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Brand Commuinication Kit 1 - Ethio Telecom Logo

This document provides guidelines for using the Ethio Telecom logo. It begins by outlining key strategic issues facing the company, such as customer experience, quality of service, smartphone penetration, and digital transformation. It then presents the logo and explains its meaning and elements. Standard logo usage policies are outlined, including always using the logo in white and not modifying its proportions or elements. Exceptions for mono-color or black and white versions in cases of technical limitations are described. An exclusion zone to keep the logo uncluttered is also specified. The document concludes by listing actions not to take with the logo, such as moving, cropping, stretching or using parts of it alone.

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719 views13 pages

Brand Commuinication Kit 1 - Ethio Telecom Logo

This document provides guidelines for using the Ethio Telecom logo. It begins by outlining key strategic issues facing the company, such as customer experience, quality of service, smartphone penetration, and digital transformation. It then presents the logo and explains its meaning and elements. Standard logo usage policies are outlined, including always using the logo in white and not modifying its proportions or elements. Exceptions for mono-color or black and white versions in cases of technical limitations are described. An exclusion zone to keep the logo uncluttered is also specified. The document concludes by listing actions not to take with the logo, such as moving, cropping, stretching or using parts of it alone.

Uploaded by

wondeyfraw
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ETHIO TELECOM LOGO CONCEPT

To Ethio telecom Family


2
Prepared by Trade Marketing and Brand Management Department
Prepared by Trade Marketing and Brand Management Department
STRATEGIC ISSUES
After reviewing policies, strategies, SWOT analysis, Internal & external stakeholders, competition, enablers and challenges
and considering missed opportunities the following strategic issues have been identified.

CUSTOMER QUALITY OF SERVICE SMART PHONE


DIGITAL
EXPERIENCE & & EXPERIENCE PENETRATION
TRANSFORMATIO
N RETENTION

TECHNOLOGY DIFFERENTIATED
EXCELLENCE BUSINESS AGILITY PRODUCTS & NEW BUSINESS
SERVICES STREAMS

ACCESS TO OPERATIONAL TALENT MANAGEMENT


EXCELLENCE & & EMPLOYEE CORPORATE
FOREIGN CURRENCY
EFFICIENCY PRODUCTIVITY CULTURE

SECURITY, SAFETY & NETWORK


DENSIFICATION ECOSYSTEM ENTERPRISE
RISK MANAGEMENT SOLUTIONS
DEVELOPMENT

DIGITAL
BRANDING & REGULATORY FINANCIAL FINANCIAL GROWTH
COMMUNICATION COMPLIANCE SERVICES

Prepared by Trade Marketing and Brand Management Department 4


OUTLINE

01 Our Logo

02 Ethio telecom Logo Usage

10/17/2022 Prepared by Communication Division 5


OUR LOGO

1. Nature, fertility
2. Smile, Ethiopian Hospitality
3. Earth, world class service
4. Ethiopian, Ethio telecom
5. Story telling … Origin of human being

10/17/2022 Prepared by Communication Division 6


STANDRD LOGO USAGE

 Our logotype is unique and one of the most important pillars of our brand.
 It should be always consistent, everywhere, from A to Z communication needs.
 Accordingly, the below logo is Ethio telecom

10/17/2022 Prepared by Communication Division 7


STANDRD LOGO USAGE

 We always place our logo in white background.

10/17/2022 Prepared by Communication Division 8


EXCEPTIONAL LOGO USAGE

 The below logo versions are only to be used in case of technical limitation.
 It will be used only if it is absolutely necessary and it will be with the validation of Communication Division.

Mono color Black & White Reverse option


Version Version

10/17/2022 Prepared by Communication Division 9


EXCEPTIONAL LOGO USAGE

 We use reverse background only if the actual logo is not compatible with the actual logo usage.

10/17/2022 Prepared by Communication Division 10


EXCLUSION ZONE

 Our logo should get freedom from congestion.

 The area around the logo should be free from contents so that the logo can be seen clearly.

10/17/2022 Prepared by Communication Division 11


LOGO USAGE DON’TS

v
Don’t attempt to move the Don’t change the color of
Don’t use the old logo
logo ‘’e’’ around the the typeface
typeface

Don’t crop off any part of Don’t use the typeface only Don’t use the logo icon
the logo as a logo separately

Don’t attempt to
stretch or distort the
logo
10/17/2022 Prepared by Communication Division 12
THANK YOU

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