% of the brand

We are looking to raise between


Euro 600/800K at a valuation
of Euro 2MM
Model
Business

Cash flow Revenues Cost


Proven Case Study

Conversion:
40,000,000 = 1,090,737€
80,000,000 = 2,181,475€
120,000,000 = 3,272,728€
160,000,000 = 4,363,638€
Thank you,
Benjamin Cassan
[email protected]
+33620692369

Jason Swamy
[email protected]
+85293334882

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