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    LESSON 6 To Buy or Not To Buy

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    MC Lee
    1) The document discusses how consumer culture and material possessions are connected to our sense of self and identity. 2) It explains that according to theorists like William James and Russel Belk, our possessions are seen as parts of ourselves, and our self-esteem and identity are tied to the status of our material goods. 3) The material self is composed of layers including our body, clothes, immediate family, and home - all of which shape our self-concept and the feelings of triumph or shame we associate with their success or failure.

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    LESSON 6 To Buy or Not To Buy

    Uploaded by

    MC Lee
    93 views14 pages
    1) The document discusses how consumer culture and material possessions are connected to our sense of self and identity. 2) It explains that according to theorists like William James and Russel Belk, our possessions are seen as parts of ourselves, and our self-esteem and identity are tied to the status of our material goods. 3) The material self is composed of layers including our body, clothes, immediate family, and home - all of which shape our self-concept and the feelings of triumph or shame we associate with their success or failure.

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    Lesson 6

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    1) The document discusses how consumer culture and material possessions are connected to our sense of self and identity. 2) It explains that according to theorists like William James and Russel Belk, our possessions are seen as parts of ourselves, and our self-esteem and identity are tied to the status of our material goods. 3) The material self is composed of layers including our body, clothes, immediate family, and home - all of which shape our self-concept and the feelings of triumph or shame we associate with their success or failure.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    93 views14 pages

    LESSON 6 To Buy or Not To Buy

    Uploaded by

    MC Lee
    1) The document discusses how consumer culture and material possessions are connected to our sense of self and identity. 2) It explains that according to theorists like William James and Russel Belk, our possessions are seen as parts of ourselves, and our self-esteem and identity are tied to the status of our material goods. 3) The material self is composed of layers including our body, clothes, immediate family, and home - all of which shape our self-concept and the feelings of triumph or shame we associate with their success or failure.

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    © All Rights Reserved
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    of 14

    Chapter II

    Lesson 2: To Buy or Not to Buy?


    That Is the Question!
    Objectives

    1. explain the association of self and


    possessions;

    2. identify the role of consumer culture to self


    and identity; and

    3. appraise one's self based on the description


    of material self.
    INTRODUCTION
    We are living in a world of sale and shopping spree. We are
    given a wide array of products to purchase from a simple set
    of spoon and fork to owning a restaurant. Almost everywhere,
    including the digital space, we can find promotions of product
    purchase. Product advertisements are suggestive of making us
    feel better or look good. Part of us wants to have that
    product. What makes us want to have those products are
    connected with who we are. What we want to have and
    already possess is related to our self.
    Belk (1988) stated that "we
    regard our possessions as
    parts of our selves. We are
    what we have and what we
    possess." There is a direct
    link between self- identity
    with what we have and
    possess. Our wanting to have
    and possess has connection
    with another aspect of the
    self, the material self.
    MATERIAL SELF
    According to William James, understanding the self can be
    examined through its different components; (1) its constituents;
    (2) the feelings and emotions they arouse - self- feelings; (3) the
    actions to which they prompt – self-seeking and self-
    preservation.
    • Its Constituents –composed of the material self, the social self,
    the spiritual self and the pure ego.
    • Self-feelings – So self-feelings pertain to the feelings and
    emotions that we feel about our self.
    • Self-seeking and self-preservation – So in here it pertains to
    the actions to which they prompt.
    WILLIAM JAMES

    “IF THE WAX AND PROSPER


    HE FEELS TRIUMPHANT; IF
    THEY DWINDLE AND DIE
    AWAY, HE FEELS CAST
    DOWN – NOT NECESSARILY
    IN THE SAME DEGREE FOR
    EACH THING, BUT IN MUCH
    THE SAME WAY FOR ALL.” -
    So, in terms of material self basically its composed of four things of
    different layers. And the outer most layer we have is our HOME, then we have
    IMMEDIATE FAMILY, we have our CLOTHES and then we have BODY.
    BODY
    • Body is the Inner most part of our material self.
    • Intentionally, we invest in our body.
    • We are directly commodity that we cannot live without.
    • We strive to make sure that this body functions well and good
    as much as possible.
    • We do have certain preferential attachment to or intimate
    closeness to certain parts because of this value to us.
    CLOTHES
    • The style and the brand of clothes becomes a symbolic significance.
    • The fabric and style of clothes we wear bring sensations to the
    body and can affect our attitude and behavior.
    • The material component of the self can include books, bed money,
    car, house and other things that the person can call his own
    possession.
    • Clothing is a form of self-expression
    • We choose to wear clothes and wear clothes that reflect our self.
    • Do you agree?
    IMMEDIATE FAMILY

    • These people are likely to shape and influence the development of


    self-identity.
    • Our siblings and parents hold a great important part of ourselves.
    • What they do or become affects us
    • When an immediate family member dies part of ourselves dies.
    • When their lives are in success, we feel victorious as if we are the
    one holding the trophy.
    • In their failures, we are put to shame or guilt.
    • When they are in a disadvantageous situation, there is an urgent
    urge to help.
    HOME
    • It is earliest nest of our selfhood.
    • Our experiences inside the home were recorded and marked
    on particular parts and things in our home.
    • Just like the saying “if only walls can speak”.
    • The home is an extension of self, because in it, we can
    directly connect our self.
    We are what we have
    Russel Belk (1988) posits that ".
    ..we regard our possessions as
    part of ourselves. We are what
    we have and what we posses."The
    identification of the self to
    things started in our infancy
    stage when we make a
    distinction among self and
    environment and others who may
    desire our possessions.
    As we grow older, putting importance to material
    possession decreases. However, material possession gains
    higher value in our lifetime if we use material
    possession to find happiness, associate these things
    with significant events, accomplishments, and people in
    our lives. There are even times, when material
    possession of a person that is closely identified to the
    person, gains acknowledgment with high regard even if
    the person already passed away.
    END OF DISCUSSION

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