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Visual Communication

1) Visual communication uses images to persuade, inform, and enlighten audiences about products, ideas, and messages. It has become an important skill for today's business professionals. 2) Visual elements like graphs, charts, and diagrams can enhance textual messages by replacing or reinforcing text. They allow audiences to quickly grasp information and help summarize comparisons and trends. 3) Effective visual choices depend on the communication challenge. Tables show individual values, line and bar charts show trends over time, pie charts show distributions, and flowcharts illustrate processes. Principles of effective visual design include consistency, simplicity, contrast, convention, and balance.

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khadijah zulkifli
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1K views19 pages

Visual Communication

1) Visual communication uses images to persuade, inform, and enlighten audiences about products, ideas, and messages. It has become an important skill for today's business professionals. 2) Visual elements like graphs, charts, and diagrams can enhance textual messages by replacing or reinforcing text. They allow audiences to quickly grasp information and help summarize comparisons and trends. 3) Effective visual choices depend on the communication challenge. Tables show individual values, line and bar charts show trends over time, pie charts show distributions, and flowcharts illustrate processes. Principles of effective visual design include consistency, simplicity, contrast, convention, and balance.

Uploaded by

khadijah zulkifli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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VISUAL

COMMUNICATIONS
CHAPTER 3

MADAM SITI KHADIJAH BINTI ZULKIFLI


DEFINITION VISUAL COMMUNICATION

• Visual communications effectively use image to persuade, entertain, inform,


and enlighten an observing audience of products, ideas, and messages.
• Graphic designer, advertising designers, art directors, and visual artists all
utilize various forms of visual media to communicate their ideas.
• Visual communication is not a recent invention.
POWER OF VISUALS
• Visual communication has become an important skill for today’s business
professionals and managers.
• Visual communication can replace textual message.
• Visual elements can enhance the communication power of textual
message.
• Visuals are an effective way to reach audiences of diverse professional and
cultural background.
• Busy readers can quickly grasp the essence of what you are trying to
communicate when looking at the visuals.
• Help to summarize figures or show comparisons, relationships or trends so that
readers can learn the info at a glance.
BENEFITS OF USING VISUALS

To improve
To improve communication
speaker’s effectiveness
confidence

To improve audience
perceptions of
presenter
ADVANTAGES OF USING VISUALS

Reinforce
Attract and
understanding
build
credibility

Emphasize
and Clarity and
summarize simplify text
points

Illustrate
relationship
between points
WHEN TO USE VISUAL
Purpose Application
To clarify Support text description of ‘graphics’ topics ; quantitative or numerical
information, explanations of trends, descriptions.
To simplify Break complicated descriptions into components that can be depicted with
the conceptual models, flowcharts, organization charts or diagram
To emphasize Call attention to particularly important points by illustrating them with line, bar
and pie charts.
To summarize Review major points in the narrative by providing a chart or table that sums up
the data.
To reinforce Present information in visual and written form to increase reader’s retention.
To attract Make material seem more interesting by decorating the cover or title page
and by breaking up the text with visual aids.
To impress Build credibility by putting ideas into visual form to convey the impression of
authenticity and precision
To unify Depict the relationship among points (for example, with a flowchart)
TYPES OF VISUALS
TABLE
➢A systematic arrangement of data in columns and rows.
➢Helpful in consolidating (combining) info.
➢Ideal when audience needs the info what would be either difficult or tedious
to handle in the main text.
➢Uses
➢ To present groups of detail facts in a concise and readable form.
➢ To help readers find facts quickly.
➢ To compare features of product or process.
BAR GRAPH

Chart Title

Category 4

Category 3

Category 2

Category 1

0 1 2 3 4 5 6
Series 3 Series 2 Series 1
PICTORIAL GRAPH
LINE GRAPHS

Chart Title
6

0
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
PIE CHART

Sales

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr


GRANT CHART

Week 1 Week 2 Week 3 Week 4

Design

Test

Implementation

Feedback
FLOWCHART

Registration

Payment

Result
ORGANIZATIONAL CHART

CEO

Secretary

Manager Manager Manager


1 2 3
PICTURE
SUMMARY

EFFECTIVE VISUAL CHOICE COMMUNICATION CHALLENGE


TABLE TO PRESENT INVIDUAL, EXACT VALUES
LINE CHARTS, BAR CHARTS SHOW TRENDS OR RELATIONSHIPS OVER TIME
COMPARE TWO OR MORE SETS OF DATA
PIE CHART TO SHOW FREQUENCY OR DISTRIBUTION OF
PARTS IN A WHOLE
MAP TO SHOW GEOGRAPHIC RELATIONSHIP OR
COMPARISONS
FLOWCHART / DIAGRAM TO ILLUSTRATE PROCESSES OR PROCEDURES
PICTURE TO SHOW SPATIAL RELATIONSHIP (REALISTIC)
PRINCIPLES OF EFFECTIVE VISUAL
DESIGN

CONSISTENCY

SIMPLICITY CONTRAST

CONVENTION BALANCE

EMPHASIS
EXERCISE
1. Explain the FIVE (5) power of visual
2. List and describe the characteristics of and effective power point.
3. Name FIVE (5) types of graph that you are familiar with
4. Explain FIVE (5) visual communication tools that can be used for effective
presentation.
5. Briefly explain FIVE (5) principles of an effective visual design.
6. Handouts are an additional material to be given out to audience.
7. List THREE (3) advantages and TWO (2) disadvantages of handout.

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