Market Opportunity Analysis and Consumer Analysis - PPTX - 20230917 - 182921 - 0000

Market Opportunity Analysis And Consumer
Analysis
Susie Anne D. Doromal

Introduction to Market Opportunity Analysis and Consumer
Analysis
Market opportunity analysis involves
identifying and evaluating potential market
opportunities for a product or service.
Consumer analysis focuses on understanding

the needs, preferences, and behaviors of
target consumers.
Both market opportunity analysis and

consumer analysis are crucial for effective
marketing strategies.
1
Importance of Market Opportunity Analysis
Market opportunity analysis helps businesses

identify untapped markets and potential
growth opportunities.
It provides insights into market trends,

competitor analysis, and customer demands.
Conducting market opportunity analysis

enables businesses to make informed
decisions and allocate resources effectively.
2
Steps in Market Opportunity Analysis
Identifying the target market by segmenting

the market based on demographics,
psychographics, and behaviors.
Analyzing market trends and customer

preferences to understand the potential
demand for a product or service.
Assessing competition by analyzing

competitors' strengths, weaknesses, and
market positioning.
3
Importance of Consumer Analysis
Consumer analysis helps businesses

understand the needs, motivations, and
purchase behaviors of their target consumers.
It provides insights into consumer

demographics, psychographics, and buying
patterns.
By understanding consumers, businesses can

tailor their marketing strategies to effectively
target and engage their audience.
4
Steps in Consumer Analysis
Conducting market research through surveys,

interviews, and focus groups to gather
information about consumer preferences.
Analyzing consumer demographics, such as

age, gender, income, and location, to
understand their characteristics.
Examining consumer psychographics,

including lifestyle, values, and interests, to
identify their motivations and decision-
making processes.
5
Market Opportunity Analysis Techniques
SWOT analysis: Assessing the strengths,

weaknesses, opportunities, and threats of a
business and its competitors.
Market segmentation: Dividing the market

into distinct groups based on common
characteristics and needs.
Market sizing: Estimating the potential market

size and growth rate for a product or service.
6
Consumer Analysis Techniques
Surveys: Gathering data through

questionnaires to understand consumer
preferences and behaviors.
Observational research: Studying consumer

behaviors in real-life settings to gain insights.
Data analysis: Using consumer data, such as

purchase history and website analytics, to
identify patterns and trends.
7
Market Opportunity Analysis Tools
PESTEL analysis: Examining the political,

economic, social, technological,
environmental, and legal factors that impact a
market.
Porter's Five Forces: Analyzing the

competitive forces within an industry,
including the bargaining power of suppliers
and buyers.
Value proposition canvas: Mapping out the

customer segments, their pains, gains, and the
value proposition a business offers.
8
Market
Opportunity
Analysis
Tools
8
Consumer Analysis Tools
Buyer personas: Creating fictional

representations of ideal customers based on
demographic, psychographic, and behavioral
data.
Customer journey mapping: Visualizing the

stages a customer goes through when
interacting with a product or service.
Social listening: Monitoring social media

platforms and online conversations to
understand consumer sentiment and
preferences.
9
Analyzing Market Opportunities
Assessing market attractiveness by evaluating

factors such as market size, growth rate, and
competition intensity.
Identifying key success factors that

differentiate successful businesses in the
market.
Evaluating the feasibility and potential risks

associated with entering a particular market
opportunity.
10
Analyzing Consumer Insights
Analyzing consumer demographics to

understand target market segments and tailor
marketing messages accordingly.
Identifying consumer motivations and pain

points to develop products and services that
address their needs.
Monitoring consumer feedback and reviews

to continuously improve products and
enhance customer satisfaction.
11
Analyzing Consumer Insights
11
Challenges in Market Opportunity Analysis
Rapidly changing market dynamics and

evolving customer preferences pose
challenges in accurately assessing market
opportunities.
Limited availability of reliable data and lack

of resources can hinder thorough market
opportunity analysis.
Competitor actions and market disruptions

can impact the viability of identified market
opportunities.
12
Challenges in Consumer Analysis
Gathering accurate and representative

consumer data can be challenging due to
privacy concerns and reluctance to
participate in surveys.
Consumer preferences and behaviors can be

unpredictable and influenced by various
external factors.
Interpreting consumer data and deriving

actionable insights require expertise and
analytical skills.
13
Conclusion
Market opportunity analysis and consumer

analysis are essential for businesses to identify
and capitalize on growth opportunities.
By understanding market trends and

consumer preferences, businesses can
develop effective marketing strategies and
gain a competitive edge.
Continuously monitoring and analyzing

market and consumer insights is crucial for
long-term business success.
14

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Market Opportunity Analysis And Consumer

Susie Anne D. Doromal

Consumer analysis focuses on understanding

Both market opportunity analysis and

Market opportunity analysis helps businesses

It provides insights into market trends,

Conducting market opportunity analysis

Identifying the target market by segmenting

Analyzing market trends and customer

Assessing competition by analyzing

Consumer analysis helps businesses

It provides insights into consumer

By understanding consumers, businesses can

Conducting market research through surveys,

Analyzing consumer demographics, such as

Examining consumer psychographics,

SWOT analysis: Assessing the strengths,

Market segmentation: Dividing the market

Market sizing: Estimating the potential market

Surveys: Gathering data through

Observational research: Studying consumer

Data analysis: Using consumer data, such as

PESTEL analysis: Examining the political,

Porter's Five Forces: Analyzing the

Value proposition canvas: Mapping out the

Buyer personas: Creating fictional

Customer journey mapping: Visualizing the

Social listening: Monitoring social media

Assessing market attractiveness by evaluating

Identifying key success factors that

Evaluating the feasibility and potential risks

Analyzing consumer demographics to

Identifying consumer motivations and pain

Monitoring consumer feedback and reviews

Rapidly changing market dynamics and

Limited availability of reliable data and lack

Competitor actions and market disruptions

Gathering accurate and representative

Consumer preferences and behaviors can be

Interpreting consumer data and deriving

Market opportunity analysis and consumer

By understanding market trends and

Continuously monitoring and analyzing

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