Module 2-Personal Entrepreneurial Competencies Updated
Module 2-Personal Entrepreneurial Competencies Updated
Learning Outcomes:
At the end of the lesson, the students are able to:
1. Recognize Personal Entrepreneurial Competencies and Skills (PECs) needed in computer
systems servicing.
• Compare one’s PECs with those of a practitioner/ entrepreneur
• Align one’s PECs with those of a practitioner/ entrepreneur
• Assess one’s PECs
2. Develop and strengthen personal competencies and skills (PECs) needed in computer
systems servicing.
• Identify areas for improvement, development and growth
• Align one’s PECs according to his/her business/career choice
• Create a plan of action that ensures success of his/her business/career choice
MODULE DISCUSSIONS
INTRODUCTION
In this lesson, the learner will learn about entrepreneurship and the competencies related
in becoming a service provider. To start with this module, let us first understand entrepreneurs
and entrepreneurship.
Entrepreneurs are those with the skills and capabilities to see and evaluate business
opportunities. They are individuals who can strategically identify products or services needed by
the community, and have the capacity to deliver them at the right time and at the right place.
Entrepreneurs are agents of economic change; they organize, manage, and assume risks of
a business. Some of the good qualities of entrepreneurs are: opportunity-seeker, risk-taker, goal-
setter, excellent planner, confident problem-solver, hardworking, persistent and committed.
Entrepreneurship, on the other hand, is not just a simple business activity but a strategic process
of innovation and new product creation. Basically, entrepreneurship is both an art and science of
converting business ideas into marketable products or services to improve the quality of living.
✓ Self-Check:
The facilitator will ask the learners to give an idea why entrepreneurial activities are important
to social development and economy progress. Then ask also the learners what entrepreneurial
activities related to Computer System Servicing do they know and are capable of doing.
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Activity 2.1
Directions: Answer the following questions in the given activity sheet and we will discuss
your answers with the class.
1. Explain the importance of assessing one’s PECs before engaging in a particular
entrepreneurial activity.
___________________________________________
___________________________________________________________________.
2. Are there other strategies or approaches where you can assess your PECs? Explain how
these strategies will become more useful in selecting a viable business venture.
_______________________________________________________________________________________________________
__________________________________________________________________.
3. What are the desirable personal characteristics, attributes, lifestyles, skills, and traits of a
prospective entrepreneur? Why are these important?
_______________________________________________
__________________________________________________________________.
4. Why is there a need to assess one’s PECs in terms of characteristics, attributes, lifestyles,
skills, and traits before starting a particular business?
_
.
Notes:
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This time you’re going to study the different topics that will enrich your knowledge of PECs.
Read all the important details about the succeeding topic carefully.
1. Excellent planner: Planning involves strategic thinking and goal setting to achieve
objectives by carefully maximizing all the available resources. A good entrepreneur
develops and follows the steps in the plans diligently to realize goals. A good
entrepreneur knows that planning is an effective skill only when combined with action.
2. Possesses people skills: This is a very important skill needed to be successful in any
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kind of business. People skills refer to effective and efficient communication and
establishing good relationship to the people working in and out of your business. In
day-to-day business transactions, you need to deal with people. A well-developed
interpersonal skill can make a huge difference between success and failure of the
business.
3. Sound decision maker: Successful entrepreneurs have the ability to think quickly and
to make wise decisions towards a pre-determined set of objectives. No one can deny
that the ability to make wise decisions is an important skill that an entrepreneur should
possess. Sound decisions should be based on given facts and information and lead
towards the pre-determined objectives.
Environment and Market
Learning Outcomes:
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internal in an organization. They relate to resources owned by an organization that you have
control over and also the extent of its marketing.
Opportunities and threats exist in the external environment. Opportunities relate to the
market, new technologies, and the external factors such as government policies, climate, and
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trends. Threats replace what the competitors are doing. It also includes legal and other
constraints.
✓ Self-check:
The facilitator will ask the learners to give an idea about environment and market
components.
Learning Goals and Targets
After understanding the objectives of this module, learners will be asked to set own
personal goals and targets. These goals and targets will urge to further achieve the ultimate
objective of this module. In the end, these ultimate goals will motivate learners to study more
about environment and market.
Product Development
When we talk of product development, we are referring to a process of making a new
product to be sold by a business or enterprise to its customers. Product development may involve
modification of an existing product or its presentation, or formulation of an entirely new product
that satisfies a newly-defined customer’s needs, wants and/or a market place.
The term development in this module refers collectively to the entire process of identifying
a market opportunity, creating a product to appeal to the identified market, and testing,
modifying, and refining the product until it becomes ready for production.
There are basic, yet vital questions that you can ask yourself about product development.
When you find acceptable answers to them, you may now say that you are ready to develop a
product and/or render services. These questions include the following:
1. For whom are the product/services aimed at?
2. What benefit will the customers expect from product/service?
3. How will the product/service differ from the existing brand? From its competitor?
In addition, needs and wants of the people within an area should also be taken into big
consideration. Everyone has his/her own needs and wants. However, each person has different
concepts of needs and wants. Needs in business are the important things that an individual cannot
live without in a society. These include:
1. basic commodities for consumption,
2. clothing and other personal belongings,
3. shelter, sanitation and health, and
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4. education.
Basic needs are essential to an individual to live with dignity and pride in a community.
These needs can obviously help you generate business ideas and subsequently to product
development. Wants are desires, luxury and extravagance that signify wealth and expensive way
of living. Wants or desires are considered above all the basic necessities of life. Some examples of
wants or desires are: fashion accessories, expensive shoes and clothes, travels, eating in an
expensive restaurant, watching movies, concerts, having luxurious cars, wearing expensive
jewelry and perfume, living in impressive homes, among others. Needs and wants of people are
the basic indicators of the kind of business that you may engage in because it can serve as the
measure of your success. Some other points that might be considered in business undertakings
are the kind of people, their needs, wants, lifestyle, culture and tradition, and their social
orientation. To summarize, product development entirely depends on the needs and wants of the
customers. Another important issue to deal with is the key concepts of developing a product. The
succeeding topic shall enlighten you about the procedure in coming up with a product.
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Figure 1. Stages of Concept Development
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5. Select a product concept: Through the process of evaluation between attributes, a final
concept is selected. After the final selection, additional market research can be applied to obtain
feedback from certain key customers.
6. Refine product specifications: In this stage, product or services specifications are refined on
the basis of input from the foregoing activities. Final specifications are the result of extensive
study, expected service life, projected selling price among others are being considered in this
stage.
7. Perform economic analysis: Throughout the process of product development, it is very
important to always review and estimate the economic implications regarding development
expenses, manufacturing costs, and selling price of the product or services to be offered or
provided.
8. Plan the remaining development project: In this final stage of concept development, you can
prepare a detailed development plan which includes list of activities, necessary resources and
expenses, and development schedule with milestones for tracking progress
Finding Value
People buy for a reason. There should be something in your product or service that would
give consumers a good reason to go back and buy more. There must be something that will make
you the best option for target customers; otherwise, they have no reason to buy what you are
selling. This implies further, that you offer something to your customers that will make them value
your product or service.
The value you incorporate in your product is called value proposition. Value proposition is
a believable collection of the most persuasive reasons why people should notice you and take the
action you’re asking for. It is what gets people moving, what makes people spend for your product
or service.
Innovation
Innovation is the introduction of something new in your product or service. This may be a
new idea, a new method, or a new device. If you want to increase your sales and profit, you must
innovate. Some of the possible innovations for your products are change of packaging,
improvement of taste, color, size, shape, and perhaps price. Some of the possible innovations in
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providing services are application of new and improved methods, additional featured services,
and possibly freebies.
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▪ techniques in identifying customers’ needs and wants
▪ creativity or innovations in products and services
▪ unique selling proposition e. product development
2. Prepare a short narrative report about these topics. You can highlight the aspect that
intensifies your knowledge of product development.
Notes:
Directions: In a sheet of paper, develop your own concept of your product or service by using
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the figures on this page. Use bullets in every stage of product conceptualization in listing
important key ideas.
Notes:
• Use the activity sheet provided in assignment section of the course in the LMS.
• Submit the activity in assignment section of the course in the LMS in PDF Format:
o Filename: MOD2-ACT2.3-CSS1-INITIALS
• Five (5) points deductions will be given to each submission protocol violations:
i. Not using of activity worksheets.
ii. Incorrect Filenames Format: ACTIVITY_TITLE_INITIALS.PDF
Any similar outputs or "Copy and Paste" from the internet will be marked as CHEATING and will be
graded ZERO (0).
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1. Examine existing goods and services. Are you satisfied with the product? What do other
people who use the product say about it? How can it be improved? There are many ways of
improving a product from the way it is made to the way it is packed and sold. You can also improve
the materials used in crafting the product. In addition, you can introduce new ways of using the
product, making it more useful and adaptable to the customers’ many needs. When you are
improving the product or enhancing it, you are doing an innovation. You can also do an invention
by introducing an entirely new product to replace the old one. Business ideas may also be
generated by examining what goods and services are sold outside the community. Very often,
these products are sold in a form that can still be enhanced or improved.
2. Examine the present and future needs. Look and listen to what the customers, institutions,
and communities are missing in terms of goods and services. Sometimes, these needs are already
obvious and identified right away. Other needs are not that obvious because they can only be
identified later on, in the event of certain development in the community. For example, a province
will have its electrification facility in the next six months. Only by that time will the entrepreneur
could think of electrically powered or generated business such as photo copying, computer
service, digital printing, etc.
3. Examine how the needs are being satisfied. Needs for the products and services are referred
to as market demand. To satisfy these needs is to supply the products and services that meet the
demands of the market. The term market refers to whoever will use or buy the products or
services, and these may be people or institutions such as other businesses, establishments,
organizations, or government agencies.
There is a very good business opportunity when there is absolutely no supply to a pressing
market demand. Businesses or industries in the locality also have needs for goods and services.
Their needs for raw materials, maintenance, and other services such as selling and distribution
are good sources of ideas for business.
4. Examine the available resources. Observe what materials or skills are available in abundance
in your area. A business can be started out of available raw materials by selling them in raw form
and by processing and manufacturing them into finished products. For example, in a copra
producing town, there will be many coconut husks and shells available as “waste” products. These
can be collected and made into coco rags or doormats and charcoal bricks and sold profitably
outside the community.
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A group of people in your neighborhood may have some special skills that can be harnessed for
business. For example, women in the Mountain Province possess loom weaving skills that have
been passed on from one generation to another. Some communities set up weaving businesses to
produce blankets, decorative, and various souvenir items for sale to tourists and lowlanders.
Business ideas can come from your own skills. The work and experience you may have in
agricultural arts, industrial arts, home economics, or ICT classes will provide you with business
opportunities to acquire the needed skills which will earn you extra income should you decide to
engage in income-generating activities. With your skills, you may also tinker around with various
things in your spare time. Many products are invented this way.
5. Read magazines, news articles, and other publications on new products and techniques
or advances in technology. You can pick up new business ideas from magazines such as
Newsweek, Reader’s Digest, Business Magazines, “Go Negosyo”, Know About Business (KAB)
materials, and Small-Industry Journal. The Internet also serves as a library where you may browse
and surf on possible businesses. It will also guide you on how to put the right product in the right
place, at the right price, and at the right time.
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▪ Will the business be legal and not against any existing or foreseeable government
regulation?
▪ Is the business in line with your interest and expertise?
▪ Your answers to these questions will be helpful in screening which ones among your many
ideas are worth examining further and worth pursuing.
Branding
Branding is a marketing practice of creating a name, a symbol or design that identifies and
differentiates product or services from the rest. It is also a promise to your customers. It tells them
what they can expect from your product or service and it differentiates your offerings from other
competitors. Your brand is derived from who you are, who you want to be and what people
perceive you to be.
Branding is one of the most important aspects in any business. An effective brand strategy
gives you a major edge in increasingly competitive markets.
A good product can:
1. deliver message clearly,
2. confirm credibility,
3. connect to target prospect,
4. motivate buyers, and
5. concretize user loyalty.
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opportunities, and threats in your environment to ensure that the products or services you
are planning to offer will be patronized and within easy reach of target consumers.
Directions: In a separate sheet of paper or in your notebook draw a vicinity map reflective of
potential market in Computer Systems Servicing in your area. Provide a simple statement to
describe your map.
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Notes:
• Use the activity sheet provided in assignment section of the course in the LMS.
• Submit the activity in assignment section of the course in the LMS in PDF Format:
o Filename: MOD2-ACT2.4-CSS1-INITIALS
• Five (5) points deductions will be given to each submission protocol violations:
i. Not using of activity worksheets.
ii. Incorrect Filenames Format: ACTIVITY_TITLE_INITIALS.PDF
Any similar outputs or "Copy and Paste" from the internet will be marked as CHEATING and will be
graded ZERO (0).
Module Recap
• Entrepreneurial competencies refer to the important characteristics that should be
possessed by an individual in order to perform entrepreneurial functions effectively.
• The attributes of a good entrepreneur are: hardworking, disciplined, confident,
committed, creative and has the ability to accept changes.
• The important skills of a successful entrepreneur excellent planner, sound decision
maker, and possesses people skills.
• Product development may involve modification of an existing product or its presentation,
or formulation of an entirely new product that satisfies a newly-defined customer’s
needs, wants and/or a market place.
• Concept development is a critical phase in the development of a product. In this stage, the
needs of the target market are identified, and competitive products are reviewed before
the product specifications are defined.
• Value proposition is a believable collection of the most persuasive reasons why people
should notice you and take the action you’re asking for.
Notes:
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• Minimum of 60 words per question.
• Use the activity sheet provided in assignment section of the course in the LMS.
• Check for plagiarism. Scan your answers at https://plagiarismdetector.net/
o Acceptance Rating: 80% to 100% Uniqueness.
o Include the “Screen Shot” of the result in the activity sheet.
o Activities without plagiarism scan report will not be accepted.
• Submit the activity in assignment section of the course in the LMS in PDF Format:
o Filename: MOD2-EXPRESS-YOUR-IDEAS-CSS1-INITIALS
• Five (5) points deductions will be given to each submission protocol violations:
i. Not using of activity worksheets.
ii. Incorrect Filenames Format: ACTIVITY_TITLE_INITIALS.PDF
Any similar outputs or "Copy and Paste" from the internet will be marked as CHEATING and will be
graded ZERO (0).
Module Assessment
• Log-in to your NEO Portal using your login credentials.
• Online assessment will be announced via the learning management system calendar.
Learner’s Feedback Form
Instructions: To further improve the online class learning experience. Please answer the following items as
honestly as possible.
1. How do you feel about the topic or content presented in the module?
[ ] I completely understood the topic or content presented in the module.
[ ] I almost understood the topic or content presented in the module.
[ ] I had trouble understanding the topic or content presented in the module.
5. The supplemental learning materials or content was included in the module. Please check the
corresponding materials provided.
[ ] Images/Pictures
[ ] You Tube Videos
[ ] Video Demonstrations
[ ] Alternative Learning Tools
[ ] Others: ______________________________________
6. What other concerns or problems you had experienced understanding and learning from the module?
_______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________
References
Misty E. Vermaat(2015), Introduction to Computer Fundamentals and Information Technology
Retrieved July 5,2020
DepedBataan(2017), Computer System Servicing, Retrieved July 5,2020 from
http://www.depedbataan.com/resources/9/k_to_12_pc_hardware_servicing_learning_module.pdf
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