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Presentation On Digital Marketing

This document provides an overview of digital marketing. It defines digital marketing as using digital technologies like websites, mobile apps, and social media to promote products and services. The document then discusses the history and evolution of digital marketing from the 1990s to today. It also outlines the main types of digital marketing, the objectives of digital marketing strategies, and the benefits of digital marketing over traditional marketing approaches.

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Pushpa Raj
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48 views12 pages

Presentation On Digital Marketing

This document provides an overview of digital marketing. It defines digital marketing as using digital technologies like websites, mobile apps, and social media to promote products and services. The document then discusses the history and evolution of digital marketing from the 1990s to today. It also outlines the main types of digital marketing, the objectives of digital marketing strategies, and the benefits of digital marketing over traditional marketing approaches.

Uploaded by

Pushpa Raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Key Points

 What is Digital Marketing?


 Why Online activities are increasing?
 The History & Evaluation of Digital Marketing
 Types of Digital Marketing
 5 Ds of Digital Marketing
 Objectives of Digital Marketing
 Benefits of digital marketing over traditional marketing
 Conclusion

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What is Digital Marketing?

◉ Digital marketing is the component


of marketing that uses internet and
online based digital technologies
such as desktop computers, mobile
phones and other digital media and
platforms to promote products and
services.

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Why Online activities are increasing?
◉ For information on a new product, service or location
◉ For finding information on certain individuals or organizations
◉ For entertainment purposes
◉ Searching jobs
◉ For communication
◉ For learning etc.

With the constant growth of the web, and more people getting connected every day, digital
marketing has become a necessity for many organizations. This also includes small businesses
that wants to trade online and make a name for themselves on the web.

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The History & Evaluation of Digital Marketing
◉ The term Digital Marketing was first used in the 1990s. The digital age tool off with the
development of the web 1.0 platform. It allowed the users to find the information they
wanted but did not allow them to share this information over the web.
◉ In 1993, the first clickable banner went live, after which HotWired purchased a few banner
ads for their advertising. This marked the beginning of the transition to the digital era of
marketing.
◉ Yahoo was launched in 1994. It received 1 million hits within the first year. This prompted
wholesale changes in digital marketing space.
◉ 1998 world saw the birth of Google. Microsoft launched the MSN search engine and Yahoo
brought to the market Yahoo web search. The digital marketing world saw its first steep
surge in 2006 when search engine traffic was reported to have grown to about 6.4 billion in a
single month.

5
The History & Evaluation of Digital Marketing
◉ After emerging search engine, soon social networking sites began to emerge. MySpace was
the first social networking site to arrive, soon followed by Facebook, which is now most
popular social media site.
◉ The popularity of search engines & social media sites opened fresh avenues for business,
and signaled the beginning of a new chapter to business.
◉ Now digital marketing is one of the most important aspect of many business to acquire
customers.

6
Types of Digital Marketing
◉ Search Engine Optimization or SEO
◉ Pay Per Click ads or PPC
◉ Social Media Marketing or SMM
◉ Content Marketing
◉ Email Marketing
◉ Mobile Marketing
◉ Marketing Analytic
◉ Affiliate Marketing etc.

7
5Ds of Digital Marketing
◉ Digital Devices- Laptops, Desktops, Smartphones, Tablets, Smart TVs,
Wearable devices, Gaming devices.
◉ Digital Platforms- Social Media, Search engines, Websites.
◉ Digital Media- Online ads, SMM, Email Marketing.
◉ Digital Data- Apps, Contact forms, Surveys.
◉ Digital Technology- Artificial intelligence, Virtual reality, augmented
reality.

8
Objectives of Digital Marketing
Most digital marketing strategies and campaigns have following 5 objectives:

◉ Reaching the right audience


◉ To engage with the audience
◉ To motivate the audience to take action
◉ Efficient spending on campaign
◉ Return on investment (ROI)

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Benefits of digital marketing over traditional marketing
◉ Puts the consumer in control
◉ Provides convenience
◉ Increases satisfaction
◉ Drives brand loyalty
◉ Reduces the selling cycle
◉ Reduces the cost of sales
◉ Builds the brand
◉ Provides targeted results
◉ It is measurable
◉ Cost effective

10
Conclusion

◉ The digital marketing industry has undergone huge changes since


its humble beginnings a few decades ago; it is a dynamic one and
constantly undergoing change.
◉ Digital Marketing professionals have to be able and willing to keep
up with the change, watching out for the emergent tools and
trends, changes to search engine algorithms, and so on. They
simply cannot afford to be caught off-guard.

11
Thank you

12

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