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    Marketing Management Set 21

    Uploaded by

    SUNIL SONAWANE
    This document contains 525 multiple choice questions about marketing management and marketing channels. The questions cover topics such as wholesaling functions, types of retailers, physical distribution, channels of distribution, promotional tools, advertising objectives, the selling process, and sales promotion techniques. The questions are in a question and answer format with a single correct answer provided for each question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Management Set 21

    Uploaded by

    SUNIL SONAWANE
    42 views6 pages
    This document contains 525 multiple choice questions about marketing management and marketing channels. The questions cover topics such as wholesaling functions, types of retailers, physical distribution, channels of distribution, promotional tools, advertising objectives, the selling process, and sales promotion techniques. The questions are in a question and answer format with a single correct answer provided for each question.

    Original Title

    marketing-management-set-21 mcqmate.com

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    This document contains 525 multiple choice questions about marketing management and marketing channels. The questions cover topics such as wholesaling functions, types of retailers, physical distribution, channels of distribution, promotional tools, advertising objectives, the selling process, and sales promotion techniques. The questions are in a question and answer format with a single correct answer provided for each question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views6 pages

    Marketing Management Set 21

    Uploaded by

    SUNIL SONAWANE
    This document contains 525 multiple choice questions about marketing management and marketing channels. The questions cover topics such as wholesaling functions, types of retailers, physical distribution, channels of distribution, promotional tools, advertising objectives, the selling process, and sales promotion techniques. The questions are in a question and answer format with a single correct answer provided for each question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Marketing Management MCQs [set-21]

    501. ______________ is not a function of wholesaler


    A. Warehousing
    B. Transporting
    C. Risk bearing
    D. None of these
    Answer: D

    502. _____________are retail stores owned by a group of consumers themselves


    A. Super Bazar
    B. Shopping mall
    C. Consumer co-operative store
    o m
    D. None of these . c
    Answer: C
    t e
    503. _____________means moving ofM
    a
    finished goods from one end of a producer to
    consumer.
    cq
    A. Exchange of goods
    B. Transfer of goods
    M
    C. Physical distribution
    D. None of these
    Answer: C

    504. ______________ are the retailers who have no fixed place of business.
    A. Large scale retailers
    B. Itinerant retailers
    C. Small scale retailers
    D. None of these
    Answer: B

    505. In a small market, ______________ is better.


    A. Three level channel
    B. Two level channel
    C. Direct marketing
    D. All of these
    Answer: C

    506. Smaller companies tying up with leading companies to distribute through its
    network is known as ______________ Distribution.
    A. Syndicated
    B. selective
    C. exclusive
    D. intensive
    Answer: A

    507. ______________ factor is not considered as an important one while selecting


    channel of distribution
    A. Product
    B. Market factor
    C. Colour
    D. None of these
    Answer: C

    508. ______________ are generally food stores that are much smaller in size than
    supermarkets.
    A. Convenient store
    B. Discount store
    C. Specialty store
    D. None of these
    Answer: A

    509. ______________ are those who obtain title to goods with a view to selling them
    at profit
    A. Merchant middlemen
    B. Agent middle men
    C. Facilitators
    D. All of these
    Answer: A

    510. The retailer sells goods in ______________


    A. Huge quantity

    View all MCQ's at McqMate.com


    B. Small quantity
    C. Not sufficient
    D. None of these
    Answer: B

    511. ______________ marketing uses telecommunication devices to reach


    prospective customers
    A. Direct marketing
    B. Telemarketing
    C. Catalogue marketing
    D. All of these
    Answer: B

    512. ______________ means the set of marketing intermediaries through which the
    goods flow from the producer to consumer.
    A. Channel of distribution
    B. Direct marketing
    C. Intensive distribution
    D. None of these
    Answer: A

    513. Marketers can enhance the consumers' ability to access knowledge structures
    by ________________
    A. using loud music
    B. using colorful ads
    C. employing verbal framing
    D. repeating brand information
    Answer: D

    514. All marketing activities that attempt to stimulate quick buyer action or
    immediate sales of a product are known as ______________________
    A. Sponsorship
    B. Advertising
    C. personal selling
    D. sales promotion
    Answer: D

    View all MCQ's at McqMate.com


    515. A detergent that advertises how clean it gets clothes is appealing to the
    ___________________ consumer need
    A. Functional
    B. Symbolic
    C. Biological
    D. Utilitarian
    Answer: A

    516. Which of the following is NOT a requirement for setting advertising


    objectives?
    A. Objectives must be stated in terms of profits.
    B. Objectives must be realistic.
    C. Objectives must be internally consistent.
    D. Objectives must be clear and in writing.
    Answer: B

    517. The series of steps that must be followed by salespersons is classified as:
    A. Marketing process
    B. Selling process
    C. Intermediation process
    D. Nominal process
    Answer: B

    518. The promotion tools such as sweepstakes, event sponsorship, samples and
    coupons are classified in category of:
    A. Organizational Promotion
    B. Consumer Promotions
    C. Inbound Promotion
    D. Outbound Promotion
    Answer: B

    519. The consumer promotion technique in which customer purchase proof is sent
    to manufacturer which then refunds some part of price is called:
    A. Cash refund
    B. Coupon
    C. Sample
    D. Premium

    View all MCQ's at McqMate.com


    Answer: A

    520. The short-term benefit given to the customers to attract more customers is
    called:
    A. Sales Promotion
    B. Inbound Promotion
    C. Outbound Promotion
    D. Organizational Promotion
    Answer: A

    521. _____________________ is irregular in nature.


    A. Promotion mix
    B. Sales promotion
    C. Trade promotion
    D. Discount coupon
    Answer: B

    522. Which type of promotional tool is nonpublic, immediate, interactive and


    customized?
    A. Indirect marketing
    B. Direct marketing
    C. Viral marketing
    D. E-commerce
    Answer: B

    523. The best promotional tool in any marketing is ___________________________


    A. Word of mouth publicity
    B. Self-liquidating promotion
    C. Push promotion
    D. Dealers promotion method
    Answer: A

    524. “Sales promotion means any steps that are taken for the purpose of obtaining
    or increasing sales” was stated by
    A. Kollar and Clark
    B. Hanson
    C. Bordan

    View all MCQ's at McqMate.com


    D. AHR Detens
    Answer: D

    525. The producer gives a guarantee to the consumer that they will maintain the
    product in proper condition during a certain period is known as
    A. Pre sales service
    B. After sales service
    C. Marketing method
    D. Sales promotion
    Answer: B

    View all MCQ's at McqMate.com

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