Scribd Logo
Upload

Welcome to Scribd!

  • 35 views

    Marketing Management Set 28

    Uploaded by

    SUNIL SONAWANE
    This document contains 700 multiple choice questions about marketing management topics including product lifecycles, marketing channels, distribution, logistics, advertising, and communication. The questions cover definitions and concepts from these areas of marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Management Set 28

    Uploaded by

    SUNIL SONAWANE
    35 views6 pages
    This document contains 700 multiple choice questions about marketing management topics including product lifecycles, marketing channels, distribution, logistics, advertising, and communication. The questions cover definitions and concepts from these areas of marketing.

    Original Title

    marketing-management-set-28 mcqmate.com

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains 700 multiple choice questions about marketing management topics including product lifecycles, marketing channels, distribution, logistics, advertising, and communication. The questions cover definitions and concepts from these areas of marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views6 pages

    Marketing Management Set 28

    Uploaded by

    SUNIL SONAWANE
    This document contains 700 multiple choice questions about marketing management topics including product lifecycles, marketing channels, distribution, logistics, advertising, and communication. The questions cover definitions and concepts from these areas of marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Marketing Management MCQs [set-28]

    676. According to whom “ a product lifecycle is very much similar to human life
    cycle.”
    A. Arch Paton
    B. Stanton
    C. Neil Borden
    D. Philip Kotler
    Answer: A

    677. Increased competition leads to price decrease, increasing public awareness,


    sales volume increase significantly are the characteristics of ______________ in
    PLC.
    o m
    A. Mature stage
    . c
    B. Decline stage
    te
    a
    C. Growth stage
    D. Market introduction stage
    q M
    Answer: C
    c
    M
    678. __________________________ includes review of sales, profit projections and
    cost for a new product, to find out whether it satisfied the company objective or
    not.
    A. Product Development
    B. Business Analysis
    C. Marketing Strategy
    D. Test Marketing
    Answer: B

    679. In _______________________ all the augmentations and transformations of a


    product might undergo in the failure.
    A. Generic Product
    B. Expected Product
    C. Augmented Product
    D. Potential Product
    Answer: D

    680. Color and size of the product, brand and packaging are considered as
    A. Chemical features of product
    B. Physical features of product
    C. Product designing
    D. Product manufacture
    Answer: B

    681. Marketing channel that involves no intermediaries to made their products


    available to final buyers is classified as
    A. Direct channel
    B. Indirect channel
    C. Static channel
    D. Flexible channel
    Answer: A

    682. Identify the incorrect statement about multiple channels:


    A. Internet banking is an example of low-cost channel that is offered by banks
    B. Customers usually use only one channel for all transactions even if multiple channels are
    offered
    C. Service sensitive customers prefer the full-service channels
    D. Economic considerations should not be the only criteria for deciding what combination of
    channels to be used
    Answer: B

    683. The ______________ function of marketing makes the products available in


    different geographic regions.
    A. Production.
    B. Selling.
    C. Distribution.
    D. Promotion.
    Answer: C

    684. Logistics means ______________.


    A. Production.
    B. Flow of goods.

    View all MCQ's at McqMate.com


    C. Consumption.
    D. Marketing channel.
    Answer: B

    685. Logistics management is a part of ______________.


    A. Production.
    B. Marketing channel
    C. Supply chain management.
    D. Consumption.
    Answer: C

    686. Which of the following is not included in the function of physical supply?
    A. Standardization.
    B. Storage.
    C. Packaging.
    D. Transportation.
    Answer: A

    687. The best channel of distribution for vacuum cleaner is ______________.


    A. Direct marketing.
    B. Tele marketing.
    C. Retail chains.
    D. None of these.
    Answer: A

    688. Transportation belongs to ______________ function of marketing.


    A. Research.
    B. Exchange.
    C. Physical supply
    D. Facilitating.
    Answer: C

    689. ______________ is a broad range of activities concerned with efficient


    movement of finished goods from the end of the production line to the consumer.
    A. Physical distribution.
    B. Channel of distribution
    C. Intensive distribution.

    View all MCQ's at McqMate.com


    D. None of these.
    Answer: A

    690. Which of the following is not a non-store retailing?


    A. Tele marketing.
    B. Direct marketing.
    C. Kiosk marketing.
    D. Retail chains.
    Answer: D

    691. In ______________ , manufacturers supply products to a limited number of


    outlets in the target market.
    A. Selective distribution
    B. Geographical distribution
    C. Intensive distribution.
    D. executive distribution.
    Answer: A

    692. Which company is the pioneer in direct marketing?


    A. Johnson &Johnson.
    B. Eureka Forbes.
    C. Avon cosmetics.
    D. Cipla.
    Answer: B

    693. Ensuring the availability of the products and services as and when required by
    the customers is ______________ utility.
    A. Time.
    B. Place.
    C. Form.
    D. Profession
    Answer: A

    694. The process of moving the raw materials from the place of the suppliers to the
    place of the producers is known as ______________.
    A. Inbound logistics.
    B. Outbound logistics

    View all MCQ's at McqMate.com


    C. Inventory management.
    D. Acquisition of raw materials.
    Answer: A

    695. The flow of goods from production to consumption is known as


    ______________.
    A. Inbound logistics.
    B. Outbound logistics.
    C. Process logistics.
    D. Reverse logistics
    Answer: B

    696. All marketing activities that attempt to stimulate quick buyer action or
    immediate sales of a product are known as ______________________
    A. Sponsorship
    B. Advertising
    C. personal selling
    D. sales promotion
    Answer: D

    697. Which of the following is NOT a requirement for setting advertising


    objectives?
    A. Objectives must specify the amount of change.
    B. Objectives must be stated in terms of profits.
    C. Objectives must be realistic.
    D. Objectives must be internally consistent.
    Answer: B

    698. The ______________________ component of attitudes focuses on behavioral


    tendencies
    A. Affective
    B. Instrumental
    C. Conative
    D. Cognitive
    Answer: B

    699. The process of translating thought into a symbolic form is known as


    _____________________

    View all MCQ's at McqMate.com


    A. Encoding
    B. Feedback
    C. Noise
    D. Decoding
    Answer: A

    700. Margaret Stephens notices the television commercial because of the loud
    sounds. This is an example of ______________________
    A. exposure
    B. involuntary attention
    C. nonvoluntary attention
    D. voluntary attention
    Answer: A

    View all MCQ's at McqMate.com

    You might also like