JARAMOGI OGINGA ODINGA UNIVERSITY OF SCIENCE AND

TECHNOLOGY

SCHOOL OF AGRICULTURAL AND FOOD SCIENCES

FIRST YEAR FIRST SEMESTER EXAMINATION FOR THE DEGREE OF

BACHELOR OF SCIENCE IN AGRIBUSINESS MANAGEMENT
2017/2018 ACADEMIC YEAR

REGULAR
COURSE CODE: AAE 3112:

COURSE TITLE: INTRODUCTION TO AGRIBUSINESS MANAGEMENT

EXAM VENUE: STREAM: BSc. AGRIBUSINESS MANAGEMENT

DATE: EXAM SESSION:

TIME: 2 HOURS
Instructions:
1. Answer ALL questions in section A and ANY other 2 Questions in section B
2. Candidates are advised not to write on question paper.
3. Candidates must hand in their answer booklets to the invigilator while in the examination
room.

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 SECTION A [30MARKS]

Answer ALL questions from this Section.

Q1.(a)Name and briefly explain the main functions of Management [4marks]
(b) (i)Enumerate some strategies that our leaders apply while in leadership [4marks]
(ii)Identify the main parts in agribusiness as explained by Goldfield [3marks]
(c)(i)Outline the roles of the executive as argued by Mintzberg [3marks]

(ii)Explain the importance of SWOT analysis in running businesses [3marks]

(d) Explain some FOUR opportunities for agribusiness in Kenya today [4marks]
(e)(i)What are some of the major decisions a manager is faced with? [5marks]
(ii)Differentiate between controlling and leading [4marks]

SECTION B [40 MARKS]

Answer ANY TWO questions from this Section.

Q2. (a) Significance of a business venture depends very much on its ability to borrow capital or to lend
out her resources for maximum productivity and profitability. Discuss putting emphasis on the present
value, future value and Interest rates [10 marks]

(b)Outline the key challenges facing agribusiness sector in Kenya today [10marks]

Q3. (a)Leaders world over have been seen to apply different ways to circumvent the different
challenges they face while in office, Explain these strategies [10marks]

(b)In Neoclassical approach to organization design; The Hawthorne Studies reflects a lot of
relevance to today’s organizations. Discuss [10marks]

Q4. (a) Outline the importance of agricultural marketing to an economy [10marks]

(b) Identify and explain chronologically the steps in planning as a function of management. 10marks]

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AAE 3112: INTRODUCTION TO AGRIBUSINESS MANAGEMENT

JARAMOGI OGINGA ODINGA UNIVERSITY OF SCIENCE AND TECHNOLOGY

SCHOOL OF AGRICULTURAL AND FOOD SCIENCES

JARAMOGI OGINGA ODINGA UNIVERSITY OF SCIENCE AND TECHNOLOGY

SCHOOL OF AGRICULTURAL AND FOOD SCIENCES

COURSE CODE: AAE: AAE 3112:

COURSE TITLE: AGRIBUSINESS MANAGEMENT (42 Hours)

AAE 3112: Introduction to Agribusiness Management

Lecturer: TOM OBADOH

Contact: Cell phone 0722 284 297 – 0735 886 588
Course Purpose
To enable students to be exposed to various situations (both real and hypothetical), through “case
studies”, and which will allow them to gain knowledge and skills that set them apart from the basic
sciences of agriculture and the broad scope of management.
Course description:
Concepts of agribusiness and management; Theories of management, functions of management;
structure & scope of Kenya’s agribusiness industry; Importance of Agribusiness to Kenya’s economic
development; Challenges to agribusiness growth in Kenya; Production and operations systems in
Agribusiness management; Marketing in the agribusiness sector, Managing human resource in
Agribusiness; Financial management in Agribusiness.

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COURSE OUTLINE

Week Topic/Subject Expected Leaning Activities

Outcome

Lecture Introduction and review of the concepts of; (a)Knowledge on the differences  Class discussion
1&2 (a)agriculture, in these three concepts and  brainstorming out
(b)agribusiness and management expectations from the field of examples
(c)Functions and Theories of management agribusiness
(b) Theories of management
Lecture 3 1)structure & scope of Kenya’s agribusiness What are the critical parameters  Citing out
industry; and drivers of Kenyan participants of
2).Importance of Agribusiness to Kenya’s agribusiness sector? agribusiness Kenya
economic development; today
3).Challenges to agribusiness growth in Kenya

4 1.Role of agribusiness in Kenya’s economy To identify the critical role [socio-  Class discussion and
2.Challenges facing agribusiness in Kenya economic environmental and examples
political] played by the
agribusiness sector in the
economy.

5&6 a) Importance of Agribusiness to Kenya’s -Impacts of agribusiness in the  Class discussion

economic development; Challenges to Kenyan economy (positive and  Working out
agribusiness growth in Kenya; Negative) examples
b) CAT1

7&8 a) Production and operations systems in a) the concept and applications of  Class
Agribusiness management; production and operations discussion,Case
(b)Marketing in the agribusiness sector b) Marketing as the main driver to studies
agribusiness in Kenyan situation;  Working out
challenges and opportunities. examples
9&10 a)Managing human resource in Agribusiness -Principles, and concepts of HRM  Class discussion
b)CAT 2 in agribusiness  Working out
-Importance of HRM in examples
agribusiness

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11&12 a) Financial management in Agribusiness Importance and main concepts of  Class discussion
financial management in  Working out
agribusiness undertaking examples

Mode of Course Delivery

1. Lecture will introduce material on the formal aspects of the unit. Notes will be given to students
through E-learning and note taking during lectures.

2. Group discussions will be used to work out problems during lectures and practical sessions.

3. Class assignments and take aways

Course Evaluation

Type Weight (%)

Examination 70
CATs & 30
Assignments
Course Texts; References
1. Jamandre, W.E lectures. AB 740 – Advanced Marketing. SY 2003-2004.
2. Drucker, P. F. 1974. Management: Tasks, Responsibilities, Practices. New York: Harper &
Row.
3. Nyoro J.K, Maria Wanjala and Tom Awour, 2001, Increasing Kenya’s Agricultural
Competitiveness: Farm Level Issues. In print

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